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PODCAST

Marketing Vanguard

The word “vanguard,” is defined as “a group of people leading the way in new development or ideas.” Marketing Vanguard: the podcast, spotlights thepeoplewho are driving the industry forward. It will feature valuable, must-listen nuggets of marketing-leadership wisdom, humility, stories, strategic insights, and growth opportunities in an era of ever more complex industry pressures and realities. Together we’ll dive into what"s driving the decision-makers of today to move the needle of some of the

business marketing

All Episodes

32:47

Andrew Rebhun, CMO, El Pollo Loco - Creating Cultural...

Marketing Vanguard ·

2022/04/14

He went from cars to cheeseburgers to chicken. Newly appointed CMO of El Pollo LocoAndy Rehbunshares his career journey from formative marketing years at Ford to piloting McDonald’s first mobile app to now, leading the chicken restaurant’s expansion into new geographic (and product) territories.Tune in to hear Rehbun’s experience in theAdweek Executive Mentor Program, his perspective on the great MBA debate and the career planning exercise that shaped his trajectory in ways he’s still in awe of and

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34:51

Carolyn Dawkins, SVP, Clinique - Translating Brand...

Marketing Vanguard ·

2022/03/31

Over the course of her career, Carolyn Dawkins has led marketing efforts for some of the world’s most admired companies - L’Oreal, Kellogg’s, Google, Coty, and Estee Lauder.As her journey continues as SVP for Clinique, she is constantly challenging her team to tackle new frontiers for beauty, think holistically about decoding brand challenges, and interact with one another using radical candor as a guiding principle.Hear her story from Australia to New York, perspective on data, and her practical

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33:17

Xiomara Wiley, CMO & EVP, Marketing, Universal Parks...

Marketing Vanguard ·

2022/03/24

Having spent more than 25 years in the theme park industry, with her most recent role as CMO and EVP of marketing for Universal Parks and Resorts North America, Wiley gives us a peek into the exciting innovations coming to the Orlando and Hollywood destinations. Nintendo, anyone? She also shares how her team builds, protects, and grows the brand alongside its biggest fans to drive tangible business results and the role social media has played in helping the company shape its post-pandemic

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30:34

Craig Rowley, CMO of Shutterfly - Building Brand and...

Marketing Vanguard ·

2022/03/04

What would make an agency veteran go client side and never look back? Well, for Craig Rowley, CMO of personalized goods purveyor Shutterfly, it was all about the opportunity to truly lead a brand.Tune in to hear more on Rowley’s career journey, how his agency experience helps him in his role today and what he sees fundamentally changing about the CMO role and brand-agency relationships moving forward. Hosted on Acast. See acast.com/privacy for more information.

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45:48

Jason Brown, CMO of NTWRK, and Kimberly Evans Paige,...

Marketing Vanguard ·

2022/02/10

In this all new CMO Moves Duos episode, BET CMO Kimberly Evans Paige and NTWRK Jason Brown dive into the intersection of entertainment and commerce for their culture-led brands. The two leaders share how they're achieving the perfect science of creativity and community to empower young creators and artists and help them tell their own stories.Tune in to hear more about the exciting collaborations Kim and Jason have already executed, how they’re thinking about Black History Month and the delicate

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35:48

Denny Tu, CMO of IMAX - Embracing What Makes You...

Marketing Vanguard ·

2022/01/31

After 10 years in London and a bit of career pause, Denny Tu joined IMAX in 2017 and for the past four and a half years, he’s served as IMAX’s chief marketing officer—a title he said he dreamed of his entire life. But, with great power comes great responsibility and expectations.Tune in to hear Denny's personal connection to that effort and what happened when he listened to an IMAX demo for the very first time. Learn how he's prioritized personal needs throughout his career journey, his perspectives

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20:48

Special Edition: CMOs and the Culture Conundrum

Marketing Vanguard ·

2022/01/21

From the challenge of retaining talent and fostering an inviting culture on the inside to the necessity of moving at the speed of culture on the outside, marketing leaders have to prioritize both (and find the synergies between them) in order to thrive in the future.In this special edition, hear from seven CMOs from brands like Wendy’s, Campbell’s and Snap Inc. on those specific challenges while host Heide Palermo and co-host Jabari Hearn, svp of marketing at Westbrook Media dish on their

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40:58

Linda Lee, CMO of Campbell's - Modernizing the...

Marketing Vanguard ·

2021/12/16

Linda describes her path to CMO as a series of doors that opened to new opportunities. Her resume boasts research and brand roles at CPG giants like P&G, General Mills—not to mention two CMO roles prior to becoming CMO of Campbell Soup Company. Now, Lee is talking all about how the marketing team over at Campbell’s has modernized the brand to make the product more relevant to consumers under the meals and beverages portfolio.In this episode, Lee shares insights into how she’s navigating

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43:46

Aron North, CMO of Mint Mobile - Why Creative Is Jet...

Marketing Vanguard ·

2021/12/09

Aron North has always been intentional with his career moves, even from childhood. North recalls a flyer he made as a kid that read “Aron is my name, taking out your trash cans is my game.”Tune in for a crash course in entrepreneurial thinking grounded in business imperatives. North also shares his biggest do’s and don’ts for a harmonious brand-agency relationship and advice on how to keep your creative briefs, well, brief. Hosted on Acast. See acast.com/privacy for more information.

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37:16

Kate Huyett, CMO of Bombas - Using Learning as a Love...

Marketing Vanguard ·

2021/12/02

When Kate Huyett made the decision to leave business school early on in her career, the last role she expected her path to lead her to was CMO of apparel brand, Bombas. Huyett had always used her love of learning as her “north star” and trusted that having an MBA would land her exactly where she needed to be.CMO Moves host Heide Palermo sits down with Huyett to discuss what's next for the brand including their new launch of the second most requested clothing item in homeless shelters as well as the

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39:42

Carl Loredo, CMO of Wendy's - Growing the “Challenger...

