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PODCAST

The Business of Hearing

The #1 Marketing Podcast for Private Practice Hearing Care Clinics The Business of Hearing Podcast shares the real insights into how you can grow your private practice hearing care clinic in today"s challenging and competitive market. Hosted by leading industry marketing consultant Oli Luke, the podcast is a combination of interviews with private practice leaders, external experts and authors, as well as insights into what the best performing clinics in the world are doing right now to grow

business marketing

All Episodes

30:21

Three Things You Can Easily Do To Protect Your Clinic...

The Business of Hearing ·

2022/08/17

With talk of a recession looming, as a hearing care leader, you have one of two choices to make right now... 1. Start doing the work today to protect your clinic for tomorrow, or... 2. Sit and see what happens. Now, the fact that you're reading this podcast summary tells us that you're most likely in camp 1, in which case, this episode should be pretty useful to you. Truth is, unless you're a multi-practice clinic with offices all over the USA and a limitless contingency dollar pot at your

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29:49

Where Should Private Practice Be Investing...

The Business of Hearing ·

2022/08/10

If ever there was a time to be scrupulous about where you spend your previous advertising dollars, it's now. So, as a private practice owner, question is, should you tighten your purse strings, or spend more, and if so, where should you spend them, Google or Facebook? In this episode we share the results of a very specific experiement on the effectiveness of both Google and Facebook for acquiring new patients that we did for our Inner Circle members... ...and let us tell you, we were very encouraged

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37:49

The Secrets Behind How Audiology YouTube Star, Dr....

The Business of Hearing ·

2022/08/03

Ever since we started The Business of Hearing podcast we wanted to conduct this interview, for one simple reason... ...In the Audiology world, Dr. Cliff AuD is legendary. He is the pioneer of accessible hearing-care video content and the shining example of the powerful effects of how video can showcase your expertise and help you create a brand that people adore. And what with: - Over 220,000 subscribers - 200,000 weekly views - permanently full patient list He certianly knows a thing or two about

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21:26

How To Recruit First Class Hearing Care Professionals...

The Business of Hearing ·

2022/07/27

It used to be an employer's market; an abundance of qualified candidates for one job, but things have changed. There are now fewer hearing care professionals of excellent caliber than ever before, which means finding the perfect person for your hearing care clinic is really tough. But, there are a few things you can do to ensure your clinic is the one that the cream of the crop want to work in, and let us assure you, they are all completely doable and within reach. This podcast explains what

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17:01

How To Pluck The Low-Hanging Fruit In Your Private...

The Business of Hearing ·

2022/07/20

In your business right now, there are harder ways to increase revenue and easier ways. The harder ways include acquiring new patients and marketing to physicians, which, in business terms are deemed as 'the high hanging fruit'. The easier ways are asking for referrals and selling upgrades to current patients, which are known as 'the low hanging fruit', and are, quite surprisingly, underutilized by private practice owners. In this episode, we're going to explore how you can create more revenue by

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22:35

LinkedIn: As A Private Practice Owner, Is It Worth...

The Business of Hearing ·

2022/07/18

Ever feel like there are too many marketing platforms and too little time to master them all? And so, if someone was to say to you, "hey, have you thought about using LinkedIn to grow your private practice?", you'd probably roll your eyes and think "I barely get time to update my personal facebook status, never mind think about LinkedIn" But, what if there was a way to utilize LinkedIn with the minimal amount of effort for the maximum return...would you want to hear more? This podcast epiosde

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19:29

The Simple 47-Word Email That Has Been Responsible...

The Business of Hearing ·

2022/07/11

Welcome to the most practical podcast you're ever likely to listen to. That's because, in this episode, we're not talking theory or ideas, we're actually going to walk you through how you write, build and send the most simple 47-word upgrade email that is by far the biggest money-maker we have ever seen in the hearing care industry. Sounds too good to be true? Yep, can see why you'd think that, but let us assure you, it's legit. To get the most out of this podcast, we strongly encourage you to

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19:05

How To Encourage People To Choose You Earlier In...

The Business of Hearing ·

2022/07/06

Now, this really is a very juicy episode, especially if you're looking to get more people through the door. The key to your private practice's continued growth is encouraging people to choose you way before they need you. Wait a second...what? Yes, you read that right. The key to your private practice's continued growth is encouraging people to choose you way before they need you. This is because it takes the average patient around 7 years to do something about their hearing loss upon the

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22:07

How To Articulate Why Someone Should Choose You Over...

The Business of Hearing ·

2022/06/13

You know when someone asks you what makes your business different and you rack your brains for an interesting answer before settling with "our people/service"? That's when you know you could probably benefit from sparing a few minutes to work on your "tip of arrow" statement, as, let's be honest, everyone says that. Knowing what makes you stand out from your competition and being able to communicate it is one of the most powerful marketing tools in your shed, and in this podcast we're going to

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01:00:31

Control Yourself Like A Pro: Two Incredible Methods...

The Business of Hearing ·

2022/06/13

You know that moment where suddenly everything seems to go from 1 to 100 and you’re thrown into a state of total and utter chaos? Yep, you don’t have to be the owner of a private practice to know what that feels like. Well, what if there was a way to turn that chaos into calm using two very simple methods? In this podcast, first female F-14 Tomcat pilot turned speaker and best-selling author, Carey Lohrenz, shares her two incredible methods for handling stressful situations and how to plan

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26:43

How To Create 6 Months’ Worth Of Content In 90...

