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PODCAST

App Marketing by App Masters

Discover app marketing growth hacks from the top app publishers. Learn the secrets of app store optimization, app store features, and online marketing to drive more downloads for your mobile app.

business marketing

All Episodes

00:09:22

Use This Formula to Scale Meta Ads (and Find a...

App Marketing by App Masters ·

2024/12/04

In this video, we reveal the exact formula for scaling your Meta Ads from $500 to $20,000 a day and discovering that unicorn ad that skyrockets your results. 🚀 👉🏻 Here’s what you’ll learn: ✅ How to build a robust creative testing process ✅ How to craft the perfect hook ✅ How to leverage key metrics to optimize performance We’ll also share strategies for analyzing competitor insights, collaborating with UGC creators, and structuring ad sets to identify winning ads and scale them effectively. Watch

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00:09:25

This Recipe App's Onboarding Makes $200K a Month (and...

App Marketing by App Masters ·

2024/11/27

In this Podcast we'll uncover for you the exact onboarding flow that's achieving an impressive 22% trial activation rate and generating over $200,000 a month!Learn these proven techniques to increase your trial activations. Watch now to see the breakdown and learn how to drive real revenue with a powerful onboarding strategy! Link to live stream with Ivy: https://www.youtube.com/live/H3NbHEucY8k?si=4993onfWMwDRzSjJ Link to the mentioned video: https://youtu.be/1c-NnSSd6Aw Book a consultation call:

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01:15:27

App Store Optimization AMA for 2025

App Marketing by App Masters ·

2024/11/23

App Masters is back to answer all your app store optimization questions going into the holiday season, Q5, and the new year.Topics Covered: - How to maximize your holiday promos using screenshots, CPPS, and in-app events - Are holiday-specific keywords worth going after? - The best way to maximize Q5 Use code APPMASTERS40 to get 40% off any plan with ASOMobile! 😎 https://asomobile.net/en Book a consultation call: https://calendly.com/appmasters-alok/30min Work with us to grow your apps faster

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00:17:57

How to Get Your First Subscribers: Advice for Indie...

App Marketing by App Masters ·

2024/11/20

Struggling to get your first app subscribers?In this episode, you will discover expert advice to help indie developers grow their apps from zero. Learn about actionable steps to attract subscribers, optimize your onboarding, and avoid common paywall mistakes. Start building a loyal user base today! Link to Adapty blog post: https://adapty.io/blog/how-to-get-your-first-subscribers/ Book a consultation call: https://calendly.com/appmasters-alok/30min Work with us to grow your apps faster &

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00:59:28

Gamification Secrets That Led to 20M Users

App Marketing by App Masters ·

2024/11/16

We're joined by Yves Benchimol, Co-Founder and CEO of WeWard, an app that rewards users for walking more. To date, WeWard has over 20 million users who walk an extra 24% more than before using the app. Yves built WeWard to tackle the growing challenges of a sedentary lifestyle by encouraging users to walk more while integrating gamification and cognitive science principles to keep them engaged. 👉 You’ll learn: -What metrics to prioritize during the first year of growth and how to measure

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00:09:49

Best Way to Leverage Apps Gone Free Campaigns (Part 2)

App Marketing by App Masters ·

2024/11/13

In this podcast, we give you a quick rundown on how to create free lifetime offers for AppAdvice and Indie App Santa, plus tips on leveraging the impact of these campaigns.Get real data on the benefits of these campaigns and the best strategies to maximize their effectiveness. Watch now to learn the exact approach and to take your app to the next level! AppAdvice: https://appadvice.com/apps-gone-free Indie App Santa: https://linktr.ee/indieappsanta Work with us to grow your apps faster &

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01:12:45

How SocialAI Became a Viral Phenomenon

App Marketing by App Masters ·

2024/11/09

In this interview, we explore the concept of Social AI, how it can be leveraged to build a successful app business, and what the future holds for this innovative technology.We’re joined by Michael Sayman, founder of Friendly Apps and creator of SocialAI, a groundbreaking AI-driven social network. Michael launched his first iPhone app at just 13 and has since made significant contributions to product innovation at organizations like Meta and Google. Today, as a leader in generative AI at Meta, he

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01:10:32

The Yu-kai Octalysis Framework Impacts 1.5B Users

App Marketing by App Masters ·

2024/11/02

This week’s guest will guide you through the Octalysis Framework and how it can enhance user engagement and retention.We’re joined by Yu-kai Chou, the original creator of the Octalysis Framework and Founding Partner/Chief Creation Officer at The Octalysis Group. Yu-kai Chou is a renowned author and international keynote speaker on Gamification and Behavioral Design, having spoken at prestigious organizations like Oxford, Tesla, Google, BCG, the governments of the UK, Singapore, and many

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00:10:16

GET 100k Downloads FAST with This Proven App Hack!...

App Marketing by App Masters ·

2024/10/30

In this video, we are sharing our all-time favorite growth hack that can get you 100k downloads and kickstart your app’s revenue—without spending a dime of your own money!Learn how to maximize ratings, leverage ASO, and run powerful promotions that could make your app a six-figure business. Watch now to learn the exact strategy and take your app to the next level! 👉 Stay tuned for Part 2! Book a consultation call: https://calendly.com/appmasters-alok/30min Work with us to grow your apps faster

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01:14:13

Grow Your App in 24 Hours with These Proven Google...

App Marketing by App Masters ·

2024/10/26

Ready to skyrocket your app’s downloads and outrank your competitors on Google Play? 🚀 In this video, we’re breaking down the exact strategies and tips you need to optimize your app store listing for maximum visibility and success. Whether you’re a seasoned developer or just starting out, mastering Google Play ASO (App Store Optimization) is essential in 2024 and beyond. 👉 You’ll learn: - Proven keyword research techniques to improve your app ranking - Secrets to designing eye-catching app icons

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00:56:20

Scaling a $1M Membership Business into an App-Based...

