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PODCAST

The PPC Den: Amazon PPC Advertising Mastery

The world"s first Amazon advertising podcast-- hosted by Ad Badger. Here we discuss the ins and outs of Amazon PPC, including tips and tricks to help optimize your ad campaigns. Whether you"re a die-hard PPC fanatic or an Amazon seller looking for an edge, this podcast is for you!

business marketing

All Episodes

00:39:06

8 Solutions To Fix An Amazon Campaign With Too Many...

The PPC Den: Amazon PPC Advertising Mastery ·

2023/01/06

In today’s episode, we’ll see the result of the case study we did on an actual client’s campaign with 6,000 keywords. Then, discover Clement’s methodological approach, like keyword extraction algorithms, removing duplicate keywords, relocating keywords, and more! Tune in and find out how Clement achieved a satisfying result after three weeks! We’ll see you in The PPC Den! 🦡 Highlights 00:00 Overview: How Clement strategized the 6,000-keyword campaign 01:24 Intro 02:35 FIFA 2022 effect - Clement’s

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00:32:31

Case Study: How Do I Fix An Amazon Campaign With...

The PPC Den: Amazon PPC Advertising Mastery ·

2022/12/30

This episode is just the first of a two-series Case Study episode with Clement Hynaux, Ad Badger’s Campaign Manager. Let’s see how Michael and Clement work on an actual client’s problem who had 6,000 keywords in his campaigns. Is that too many keywords? Find out how two experts approach this challenge. The fun isn't over yet! Tune in next week for part two, where we will share the result of the campaign restructure. Highlights 00:00 Keyword Campaign - Topic Overview 02:45 Intro 03:57 Migration

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00:09:26

Managing Chilled 🥶 Amazon PPC Performance After...

The PPC Den: Amazon PPC Advertising Mastery ·

2022/12/26

A quick 10-minute Badger Bite Episode. So most of America is under an arctic chill. The temperature has dipped, has your ROAS? In this quick episode, we'll discuss: 1. What your performance is likely looking like the last week of December. 2. How to think & react to this performance. the following We’ll see you in The PPC Den! Get our FREE Badger Guide to Amazon Advertising: https://www.adbadger.com/amazon-ppc-checklist/ and optimize with Honey-Badger Energy! Look through all our show

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00:30:46

How Do We Calculate Amazon ACOS?

The PPC Den: Amazon PPC Advertising Mastery ·

2022/12/23

Another mind-blowing conversation between Michael and Elizabeth Greene as they break down Amazon ACOS into actionable pieces. Another diagnosis and forecasting tool that Elizabeth created to make our Amazon seller experience way easier! Let’s discover more as we watch and listen to these two brilliant minds! We’ll see you in The PPC Den! Highlights 00:00 Topic Overview 00:13 Introducing Elizabeth Greene 01:17 Intro 02:36 Michael and Elizabeth’s collaboration on Amazon PPC 04:06 Elizabeth’s New

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00:49:53

Will GPT Change The World of Amazon Marketers?

The PPC Den: Amazon PPC Advertising Mastery ·

2022/12/19

What is GPT? How does this work? Is this another AI tool that will replace many jobs? Will this change the world of Amazon Marketing? Michael is joined by Joshua Rawe of eSpark in this week’s episode. Let’s join their fun as they test and discover what GPT can actually do. We’ll see you in The PPC Den! 🦡 Highlights 00:00 Getting to know Joshua Rawe 02:20 Intro 03:38 What is GPT? 04:48 How GPT works 09:45 Benefits of GPT for Amazon Marketers 13:45 How will GPT change our workflow? 15:53 Testing

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00:08:53

Should I Compare My Amazon PPC Performance Month...

The PPC Den: Amazon PPC Advertising Mastery ·

2022/12/16

Are you on or off target? What is your strategic Amazon PPC decision? How do you gauge your performance? Did you perform better this month? How do we set our Amazon PPC goals? These are just a few questions Michael will help us get answers to… We’ll see you in The PPC Den! 🦡 Highlights 00:00 Intro 00:45 What causes this change? 02:14 What role does Market Share play? 04:30 What is your level of PPC performance? 05:25 What is your absolute value of performance? (Sales, ACOS, and Ranking) 07:18

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00:33:29

How Do I Evaluate Amazon Buyers’ Activity After Black...

