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PODCAST

Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies

Growing an agency is very difficult, and you might feel unclear what to do next in order to grow and scale your agency. The Smart Agency Masterclass is a weekly podcast for agencies that are wanting to grow faster. We interview amazing guests from all over the world that have the experience of running successful businesses, and will provide you the insights you need. Our podcast is just over 3 years old, and have reached more than a half million listeners in 42 countries.

business entrepreneurship

All Episodes

19:37

Navigating an Agency Acquisition for Rapid Growth...

Smart Agency Masterclass with Jason Swenk: Podcast... ·

2024/06/30

Have you considered the potential for growth through a strategic acquisition? How do you anticipate the agency owner's role evolving during an acquisition process? What steps can be taken to ensure a seamless integration once the deal is finalized? Our featured guest today has undergone a significant transformation, transitioning from white label to a more comprehensive service offering and shifting from project-based to retainer-based services. Now, she embarks on a new journey for her agency as

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20:30

Are You the Bottleneck In Your Agency? Empowering...

Smart Agency Masterclass with Jason Swenk: Podcast... ·

2024/06/26

Are you the bottleneck in your own agency's growth? Does the weight of every decision rest on your shoulders, leaving you overworked and your team underutilized? This guest is a successful agency owner who found himself in the industry after being laid off during the global economic crisis. He turned this setback into an opportunity and started his own business. However, as the agency expanded, he realized he was hindering progress. He had to shift away from the superhero mindset and empower his

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17:49

Achieving Team Alignment with Your Agency’s Goals...

Smart Agency Masterclass with Jason Swenk: Podcast... ·

2024/06/23

Have you ever felt like a broken record with your team? Do you find yourself repeating the agency's goals and vision, only to be met with glazed-over expressions? Have you effectively communicated the agency’s direction and vision? It’s a common struggle for agency owners to feel they’re desperately trying to rally the troops behind a unified purpose, yet somehow missing that elusive "click" of genuine understanding and buy-in. Today’s guest is a specialist in the art of leadership alignment and

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23:57

Dear Agency Owners, We Need to Talk - Showing up For...

Smart Agency Masterclass with Jason Swenk: Podcast... ·

2024/06/19

What do you think is holding you back from scaling your agency? Have you received coaching? And if you have, have you implemented their recommended measures? On today’s episode we talk about agency owners’ accountability and why reaching out for help can be useless unless you understand what you want. Scaling an agency is hardly something you can do independently. You’ll need support and community along the way. A lot of the times the most important step to growing is figuring out if you’re ready

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31:55

3 Keys to Crafting a Compelling Agency Brand Geoffrey...

Smart Agency Masterclass with Jason Swenk: Podcast... ·

2024/06/16

Are you establishing genuine connections with your target audience and clients? Have you developed a compelling brand narrative that resonates with your audience to cultivate a dedicated following? Our featured guest today played a pivotal role in shaping the iconic brand identity of Red Bull, which has become a benchmark for creating captivating content. He shares Red Bull’s strategy for creating engaging content, the initial missteps he addressed regarding staffing decisions and much more

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26:17

Mastering CLIENT ACQUISITION for Agency Growth with...

Smart Agency Masterclass with Jason Swenk: Podcast... ·

2024/06/12

Do you have a clear understanding of the client acquisition channels needed to grow your agency? Is your agency vulnerable to leadership or a client leaving? Today’s guest built his agency working with venture capitalists and private equity firms and found great success in that area, so much so that he never worried about client acquisition again. More recently, however, he’s been focusing more on setting up the channels that guarantee his agency’s growth and continued success. Learn more about

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23:44

Escaping Operational Tunnel Vision by Focusing on...

Smart Agency Masterclass with Jason Swenk: Podcast... ·

2024/06/09

Do you feel trapped in an operation tunnel vision? Are you ready to shift your attention toward strategies for agency growth? Our guest today initially viewed strategy sessions as a luxury she could only afford once her agency had achieved significant success. However, upon receiving guidance from a coach to address alignment issues, she and her partner began scheduling daily strategy sessions and prioritizing working on the business rather than just in it. Tune in to hear about her accidental

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27:09

A $1 MILLION Agency Is Not Always Sustainable, with...

Smart Agency Masterclass with Jason Swenk: Podcast... ·

2024/06/05

Are you considering starting an agency but feel like it might be too late to do so? Our featured guest today had a thriving career in PR and successfully managed an agency for nearly two decades before deciding the missing piece in that career was building and growing her own agency. With an extensive client network who already knew and trusted her work, her agency reached seven figures in just one year! Now, she contemplates the next steps for her and her team. Listen to discover how she

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23:58

The Keys to Staying Relevant in a Competitive Agency...

Smart Agency Masterclass with Jason Swenk: Podcast... ·

2024/06/02

What does it take for an agency to not only survive but thrive over decades? What mindset and approach enabled this agency owner to pivot and leverage new opportunities? In the challenging world of business, most companies struggle to reach the one-year mark, with even fewer making it to the five-year milestone. Hence, for an agency to make it beyond that it means the owner has weathered more than a few storms and learned to navigate and adapt to a constantly changing industry. Today’s guest has

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20:21

Build a THRIVING AGENCY CULTURE Without Promotions...

