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PODCAST

Level Up - From Agent to Entrepreneur

Greg Harrelson - Real Estate Broker, Entrepreneur & Coach

Featuring masterminds with real estate leaders, coaches and influencers PLUS eye-opening strategy sessions with up-and-coming agents. Past guests include Hoss Pratt, Michael Reese, Rick Davidson, Danny Morel, Pat Hiban, Jeff Cohn and many more!

business management

All Episodes

21:50

5 Productivity Landmines That Are Killing Your Growth

Level Up - From Agent to Entrepreneur ·

2026/01/08

Most productivity problems in real estate don’t look like problems. They look like reasonable decisions made by busy people. One lead call instead of five, one follow-up call instead of a system, and one more lead source instead of mastery. Nothing feels broken in the moment, and that’s exactly why these issues persist. What quietly kills momentum isn’t lack of effort, it’s inconsistency disguised as flexibility. We start lead generation “when we get to it.” We spread ourselves thin across too many

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16:07

What To Do When You Feel Stuck in Real Estate

Level Up - From Agent to Entrepreneur ·

2025/12/18

In real estate, this time of year exposes something we don’t talk about: feeling stuck. As the year winds down and a new one begins, even experienced agents can feel like they’re spinning their wheels or like they just don’t know what to do. And the truth is, there’s nothing unusual about that. Every one of us hits moments where our motivation dips, our habits slip, or our thoughts get louder than our actions. But feeling stuck doesn’t mean something is wrong. More often, it simply means we’ve

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16:54

How to Get Listings Without Paying Referral Fees

Level Up - From Agent to Entrepreneur ·

2025/12/11

A lot of agents and teams feel like their business is “stable” because they’re getting a steady flow of leads from referral companies, portals, and third-party sites. And honestly, on the surface, it does feel safe: leads come in, you call them, you close a few deals, and life moves on. But here’s the part most people don’t say out loud: if your entire pipeline depends on someone else sending you leads, you’re not actually in control of your business. Your income is tied to whatever those

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14:08

Not a Lead Issue: Why Agents Struggle With Follow-Up

Level Up - From Agent to Entrepreneur ·

2025/12/04

Most of us think we’re struggling with follow-up because we aren’t consistent enough, or the leads just aren’t good enough. But in reality, the problem goes much deeper than missed calls and forgotten reminders. The real issue is that most agents fundamentally misunderstand how long it actually takes to convert a lead, and what those follow-up conversations are supposed to feel like. We expect one call to turn into an appointment and one appointment to turn into a deal. When that doesn’t happen,

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17:46

The Daily Routine of Top Producers: What The Best Do...

Level Up - From Agent to Entrepreneur ·

2025/11/20

Every average agent wants to know what top producers are doing differently to get their results. They’re in the same market, dealing with the same obstacles, and working with the same number of hours, yet somehow, they keep pulling ahead.Over the years, we’ve noticed clear patterns: top producers share the same habits, and struggling agents share the same mistakes. The contrast couldn’t be clearer. Top producers don’t rely on luck or talent; they rely on discipline. Their edge isn’t in the big

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15:19

Where Do New Agents Find Their First Deals?

Level Up - From Agent to Entrepreneur ·

2025/11/13

Whether you’re a brand-new agent still waiting on your first commission check or a seasoned agent trying to jumpstart a slow season, the real question is the same: where do you find a deal? In real estate, there’s no shortage of strategies: calling expireds, launching Facebook ads, working your sphere, and hosting open houses, but not all strategies are created equal, especially when you’re just starting out. Some methods build momentum fast, others require more skill, time, or confidence than

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22:29

The Real Reasons Real Estate Agents Are Failing Right...

Level Up - From Agent to Entrepreneur ·

2025/11/06

When real estate agents struggle, the first thing they do is blame the market: the interest rates, the inventory, the leads. But the truth is, that’s not why agents are failing.The truth is simpler and more uncomfortable. Most agents fail because they overcomplicate what actually works. They treat real estate like a hobby, showing up when they feel like it and wondering why their results are unpredictable. They think they are following up and nurturing leads, when all they are doing is notifying

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15:58

So You Want to Be a Listing Agent? Start Here

Level Up - From Agent to Entrepreneur ·

2025/10/30

Every new agent has heard the old saying: “You have to list to last.” The industry myth is that the fastest way to big numbers is chasing listings. But here’s the truth: being a listing agent isn’t just about getting a few signs in the yard. It’s an entirely different business model. Buyer’s agents mostly service leads that come to them. Listing agents? They generate leads out of thin air. That’s why most people who say they want to be listing agents back off the second they realize what it takes:

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31:06

$10 Million at 23: From Chasing Top Producers to...

Level Up - From Agent to Entrepreneur ·

2025/10/16

For many new agents, the top producers in the office are intimidating. Their success feels out of reach; it’s something you’ll never accomplish yourself. But for some agents, those same people are motivating. They’re proof that it can be done, and they become the standard to chase. Emilee Mosso went from wanting to be like those agents to achieving success in her own right. And at 23, she’s done $10 million in volume, and this is just the beginning. How did Emilee turn her goals into a reality

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18:10

How to Become a Better Buyer’s Agent (It’s Not About...

Level Up - From Agent to Entrepreneur ·

2025/10/02

A lot of buyer’s agents think being “better” just means moving faster. Taking every late-night call, saying yes to every showing, and running themselves ragged across town. More homes, more showings, more hustle.But hustle doesn’t equal conversion, it often equals burnout. The agents who actually win with buyers aren’t the ones sprinting around at all hours. They’re the ones who slow down, take control, and position themselves as trusted advisors. The truth is, too many buyer’s agents play the role

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17:15

Want to Kill Objections and Move Deals Forward? Use...

