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PODCAST

Dan Kennedy"s Magnetic Marketing Podcast

Russell Brunson

Dan Kennedy is internationally recognized as a "millionaire-maker", helping people in just about every category of business turn their ideas into fortunes. He has been called the "Professor of Harsh Reality" because he"s provocative, irreverent, sarcastic, and tells it like it is in a humorous, but chilling, serious fashion that cuts to the core of the issues in a way no other marketing "guru" does. Dan Kennedy"s advice can be moved with remarkable ease from one very different field, industry, or

business entrepreneurship

All Episodes

43:18

Key Components For Increasing Profits From Direct Mail

Dan Kennedy"s Magnetic Marketing Podcast ·

2022/12/02

Many today may say direct mail marketing is a dead art - no longer useful to any kind of business owner. The ones who say that, however, are usually the ones who don't know how to strategically use direct mail to their advantage in the first place. Using years of hard-earned wisdom and experience, Dan shares the most important elements of direct mail that entrepreneurs need to focus on in order to deliver a compelling, personalized marketing message readers won't be able to ignore.

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48:39

Social Media Direct Response Marketing With Kim Walsh...

Dan Kennedy"s Magnetic Marketing Podcast ·

2022/11/25

Social media queen Kim Walsh Phillips joins Dan to discuss an essential yet often frustrating and confusing tool for entrepreneurs: Facebook. Much of this frustration comes from simply not knowing how to use it effectively. Kim admits that it wasn't until she began applying Dan's principles of direct marketing to social media that she began to see the monumental success she was desperately looking for. Dan and Kim share some of their own experiences using Facebook as a means of marketing and data

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34:28

Trust Based Marketing

Dan Kennedy"s Magnetic Marketing Podcast ·

2022/11/18

How do you gain the trust of your golden prospects? Expert marketer, financial advisor and author Matt Zagula says it's all in how you differentiate yourself from your competition. Dan and Matt discuss Matt's process for seeking out, appealing to and acquiring middle market customers as well as the more affluent clients he knows he can serve at the highest level. In the end, your proficiency as a marketer isn't based on innate talent - it's all about whether or not you're willing to put in the work

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22:30

5 Ways Adversity Leads To Opportunity

Dan Kennedy"s Magnetic Marketing Podcast ·

2022/11/11

All entrepreneurs experience adversity, but only the successful ones are leveraging adversity to their advantage. They are the wise and determined ones that understand how adversity is almost always opportunity in disguise. In this special speech from the stage, Dan discusses five key ways supposed failures or setbacks can be used to propel entrepreneurs into their next triumph faster than ever imagined. Though seemingly counterintuitive, adversity is not something to be feared, but welcomed

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48:09

How To Find Millions of Dollars in Even The Smallest...

Dan Kennedy"s Magnetic Marketing Podcast ·

2022/11/04

Don't think your niche is large enough to make a fortune? Incredibly successful entrepreneur Marty Fort is here to share his wisdom and, hopefully, change your mind. Dan and Marty discuss Marty's businesses (brick & mortar and info business) and the experiences that taught him which tactics to use in order to extract the most money out of the smallest of markets. If you don't know your customers well enough, Marty insists you'll never be able to create marketing that actually speaks to them

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50:51

Traits of Legendary Leaders With Tony Rubleski

Dan Kennedy"s Magnetic Marketing Podcast ·

2022/10/28

Your market / niche is hungry for leadership. Do you have what it takes to be a trailblazer? Bestselling author, speaker and business coach Tony Rubleski is no stranger to this subject. Using his own experience as well as wisdom shared with him in interviews with the top trailblazers in today's entrepreneurial world, Tony shares with Dan the key traits of businesses and business owners that enable them to rise to the forefront and take the lead in whatever market they're in. MagneticMarketing.com

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43:41

Mastering Authority Marketing With Adam Witty

Dan Kennedy"s Magnetic Marketing Podcast ·

2022/10/21

The saying goes that if you're not seen as an expert in your field, then you are a commodity. Are you establishing your business as the credible authority to which everyone in the market looks first? Or do you find yourself having to constantly scramble to find any new customer you can? A true expert in authority marketing, Adam Witty joins Dan to discuss the seven pillars of authority marketing and how he and others successful in business have leveraged these pillars to pull themselves out of

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42:47

Copywriting Experts Panel

Dan Kennedy"s Magnetic Marketing Podcast ·

2022/10/14

If you've ever wanted to delve into the mind of a top copywriter and better understand how they operate, now is your chance. Dan Kennedy joins other elite copywriting experts Clayton Makepeace, Bond Halbert and Doberman Dan to discuss what they've seen working really well in copy as well as their own personal strategies for how to keep your copywriting skills sharp. MagneticMarketing.com NoBSLetter.com

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56:53

Pricing Strategies For Any Business

Dan Kennedy"s Magnetic Marketing Podcast ·

2022/10/07

Many businesses foolishly believe the term "pricing strategy" to simply mean ensuring your prices are lower than any of your competitors'. This "race to the bottom" is actually the quickest way to not only destroy your profit margins but the longevity of your business as well. How then can this tempting trap be avoided? Dan Kennedy invites not one but three stellar entrepreneurial pricing experts from various business backgrounds to discuss their experiences and share their wisdom on how to create

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39:21

How To Fascinate Your Prospects With Sally Hogshead

Dan Kennedy"s Magnetic Marketing Podcast ·

2022/09/30

The average human attention span used to be 20 minutes - today it's nine seconds. Are you using that precious time to actually captivate your audience's attention in your marketing? Advertising expert Sally Hogshead joins Dan Kennedy to discuss the concept of fascination in marketing, how it's different from persuasion and the vital role it plays in all types of selling (one to one, one to many, etc.). One of the most important ways entrepreneurs create fascination, Sally insists, is by fully

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32:45

Why Use Video Testimonials?