Marketing Vanguard ·

2021/11/22

Carl Loredo always had aspirations, not expectations, of becoming CMO when he joined Wendy’s six years ago, having previously been in the chief marketing seat for furniture brand KraftMaid.In addition to leaning into its core values, Loredo claims the brand’s other key ingredient is built on trust and cross-collaboration to bring people along. Listen to get Loredo’s candid advice for aspiring CMOs and why problem-solving goes hand-in-hand with marketing today. Hosted on Acast. See acast.com/privacy

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33:07

TJ Abrams, CMO of Exos - Focusing on the Mission, Not...

Marketing Vanguard ·

2021/11/10

For TJ Abrams, every career move he’s made has been based on people and purpose. In their first ever brand campaign, Exos is aiming to restore a sense of community within the health and wellness space with a suite of digital products that with encourage consumers to perform at their best.CMO Moves host Heide Palermo sat down with Abrams to discuss some fun ways in which he’s engaging his team virtually and his perspective on whether or not having an MBA is vital to ascend to the C-Suite. Hosted on

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36:13

Kenny Mitchell, CMO of Snap - Distinguishing Between...

Marketing Vanguard ·

2021/10/27

In Kenny Mitchell’s return to the CMO Moves podcast, he reflects on the past two years in his role with a heavier focus on the future of AR. Serving as the lead for both the B2B and B2C business, Mitchell discusses the “magic” behind the platform’s most recent campaign, Open Your Snapchat, where consumers can open unique and localized AR experiences across major cities.Listen to this episode to learn what tools today’s marketers need in their tool belt and why curiosity is so critical. Also, make

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42:17

Steven Tristan Young, CMO of Poshmark -...

Marketing Vanguard ·

2021/10/21

When Steven Tristan Young decided to take on the role of the first-ever CMO for the digitally native fashion marketplace Poshmark three years ago, he knew he had a big opportunity to make a mark on a lesser-known category that was ripe for adoption. And he was no stranger to taking on such a task, having served as VP of Growth for Grubhub at a time when the concept of food delivery was just starting to catch on.In this episode, Young shares what it means to be a tech CMO today and what skills are

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37:02

Amina Pasha, CMO of Thrive Market on Launching its...

Marketing Vanguard ·

2021/10/13

When Amina first started, her career building consisted of iconic brands such as Pantene and Pampers at Proctor and Gamble. After 12 years, Amina set out on an important life journey that would determine her next big move to be CMO of the world’s first climate positive grocery store.Tune into this episode to learn more about Thrive Market’s shoppable cookbook launch and hear all about her journey to CMO! Hosted on Acast. See acast.com/privacy for more information.

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38:30

David Tinson, CMO of EA, and Kalen Thornton, CMO of...

Marketing Vanguard ·

2021/09/09

For the sports-fuel brand Gatorade and video game software company Electronic Arts, entertainment has been blurring the line between the business and their audiences. From partnerships with Snoop Dogg and Keyshawn Johnson to bringing sports to digital via Twitch like having Marshawn Lynch and more athletes recreate the Pro Bowl during the pandemic, both brands have seen an incredible digital transformation in the past years.Discover the moves David and Kalen are taking to fuel sport, how playing the

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40:08

Lisa Pillette, CMO of Casper - Awakening the Power of...

Marketing Vanguard ·

2021/08/25

With a long and exciting history in the retail space, Lisa Pillette is pioneering the mattress industry with authenticity and warmth. After spending time at some of the world’s most exciting brands such as Ralph Lauren, Lacoste, and HSN, it’s no wonder the young direct-to-consumer brand, such as Casper, is thriving.Tune into this special guest-hosted episode of CMO Moves to hear Lisa talk about tapping into the creative process and what her favorite summer sweet treat is! Hosted on Acast. See

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33:41

Special Edition: How Letting Viewers Choose Ads or No...

Marketing Vanguard ·

2021/08/19

Special Edition: The Business of Marketing Season 2! Adweek’s Chief Innovation Officer, Toby Daniels sits down with Hulu President Kelly Campbell to discuss her role managing Hulu’s suite of on-demand and live streaming businesses, as well as, overseeing Disney’s digital media and Movies Anywhere business. They also dive deep into Kelly’s extensive career, which includes serving as Hulu’s CMO where she led the brand’s overall marketing across their subscription video on demand and live TV

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30:54

Melissa Hobley, Global CMO of OKCupid - 22 Gender...

Marketing Vanguard ·

2021/08/12

After 12 years of experience in the New York dating scene and now married with children, Melissa Hobley is currently in 32 different dating apps—and so is her husband. But that shouldn't come as a surprise since Melissa acts as the current Global Chief Marketing Officer for OKCupid, so she must keep a close eye on what the digital dating landscape looks like.Tune in to the latest CMO Moves episode to discover how OKCupid is using their profile set-up to weed out some of the negative tropes of the

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43:20

Jeff Jenkins, EVP, Global Marketing of Carter's Inc....

Marketing Vanguard ·

2021/07/22

Jeff Jenkins is no stranger to working for exciting brands. His impressive career history includes Yum! Brands, Taco Bell, and even NASA to name a few. Jeff’s decision to take on a new role at Carter’s came easy saying he found a deep emotional connection with the brand as a parent of two young children.Tune in to this CMO Moves episode as Jeff Jenkins talks about mentorship, brand history, and advice for recent graduates. Hosted on Acast. See acast.com/privacy for more information.

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351 results

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