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PODCAST

Design Business Freedom

Melissa Galt | Interior Design Business Coach

What if you had a business coach who was a creative just like you, and could ask them about how they built a successful business they love? That"s what we do each week on Design Business Freedom. Hosted by Melissa Galt –– award winning business coach, marketing consultant, and interior designer with over 3 decades of creative experience –– every episode is an in-depth look at how to create systems and processes, increase your confidence, and build a quality team to support you. The goal is to give

arts design

All Episodes

51:55

024: Harness the Power of Instagram to Build Your...

Design Business Freedom ·

2023/03/06

I know learning a new social media platform can be uncomfortable, or something many designers don’t want to bother with. In fact, I was apprehensive about Instagram myself when it first arrived on the scene. However, its staying power has persisted and it has continued to reshape the way that consumers interact with brands and businesses. At this point, you’re only doing yourself a disservice if you are still avoiding it. Today, we’re starting a two-parter series on the impact of Instagram on

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45:57

023: The 12 Social Media Principles of Profit

Design Business Freedom ·

2023/02/27

Social media is an amazing tool that, when used correctly, can serve and support your business’ success. It is not something that you need to dedicate gobs of time to either, as long as you can use it strategically. Selecting only certain feeds to follow, setting specific goals for engagement and activity, and not overwhelming yourself by managing too many accounts are just some of the strategies I’ll be diving deeper into throughout today’s episode. Today, I’m sharing with you 12 specific

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46:27

022: Multiply Each Project Investment To Maximize Profit

Design Business Freedom ·

2023/02/20

Today, we’re diving into how to deploy the ten layers of design to maximize, multiply, and drive your profits. When we talk about these ten layers, I am referring to how you incorporate the following ten design components into each finished project: flooring, rugs, paint, upholstery, pillows and throws, case goods, lamps and lighting, accessories and art objects, artwork or wall decor, and window treatments and drapery. Including selections from all ten of these layers maintains your scope of

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52:25

021: Creating Profitable Client Expectations Every Time

Design Business Freedom ·

2023/02/13

Today is all about great expectations. We’re talking about creating profitable client expectations for every project, every time. When you enter into a design agreement with a new client, there needs to be clarity and transparency at all stages of the conversation. Too often I hear from designers frustrated that their clients don't have realistic expectations of their work. Working this way is stressful on both ends–the client and the designer– because it creates false expectations and preconceived,

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39:19

020: Outsource Online for Ultimate Flexibility

Design Business Freedom ·

2023/02/06

Today, we are diving into our next installment on the onboarding and hiring process: when and how to outsource online. Outsourcing is about hiring digital remote talent to help you in your business. Because remote talent is flexible and can be hired out on an as-needed basis, using online outsourcing keeps you nimble in both uncertain times and wonderful times. You're not locked into a commitment of hours per week, you don't have benefits to pay, and you don't have vacation time to consider. For all

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34:47

019: Interviewing Tips and Tricks for Hires that Stick

Design Business Freedom ·

2023/01/30

When holding interviews, it's common to feel as if you're the one being interviewed. Sometimes our nerves get the best of us, and we talk more than we listen, or we don't allow ourselves to see the candidate for the person they are presenting themselves to be. So today, we're going to dive into some of my best interviewing and onboarding tips and tricks. In last week's episode, we discussed how to hire local assistants correctly the first time. Today's episode builds on that theme, with my

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49:50

018: How To Hire Local Assistants Right the First Time

Design Business Freedom ·

2023/01/23

Diving into hiring for the first time doesn't have to be complicated. It can be simple as long as you follow the process that you need for success. Often, what stops designers from hiring is that they are afraid of managing people. Yet the right team can effectively manage themselves while saving you time and giving you back that creative energy for projects where you thrive. Today, I want to focus in on hiring additional talent locally, as it seems to be the first step most designers take. We’ll

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32:58

017: 7 Unexpected Ways to Get Clients When You’re...

Design Business Freedom ·

2023/01/16

We all hit a rut at some point in our design careers. Perhaps you've gotten to a place where business seems to have slowed down and you want to hit the refresh button to jumpstart yourself into a new market of clients. Or, maybe you are a budding new designer, trying to build up your portfolio and make it into your ideal client market. Whether you are new to the game or simply looking for a new perspective, you need to step outside of your comfort zone and use the tools you have at your disposal to

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40:59

016: When and How to Fire a Client

Design Business Freedom ·

2023/01/09

The topic we will discuss in today’s episode might come as a bit of a surprise. When you are listening here with me, you are used to getting a heavy dose of strategic inspiration, motivation, and momentum. And I know that talking about firing a client may seem like a bit of a downer. But the fact of the matter is that you need to be in charge of your business at all times, and that means when a client goes rogue, becomes abusive, or goes from being a great fit to being a poor fit, you have the right

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36:46

015: The Welcome Kit That Wins Clients

Design Business Freedom ·

2023/01/02

When you are gearing up to begin the design discovery process with a new client, one of the best investments to provide them with is a welcome kit. A welcome kit provides your client with a glimpse into you and your team, social proof of your work, and a peek into your design process and pricing. You want to provide your future client with a preview of the perks they will receive when working with you and information to help them consider their potential investment. There’s a lot of debate on what

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22:16

014: The Three G’s for a Successful Business

Design Business Freedom ·

2022/12/26

When aiming for success, sometimes the biggest obstacles are your own personal thoughts and beliefs. Whether you are limiting yourself, doubting yourself, or just not pushing yourself hard enough, all of these can hold you back from the greatness that you are so capable of! That’s where the Three Gs of Success will help. I’m talking about Gratitude, Goals, and Grit, in that order. These three qualities are so important in pushing yourself to become the best creative that you can be. You need to show

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54:43

013: The Right Design Agreement To Protect Your...

