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PODCAST

Sounds Profitable

The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can"t miss industry news recaps. That Sounds Profitable, right

technology

All Episodes

6:49

Podcasting and Spoken Word Discovery, 2025 Ambies...

Sounds Profitable ·

2025/04/01

Today in the business of podcasting: Tom Webster debuts findings from the biggest study in podcast advertising efficacy in the U.S., Digiday looks at the potential of advertising downturn caused by hype, Radiocentre gives a look at podcast growth in the UK, YouTube is on track to outpace Disney in revenue estimates, and the winners of the 2025 Ambies. Links to every article mentioned, as well as signup links to the Sounds Profitable event in May and Tom Webster's upcoming webinar, can be found here

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5:36

Pro Athletes Score With Podcasting, BBC UK Backs Off...

Sounds Profitable ·

2025/03/31

Here's what you need to know for today in the business of podcasting: video podcasting on Spotify, brands go Switzerland, and big moves in sports podcasting.Find links to every article mentioned and the full write-up here on Sounds Profitable.

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9:25

The New User Experience, Tracking 🍏 Plays, & More

Sounds Profitable ·

2025/03/28

Here's what you need to know for this week in the business of podcasting: the Business of Video Podcasting LA Summit, a new user experience for audio and video, and gaming looks at podcasts.Find links to every article mentioned and the full write-up here on Sounds Profitable.

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4:16

Marketing 🎮 w/ Podcasts, Spotify Expands Partner...

Sounds Profitable ·

2025/03/27

Here's what you need to know for this week in the business of podcasting: YouTube updates view counts, Spotify's Partner Program expands its reach, and why Gen Z is moving away from TV.Find links to every article mentioned and the full write-up here on Sounds Profitable.

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2:50

Podcasting's Growth in Japan, Acast Grows in AU, & More

Sounds Profitable ·

2025/03/26

Here's what you need to know for this week in the business of podcasting: a new podcasting report from Japan, Acast invests in Australia, and RSS is updating its distribution.Find links to every article mentioned and the full write-up here on Sounds Profitable.

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3:25

India Invests in Influencers, 4th Signal Awards Open,...

Sounds Profitable ·

2025/03/25

Here's what you need to know for this week in the business of podcasting: India is investing in influencers, open ad auctions bleed money, and the 4th annual Signal awards are open.Find links to every article mentioned and the full write-up here on Sounds Profitable.

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6:42

What Counts as an Apple ▶️, Gen Z Video Podcast...

Sounds Profitable ·

2025/03/24

Here's what you need to know for this week in the business of podcasting: how audio and video data gets combined, gen Z and video podcasts, and YouTube's new ad test.Find links to every article mentioned and the full write-up here on Sounds Profitable.

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9:41

The Saab 900 & Podcasting, Podcasting Super Spenders,...

Sounds Profitable ·

2025/03/21

Here's what you need to know for this week in the business of podcasting: how podcasting can stay special, getting the full picture with podcast data, and how super fans spend.Find links to every article mentioned and the full write-up here on Sounds Profitable.

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4:17

Wondery Report 🔎 Podcast Fandom, Creators Supporting...

Sounds Profitable ·

2025/03/20

Here's what you need to know for today in the business of podcasting: ten years of Amplifi, the growth of podcast fandom, and creators lift all ships.Find links to every article mentioned and the full write-up here on Sounds Profitable.

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3:44

Gen Z Streams Together, YT Upgrades Android 📺...

Sounds Profitable ·

2025/03/19

Here's what you need to know for today in the business of podcasting: the debate around ads on streaming, YouTube ads a Podcast tab, and the house of insights.Find links to every article mentioned and the full write-up here on Sounds Profitable.

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9:25

A Real Saab Story About Podcasting

Sounds Profitable ·

2025/03/19

As podcasting veers towards becoming a subgenre of video rather than a thriving audio industry, Tom Webster looks back at an example of what happens when you strip everything unique off a beloved icon..Written and narrated by Tom WebsterAudio edited by Newton SchottelkotteSounds Profitable: Narrated Articles is a production of Sounds Profitable.For more information, visit soundsprofitable.com.

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4:12

ABC Invests in True Crime, Integrated AI Podcast...

Sounds Profitable ·

2025/03/18

Here's what you need to know for today in the business of podcasting: ad forecast revisions, no escape from AI, and behind the YouTube curtain.Find links to every article mentioned and the full write-up here on Sounds Profitable.

en

4:40

Super Spenders in Audio, Podcasters vs. Influencers,...

Sounds Profitable ·

2025/03/17

Here's what you need to know for today in the business of podcasting: super fans are super spenders, podcasters vs influencers, and YouTube shorts grow further.Find links to every article mentioned and the full write-up here on Sounds Profitable.

en

9:39

Brand Fans Promote Podcasting, SXSW 2025 Recap, & More

Sounds Profitable ·

2025/03/14

Here's what you need to know for this week in the business of podcasting: how brand fans listen, making podcasts stickier, and the creator economy at SXSW.Find links to every article mentioned and the full write-up here on Sounds Profitable.

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13:17

Podcasting 3.0

Sounds Profitable ·

2025/03/13

The industry has come a long way, but the podcast consumption experience hasn’t and is starting to show why we need a more ‘one button experience’ if we want to grow the audience pool.Written and narrated by Tom WebsterAudio edited by Newton SchottelkotteSounds Profitable: Narrated Articles is a production of Sounds Profitable.For more information, visit soundsprofitable.com.

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5:23

Podcasting's ➡️ Problem, Bundling Subscriptions, & More

Sounds Profitable ·

2025/03/13

Here's what you need to know for today in the business of podcasting: commercial audio reaches critical mass, the power of branded podcasts, and ad supported streaming.Find links to every article mentioned and the full write-up here on Sounds Profitable.

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4:47

Content Creators x SXSW, Complications of True Crime,...

Sounds Profitable ·

2025/03/12

Here's what you need to know for today in the business of podcasting: the left's rise in political podcasting, audiobook publishing from Spotify, and YouTube usage drops.Find links to every article mentioned and the full write-up here on Sounds Profitable.

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6:01

Content Creators x SXSW, Complications of True Crime,...

Sounds Profitable ·

2025/03/11

Here's what you need to know for today in the business of podcasting: the creator economy at SXSW, Crime Junkie's controversy, and audio layoffs.Find links to every article mentioned and the full write-up here on Sounds Profitable.

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5:21

Free SXSW Podcasting Panel 🔊, Wondery's FAST Podcast...

Sounds Profitable ·

2025/03/10

Here's what you need to know for this week in the business of podcasting: free session audio from SXSW, podcast ads are safe from tariffs, and where the left and right are going in podcasting.Find links to every article mentioned and the full write-up here on Sounds Profitable.

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9:06

🔎 Podcasting @ SXSW, Efficient Smaller Podcasts, & More

Sounds Profitable ·

2025/03/07

Here's what you need to know for this week in the business of podcasting: podcasting takes Texas, diving into the News podcast listener, and what to do with your audience data.Find links to every article mentioned and the full write-up here on Sounds Profitable.

en

851 results

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