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PODCAST

Level Up - From Agent to Entrepreneur

Greg Harrelson - Real Estate Broker, Entrepreneur & Coach

Featuring masterminds with real estate leaders, coaches and influencers PLUS eye-opening strategy sessions with up-and-coming agents. Past guests include Hoss Pratt, Michael Reese, Rick Davidson, Danny Morel, Pat Hiban, Jeff Cohn and many more!

business management

All Episodes

17:46

The Daily Routine of Top Producers: What The Best Do...

Level Up - From Agent to Entrepreneur ·

2025/11/20

Every average agent wants to know what top producers are doing differently to get their results. They’re in the same market, dealing with the same obstacles, and working with the same number of hours, yet somehow, they keep pulling ahead.Over the years, we’ve noticed clear patterns: top producers share the same habits, and struggling agents share the same mistakes. The contrast couldn’t be clearer. Top producers don’t rely on luck or talent; they rely on discipline. Their edge isn’t in the big

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15:19

Where Do New Agents Find Their First Deals?

Level Up - From Agent to Entrepreneur ·

2025/11/13

Whether you’re a brand-new agent still waiting on your first commission check or a seasoned agent trying to jumpstart a slow season, the real question is the same: where do you find a deal? In real estate, there’s no shortage of strategies: calling expireds, launching Facebook ads, working your sphere, and hosting open houses, but not all strategies are created equal, especially when you’re just starting out. Some methods build momentum fast, others require more skill, time, or confidence than

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22:29

The Real Reasons Real Estate Agents Are Failing Right...

Level Up - From Agent to Entrepreneur ·

2025/11/06

When real estate agents struggle, the first thing they do is blame the market: the interest rates, the inventory, the leads. But the truth is, that’s not why agents are failing.The truth is simpler and more uncomfortable. Most agents fail because they overcomplicate what actually works. They treat real estate like a hobby, showing up when they feel like it and wondering why their results are unpredictable. They think they are following up and nurturing leads, when all they are doing is notifying

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15:58

So You Want to Be a Listing Agent? Start Here

Level Up - From Agent to Entrepreneur ·

2025/10/30

Every new agent has heard the old saying: “You have to list to last.” The industry myth is that the fastest way to big numbers is chasing listings. But here’s the truth: being a listing agent isn’t just about getting a few signs in the yard. It’s an entirely different business model. Buyer’s agents mostly service leads that come to them. Listing agents? They generate leads out of thin air. That’s why most people who say they want to be listing agents back off the second they realize what it takes:

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31:06

$10 Million at 23: From Chasing Top Producers to...

Level Up - From Agent to Entrepreneur ·

2025/10/16

For many new agents, the top producers in the office are intimidating. Their success feels out of reach; it’s something you’ll never accomplish yourself. But for some agents, those same people are motivating. They’re proof that it can be done, and they become the standard to chase. Emilee Mosso went from wanting to be like those agents to achieving success in her own right. And at 23, she’s done $10 million in volume, and this is just the beginning. How did Emilee turn her goals into a reality

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18:10

How to Become a Better Buyer’s Agent (It’s Not About...

Level Up - From Agent to Entrepreneur ·

2025/10/02

A lot of buyer’s agents think being “better” just means moving faster. Taking every late-night call, saying yes to every showing, and running themselves ragged across town. More homes, more showings, more hustle.But hustle doesn’t equal conversion, it often equals burnout. The agents who actually win with buyers aren’t the ones sprinting around at all hours. They’re the ones who slow down, take control, and position themselves as trusted advisors. The truth is, too many buyer’s agents play the role

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17:15

Want to Kill Objections and Move Deals Forward? Use...

Level Up - From Agent to Entrepreneur ·

2025/09/25

Some agents think market data is just a bunch of MLS stats to throw into a listing presentation. Just absorption rates, days on market, and sales ratios that you check off like a box. But it’s actually one of the most powerful persuasion tools you have. Market data shifts the conversation from opinion to fact, from convincing to guiding. It builds your confidence, gives clients a clear picture they can’t argue with, and it helps you close more deals. The truth s, too many agents hide behind generic

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20:44

The Secret to Increasing Your Online Lead Conversion...

Level Up - From Agent to Entrepreneur ·

2025/09/11

When most agents think about increasing their online lead conversions, they picture tech: CRMs, ISAs, AI automations, and endless drip campaigns. But the uncomfortable truth is, none of it has actually moved the industry’s conversion rate. Despite all the shiny new tools, agents are still struggling to turn leads into clients. The real problem isn’t the lead source, or the CRM or the tech you’re not using. It’s your mindset and activity. Too many agents label leads as “bad” because the timeline is

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21:27

What Most Real Estate Agents Get Wrong About Negotiation

Level Up - From Agent to Entrepreneur ·

2025/08/28

When most agents think about negotiations, they picture being pushy, holding firm, and “winning” the deal. But the problem is, being so focused on winning can actually create the ultimate loss for the client and you. The majority of deals aren’t lost because of price. They’re lost because of poor communication between agents, between clients, and in how we present offers in the first place. Negotiation isn’t about arm-wrestling the other side into submission. It’s about finding common ground,

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22:50

3 Keys to Instant Success in This Real Estate Market

Level Up - From Agent to Entrepreneur ·

2025/08/14

When most people seek instant success in real estate, they look for a new tool, system, or magic script. That’s not the answer. There are only 3 things that drive your speed, your trajectory, and ultimately, your results, and every agent has access to them. Most agents aren’t failing because they’re lazy or unmotivated. They’re failing because they’re putting their energy in the wrong places or doing the right things inconsistently. They confuse motion with progress, stay busy instead of

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34:49

Expanding Your Comfort Zone To Grow Your Production...

