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PODCAST

Marketing Solutions for Local Law Firms

This local marketing podcast, hosted by Frank Demming, has been created to primarily help attorneys market their respective law firms effectively by using proven digital marketing strategies. It will help you with what is working now, and what strategies you should consider replacing. We discuss topics like Paid Advertising (PPC), Display Advertising, Search Engine Optimization (SEO), OmniChannel Marketing, and much, much more. We will also have guests that will discuss topics surrounding their

business marketing

All Episodes

25:44

Episode #90: 7 Tips to Do More Video Marketing for...

Marketing Solutions for Local Law Firms ·

2021/08/18

As a small business, you are always searching for ways to make the most of your marketing budget to expand your reach and boost sales. No marketing strategy is complete without video marketing, but it can be hard to know where to start. Whether you need to create your first video marketing strategy or improve an existing one, the following tips can help you. General Info:If you want to get a hold of us, or you would like to be a guest on our show simply click here:

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25:28

Episode #89: What is TikTok marketing & 5 Tips to...

Marketing Solutions for Local Law Firms ·

2021/08/11

TikTok has only been around for a couple of years but it has quickly become one of the most powerful platforms on the internet. Its popularity really took off during the pandemic when people were forced indoors. The snackable video format provided them with an opportunity to get creative. For viewers, it meant that they could consume a lot of content from many different creators in a short amount of time.TikTok's incredible growth is a truly global phenomenon. Its performance in the US is just

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25:38

Episode #88: 9 Reasons All Small Businesses Should...

Marketing Solutions for Local Law Firms ·

2021/08/04

As a small business owner, it can be challenging to know what to include in your digital marketing efforts. Content marketing should always be one of your priorities because it serves several functions at once and offers numerous benefits. In this episode, I provide you with some reasons you should take advantage of content marketing. General Info:If you want to get a hold of us, or you would like to be a guest on our show simply click here: https://www.lbmsllc.com/contact-us/Is there a topic you

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30:26

Episode #87: 10 Strategies to Make Sure Your Email...

Marketing Solutions for Local Law Firms ·

2021/07/28

With so many different marketing channels available now, it's easy to feel that email has no place in modern strategies. Many feel that email is outdated. It's certainly been around for far longer than any of the dominant social media networks.The fact remains that email is not dying and is, in fact, incredibly effective. Over 102.6 trillion emails are sent annually with the number only projected to increase in the coming years. People are also far more attached to their email accounts

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24:31

Episode #86: 8 Methods to Get the Most From Your...

Marketing Solutions for Local Law Firms ·

2021/07/21

Businesses of any size always try to get the most out of their budgets, but this is particularly important for small businesses with limited funds. Careful planning and prioritizing, along with following a few tips, can help you get the most from your digital marketing budget. This approach lets you keep more funds free for other aspects of your business. If you have been struggling with the spending in your digital marketing efforts, this episode is going to help you figure it all out.General

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28:48

Episode #85: How to Use Instagram for Prospecting in...

Marketing Solutions for Local Law Firms ·

2021/07/14

There are compelling reasons why Instagram should now be at the center of your marketing strategy. It’s far from being just another social network where people share pictures of what they ate that afternoon. Instagram actually sees higher user growth compared to other networks. Users also spend more time on average browsing through posts, feeds, and stories. For a lot of users, Instagram is the primary source of discovering new products that they’d want to purchase. The stats speak for themselves

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27:18

Episode #84: 5 Ways to Improve Your Online Presence

Marketing Solutions for Local Law Firms ·

2021/07/07

Just how robust is your online presence? Are there plenty of channels that lead possible customers right to your website? Or are you “making do” with a basic Facebook page and a website that looks like it hasn’t been updated since hit counters were all the rage?“Online presence” is a blanket term for both how easy it is to find your services online, and how you present your brand. This includes any owned platforms like your website, your social media profiles, and any other sites you use to share

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19:11

Episode #83: Reviewing Your Progress in the 2nd Quarter

Marketing Solutions for Local Law Firms ·

2021/06/30

If you want to get a hold of us, or you would like to be a guest on our show simply click here: https://www.lbmsllc.com/contact-us/Is there a topic you would like us to cover? Send an email to info@lbmsllc.com or simply call 888-416-7752Want a free evaluation of your digital marketing presence? Simply click here: https://www.lbmsllc.com/online-presence-report/and we’ll send you a free snapshot report to get started.For a free copy of my book, 7 Steps to Recession-Proofing Your Business, click this

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31:08

Episode #82: How To Hone In On Your Ideal Target Market

Marketing Solutions for Local Law Firms ·

2021/06/23

Here's how you can take advantage of the process Tim was referring to on the show:Click Here: https://www.rialtomarketing.com/marketing-solutions-for-local-businesses/ General Info:If you want to get a hold of us, or you would like to be a guest on our show simply click here: https://www.lbmsllc.com/contact-us/Is there a topic you would like us to cover? Send an email to info@lbmsllc.com or simply call 888-416-7752Want a free evaluation of your digital marketing presence? Simply click here:

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35:30

Episode #81: 9 Ways to Optimize Your Website to...

