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PODCAST

BE THAT LAWYER

BE THAT LAWYER is for attorneys who want more freedom, enjoyment and most importantly, control in their career. Topics will include business development, marketing, branding, technology, and law firm growth. The goal is to educate, entertain and share best practices related to these topics, so that you, the listener can get real value. This is primarily an interview show with great guests (attorneys and legal marketing professionals), sharing stories and analogies, as well as engaging in personal

business marketing

All Episodes

00:34:00

Phil Fornaro: Maker of Dreams

BE THAT LAWYER ·

2024/07/11

In this episode, Steve Fretzin and Phil Fornaro discuss:Following the flow of everything in the industry. Understanding who your community is leveraging them. Core mistakes people make when networking. Building trust and providing value to clients in legal services. Key Takeaways:People are interested in talking about what they do, but if you’re not listening, you can’t figure out what their problem is, and you can’t help them. Being a giver is great, but making it reciprocal with networking

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00:29:50

MerriLyn Gibbs: Go Constantly in the Direction of...

BE THAT LAWYER ·

2024/07/08

In this episode, Steve Fretzin and MerriLyn Gibbs discuss:Staying focused on your goals.How Assistants 4 Hire works differently from a recruiting firm to help your law firm succeed.The art of delegation.Business lessons from the game of golf.How you show up every day will determine the results you get. Key Takeaways:Delegation starts slow - you don’t have to delegate and forget, you can start with smaller tasks and check the work before the trust is built and you can truly let go of those tasks.If

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00:33:02

Nathan Ohler: The Value of Legal Peer Advisory Groups

BE THAT LAWYER ·

2024/07/04

In this episode, Steve Fretzin and Nathan Ohler discuss:Moving past the status quo to something different.Saving yourself pain and frustration by crowdsourcing your problems with peer advisory groups.Topics that come up frequently in lawyer peer advisor groups.Top benefits of peer advisor groups for the members. Key Takeaways:In peer groups, you can realize that your firm’s problems are not unique to you and those problems are solvable.Goals and tactical plans are related but are not the same thing

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00:35:23

Karl Seelbach: Slow Down to Speed Up

BE THAT LAWYER ·

2024/07/01

In this episode, Steve Fretzin and Karl Seelbach discuss:The way you do one thing is the one way you do everything.Building out and being consistent with expectations through SOPs and accountability charts.Setting aside time specifically to work on your business, not just in it.Hiring a coach to remove your blinders. Key Takeaways:Focus on the solutions - if something goes wrong, look at why and see how it can be fixed.Everyone and every firm is a work in progress. The little things that are

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00:28:34

Chelsea Williams: Personal Finance for Lawyers

BE THAT LAWYER ·

2024/06/27

In this episode, Steve Fretzin and Chelsea Williams discuss:Why personal finance is so key to living a healthy, balanced life. The formulas for success at your firm and as an individual.The most common mistakes lawyers make around money. Tips for taking control of your money today. How to stay on top of your finances. Key Takeaways:Watch out for lifestyle creep. It doesn’t matter how much you make if you keep spending more than you bring in. Track your money. Having a personal budget is not

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00:33:34

Dennis Kennedy: Leaning into Technology

BE THAT LAWYER ·

2024/06/24

In this episode, Steve Fretzin and Dennis Kennedy discuss:The intersection of the legal system and technology. Utilizing technology in ways that enhance the customer experience.Recognizing where you can free up time to do higher-level legal work. Why every lawyer should have a good, well-utilized CRM. Key Takeaways:Using technology for things like scheduling meetings, paying invoices, receiving payments, and other things not specific to the legal field is a great place to start if you’re unsure of

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00:35:07

John Sciaccotta: Getting Involved and Building...

BE THAT LAWYER ·

2024/06/20

In this episode, Steve Fretzin and John Sciaccotta discuss:Building relationships everywhere you go. Connecting authentically and building trust in the community. The time of building relationships and expected outcomes. Breaking out of the billable hour hampster wheel. Controlling your destiny. Key Takeaways:Get active, get involved, and maintain friendships within the legal practice. Wherever you have a relationship, give them a business card and tell them what you do. Tell them to think of you

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00:30:17

Erin Andersen: Having the Right Mindset and Tips for...

BE THAT LAWYER ·

2024/06/17

In this episode, Steve Fretzin and Erin Andersen discuss:Why lawyers have a hard time finding and retaining great talent.Hiring for personality and culture, not just skills.Hybrid work, salary transparency, and why you should be using LinkedIn to hire your next talent.Seeing hiring as an investment, not just an expense. Key Takeaways:Don’t just hire to fill a seat - understand your culture, understand your needs, and hire the right person for that right position.If a firm is open to training in

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00:38:21

Matt Campobasso: Insights from a General Counsel

BE THAT LAWYER ·

2024/06/13

In this episode, Steve Fretzin and Matt Campobasso discuss:Preventing problems before they have a chance to happen repeatedly. Assessing the risks you want to take when your company is growing and evolving. Pros and cons of private practice versus an in-house career. How to successfully network with a general counsel. Key Takeaways:Good prevention doesn’t eradicate all risks but stops many unnecessary risks. All risks aren’t bad, but you want to have the option of which risks you want to

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00:36:13

Michele Ross: Building Your Law Firm with Human...

