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PODCAST

The Law Firm Marketing Minute

Spotlight Marketing + Branding

The best podcast for law firm owners looking to grow their firms.We specialize in any topics surrounding content marketing, but we also have expertise to share in other areas that could impact your firm.If you get any value out of today"s episode, we simply ask that you share it with a friend!Thanks for listening!

business marketing

All Episodes

1:47

One Simple Website Page That Can Turn Visitors Into...

The Law Firm Marketing Minute ·

2025/04/22

Did you like this episode? Dislike it? 💬 Most law firm websites boast credentials—but overlook the one page that actually builds trust. In this episode, Mike Pelletier and Eddie Dzialo dig into the subtle yet powerful section of your site that makes clients feel understood. It’s not about where you went to school—it’s about why you do what you do, and how to show it. 📌 Key Takeaways: Your story matters more than your accolades when building connection.Empathy on your website isn’t

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2:28

The Emotion That Built Empires—and Still Works in 2025

The Law Firm Marketing Minute ·

2025/04/21

Did you like this episode? Dislike it? 🧠 What if your marketing is failing not because of your strategy—but because you're ignoring one critical human element? In this episode, Mike Pelletier and Eddie Dzialo break down the emotional foundation that separates forgettable firms from unforgettable ones. With insights dating back to 1923 and failure rates that’ll make your jaw drop, this conversation reveals what most law firm owners still overlook in their messaging—and how to finally fix it.

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32:02

The Small Law Firm Hiring Masterclass feat. Brett...

The Law Firm Marketing Minute ·

2025/04/18

Did you like this episode? Dislike it? 🧠 Most small law firms are hiring wrong—and it’s holding them back. In this episode, Brett Trembly breaks down the proven hiring mindset and systems that helped him scale from solo to a team of 35+. From why you should hire people more experienced than you, to how to train, manage, and retain team members (even virtually), this is the no-fluff hiring playbook law firm owners have been waiting for. 📌 Key Takeaways: Why “cheap” hires usually cost you

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2:39

The Hire That Separates Struggling Firms from...

The Law Firm Marketing Minute ·

2025/04/17

Did you like this episode? Dislike it? 💸 Most law firm owners are stuck doing the one task that drains their time and delays their income—because they haven’t made this critical hire. In this episode, Brett Trembly explains why a full-time billing person isn’t a luxury—it’s a growth multiplier. From emotional detachment to consistency in collections, he lays out exactly why skipping this role is holding you back. 📌 Key Takeaways: Why “part-time billing” leads to part-time results.The pizza

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3:38

The Best Hiring Process You’ve Never Heard Of

The Law Firm Marketing Minute ·

2025/04/16

Did you like this episode? Dislike it? 🚀 Most law firms are hiring the wrong way—and it's costing them time, money, and sanity. In this episode, Brett Trembly reveals a hiring process that flips the script: repel 90% of applicants to find the perfect fit faster. No fluff, no resume worship—just real strategies that work. If you’re tired of staff who talk a good game but can’t deliver, this one's for you. 📌 Key Takeaways: Why your job ad should scare most applicants away.The resume myth

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1:59

How Your New Hires Can Become Nightmares

The Law Firm Marketing Minute ·

2025/04/15

Did you like this episode? Dislike it? 📞 Hiring new team members can feel like a leap of faith—but without the right training system, that leap can turn into a crash landing. In this episode, Brett Trembly joins Danny Decker to unpack the real reason so many hires don’t work out: it’s not about finding “the one”—it’s about building them into it. Learn why consistent feedback beats one-and-done orientation and how your own habits may be setting your staff up to fail. 📌 Key Takeaways Training

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2:33

Hire Someone Smarter Than You. Thank Me Later.

The Law Firm Marketing Minute ·

2025/04/14

Did you like this episode? Dislike it? 🚀 Are you still hiring based on who you can afford—not who can actually move the needle? In this powerful conversation, Brett Trembly shares the hiring mindset shift that helped him scale faster, make more money, and get his time back. From mentors to money fears, he breaks down why the smartest decision you can make is to not be the smartest person on your team. 📌 Key Takeaways: Why “cheap hires” often cost way more in the long run.How experienced

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26:19

What Law School Didn’t Teach Me About Scaling a Firm...

The Law Firm Marketing Minute ·

2025/04/11

Did you like this episode? Dislike it? 🎙️ What happens when you’re doing everything “right” but still stuck in survival mode? Brett Trembly opens up about his early struggles as a solo attorney, the mindset shift that changed everything, and the single hire that doubled his income and unlocked real growth. From sleepless nights to leading two thriving businesses, Brett shares the raw truth about what it really takes to scale a law firm—none of which was covered in law school. 📌 Key

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2:05

Why Every Small Firm Needs a Billing Assistant—ASAP

The Law Firm Marketing Minute ·

2025/04/10

Did you like this episode? Dislike it? 🧾 Are you still chasing down invoices, discounting your fees out of guilt, or retroactively guessing your billable hours? In this eye-opening episode, Brett Trembly explains how hiring a billing assistant changed everything for his law firm—and why it might be the smartest move a small firm owner can make. From underbilling to burnout, this conversation uncovers the real cost of doing it all yourself. 📌 Key Takeaways: Why delayed invoicing leads to

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1:02

This Successful Lawyer Will 'Never, Ever' Make This...