Marketing Solutions for Local Law Firms ·

2021/06/16

Boosting your search engine ranking does not have to be an impossible task for small businesses. While you don’t have the budget of larger companies, you can still use many of the same strategies. The great thing about SEO is that it delivers long-term results that don’t require you to pay for every single click like PPC ads would. This episode talks about some of the best methods to optimize your small business’s website to boost your search engine ranking.General Info:If you want to get a hold of

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25:32

Episode #80: 6 Ways To Personalize Your Marketing

Marketing Solutions for Local Law Firms ·

2021/06/09

One of the things that modern consumers want from digital marketing is personalization, as long as it’s done right.This can be overwhelming at times, especially for small business owners who believe they don’t have the resources needed to personalize. In reality, technology has made it easy for businesses of all sizes and types to personalize their marketing strategy. In this episode, I provide you with the simplest and most effective methods that small businesses can use to personalize their

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24:36

Episode #79: 5 Advertising Networks Every Small...

Marketing Solutions for Local Law Firms ·

2021/06/02

In this day and age, effective online advertising can be the difference between surviving and thriving for small businesses. With the sheer number of people that use the internet and the tools available to target them by factors like age, interests, location, and more, businesses that don’t pay much attention to advertising online risk severely limiting their growth. As a business owner who probably doesn’t have much experience running ad campaigns online, where do you start? One recommendation

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44:38

Episode #78: Own Your Voice - You Can't Do Your...

Marketing Solutions for Local Law Firms ·

2021/05/26

As a content coach and message strategist, Barbara Govednik helps entrepreneurs own their voice, understand their message and launch great conversations with clients and should-be clients. Her business, 4.23 Communication, scales the corporate marketing communications work she did for *years* down to solo and small-business size so you have the skills, tools, and confidence to always be well said.Connect with Barbara:Website: https://www.423communication.com/Social Media:

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19:04

Episode #77: A look into LinkedIn Ads Manager

Marketing Solutions for Local Law Firms ·

2021/05/19

LinkedIn has done a PHENOMENAL job with the Ads Manager in the past 2 years... So in this episode, I'd like to share some of the things we are doing to bring our clients success using this platform.General Info:If you want to get a hold of us, or you would like to be a guest on our show simply click here: https://www.lbmsllc.com/contact-us/Is there a topic you would like us to cover? Send an email to info@lbmsllc.com or simply call 888-416-7752Want a free evaluation of your digital marketing

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27:46

Episode #76: 11 Ways Small Businesses Can Use TikTok...

Marketing Solutions for Local Law Firms ·

2021/05/12

Small businesses are always looking for ways to use their marketing budget as efficiently as possible. One of the many strategies is to incorporate TikTok, the fast-growing social media platform. But how can you use TikTok in your marketing? Should you pay for ads? Should you create content? In this episode, we’ll outline just some of the ways to use this platform in your marketing. General Info:If you want to get a hold of us, or you would like to be a guest on our show simply click here:

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29:28

Episode #75: 8 Ways to Get More Opportunities in Your...

Marketing Solutions for Local Law Firms ·

2021/05/05

After the year we’ve all had, seeing a much brighter economic forecast for the year ahead is music to our ears. Now is the time to make sure you’re ready to take advantage of it!In this episode, I talk about 8 things you can do today to make the most of your opportunities in the year ahead.Articles Talked About In This Episode:Pipedrive Article: https://www.pipedrive.com/en/blog/stop-losing-best-leadsHarvard Business Review Article: https://hbr.org/2011/03/the-short-life-of-online-sales-leadsStudy

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37:01

Episode #74: How to Ensure Your Business is Legally...

Marketing Solutions for Local Law Firms ·

2021/04/28

How to Connect With Cheri:Website: https://www.cheriandrews.com/Access to her book: https://bit.ly/SmoothSailingBookLink to our last episode: https://www.lbmsllc.com/keys-to-launching-and-running-a-legally-sound-business/General Info:If you want to get a hold of us, or you would like to be a guest on our show simply click here: https://www.lbmsllc.com/contact-us/Is there a topic you would like us to cover? Send an email to info@lbmsllc.com or simply call 888-416-7752Want a free evaluation of your

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47:18

Episode #73: Google Ads vs. Facebook Ads: Which is...

Marketing Solutions for Local Law Firms ·

2021/04/21

Google Ads and Facebook Ads are the two gorillas of PPC advertising.Both can be significant drivers for your business and many companies use both in congruence to maximize their reach. But, since time and money are limited, where do you start to get the most bang for your buck?No matter if you're an expert or just getting started, in this episode, we'll discuss the key differences and important statistics between Google Ads and Facebook Ads. This will hopefully guide you towards the best

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35:11

Episode #72: Are Google Ads Worth It for Small Business?

Marketing Solutions for Local Law Firms ·

2021/04/14

If you’ve ever worked with a marketing consultant or done a Google search, you’ve probably had someone tell you to use Google AdWords.Pay-per-click (PPC) ads that appear in Google search results pages can be an effective way to generate traffic—particularly traffic that converts into customers—by jumping to the top of search results.If you choose the right keywords and budget, you can buy your way to the top of the results page. In some cases, like the above, searchers might even need to scroll down

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23:27

Episode #71: 5 Strategies for Business Growth as the...

Marketing Solutions for Local Law Firms ·

2021/04/07

The COVID19 pandemic has had a drastic impact on every industry. The retail industry was among those hit the hardest. As venturing outside quite literally became the difference between life and death, retail outlets were forced to shut down as governments across the globe struggled to get a grip on the virus.Even businesses that had a robust online presence before the pandemic hit struggled. As millions of people lost their jobs and faced economic uncertainty, they significantly cut back on personal

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