Smart Agency Masterclass with Jason Swenk: Podcast... ·

2024/05/29

Are you interested in breaking away from conventional agency practices? Do you want an agency structure that best suits your team? Today’s guest established her agency right after college, without any prior experience working in an agency. She designed her agency's structure based on what felt right for her team rather than following standard industry norms. Emphasizing culture, and prioritizing raises and recognition over promotions, she has fostered a team of passionate individuals who love

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21:12

Owning an Agency is an Extreme Sport, with Karley...

Smart Agency Masterclass with Jason Swenk: Podcast... ·

2024/05/26

Is the fear of failure the driving force that keeps you striving towards your goals? For too many agency owners, the relentless stress of this life corrodes their drive, fueling an unhealthy obsession with avoiding defeat at all costs. Putting together a great team and taking the time to stop and figure things out is often the only way to get out of that trap. Today’s guest managed to do this by implementing the lessons learned from the bike trails. She took the discipline and important insights

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36:12

The Path to Becoming a $50 Million Agency, with Phil...

Smart Agency Masterclass with Jason Swenk: Podcast... ·

2024/05/22

Have you ever wondered what it takes to scale an agency from millions to tens of millions in revenue? Or how to successfully pivot from services to products? Today's guest has walked that path - not once but twice. He’s built two successful agencies with the mission to lift brands up, tell compelling stories and recognize new products. As he reflects on his journey, he recounts the differences between scaling an agency to $25 million and to $50 million, as well as the pivotal decision of starting

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29:18

The POWER of Personal Brands: How Much is Too Much...

Smart Agency Masterclass with Jason Swenk: Podcast... ·

2024/05/19

Are you debating the value of building your brand? Perhaps you're wary of the effort needed to establish your identity, only to feel confined to your business once you become the face of the agency. Our guest today specializes in helping clients effectively brand themselves and elevate their agencies. He understands the common fears and reservations surrounding personal branding and offers valuable insights into its benefits. Above all, he wants entrepreneurs to understand that personal brands

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24:28

Selling Strategy and Building Long-Term Client...

Smart Agency Masterclass with Jason Swenk: Podcast... ·

2024/05/15

Are you striving to refine your selling strategy and cultivate enduring client relationships that stand the test of time? How can you elevate your approach to not just closing deals but fostering long-term partnerships that drive mutual growth and success? Today's guest started her business with the idea of embodying a strategic dance of trust, value creation, and genuine connection. Tune in to learn how leading with strategy can lead to success in the agency world. Molly Baker is the founder and

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28:02

Why Firing Their Biggest Client was the BEST...

Smart Agency Masterclass with Jason Swenk: Podcast... ·

2024/05/12

Do you treat your team like employees or like people? Every agency owner should recognize the immense value of their team and ensure they are treated with the utmost respect. This may entail parting ways with toxic clients, as the well-being of your team is irreplaceable. Our guest today faced challenging times during the pandemic when they had to terminate their agency's largest client to prevent the team from burning out entirely. It was a difficult decision, but it ultimately demonstrated how

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25:40

Raising the Standards: The Importance of SOPs, with...

Smart Agency Masterclass with Jason Swenk: Podcast... ·

2024/05/08

Are you prepared to elevate your agency team and pave the path to success? As your agency expands, the need to grow your team becomes inevitable, and having standard operating procedures (SOPs) in place beforehand can save you a lot of headaches. Today’s guest went through a rapid growth phase with his agency and found he was ill-prepared to delegate responsibilities and clearly define tasks. As a result, he lost employees and clients but has since learned that SOPs should be in place before

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17:20

Building The Right Team: Taking Advantage of The...

Smart Agency Masterclass with Jason Swenk: Podcast... ·

2024/05/05

Is your agency work affecting your family life? Are you challenged by finding the right talent to assemble a team to take over some of the work? Today’s guest thought she’d always be a solopreneur but as her workload mounted, she realized she needed reinforcements to maintain her level of service and keep clients coming back. Getting the right talent to balance it all was not easy but she relied on a largely untapped talent pool: moms looking to keep their careers thriving while raising their

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36:07

Losing Money as a Business Plan? Forging Long-term...

Smart Agency Masterclass with Jason Swenk: Podcast... ·

2024/05/01

Do you prioritize new clients or building lasting relationships? Would you be willing to lose money on a client in order to build a long-lasting relationship? Today’s guest has built two successful agencies banking on the power of planning for the long term instead of focusing just on the numbers. She’ll explain how she and her partner formed their vision of an agency where people could do their best work, clients felt heard, and it would all translate into business. Tune in to learn all about

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23:00

What All Successful Agencies Have in Common: How to...

Smart Agency Masterclass with Jason Swenk: Podcast... ·

2024/04/28

What sets high-performing agencies apart from their low-performing counterparts? How are you positioning your agency for success? Our guest today is a seasoned business executive with extensive experience in product marketing and sales leadership. In his current role, he collaborates with agencies and gains insights into what separates successful ones from the rest. Tune in to gain valuable perspectives on agency performance and growth strategies. Tim Condon is the Chief Revenue Officer of

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38:14

Fall in Love With The Problem Not the Solution: A...

Smart Agency Masterclass with Jason Swenk: Podcast... ·

2024/04/24

What would you do if you sold your agency tomorrow? Are you clear enough on your purpose that you could keep on creating value? Today’s guest is the founder of a beloved app that changed the way people drive nowadays. He eventually sold that company but hasn’t stopped looking for ways to improve people’s lives through his startups. He’ll share what he’s learned from failure, why he was out of the company as soon as he sold, and why you should always look to understand users to create real value

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195 results

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