The Law Firm Marketing Minute ·

2025/04/09

Did you like this episode? Dislike it? 📧 Drowning in emails? Running in circles but getting nowhere? In this powerful episode, Brett Trembly—Trembly Law and Get Staffed Up—shares the one decision that transformed his productivity, freed his time, and helped him scale like never before. Host Danny Decker digs into why most lawyers are stuck on the hamster wheel and how a simple mindset shift (plus the right support) can change everything. 📌 Key Takeaways: Why answering emails might be the

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2:47

You Didn’t Build a Business—You Bought Yourself a Job

The Law Firm Marketing Minute ·

2025/04/08

Did you like this episode? Dislike it? 🚨 If your law firm shuts down when you take a vacation, you haven’t built a business—you’ve built a job. In this episode, Brett Trembly joins Danny Decker to unpack the mindset shift that took him from burnout to building a firm that runs without him. They explore how hustle culture traps lawyers into glorifying overwork, why “doing it all” is a path to nowhere, and what it really takes to create a law firm that grows beyond the founder. This is your

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2:36

Hiring as a True Solo—What I Wish I Knew Sooner

The Law Firm Marketing Minute ·

2025/04/07

Did you like this episode? Dislike it? 💼 Making your first hire as a true solo isn’t just possible—it might be the smartest move you’ll ever make. In this episode, Brett Trembly of Get Staffed Up and Trembly Law shares how a $10/hour law student helped him double his revenue and triple his take-home pay. He and host Danny Decker unpack the mindset blocks solo lawyers face around hiring, and lay out a roadmap for turning overwhelmed solo practice into sustainable growth. If you're still

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33:42

The Substance of Facebook Ads–What Matters

The Law Firm Marketing Minute ·

2025/04/04

Did you like this episode? Dislike it? 📈 Most lawyers run Facebook ads without a real plan—and then wonder why nothing converts. In this episode, Danny Decker breaks down the actual components that drive ad performance: from targeting and messaging to landing pages, lead types, and follow-up systems. If you want your ad budget to go further, this is the stuff that really matters. 📌 Key Takeaways Learn the difference between “Call Me Now” and lead nurture campaigns—and when to use

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1:28

Facebook Can Find Your Ideal Clients—Here’s How

The Law Firm Marketing Minute ·

2025/04/03

Did you like this episode? Dislike it? 📣 If you’ve run Facebook ads and didn’t see results, the problem probably wasn’t Facebook—it was your targeting. In this episode, Danny Decker explains how to turn your email list into a high-converting audience, create lookalikes that actually match your best clients, and follow prospects around the internet using retargeting. This is the strategy law firms wish they had when they started running ads. 📌 Key Takeaways Discover how to use your existing

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3:16

How to Set Your Cost of Acquisition Like a Pro

The Law Firm Marketing Minute ·

2025/04/02

Did you like this episode? Dislike it? 📊 Most law firms are flying blind when it comes to marketing spend. In this episode, Danny Decker breaks down exactly how to calculate client lifetime value and use it to set a realistic, confident cost of acquisition. If you’re basing your budget on what feels right instead of what’s actually profitable, this conversation will flip your perspective—and your math. 📌 Key Takeaways Learn how to calculate your client’s lifetime value beyond the first

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2:00

The Anatomy of a Successful Call Me Now Campaign

The Law Firm Marketing Minute ·

2025/04/01

Did you like this episode? Dislike it? 📲 Want to convert hot leads while they’re still ready to act? In this episode, Danny Decker breaks down the anatomy of a high-performing Call Me Now campaign—designed specifically to get potential clients on the phone fast. From choosing the right next step (hint: it’s not your homepage) to using online schedulers and landing pages that drive real action, you’ll learn exactly how to structure a campaign that delivers instant results. 📌 Key Takeaways

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2:35

3 Must-Answer Questions Before Running Facebook Ads

The Law Firm Marketing Minute ·

2025/03/31

Did you like this episode? Dislike it? ⚠️ Most law firms waste money on Facebook ads by skipping the planning phase. In this short but essential episode, Danny Decker lays out the three critical questions every lawyer must answer before launching a campaign. If you’re serious about generating leads that convert—and avoiding vague, expensive ads—this is your roadmap to getting it right from the start. 📌 Key Takeaways Define exactly what service you’re promoting before launching an ad.Get

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23:29

Facebook Ads for Beginners: What You Need to Know

The Law Firm Marketing Minute ·

2025/03/28

Did you like this episode? Dislike it? 📱 Thinking about Facebook Ads but not sure where to start? Danny Decker breaks down everything law firms need to know before spending a single dollar on Meta’s platform. From targeting high-value clients to understanding when Facebook Ads make sense (and when they don’t), this episode is packed with strategic insights and real-world advice for beginners ready to make smart marketing moves. 📌 Key Takeaways Facebook Ads let you target ideal clients by

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2:21

Which is Right For Your Firm: Facebook or Google Ads?

The Law Firm Marketing Minute ·

2025/03/27

Did you like this episode? Dislike it? 💡 Facebook and Google Ads aren’t created equal—and choosing the wrong one could mean burning through your budget without results. In this episode, Danny Decker breaks down the real differences between Facebook and Google advertising for law firms, revealing when each platform works best. Whether you're running a high-volume, low-cost practice or looking to connect with higher-income clients who need nurturing, this episode gives you the strategic

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1:19

Where to Advertise Your Law Firm Without Much...

The Law Firm Marketing Minute ·

2025/03/26

Did you like this episode? Dislike it? 📊 Most law firms are stuck elbow-to-elbow in Google’s overcrowded search results—and it’s killing their marketing ROI. In this episode, Danny Decker reveals a smarter way to advertise your firm in a space where your competitors aren’t showing up. If you’re tired of bidding wars, burned-out ad budgets, and being one of 17 firms in a single search, this is the strategy shift you’ve been waiting for. 📌 Key Takeaways: Google search ads are

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