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PODCAST

Communication Strategy That Works

Welcome to the Communication Strategy That Works podcast. I"m Emma, your host, and I am making it my mission to help you get the "comms stuff" right, spend your money more wisely, and have much more impact. I"m an in-house expert turned external advisor, and I help you if you"re a "comms" and PR leader or manager understand how to find essential customers, engage them in products and services, stand out from the competition, and protect your brand reputation. I cover a wide range of topics

business marketing

All Episodes

09:18

Ep 15. Using PR as a cog in your sales wheel to help...

Communication Strategy That Works ·

2021/03/11

In this episode, I wanted to share how using PR strategically can help build credibility with customers in your sales pipeline and help generate warmer sales leads. If you are not using PR this way, you are missing a trick! Most businesses are selling something, and one of the many things that PR can help is building the 'know, like trust' aspect of a customers' journey with you. I reveal one way you can do this in this week's 10 min episode. Before you go... Get a FREE copy of seven

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10:22

Ep 14. 3 tips on how to have impact with your comms...

Communication Strategy That Works ·

2021/03/04

Today I share 3 simple things you can implement right now that will help you have an impact with your comms and save you time whilst hitting your personal or business goals. We have to adapt to the mood right now amidst a global pandemic, but we can still continue and create value with our business communication. These 3 tools and approaches can be used together or individually and will help you have a short term plan or approach to communicating in this time of continuing change or flux for

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09:59

Ep 013. How to create a crisis plan and why you need...

Communication Strategy That Works ·

2021/02/25

PR is not just about promoting your business; it's about protecting your fledgeling reputation. I share with you why crisis plans are not just for big corporates, why you need one whatever size your business is and show you how simple it can be to get started. It's important to have a plan for when things might go a little bit wrong, however big or small your business is; whether that's a product that you've had to recall, a service that wasn't delivered effectively, or if the IT fails in your

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29:23

Ep 12. BONUS 'Deep Dive' So you're thinking of...

Communication Strategy That Works ·

2021/02/16

Audio is on the rise as a digital media with Amazon getting involved in streaming podcasts last year and the audio-only app Clubhouse's popularity. It took me a while to fall in love with podcasting and understand the value it could bring to my business and my clients' businesses. But now I am completely hooked! So it seemed only right that for my first interview 'deep dive' episode, I wanted to share insights on podcasting and how it can help you grow your business, grow your reach, and grow

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08:17

Ep. 11 It's not all about winning: how to use awards...

Communication Strategy That Works ·

2021/02/11

It's that time of the year when to reflect and think; could we enter a business award? If you want to enter business awards, the number one rule is you need to prepare. Spoiler alert: it's not all about the winning! In this short episode I am sharing with you; When and what to enter into an award 3 Tips on how to write a killer award entry How to get the most mileage for your entry fee Some do's and don'ts to look out for I'd love it if you would please leave me a review and subscribe to

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08:54

Ep. 10 Ten tips on how to make the most of speaking...

Communication Strategy That Works ·

2021/02/04

In episode ten, I thought I would give you ten tips on how to make the most from speaking at events. You can create a lot of authenticity and credibility by speaking at events. But it's essential, especially as we are all time-poor right now, to plan to make sure that the time spent away from the office is worthwhile. This episode is for you if you are a seasoned pro or starting out as it acts as a helpful reminder of all the things to think about when speaking at an event to make it

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12:58

Ep 09. BONUS lockdown special: What do tomatoes and...

Communication Strategy That Works ·

2021/01/22

I wanted to talk about productivity. I've been asked about this by a few people recently, and there's been some chatter on social media about how some of us are struggling with creativity, focus and productivity during the lockdown in the UK (and globally) so this is a little bonus episode all about a technique I've been using that I thought I would share with you. Hopefully, it helps! The Productivity Planner combines Most Important Task First (The Ivy Lee method) with the Pomodoro Technique,

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07:53

Ep. 08 Is there anybody out there? How to find your...