The Business of Hearing ·

2022/06/08

If you're the owner of a private practice, chances are you've barely got time to make a cup of coffee, never mind sit down and write marketing content. But, what if there was a way to create 6 months' worth of content (that will actually make serious waves) in just 90 minutes...could you a) fathom the thought of investing such time and b) want to know how? In this podcast, Oli shares his powerful strategy for doing just that, with actual examples to boot. So, pour yourself that well-deserved

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57:13

How To Adopt A Powerful Gifting Strategy That Will...

The Business of Hearing ·

2022/06/06

Business gifting tends to be boring, predictable and not very memorable, and therefore the results are too. But, what if you discovered a new way to give gifts - one that actually "wowed", delighted and made the receiver gush about you as if they were your own pocket PR person? Enter: Giftology. Giftology takes the concept of giving gifts and whizzes it up with a thoughtful strategy so that the thought behind the gift is a bigger star than the gift itself. But don't be fooled - it's not just about

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20:35

How To Become Impossible To Compete With By Pricing...

The Business of Hearing ·

2022/06/01

As a private practice owner, the truth is, you're rarely going to be able to compete with the likes of Costco and Best Buy on price, so what can you do instead? The answer's simple: Sell your service not your product. But, how do you do it? In this podcast, Oli shares the simple but powerful way to create service-first package plans and how to price them. By the end of the 20 minutes, you'll be ready to rework your own package plans, knowing exactly what to call them, what to include in them and

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55:23

Ways To Unleash Everything You Are, Become Everything...

The Business of Hearing ·

2022/05/30

Why are some people magnetic, confident, comfortable in their skin, and in charge of their destinies? What’s their secret? In a word: Swagger. In this episode, Leslie Ehm, Former TV host and advertising director turned trainer and now author of best-selling self-confidence manifesto, Swagger shares her profound personal branding brilliance and relates it directly to private practice owners. If you're currently saying your business' USP is your service, then now's your chance to prove it by owning

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18:25

Why Physician Marketing Is A Bit Like Tinder & How...

The Business of Hearing ·

2022/05/23

Physician marketing and Tinder? Yes, we are serious and no, we're not drunk. It's no secret that the hearing care industry is stuck in its ways. Many (but not all) private practice owners opt for a 'we do it like this because that's how it's always been done' approach, and when it comes to physician marketing, that usually means you're pumping 80% of effort into roughly 20% return. But, what if we told you there is a different approach that would see you pumping 20% of effort for 80% return?

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41:30

How To Punch Your Personality Into Your Marketing &...

The Business of Hearing ·

2022/05/16

Have you ever spent ages trying to write something for your website, blog or social media, to read it back and think "gosh that's boring"... ...if so, then you're really going to enjoy this episode, as we discuss how you can liven up your copy and marketing by injecting your personality and brand voice into it. With our new host Claire Dowdall and expert of personality copy Lucy Dowson, Lucy shares her pointers on how, using very simple techniques, you can write in a way that speaks directly to

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01:01:07

How To Adopt A "Velocity Mindset" And Be A Brilliant...

The Business of Hearing ·

2022/05/09

Do you consider yourself to be a leader, or a hearing care professional who runs a business? In this episode, Phil is joined by author of "The Velocity Mindset" Ron Karr, a business heavyweight with an abundance of experience growing teams and applying throughtful leadership. With lightbulb moments from start to finish, in this episode, we understand what it means to be a true leader and how adopting a "velocity mindset" can catapult the enjoyment and rewards you get out of running your business.

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01:24:11

How To Level Up Your Business By Making Vital Changes

The Business of Hearing ·

2022/05/02

The biggest challenge business owners face is knowing what their biggest challenge is. Now, as a hearing care professional running your own practice, does that feel a little over familiar? In this direct yet witty podcast episode we're joined by best-selling author of 'Fix This Next' and hero to small business, Mike Michalowicz as he and Phil discuss not only how to identify the biggest challenges within your business, but also how to deal with them like a pro. With a deep dive into the cool new

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36:56

Future Of Private Practice - How You Can Protect Your...

The Business of Hearing ·

2022/04/25

As a continuation from part 1, Phil and Oli are joined by Private Practice oweners and Doctors of Audiology, Dr. Kelsi Mangrem anD Dr. Julie Hubik to discuss the future of private practice. This episode focuses on the real actionable steps you can take to future-proof your private practice, including specific guidance on marketing, the importance of patient reviews (and how to use them properly), and of course the elephant in the room...transparency on price. To get the most out of this episode, we

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46:35

Future Of Private Practice - How You Can Protect Your...

The Business of Hearing ·

2022/04/21

The world of private practice is changing rapidly with many obstacles being thrown at it from big boy retailers and even the government. Yet, with the rise of obstacles also comes the rise of opportunities. In this round table discussion with Doctors of Audiology Kelsi Mangrem and Julie Hubik, who, as private practice owners themselves have had to quickly adapt to changes in the hearing care industry, we discuss the future of private practice and what can be done to capitalize on an industry

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208 results

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