Level Up - From Agent to Entrepreneur ·

2025/09/25

Some agents think market data is just a bunch of MLS stats to throw into a listing presentation. Just absorption rates, days on market, and sales ratios that you check off like a box. But it’s actually one of the most powerful persuasion tools you have. Market data shifts the conversation from opinion to fact, from convincing to guiding. It builds your confidence, gives clients a clear picture they can’t argue with, and it helps you close more deals. The truth s, too many agents hide behind generic

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20:44

The Secret to Increasing Your Online Lead Conversion...

Level Up - From Agent to Entrepreneur ·

2025/09/11

When most agents think about increasing their online lead conversions, they picture tech: CRMs, ISAs, AI automations, and endless drip campaigns. But the uncomfortable truth is, none of it has actually moved the industry’s conversion rate. Despite all the shiny new tools, agents are still struggling to turn leads into clients. The real problem isn’t the lead source, or the CRM or the tech you’re not using. It’s your mindset and activity. Too many agents label leads as “bad” because the timeline is

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21:27

What Most Real Estate Agents Get Wrong About Negotiation

Level Up - From Agent to Entrepreneur ·

2025/08/28

When most agents think about negotiations, they picture being pushy, holding firm, and “winning” the deal. But the problem is, being so focused on winning can actually create the ultimate loss for the client and you. The majority of deals aren’t lost because of price. They’re lost because of poor communication between agents, between clients, and in how we present offers in the first place. Negotiation isn’t about arm-wrestling the other side into submission. It’s about finding common ground,

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22:50

3 Keys to Instant Success in This Real Estate Market

Level Up - From Agent to Entrepreneur ·

2025/08/14

When most people seek instant success in real estate, they look for a new tool, system, or magic script. That’s not the answer. There are only 3 things that drive your speed, your trajectory, and ultimately, your results, and every agent has access to them. Most agents aren’t failing because they’re lazy or unmotivated. They’re failing because they’re putting their energy in the wrong places or doing the right things inconsistently. They confuse motion with progress, stay busy instead of

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34:49

Expanding Your Comfort Zone To Grow Your Production...

Level Up - From Agent to Entrepreneur ·

2025/07/03

When the market shifts in real estate, you can go from the high of your best year ever to the low of wondering if you’ll ever sell a home again.You’re showing up, doing the work, and checking all the boxes. But during a downturn, the quick wins of a hot market disappear, and suddenly, effort doesn't equal results. This is where most agents spiral. They panic, pause, or start changing everything. But the real danger isn’t the market. It’s how you respond to the silence. Because when things slow

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38:16

How to Turn Conversations Into Commission Checks w/...

Level Up - From Agent to Entrepreneur ·

2025/06/05

If you’re failing at lead conversion, it might not be because they are unmotivated. It might not even be that the market is slow. Your clients might be locked up because of what’s coming out of your mouth. Many agents struggle to get sellers to adjust their price or buyers to make a decision, Chances are, you’re accidentally framing conversations in a way that creates uncertainty and resistance. And in this market, uncertainty kills deals. The top-producing agents aren’t talking more, they’re

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32:56

The Leadership Level-Up: How to Go From 3 Agents to...

Level Up - From Agent to Entrepreneur ·

2025/05/29

Five years ago, Anthwon Thomas had a small, scrappy real estate team of just 2 or 3 people. No leverage, just hustle, heart, and a belief that more was possible. Fast forward to today, and that same small operation has grown into a thriving team of 20 to 25 agents. They’re not just holding steady in a tough market. They’re outpacing it. While many agents and teams have seen production shrink by 10 to 15%, Anthwon’s team has increased its production by 47%. So, how does that kind of transformation

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01:04:59

The Market vs. Your Market: How to Win Regardless of...

Level Up - From Agent to Entrepreneur ·

2025/05/15

Every real estate agent operates under two different markets: the market and your market. The problem is, most agents are focused on the market and allow their results to be dictated by external factors. The market is interest rates, inventory levels, total homes sold, inflation, and tariffs.Your market is your listings, your pendings, your days on market, your client pipeline, your lead conversions. Here’s the good news: You control your market no matter how bad the market is. It’s important to

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22:45

How to Get a 100% Increase in Buyer Lead Conversion

Level Up - From Agent to Entrepreneur ·

2025/02/20

Ask most real estate agents what roadblocks are keeping buyers from moving forward, they’ll say interest rates, inventory and a lack of true motivation. If you ask the buyers what’s holding them back, you’ll hear a completely different story. It has less to do with what’s actually going on in the market, and more to do with what the agent isn’t doing. Many buyers are just moving through the funnel, and they just need an agent to guide them towards actually getting into a home. Agents aren’t asking

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09:56

How to Have Real Estate Conversations NOT Interrogations

Level Up - From Agent to Entrepreneur ·

2025/01/30

Selling isn’t telling - it’s asking questions….We’ve all heard this before. But how do you deliver really good questions without creating more resistance in the lead? Because let’s be honest: asking a lot of questions has its downsides if we’re not strategic about it. What’s meant to be a productive conversation can easily turn into an interrogation that puts the prospect off. Rapport defeats sales resistance, so if we want to get better results, we have to change how we’re asking questions. Why

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278 results

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