Communication Strategy That Works ·

2021/01/14

We all see so many messages each day. On tv, mobiles phones, social media, online, at work etc. So to have an impact, you have to make sure that your content cuts through and speaks directly to who you are targeting. In this episode, I explain how to work out who your ideal audience is for your content, and where they are hanging as I unpick in more detail Step Three & Four of my Seven Simple Steps to Effective Communication Activity with Impact. You will learn how to implement these two

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13:47

Ep. 07 How to avoid crisis and protect your growing...

Communication Strategy That Works ·

2021/01/09

How bubbling issues can impact your business reputation, and what you can do prevent it from happening. Your reputation is by far the most valuable asset you will have as a business. It is a culmination of how you are perceived by everyone who interacts with your business or product/service from the general public to customers, staff, investors, and other people important to you biz. In this episode, you will learn What reputation impact is How to implement a simple 6 step process to spot,

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10:56

Ep. 06 What's your story? How to create messages with...

Communication Strategy That Works ·

2020/12/30

In this episode, I share how to create a unique and impactful statement that defines what your business, product or service does and how it helps people. After listening to this simple process, you can write your own story that sells what you do, and create more impact with your content. Please leave me a review and subscribe to be the first to listen each week. Get a free copy of my seven simple steps to comms planning. https://mailchi.mp/henbe.co.uk/n8xnx5bjj3 Connect with me on

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11:16

EP.05 How and when to use Public Relations in your...

Communication Strategy That Works ·

2020/12/17

In this episode, I’m talking to you about PR. Some of you may know, I’m one of only a few hundred chartered PR practitioners in the UK, so PR is one of my big passions, and today and I’m going to share some insights on this topic. I will bust some of the biggest myths, I’ll share how to effectively support your business with PR, and some tips on how to get started with a PR programme of your own. Please leave me a review and subscribe to be the first to listen each week. Get a free copy of

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06:54

Ep. 04 How do you know if the comms is working? how...

Communication Strategy That Works ·

2020/12/08

Today I talk about how you can measure the effectiveness of your communication activity using a straightforward approach. I'll share why you should track your activities, how this approach can help support your business goals and save you money. This is up there as one of the top things I get asked about by business leaders and comms people. So listen and learn, and hit subscribe if you are listening on iTunes and leave me a review. You can download the free activity tracker Also here:

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10:05

Ep 02. Are you a goal digger? Why you need to set...

Communication Strategy That Works ·

2020/11/23

In this episode, I am going to talk to you about how to be a goal digger, what's that I hear you cry? Well, it's all about how setting effective goals can help you have more impact with your comms activity. I am using an example of a campaign I ran to explain this in details, where the activity was a business event, but the goal was much more than that. You will learn: Why it's important to set strategic goals as part of your event plan The common reasons why most people do not set goals for events

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11:43

Ep 03. How to build your very own brand fans

Communication Strategy That Works ·

2020/11/23

In this episode, I get nerdy about building your very own brand fans. I'm going to be sharing with you how using industry partners and brand advocates can grow your customer reach and grow your business. You’ll learn what the heck brand advocates are, how they can help you grow and protect your brand and your business. And, I'm also going to talk you through the simple steps on how you can start your brand advocacy plan, and cover the common pitfalls to avoid. HERE you can download the quick guide

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13:26

Ep 01. My seven simple steps to creating...

Communication Strategy That Works ·

2020/11/23

In this episode In this episode, I run through my seven simple steps to success for planning effective communication activity. You will learn: The seven steps I use for simple yet effective communication activity planning How and why this can help you achieve results and more impact Why it’s important now, especially when resources and budgets are tight And, how by following these straightforward steps, you can ensure that your activity is relevant, needed and effective in supporting your business

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05:45

Official Trailer: Communication Strategy That Works...

Communication Strategy That Works ·

2020/11/23

Welcome to the Communication Strategy 'That Works' podcast! I'm Emma, your host and I am making it my mission to help smaller businesses like you that want to grow and have ambitious plans to be a bigger company, to get the 'comms stuff' right earlier on in your journey. I want you to grow your brand more effectively, protect your fledgeling brand reputation, spend your budget more wisely and, ultimately, have much more impact with your comms. In this trailer, you can learn a little bit

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