Design Business Freedom ·

2022/12/19

Believe it or not, I see so many designers flying without a net, which is what I call it when you work without a letter of agreement or with one that has absolutely no protection for you in it. A letter of agreement is just another word for a contract, but it sounds much friendlier. Most importantly, a letter of agreement will outline all stipulations, clauses, and information that you and your client need to set up a positive and professional project timeline. Your business needs to have a document

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50:23

012: Five Steps to Planning Your Best Design Year Ever!

Design Business Freedom ·

2022/12/12

As the fiscal year comes to a close, it can be tempting to plow straight ahead and into next year’s work without pause. You might find yourself in over-drive, trying to tie-up those loose ends from this year while preparing for next year’s project load. Or, maybe you had a great year and you’re looking forward to what next year will bring and just can’t wait to dive in. Whatever it may be that’s pushing you full speed ahead into the upcoming year, I want you to do yourself a favor and take a moment

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41:54

011: How To Prepare For Uncertain Economic Times

Design Business Freedom ·

2022/12/05

The past few years were a great time for design firms, with an extraordinarily high demand for our creative services. However, the times are beginning to change and we are seeing more and more economic uncertainty, which can be unsettling for many designers. Recessions are a normal part of economic cycles and we can't avoid them. But, we can be prepared to not only survive them, but to even thrive during them. One of the keys to surviving an economic downturn is to avoid panic and worry and instead,

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41:49

010: Never Worry About Money Again When You Learn to...

Design Business Freedom ·

2022/11/28

Think about your current client load and project pipeline. Are you satisfied and fulfilled by every decision that you’ve lined up at this moment? Or are you, like many creatives, worried about how you are going to manage all of the tasks and requests that you’ve agreed to while also jumping through hoops for a client’s every whim to get them on board with your vision? Many of the designers that I work with have found themselves in the latter camp at some point in their creative endeavors. And you

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27:06

009: Taking Care of WHO Matters Most In Your Business

Design Business Freedom ·

2022/11/21

What are you doing for the whole of your body and soul? Think about it for a moment. If your first reaction is to say, “Oh, I don’t have time for that, I’m on a roll in my business and self-care has to wait,” then I have some news for you. When you short-change yourself, you short-change your family, your friends, your clients, and, yes, your business. It’s just that important. Putting yourself first isn't selfish. It's healthy and it is self-preservation that helps you to thrive rather than just

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37:52

008: How Being Cheap Is Killing Your Profits

Design Business Freedom ·

2022/11/14

It may sound truly counterintuitive, but being cheap is killing your profits. We often look for ways to complete important tasks for our business by ourselves to save money. We think that this will maximize our profits because we aren’t spending the money to outsource the job. But taking on too many tasks that you don’t enjoy or aren’t skilled at is really just taking you away from your zone of genius. When you are in your zone of genius, you’re at that intersection of what you absolutely love to

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45:14

007: Lead Generation to Fill Your Profit Pipeline

Design Business Freedom ·

2022/11/07

Most creatives tend to go job to job, project to project, and client to client without any sense of a waitlist or a queue. This usually ends up feeling like a rollercoaster of cash flow and profits in your business. And while a rollercoaster ride is always exciting at an amusement park, it is much less enjoyable when it comes to your business model. The last thing I want is for you to feel overwhelmed by an incessant flow of projects without time to manage them all or, on the flip side, worried

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50:31

006: How To Define & Identify Your Ideal Hot & Buying...

Design Business Freedom ·

2022/10/31

When I first started my design business, I found myself in a client trap. 80% of my revenue was coming from 20% of my clients, but 80% of my clients were delivering just 20% of my revenue. When it came to choosing clients for the first five years of my business, I was not selective and I was not discerning. I didn't even know about an ideal client. But once I made this discovery and started to focus on the 20% of my ideal clients, my workload dropped significantly. I cut loose all the lovely people

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33:30

005: How To Stop Hiding In Your Business and Get Hired

Design Business Freedom ·

2022/10/24

In today’s episode, we are diving into the many ways that you may be hiding inside your business. We are going to look at all the little ways that you are getting hung up on the mechanics of your business instead of getting yourself out there and participating in the magic of your creative energy. I define creativity as the space where art and science meet and make magic. And I want you to be a creator of that magic rather than hiding on the sidelines! There are so many ways that you may be

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