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PODCAST

Alloy Personal Training Business

Are you ready to take your fitness business to the next level? Be sure to visit us at: http://bit.ly/alloy_franchise Listen in for secrets and tips on running a successful Personal Training business. From marketing, staff management, trends, programming, pricing, and many other subjects in between, speaker and award-winning fitness industry legend Rick Mayo, founder of the Alloy Personal Training Franchise, covers it all.

health & fitness fitness

All Episodes

00:27:40

How to Solve Entrepreneurial Problems

Alloy Personal Training Business ·

2022/10/12

An entrepreneur is ultimately a problem solver at heart because to start and run a business, you have to first identify a problem in society and come up with a solution that you can then take to the market.So we can safely assume that problem-solving is inherent to all entrepreneurs.The paradox arises when our entrepreneurial instincts lead us to believe we can solve all problems in our businesses. This is an unrealistic expectation that can lead to lots of frustrations. Some problems can only be

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00:31:25

The Alloy Personal Training Concept and Franchise...

Alloy Personal Training Business ·

2022/10/05

Coming out of the Covid pandemic, fitness has never been more important. More and more people appreciate the need to lead a more active and healthier lifestyle.Helping people in their health and fitness journeys while securing your financial future is noble. The Alloy Personal Training franchise offers franchisees an opportunity to help people in their community while running a proven business concept.The Alloy business model serves a demographic that is underserved and untapped in the industry, and

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00:27:11

New Alloy Core Values

Alloy Personal Training Business ·

2022/09/28

Core values in a business are not just one of those nice things to have. They are very important as they define who you are, your culture and tells the world what sets you apart as a business.The core values communicate what's important to your business, influence behavior and desired action within your team. Ultimately, they bring people on a team together on a mission to succeed.In our case, our franchising business is growing with new franchises coming up, and we are also scaling our corporate

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01:01:28

Amazing Presales with Rami Odeh- Part 2

Alloy Personal Training Business ·

2022/09/21

Last week in part 1 of this conversation, Rick and Rami began the conversation on what makes a successful presale. The first component was defining your why, which feeds into everything else you do.In this episode, we explore the other 2 components, which are organization and effort. Rami also shares his amazing stats from his presale that goes to show the level of organization he had in place and the amount of effort he put in.The thing with a presale in the Alloy model is that you put in the

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00:43:01

Presale Magic with Rami Odeh- Part 1

Alloy Personal Training Business ·

2022/09/14

You’ve probably heard Rick talk about Rami in the last few episodes. Today, he is on the show to talk about the components of a successful presale.Rami broke all the records amongst our franchisees for a presale and has lots of information to share on how he approaches it to get those numbers.The first component is understanding your why. Why are you doing the presale, and what do you want to get out of it. Just like we do with our clients in the starting point session, we want to peel the onion and

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00:54:08

Path to Freedom with Wes Barefoot

Alloy Personal Training Business ·

2022/09/07

In this episode, Rick speaks with FranChoice franchise consultant Wes Barefoot. Wes describes the attributes of a good franchise candidate, his process for matching the candidate with the right franchise, and the right mindset for success as an entrepreneur.With the many franchise opportunities available today, a franchise consultant guides candidates to the one that is a perfect fit.Wes's process to match the right candidate with the right brand is similar to what we do here at Alloy at a starting

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00:26:16

The "Table Stake" Of The Personal Training Business

Alloy Personal Training Business ·

2022/08/31

Table stakes is a term used in poker, meaning the minimum amount you need to get to a table and play a game. When used in business, it means the barrier of entry or the minimum offering you have to provide to be in a particular business.For instance, in a personal training business, it is expected that your facility should be clean, you should offer specificity, great programming, good enough customer service, etc.These are the things that customers expect as a bare minimum from you. You can't even

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00:30:27

Lessons from Building a Fitness Franchise

Alloy Personal Training Business ·

2022/08/24

In order to succeed as an entrepreneur in the fitness industry, you need to get your systems and processes dialed in. This allows you to grow, scale, retain, and repeat.This is the story of Alloy Personal Training Franchise. Having been in business for more than 30 years and licensed thousands of clubs worldwide, Rick Mayo and the Alloy team ventured into the franchising world in 2019.Shortly after, the pandemic struck, and we all know how this affected the fitness industry.But the Alloy Personal

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00:26:26

Why Success Stories Are Great for Your Business

Alloy Personal Training Business ·

2022/08/17

Before customers can make the decision to buy your product/service, they want to find out what other people are saying about it. 91% of people will look for reviews/success stories before making a purchase.Through the lens of selling personal training memberships, success stories are important because they validate that the product works and others have experienced the results.Here at Alloy, we have success stories built on the studio design to help new customers have trust in our product.Besides

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00:25:14

Does Entrepreneurship Make You Happy?

