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PODCAST

Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies

Growing an agency is very difficult, and you might feel unclear what to do next in order to grow and scale your agency. The Smart Agency Masterclass is a weekly podcast for agencies that are wanting to grow faster. We interview amazing guests from all over the world that have the experience of running successful businesses, and will provide you the insights you need. Our podcast is just over 3 years old, and have reached more than a half million listeners in 42 countries.

business entrepreneurship

All Episodes

31:08

How to Scale Your Agency with Smart Acquisitions (and...

Smart Agency Masterclass with Jason Swenk: Podcast... ·

2025/11/02

Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training How would you go about making acquisitions to accelerate your growth? Would you buy for revenue, culture fit, or client roster? Would you be willing to fire big clients that are holding your agency back? Most agency owners chase growth by saying "yes" to everything, from new services, new clients, and every new opportunity. Today's featured guest built one of the fastest-growing mobile and

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27:08

Most Agencies Don't Last 10 Years — This One Made it...

Smart Agency Masterclass with Jason Swenk: Podcast... ·

2025/10/29

Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training How are the new technologies and tools shaping the future of agencies? How can you create an agency that outlasts trends? When you've been around for 75 years in the ad world, you've seen it all, from Mad Men, media buying by fax, the rise of the internet, and now, AI. Today's featured guest runs an agency that has been doing full-service marketing since 1950. What's impressive isn't just

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24:45

How Niching Down Helped This Agency Scale Smarter...

Smart Agency Masterclass with Jason Swenk: Podcast... ·

2025/10/26

Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training Ever wonder how much your agency’s growth is limited by staying too broad? Or what could happen if you picked one niche and went all in? Today’s featured guest didn’t set out to run a food service marketing agency; He followed the opportunities, learned from a few hard lessons selling door-to-door, and eventually discoverd the power of focus. He’ll share how niching down, rebranding, and

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28:11

How to Stop Fake Profit From Fooling You: Agency...

Smart Agency Masterclass with Jason Swenk: Podcast... ·

2025/10/22

Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training Ever looked at your agency’s bank account and thought, “We’re crushing it!” only to realize two months later that half that cash wasn’t really yours yet? Or maybe you’ve hit that milestone where you start wondering what your agency might be worth if you sold it tomorrow… but your books are a confusing mix of guesswork and gut feelings. Today's featured guest was a finance expert before

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32:33

How to Protect Your Agency from a Lawsuit or Hack...

Smart Agency Masterclass with Jason Swenk: Podcast... ·

2025/10/19

Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training What would happen if one client lawsuit, one hacked account, or one missed renewal completely wiped out your agency? Have you ever stopped to think about how exposed your business really is even if you’re “doing everything right”? Today's featured guest started his career working in the insurance industry and eventually found a love for marketing. He talks about the side of agency life most

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27:51

Why Most Brand Podcasts Fail and How to Create One...

Smart Agency Masterclass with Jason Swenk: Podcast... ·

2025/10/15

Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training Ever wonder why some brand podcasts blow up while others die after five episodes? Or why a few companies seem to build die-hard fans while other can’t seem to connect? Today’s guest specializes in helping brands create podcasts that deliver true value. He explains how brands can use podcasting to build real connection, not just rack up downloads. From breaking up with the traditional ad world

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19:33

Why Agency Leaders Should Coach, Not Manage with...

Smart Agency Masterclass with Jason Swenk: Podcast... ·

2025/10/12

Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training What do you do when your career takes an unexpected left turn? And how do you know when it’s time to stop hustling like a freelancer and start leading like a CEO? Today’s featured guest found herself in that situation and made the bold choice to go from career misstep to becoming an agency owner. She'll dive into what it really takes to go from a one-woman shop with dial-up internet to

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24:52

The Right Way to Use AI in Your Agency: Strategy,...

Smart Agency Masterclass with Jason Swenk: Podcast... ·

2025/10/08

Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training Are you really implementing AI in your agency the right way? Adding a random tool just to say you “use AI” isn’t the game changer many agency owners hope it will be. In fact, chasing shiny AI solutions can waste time, drain resources, and create tools your team never actually uses. Many agency leaders, especially those aiming to build a sellable business, assume any form of AI integration

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22:39

How to Build a Resilient Agency That Stands the Test...

Smart Agency Masterclass with Jason Swenk: Podcast... ·

2025/10/05

Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training Most agencies don’t make it 25 years but Bill Swanston’s has. From surviving 9/11 to leading a 30-person team through COVID, Bill shares how Bosun (formerly Frederick Swanston) adapted, learned to love KPIs, empowered their team, and even pulled off a successful rebrand. His story proves you can survive the toughest agency seasons and come out stronger—if you track the right numbers, avoid

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28:36

Why the Middle Layer of Your Agency Org Chart May Not...