Level Up - From Agent to Entrepreneur ·

2025/07/03

When the market shifts in real estate, you can go from the high of your best year ever to the low of wondering if you’ll ever sell a home again.You’re showing up, doing the work, and checking all the boxes. But during a downturn, the quick wins of a hot market disappear, and suddenly, effort doesn't equal results. This is where most agents spiral. They panic, pause, or start changing everything. But the real danger isn’t the market. It’s how you respond to the silence. Because when things slow

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38:16

How to Turn Conversations Into Commission Checks w/...

Level Up - From Agent to Entrepreneur ·

2025/06/05

If you’re failing at lead conversion, it might not be because they are unmotivated. It might not even be that the market is slow. Your clients might be locked up because of what’s coming out of your mouth. Many agents struggle to get sellers to adjust their price or buyers to make a decision, Chances are, you’re accidentally framing conversations in a way that creates uncertainty and resistance. And in this market, uncertainty kills deals. The top-producing agents aren’t talking more, they’re

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32:56

The Leadership Level-Up: How to Go From 3 Agents to...

Level Up - From Agent to Entrepreneur ·

2025/05/29

Five years ago, Anthwon Thomas had a small, scrappy real estate team of just 2 or 3 people. No leverage, just hustle, heart, and a belief that more was possible. Fast forward to today, and that same small operation has grown into a thriving team of 20 to 25 agents. They’re not just holding steady in a tough market. They’re outpacing it. While many agents and teams have seen production shrink by 10 to 15%, Anthwon’s team has increased its production by 47%. So, how does that kind of transformation

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01:04:59

The Market vs. Your Market: How to Win Regardless of...

Level Up - From Agent to Entrepreneur ·

2025/05/15

Every real estate agent operates under two different markets: the market and your market. The problem is, most agents are focused on the market and allow their results to be dictated by external factors. The market is interest rates, inventory levels, total homes sold, inflation, and tariffs.Your market is your listings, your pendings, your days on market, your client pipeline, your lead conversions. Here’s the good news: You control your market no matter how bad the market is. It’s important to

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22:45

How to Get a 100% Increase in Buyer Lead Conversion

Level Up - From Agent to Entrepreneur ·

2025/02/20

Ask most real estate agents what roadblocks are keeping buyers from moving forward, they’ll say interest rates, inventory and a lack of true motivation. If you ask the buyers what’s holding them back, you’ll hear a completely different story. It has less to do with what’s actually going on in the market, and more to do with what the agent isn’t doing. Many buyers are just moving through the funnel, and they just need an agent to guide them towards actually getting into a home. Agents aren’t asking

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09:56

How to Have Real Estate Conversations NOT Interrogations

Level Up - From Agent to Entrepreneur ·

2025/01/30

Selling isn’t telling - it’s asking questions….We’ve all heard this before. But how do you deliver really good questions without creating more resistance in the lead? Because let’s be honest: asking a lot of questions has its downsides if we’re not strategic about it. What’s meant to be a productive conversation can easily turn into an interrogation that puts the prospect off. Rapport defeats sales resistance, so if we want to get better results, we have to change how we’re asking questions. Why

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08:16

Why So Many Real Estate Agents FAIL in Their First 2...

Level Up - From Agent to Entrepreneur ·

2025/01/16

In real estate, 80% of newly licensed agents fail out in the first 2-4 years - but this doesn’t need to be the case. The first 2 years in real estate can be tough, but that doesn’t mean you can’t succeed. In fact, plenty of brand new agents are able to start selling homes in their first 90 days in the business. The high failure rate often has nothing to do with the agent themselves, and more to do with the environments they choose. How do you choose a brokerage that sets you up for success? What

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09:38

Starting A Real Estate Career With NO Experience

Level Up - From Agent to Entrepreneur ·

2025/01/09

Starting out in real estate can feel overwhelming and daunting. There’s so much you need to know. Taking the classes, passing the test, choosing the right brokerage and getting your first listing. These are all things you need to do to start earning money in this business. But with the right steps you can jumpstart a successful career, and even get your first commission quickly. If you get the right support and mentorship and become more familiar with the market, success isn’t just possible, it can

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43:48

The Proven Formula for Becoming a Mega Listing Agent

Level Up - From Agent to Entrepreneur ·

2025/01/02

Whether you’re brand new to real estate or you’re an experienced agent looking to do more deals, there’s only one way to grow your listing business. Even the most successful mega listing agents had to follow the same formula in order to increase their transactions. If we commit to doing the right things consistently, the results we want will show up. Most agents don’t work the process or they don’t follow the process long enough, so when they don’t get the results, they think something is wrong

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09:56

How to Stop Using Scripts and Start Having Conversations

Level Up - From Agent to Entrepreneur ·

2024/12/26

Want To Level Up Your Production? (and live anywhere in the Carolinas)Check out www.gregharrelsoncareers.com Learn more about Infusionsoft for real estate: http://www.realestatesalessolutions.com/ ------------------------------------------------------------------------------------------ If you've been using the same old scripts and they haven’t been converting, it might be time to throw them out. Because here’s the truth: scripts have never been the answer to productive conversations in the

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274 results

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