The PPC Den: Amazon PPC Advertising Mastery ·

2022/12/09

With all the talks of the next possible financial crisis, what can we do about it? Will it affect our conversion rate? In this episode, Michael is joined by Adam Mellott of Better AMS. It's so interesting how Adam shares his thoughts on how to evaluate the buyer activity post-prime day. Education is always key, and let's all learn from their vast experience in the Amazon PPC world! We’ll see you in The PPC Den! 🦡 Highlights 00:00 Intro 01:35 Who is Adam Mellott of Better AMS 05:07 Overview of

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00:32:02

How Do I Manage Amazon PPC to Make Quarter 4 Way Easier?

The PPC Den: Amazon PPC Advertising Mastery ·

2022/12/02

In this week’s episode, Alfredo Roselli, an Ad Badger Campaign Manager, is here to help us figure out what are the best practices after the peak in quarter 4. Tips are shared on how to increase conversion rate even after the holiday bonanza. Are there strategies we can still do to grow that sale? Let’s find out… We’ll see you in The PPC Den! 🦡 Highlights 00:00 Intro 01:33 Intro of Alfredo Roselli 02:37 What to do after Black Friday, Cyber Monday 03:39 Tip #1: Be sure you have your targeting

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00:18:20

3 Strategies for Common Black Friday- Cyber Monday...

The PPC Den: Amazon PPC Advertising Mastery ·

2022/11/25

It's the Holiday Season once more, the best time to sit back and relax. Sales are up, for sure. ...but wait, do you want MORE conversions on Amazon Advertising? Michael discusses how we can go beyond our target during the holidays and how to take advantage of the high volume of buyers during this busy week. We’ll see you in The PPC Den! 🦡 Highlights 00:00 Black Friday Cyber Monday update 02:04 Target Scenarios 03:00 Strategy: Keep it Simple 04:58 Strategy: Go Hard Plan 06:43 Top Tier Campaigns

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00:14:48

200 Episodes of Amazon PPC Growth

The PPC Den: Amazon PPC Advertising Mastery ·

2022/11/18

Welcome to the longest-running Amazon PPC podcast in the galaxy. In this episode, we share a glimpse into the making of the show, including dipping back in time to our conception and offering a glimpse of what our future will look like. Stay tuned until the end to hear our most epic intro of all time. We’ll see you in The PPC Den! 🦡 Highlights 0:00 Meet our podcast editor, Pedro Moreno 1:50 Back to the beginning (October 2018) 2:23 Podcast intro evolution 5:50 The PPC Den Testimonials

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00:30:11

What Do I Do When My Amazon PPC Has Hit The Point of...

The PPC Den: Amazon PPC Advertising Mastery ·

2022/11/11

If you’re already #1, what can you do to reduce your budget without reducing Amazon PPC sales? Can you reduce spending on keywords? What can you learn from the organic landscape to reduce ad exposure when your products are doing well organically? How can you lay off the gas without sabotaging your Amazon PPC? Brent Zahradnik of AMZ Pathfinder and Michael explain strategy and techniques using Brand Analytics and SQPD. We’ll see you in The PPC Den! 🦡 Highlights 0:00 Make vocal requests to your

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00:32:23

5 Common Amazon PPC Mistakes & How to Prevent Them

The PPC Den: Amazon PPC Advertising Mastery ·

2022/11/04

Everybody loves a rapid-fire episode, so we teamed up with Jeff Lieber and Austin Hoggatt of Turnkey Product Management to go through five common issues in Amazon PPC campaigns, including how to fix multiple match-types in a single campaign, what to do when branded terms are mixed with unbranded, how to remarket views in Sponsored Display and DSP, and more. If you enjoy getting lots of bang per episode, you’ll love this one. We’ll see you in The PPC Den! 🦡 Highlights 0:00 About Turnkey Product

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00:49:04

10 Real Amazon Advertising Horror Stories & How to...

The PPC Den: Amazon PPC Advertising Mastery ·

2022/10/28

Like the eyes in a painting following you down the corridor while a shrill cry echoes in the mist outside the cobwebbed window before the air turns black all around you, this special episode of The PPC Den featuring Elizabeth Greene of Junglr will have your hair standing on end. Listen to these spooky stories in the dark, but keep a flashlight and pen nearby for the actionable steps shared so you’ll never fear the boogie man lurking in your Amazon PPC campaign shadows. We’ll see you in The PPC

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00:38:25

What Should I Do About Invalid Clicks in Amazon PPC?