Smart Agency Masterclass with Jason Swenk: Podcast... ·

2025/10/01

Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training Are you still thinking of AI as just “ChatGPT with a better prompt”? Or maybe you’ve played around with Zapier automations and thought, yeah, that’s good enough. Today's featured guest knows that the agencies pulling ahead right now are building full-on AI agent networks that replace routine tasks, streamline data pipelines, and give their teams superpowers. She’s re-engineering her agency

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18:55

How Do You Sell (or Buy) an Agency Without Killing...

Smart Agency Masterclass with Jason Swenk: Podcast... ·

2025/09/28

Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training What does it really look like when employees step up to buy the agency they’ve helped run for years? Today's featured guest will share how she and her partners carried forward the 30-year legacy of an agency founded in the days of print and stamp, a business that has not only survived but thrived through three different ownership handoffs. You’ll hear how they transitioned from licking

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18:21

Agency M&A: Client Retention, Financing, and AI’s...

Smart Agency Masterclass with Jason Swenk: Podcast... ·

2025/09/24

Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training Most agency owners stumble into their first business almost by accident, learning as they go. But have you ever considered buying your first agency as a way to enter the industry with a head start? The right acquisition can give you an established team eager to keep growing, a base of engaged clients, and strong positioning in the market. Today’s featured guest took this path and is now the

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27:22

How To Find and Keep the Right People to Scale Your...

Smart Agency Masterclass with Jason Swenk: Podcast... ·

2025/09/21

Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training Is hiring one of the biggest challenges you’ve faced when it comes to running your agency? How do you sift through hundreds of applications when most don’t even read the job description? Today’s featured guest opens up about the realities of building a team, the role that gave him his time back, and why finding the right people, not unicorns, but the right fits can make or break an agency’s

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26:37

Why Do Agency Owners Feel Trapped in Their Own...

Smart Agency Masterclass with Jason Swenk: Podcast... ·

2025/09/17

Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training Ever feel like running your agency is just one long grind of “good enough” projects, endless deadlines, and late-night work sessions? Most agency owners start out chasing freedom, only to find themselves trapped by clients, culture challenges, and their own workaholic habits. Today’s featured guest is certainly familiar with this cycle, so how was he able to build a business that works for

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31:29

Will AI Really Change Agencies? Why the Human Element...

Smart Agency Masterclass with Jason Swenk: Podcast... ·

2025/09/14

Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training Are you wondering how AI will really change the way agencies work? Will it replace your team, or make them better than ever? Artificial intelligence continues to be at the forefront of most tech conversations, and that’s exactly why agency owners can’t afford to ignore it. Today’s guest believes the real future of AI in agencies isn’t about replacement—it’s about augmentation. Humans bring

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23:06

Why Agencies Must Lead With Strategy (Not Just...

Smart Agency Masterclass with Jason Swenk: Podcast... ·

2025/09/10

Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training Are you stuck acting like an order taker instead of leading your clients with strategy? If you want to grow an agency that survives the competition, you need to do more than deliver pretty websites or manage ad budgets. You need to lead with strategy, prove it with data, and guide your clients through the journey—not the other way around. Too many agencies are still making decisions based on

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04:56

Order-Taker Agencies Are Dead. Here’s How to Survive AI

Smart Agency Masterclass with Jason Swenk: Podcast... ·

2025/09/09

Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training If your agency is still saying, “Sure, we can do that” to every client request, you’re already in trouble. AI isn’t coming—it’s here. And it’s gunning for the order takers. The agencies that survive won’t be the button pushers. They’ll be the problem solvers. The strategists. Let’s break down why the old “yes to everything” model is dead—and what to do instead. The Old Way: Execution = Value

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26:00

How Thought Leadership Can Be Your Agency’s Biggest...

Smart Agency Masterclass with Jason Swenk: Podcast... ·

2025/09/07

Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training Which growth drivers are fueling your agency right now? For today’s featured guest, the answer is clear: thought leadership. It’s the single biggest driver consistently bringing his agency the best opportunities. While it can be difficult to separate genuine impact from vanity metrics, the deliberate effort to position both himself and his agency as industry experts has proven invaluable for

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20:58

Why Hitting $1M Won’t Save Your Agency (and What...

Smart Agency Masterclass with Jason Swenk: Podcast... ·

2025/09/03

Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training Are you an agency owner chasing the $1 million mark, believing that milestone will finally transform your business? Today’s featured guest once felt the same way—until he got there and discovered it was all a myth. Hitting seven figures looked like success on paper, but behind the scenes he was burning himself out just to keep things afloat. In this episode, he reveals the processes that helped

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10:58

What to Do When a Google Algorithm Update Kills Your...

Smart Agency Masterclass with Jason Swenk: Podcast... ·

2025/08/31

Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training Is your agency’s strategy diversified enough to withstand sudden algorithm changes? Today’s featured guest—an SEO veteran—learned this the hard way. While he focused on client work, his own website grew outdated. Then one Google update hit and overnight his agency lost 80% of its organic traffic, its main source of leads. The agency eventually recovered, but not without leaving him with a

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175 results

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