BE THAT LAWYER ·

2024/06/10

In this episode, Steve Fretzin and Michele Ross discuss:Why patience and time are key to anything worthwhile.Avoiding repeated mistakes and moving forward with improvement.Business management tools to make your law firm more efficient.Building a great team that works toward the same vision. Key Takeaways:You will have to find your way forward from the mistakes you make - and you will make mistakes. Don’t let them keep you down.It is a balancing act and, as a law firm owner, the key is removing hats

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00:34:07

Kerry Barrett: Secrets to Being Camera Ready for Lawyers

BE THAT LAWYER ·

2024/06/06

In this episode, Steve Fretzin and Kerry Barrett discuss:Being on camera is a requirement - make it work for you.Public speaking and having a camera presence.Tips to do better with camera media content and presence.Performing and speaking to engage your audience. Key Takeaways:When speaking to a group, in person, or on camera, you do not want to fall into legal speak. You need to speak to who your audience (or client) is in a way that they understand.Look at the camera, not at your screen. It gives

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00:31:58

Adrian Mendoza: Sincerity and Qualification in...

BE THAT LAWYER ·

2024/06/03

In this episode, Steve Fretzin and Adrian Mendoza discuss:Flipping the script on sales to professional development. Spending your time in the best way for your skills and interests. The importance of qualifying questions and building the right relationships. Tips for networking effectively. Key Takeaways:Networking is about building relationships, not just about getting the business. It’s planting seeds to see what grows over time. In order to know what to give, you have to listen. Don’t be so

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00:31:27

Erik Reid: Changing the Image of International Hiring

BE THAT LAWYER ·

2024/05/30

In this episode, Steve Fretzin and Erik Reid discuss:Why you should consider international hiring for your US-based company. What to consider in doing remote versus in-house staffing. The red flags to catch if you did make a wrong hiring decision. Changing the stigma around international hiring. Key Takeaways:Using an aptitude test can help you understand someone’s potential within your organization even before you understand if they are the right fit for your organization. Every role is different

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00:32:35

Christina Martini: Recognizing Opportunities and...

BE THAT LAWYER ·

2024/05/27

In this episode, Steve Fretzin and Christina Martini discuss:How Tina pivoted from engineering to legal.Selling big law by increasing the stickiness factor through cross-selling.Minding your assets in networking and cross-marketing.Building your book of business authentically.Key Takeaways:The practice of law is not that different from having and nurturing the relationships in your life. Everything is all about relationships which are dynamic and require proactivity.Good business development,

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00:33:05

Josh Branch: Building Trust and Rapport with Clients

BE THAT LAWYER ·

2024/05/23

In this episode, Steve Fretzin and Josh Branch discuss:Building trust with your network, clients, and prospective clients. Developing your relationships and reputation. The importance of preparedness to trust and likeability. Finding natural affinities for helping to build trust. Key Takeaways:Building a relationship without trust will not lead to successful, healthy places. Sometimes the truth is painful, but trust is built on honesty with everyone you’re talking to.Clients who have trust in their

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00:35:49

Robert Plotkin: Why Lawyers Should Write a Book

BE THAT LAWYER ·

2024/05/20

In this episode, Steve Fretzin and Robert Plotkin discuss:Giving information away. Writing a lead-generating book while maintaining your law practice.Benefits of writing a book above other kinds of content marketing. What to do before publication, during promotion, and after publication. Key Takeaways:Even if you gave someone your entire process, nobody will be able to execute like you do because you have value to bring to the situation. Break your book down into small, manageable bites. Also,

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00:33:32

Josh Blum & Dr. Andre Caruso: The Importance of Trust

BE THAT LAWYER ·

2024/05/16

In this episode, Steve Fretzin, Josh Blum, and Dr. Andre Caruso discuss:Mistakes attorneys make that fail to gain trust.Why trust matters and the different dimensions of trust.Ways we can quickly build trust.Making the right first impression. Key Takeaways:People hold how they feel about you higher than how competent you are.You do not always need to be in lawyer mode. Turn off the lawyer speak, be more authentic and human, and you will improve your trust and likeability.Put a little effort into

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00:29:38

Jen Lee: Innovation in the Legal Industry

BE THAT LAWYER ·

2024/05/13

In this episode, Steve Fretzin and Jen Lee discuss:Breaking the mold of traditional legal molds within ethical guidelines.Legal models that are changing the game for attorneys.The growing demand for legal services in underserved communities and non-traditional markets.How COVID changed the legal landscape. Key Takeaways:The billable hour contributes to lawyer burnout and work-life imbalance as attorneys feel pressure to work long hours to pay off high student loans and meet law firm

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00:35:09

Tom Dunlap: Scaling Your Law Firm with Business Experts

BE THAT LAWYER ·

2024/05/09

In this episode, Steve Fretzin and Tom Dunlap discuss:Letting go of the old things to promote the new things. The power in relinquishing control. The two paths to scaling. Finding the right fit for your team, clients, and fees. Key Takeaways:Having your name on the door makes you the lightning rod for problems. It is not as big of a benefit as most lawyers think. If viable for your firm, consider bringing in non-lawyer team members who can help with the non-legal aspects of running a firm. You have

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00:34:56

Victoria Collier: Planning for the Future of Your Law...

BE THAT LAWYER ·

2024/05/06

In this episode, Steve Fretzin and Victoria Collier discuss:Thinking about your law practice of the future. Selling a book of business versus an actual business. Balancing future needs with your current lifestyle. Key components of having an exit strategy and preparing your firm for sale. Technology that is supporting law firms to run better. Key Takeaways:A solo practice is an asset as a business itself, beyond the goodwill and book of business, when the practice is streamlined and built

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572 results

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