Alloy Personal Training Business ·

2022/08/10

A lot of people, when getting into entrepreneurship, have an expectation of finding happiness or some kind of fulfillment that will result from running a business.Do they ever find happiness or feel fulfilled?It depends…As we have observed in other episodes, entrepreneurship is a self-development journey disguised as a business.To experience growth in your business, you have to up-level yourself. This process of self-development is not easy. It’s painful and uncomfortable but necessary.Embracing

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00:37:24

How Alloy Incorporates InBody into The Sales Process

Alloy Personal Training Business ·

2022/08/03

In this episode, Rick interviews Dan Park, VP of sales for InBody, an advanced device that measures body composition through bioelectrical impedance analysis (BIA).It's a quick, noninvasive, accurate body composition analyzer providing a detailed breakdown of your weight in terms of muscle, fat, and water.Dan explains the technology behind the InBody, how they have scaled in both the medical and fitness space, and what's next for the company.Hear why and how Alloy incorporates the InBody into the

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00:26:03

Who Is the Ideal Alloy Candidate?

Alloy Personal Training Business ·

2022/07/27

One of the questions we get from candidates looking into buying an Alloy franchise is who is our ideal candidate.As an investor in the Alloy franchise, you don't have to service revenue. You can find an operator who will run the facility. But you must coach and motivate them to do this job effectively. There is nothing like a totally absentee owner in any business.So for our potential candidates, the question is whether you can find the right talent needed to effectively run an Alloy.And as Rick and

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00:36:09

How Purpose Guided the Development of Trainerize

Alloy Personal Training Business ·

2022/07/20

We live in an increasingly digital age where everything we do has a digital touch, and fitness is no exception.To succeed in the fitness business, you must continually improve the customer experience and keep your clients engaged even when they are not inside your facility.Personal training apps are great at achieving this.But the thing with software and apps is that it would be futile to build your own as some gym owners think they can. Mainly because you are not in the software business, and

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00:36:42

Strategic Branding Concepts to Scale Your Business

Alloy Personal Training Business ·

2022/07/13

In this episode, Rick Mayo is interviewed by Dr. Kevin Christie of Modern Chiropractic Marketing on the importance of strategic branding and how to go about it.What comes to mind first when you think about all the great brands you interact with?I bet it’s the customer experience.Building a brand is more than just designing a logo and a color scheme. It’s about creating an emotional connection through every customer interaction.The secret that all great brands have understood is the ‘job of the

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00:23:30

Time to Value- What Is It and How Can It Benefit Your...

Alloy Personal Training Business ·

2022/07/06

Time to Value (TTV) is a business concept that measures the time between when a customer purchases a product/service and when they start actually deriving value from it.The shorter this period, the better the perception of customer experience and the longer they stay.This is perhaps the most critical metric in the fitness industry when it comes to client longevity and retention.As a fitness entrepreneur, you should be working to decrease Time to Value to the shortest window of time possible to have

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00:42:11

FIT CFO- Keep the Main Thing the Main Thing

Alloy Personal Training Business ·

2022/06/29

Alloy Personal Training CEO Rick Mayo recently spoke at the FitPro Growth Summit in Nashville. While there, he met Amanda Hanquist of FIT CFO.She is a Financial Expert who helps health and fitness entrepreneurs with the financial side of running their businesses. In this packed episode, Rick and Amanda explore a wide range of topics in the fitness entrepreneurship space. In over 30 years of running a fitness business, Rick has gathered a wealth of knowledge that you’ll surely find valuable. Tune

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00:18:02

What Makes Personal Training "Personal"

Alloy Personal Training Business ·

2022/06/22

In this episode, Matt and Rick discuss what really makes small group personal training "personal." Spoiler alert- it goes beyond exercise technique and great workouts.The lens that you have to put on as a business and as a trainer if you are to truly deliver personal training in a small group setting is treating each person as an individual.Each person in front of you is unique in what they need from you as a business or trainer. Finding out what they need and helping them is what personal training

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00:32:18

The Story of ResusciTech

Alloy Personal Training Business ·

2022/06/15

In this episode, Rick speaks with Abbie Kohler and Brian Morley of Resuscitech, a mobile CPR, AED, and First Aid certification/education solution.They are the only company providing CPR training and certification through a mobile phone.For a long time, CPR training had not caught up with the technological revolution of recent years. Abbie and her fellow co-founder, Greg, decided to leverage technology to bring CPR training and certification to the 21st century.The market has received this well,

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00:21:42

3 Ways to Simplify Your Business

Alloy Personal Training Business ·

2022/06/08

As entrepreneurs, we can often be guilty of overcomplicating our businesses by adding layers of complexity that don't necessarily move the needle forward. In this episode, Rick and Matt talk about keeping it simple. This is easy to say but difficult to implement, especially in the fitness industry. But as data shows, businesses that manage to keep it simple and provide a consistent customer experience always win. You don't even have to be the best, but you have to consistently deliver to your

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00:16:48

Applying The Kanter's Law In Your Fitness Business

Alloy Personal Training Business ·

2022/06/01

Kanter's law states that everything looks infinitely harder when you are in the middle. It was coined by Rosabeth Moss Kanter, a professor at the Harvard Law School. In this episode, we discuss this law through the lens of franchising. Just every new thing, when buying a franchise, you'll be very excited about the idea of starting a new project. On the other end, a great exit is something all entrepreneurs look forward to. However, there will be lots of lumps and bumps in the middle. There will be

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322 results

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