The PPC Den: Amazon PPC Advertising Mastery ·

2022/10/21

There are many conspiracy theories about invalid clicks and click fraud on Amazon, and Destaney Wishon of BetterAMS and Michael squash those worries with the truth, made possible by Amazon’s new Gross and Invalid Clicks Metric Report. They discuss click karma, traffic validation, and actions to take with this new data. We’ll see you in The PPC Den! 🦡 Highlights 0:00 New Podcast Alert: Better Advertising with BetterAMS 2:33 Invalid clicks and click fraud on Amazon 6:07 Gross and Invalid

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00:25:25

Inside Look at Amazon PPC Software Start-Up -...

The PPC Den: Amazon PPC Advertising Mastery ·

2022/10/19

Welcome to our new monthly fireside chats, where we’ll give you a behind-the-scenes understanding of what’s going on in The Badger Den! For this first episode, we review our most successful content in September, apps we like, launching new services, and more. Ad Badger CEO and The PPC Den’s host, Michael Erickson Facchin, also explains why we prioritize certain Amazon PPC Software features over others. It hints at changes coming to our prices. We’ll see you in The Badger Den! 🦡 Highlights 0:00

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00:35:26

How Do I Maximize Sales With Amazon’s Product...

The PPC Den: Amazon PPC Advertising Mastery ·

2022/10/14

Amazon’s new Product Opportunity Explorer is a great first-party tool for analyzing data, understanding the competition, and following market trends in any niche. This data benefits calm optimization plans, competitive analysis, budget allocation goals, and more. Michael Tejeda, Campaign Manager at Ad Badger, thoroughly dissects what data is available in each tab and why it’s great. We’ll see you in The PPC Den! 🦡 Highlights 0:00 Intro 1:41 Why is Amazon’s Product Opportunity Explorer

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00:41:28

Overcoming Challenges of Running Google Ads to Amazon...

The PPC Den: Amazon PPC Advertising Mastery ·

2022/10/07

Running external traffic to your Amazon listing is a great idea because it boosts ranking, boosts ROAS, and there’s a brand referral kickback. However, as Bobby Pulte of Search Scientists shares, it comes with challenges, including an imperfect click-path, a lack of reporting, and indirect tracking rank. This is an obstacle we recommend you overcome because it’s highly beneficial, and this episode provides the nine-step process for doing just that. We’ll see you in The PPC Den! 🦡 Highlights 0:00

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00:39:27

Why Do I Need a New Strategy for Account Averages in...

The PPC Den: Amazon PPC Advertising Mastery ·

2022/09/30

The ability to mentally zoom in and out of different metrics in Amazon influences how strong of an Amazon PPC-er you are. In this episode, Clement Hynaux, a campaign manager at Ad Badger, explains the Macro Micro Macro mental model and an example of how it applies to common metrics like Total ACOS. Tune in to learn how to begin using this approach yourself. We’ll see you in The PPC Den! 🦡 Highlights 0:00 Snail joke 2:21 Meet Clement Hynaux, Ad Badger Campaign Manager 3:55 Don’t be tricked

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00:41:07

How Do I Structure Amazon Campaign Names?

The PPC Den: Amazon PPC Advertising Mastery ·

2022/09/23

Is your brain as good as your computer? Probably not. Therefore, you must improve your Amazon campaign names for utility. This episode details the three levels of excellence you can achieve with extra emphasis on how to rename your campaigns in bulk. Brent Zahradnik of AMZ Pathfinder shares strategy and actionable tips in this episode of The PPC Den Podcast. We’ll see you in The PPC Den! 🦡 Highlights 0:00 Office feng shui 1:27 Campaign Naming Structure 4:20 Why is campaign naming structure

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00:26:38

How Do I Optimize My Amazon Campaign Structure?

The PPC Den: Amazon PPC Advertising Mastery ·

2022/09/16

You used to be able to get away with bad campaign structure on Amazon, but now it could be costing you money. Alfredo Roselli, an Ad Badger campaign manager, explains what bad campaign structure looks like, how to fix it, and what to expect after you’ve made the improvements. This is like a back-to-basics Amazon PPC episode with a 2022 twist that you won’t want to miss. We’ll see you in The PPC Den! 🦡 Highlights 0:00 Meet Alfredo Roselli, Campaign Manager 4:00 Theme intro: Why care about

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