Dan Kennedy"s Magnetic Marketing Podcast ·

2022/09/23

Video testimonials are a great way to increase your product or service's credibility, but not all customer endorsements are created equal. Are your customer testimonials making maximum emotional impact, or do viewers walk away unimpressed? Relationship marketing strategist and video testimonial expert Ron Sheetz joins Dan Kennedy to talk about the supreme benefits of video testimonials as well as his strategies for curating testimonial compilations that skyrocket your product's reputation as well as

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43:21

How To Run Your Business and Still Make It Home For...

Dan Kennedy"s Magnetic Marketing Podcast ·

2022/09/16

Dan Kennedy welcomes two unbelievably busy yet wildly successful guests to discuss just how they are able to oversee the growth of multiple businesses while also making it home in time for dinner and quality time with their families. Whether you're leading multiple business ventures like Ben Glass and Steve Adams, or you're bringing to life your very first entrepreneurial idea, you'll want to take notes on their tactics and recommendations for making the most out of each day. MagneticMarketing.com

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30:13

Using Humor in Your Marketing With Frank Kern (2 of 2)

Dan Kennedy"s Magnetic Marketing Podcast ·

2022/09/09

Used well, humor can be an extremely effective tool in your marketing. However, being the subjective beast that it is, humor can also prove problematic if used carelessly. In part two of this two-part episode, Dan Kennedy and Frank Kern continue their conversation about their personal brands of comedy and how they determine what kinds of humor they will and will not use in their copy or at speaking events. Be sure to listen to part one first if you haven't already! MagneticMarketing.com

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33:22

Using Humor in Your Marketing With Frank Kern (1 of 2)

Dan Kennedy"s Magnetic Marketing Podcast ·

2022/09/02

When it comes to marketing, humor can be thought of as a double edged sword. Get it just right, and you'll have an increasingly captivated audience. Get it wrong, however, and all your best intentions may backfire. In part one of this insightful two-part episode, marketing mogul Frank Kern joins Dan Kennedy to discuss the benefits and dangers of humor in marketing, as well as their own preferences for how and when to use it, be it on the page or on the stage. Don't forget to check out part two next

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42:58

What Makes A Great Info Product (2 of 2)

Dan Kennedy"s Magnetic Marketing Podcast ·

2022/08/26

In a market thoroughly saturated with information products (that often offer much of the same information), how do you make yours stand out from the rest? In part two of this extremely beneficial two-part episode, Dan Kennedy continues to share his valuable insights on how to package (and repackage) your info products so that customers not only purchase the product, but become lifetime customers because of it. Be sure to listen to part one first if you haven't yet! MagneticMarketing.com

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48:15

What Makes A Great Info Product (1 of 2)

Dan Kennedy"s Magnetic Marketing Podcast ·

2022/08/19

In order for an information product to sell, it simply needs to work really well... right? While actually offering good information is essential to any info product, Dan Kennedy would argue there's much, much more to it than that. In part one of this valuable two-part episode, Dan divulges the real purpose of an information product, lays down the criteria for measuring the success of an info product and provides some of the key ingredients that are essential to creating an info product that will

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46:07

Five Wealth Attraction Magnets

Dan Kennedy"s Magnetic Marketing Podcast ·

2022/08/12

A true entrepreneur would never engage in thoughts or behaviors that repel money and prosperity, at least not intentionally. Unfortunately many do adopt habits and beliefs that keep them from accumulating all the wealth they desire. Dan Kennedy and Bill Glazer discuss in depth five of the most important wealth magnets from Dan's book, No BS Wealth Attraction For Entrepreneurs, and how implementing these five will remove significant barriers that obstruct the natural flow of money to you

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48:12

Cutting Through The Clutter With Your Marketing

Dan Kennedy"s Magnetic Marketing Podcast ·

2022/08/05

With the constant onslaught of ads your potential customers are exposed to every day, is your message cutting through the noise? The average attention span isn't what it once was, so if your marketing isn't carefully crafted for your target audience, you can't assume you'll have their focus for long, if at all. Dan Kennedy and Bill Glazer share their wisdom and real world examples to demonstrate how to make your marketing stand out so that viewers feel compelled to know more and take action. No

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53:26

How To Forge Iron Cage Customer Retention (2 of 2)

Dan Kennedy"s Magnetic Marketing Podcast ·

2022/07/29

It's nothing but frustration when time, money and other resources are used to acquire promising customers, only to have them slip through your fingers after one sale or one month in your program. So just how do you stop fickle customers from fleeing to your competitors? In part two of this two-part episode, Dan Kennedy and Bill Glazer discuss in detail their top five strategies for metaphorically placing an iron cage of retention around your customers, clients and patients. Be sure to check out part

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42:04

How To Forge Iron Cage Customer Retention (1 of 2)

Dan Kennedy"s Magnetic Marketing Podcast ·

2022/07/22

Sometimes the toughest part of a business isn't acquiring customers - it's retaining them. If you're unable to convince customers to stick with you for the long term, you're basically fishing with a net full of holes. In part one of this two-part episode, Dan Kennedy and Bill Glazer discuss the top five reasons customers, clients and patients quit doing business with you. Understanding these "whys" are essential when evaluating how your business could improve. Don't forget to check out part two next

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