App Marketing by App Masters ·

2024/10/19

In this interview, we will explore the journey of transforming a successful $1M membership-based business into a thriving app model.We're joined by Alison Lumbatis, founder of Outfit Formulas, a monthly outfit-planning app designed to simplify fashion for women. Alison shares her journey from blogger, influencer, and author to entrepreneur, building a community and launching her membership service in 2014, leading to the app's launch 10 years later. We'll also discuss idea validation, unique

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00:17:19

Get MASSIVE Results with These 9 Simple Tiny A/B...

App Marketing by App Masters ·

2024/10/16

Progress over perfection. Why take 2 months revamping your onboarding, paywall, and/or product only to see a fraction of an increase in your KPIs?We've done hundreds of tests and will share A/B tests that you can run in 5 minutes or less, instantly increasing your retention and monetization. This talk was originally recorded and presented at App Promotion Summit SF in Sept 2024. https://apppromotionsummit.com/ Book a consultation call: https://calendly.com/appmasters-alok/30min Work with us to

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01:04:27

Ex-Lyft Designer’s Secrets to Data-Driven App Design

App Marketing by App Masters ·

2024/10/12

This week's guest will guide you through data-driven app design and icon/screenshot experiments.Seven Shurygin, former Lyft designer and founder of Sprocket — the #1 app for selling bicycles — will share his expertise on icon and screenshot experimentation, data-driven app design, and social media marketing. You’ll gain expert insights into making data-driven design decisions, running effective A/B tests for screenshots and icons, and leveraging social media as a powerful growth channel. You will

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00:05:19

How to Succeed with Affiliate Marketing in 2024

App Marketing by App Masters ·

2024/10/09

Maximize your app's potential with affiliate marketing! Whether it's a simple Amazon link in your settings or a full affiliate-based model, it's an easy way to boost revenue. Even small additions like recommending products can make a big impact, just like one of our clients who made hundreds from a single email! Don't sleep on this—affiliate marketing could add that extra 10-20% to your monetization strategy. Book a consultation call: https://calendly.com/appmasters-alok/30min Work with us to

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01:01:50

This AI App Founder Made $1M in Sales by Himself

App Marketing by App Masters ·

2024/10/05

In this interview, we will discuss the phenomenal success of Parallel Live, an AI app that has surpassed $1M+ in sales. And the best part, Ethan did it all by HIMSELF - building, scaling, and marketing the app. Ethan Keiser is an ex-TikTok Senior Engineer, current TikTok influencer with 1 million followers, and Founder of Parallel Live. Parallel Live is a groundbreaking fake live-streaming app that creates the illusion of real-time interaction with countless AI-generated viewers. We will dig into

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00:08:02

Pre-launch strategy to get your first 100 users

App Marketing by App Masters ·

2024/10/02

How to Get Your First 100 Users BEFORE Launching Your App 🚀Discover the secret to a successful app launch! Learn how to build a loyal fanbase and create pre-launch buzz with a powerful Instagram strategy. From zero to half a million followers in just a year and a half! 🤯 Learn about: -Building a strong Instagram following -Creating a loyal community of early adopters -Developing a profitable paywall strategy for your new app Book a consultation call: https://calendly.com/appmasters-alok/30min

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00:58:49

App Install Ads on Facebook for Beginners

App Marketing by App Masters ·

2024/09/28

There is a lot of advice about how to run app install ads on Facebook, but we’ve seen it all! You will discover the exact strategies working for our clients that go AGAINST what other experts tell you. And we’ll reveal the real numbers behind each campaign. Topics covered in this video: -How you can get started for just $50 a day on Meta -How to design ads all on your own -How to find the best and most affordable UGC creators App Audits: https://apps.apple.com/in/app/acko-insurance/id1621244359 -

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00:15:38

My Secret App Monetization Strategies

App Marketing by App Masters ·

2024/09/25

Here are effective, previously undisclosed strategies to skyrocket your app downloads and revenue. 🤑1. Pay What You Want: Let users choose their own discount or price, offering flexibility that can increase conversions. 2. Win-Back Trial Cancel: Bring back users who canceled their free trial with personalized offers that increase retention. 3. Email Campaigns: Use creative and personalized emails to engage users, offer discounts, or encourage app sharing for increased loyalty. 4. Cart Abandonment:

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01:03:39

How to Spend $20K a DAY With a Positive ROAS

App Marketing by App Masters ·

2024/09/21

Discover the ad creative strategy that helped ReciMe go from $500 to $20,000 a DAY on ad spend with a positive ROAS.Ivy Nguyen is the Co-Founder and Head of Growth at ReciMe – the ultimate recipe app for organizing your recipes, which recently achieved $1M ARR. Ivy brings a wealth of experience in growth strategies and paid advertising. Ivy will share invaluable insights on creating a “unicorn” ad, how ReciMe became the #1 grossing food app in Australia (and #3 in the US), and how she rapidly tests

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00:17:28

5 Features You MUST HAVE In Your MVP

App Marketing by App Masters ·

2024/09/18

While there are many paths to success the quickest way to fail is by overspending and overdeveloping your app before you EVEN have users.In this video, you will discover the 5 essential features that you need in your MVP. A quick tip: get traction and build upon your MVP. 1. Analytics: Understanding your users' behavior is key to improving your product. 2. SMS/Push Notifications: Keep your users engaged and informed with timely SMS and push notifications. 3. Onboarding: From interactive

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