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PODCAST

The WARC Podcast

Bold Minds. Bold Moves. Get closer to insights, stories and lessons behind bold marketing with conversations hosted by the world’s leading authority on marketing effectiveness.

business marketing

All Episodes

00:38:07

CMO Conversations: Bloomberg Media on growing news...

The WARC Podcast ·

2024/07/09

In this episode of CMO Conversations, WARC's Anna Hamill talks to Bloomberg Media's Chief Revenue Officer, Christine Cook, about Bloomberg's growth strategy, the role of news brands in volatile times, opportunities in the subscription economy and much, much more.Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

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00:29:35

Re-uniting creativity and media

The WARC Podcast ·

2024/07/04

WARC’s Alex Brownsell talks to Kay Hsu, head of creative lab at Spotify, and Jorge Ruiz, global head of marketing science at TikTok about how creativity and media can combine to enhance effectiveness. Discussing the impact of channel, platform and format on creative best practice.Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

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00:27:43

CMO Conversations: AB InBev’s Creative Effectiveness...

The WARC Podcast ·

2024/07/02

WARC's Anna Hamill is joined by Marcel Marcondes, AB InBev's global chief marketing officer. Discussing creative effectiveness at AB InBev, being creative marketers of the year, and priorities for the future.Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

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00:38:18

Mark Ritson on creativity, brand, and the need for...

The WARC Podcast ·

2024/06/27

WARC's David Tiltman speaks to Mark Ritson, founder of Marketing Week's Mini MBA about his recent talk at the Cannes Lions International Festival of Creativity. Discussing why creativity is not enough, where strategy is going wrong and what excites him for the future.Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

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00:38:35

Creative Effectiveness judging at Cannes Lions 2024:...

The WARC Podcast ·

2024/06/25

WARC’s Amy Rodgers talks to Harjot Singh, Global Chief Strategy Officer at McCann Worldgroup and Islam ElDessouky, Global VP Creative at Coca-Cola. Discussing the themes from the winning campaigns from the Creative Effectiveness Lions and insights from the judging room.

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00:38:45

WARC x Cannes Lions: Marketing's irrelevancy risk,...

The WARC Podcast ·

2024/06/21

On the final day of Cannes Lions, WARC's Ann Marie Kerwin discusses marketing's relevancy problem with Najoh Tita-Reid and Leonid Sudakov from Mars Petcare. McCann's Grand Effie winner, Jamie Peate shares insights on why humour is back. Finally, WARC's David Tiltman share his highlights from the Creative Impact track.

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00:39:38

WARC x Cannes Lions: Instacart's marketing glow-up,...

The WARC Podcast ·

2024/06/20

On day four of Cannes Lions, WARC's Rica Facundo talks to Instacart's Laura Jones and Karen Crum from EY-Parthenon about redefining the value of brand. ANA's Latha Sarathy and WARC's Adi Kishore talk about new creative effectiveness research, and Gurdeep Puri (The Effectiveness Partnership) and Kawal Shoor shares insights into the factors driving India's marketing success.

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00:41:38

WARC x Cannes Lions: Behind Guinness's...

The WARC Podcast ·

2024/06/19

On day three of Cannes Lions, WARC's Anna Hamill talks to Diageo's Grainne Wafer and Callum McCahon from Born Social about Guinness's brand transformation. WARC's Lena Roland and Mark Pollard from Sweathead discuss the future of strategy, and Oxford University's Andrew Stephen and the Unsterotype Alliance's Sara Denby share new research proving the power of progressive advertising.

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00:40:00

WARC x Cannes Lions: Why brand isn't dead, battling...

The WARC Podcast ·

2024/06/18

On day two of Cannes Lions, WARC's Alex Brownsell speaks with e.l.f Beauty CMO Kory Marchisotto and Dr Marcus Collins about why brand isn't dead, Adam Morgan from eatbigfish makes the case against dull and beige ads, and MSQ's Justin Cox shares new research on the power of rituals.

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00:39:04

WARC x Cannes Lions: The truth behind that viral...

The WARC Podcast ·

2024/06/17

On day one of WARC's daily episodes from Cannes Lions 2024, WARC editors speak with Luana Bumachar and Elizabeth Paul about the viral ad for Solo Stoves with Snoop Dogg, Duncan Meisel from Clean Creatives shares how climate change is impacting creativity, followed by LinkedIn's Mimi Turner and Bain's Jamie Cleghorn on exciting new B2B research.

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00:40:50

WARC x Cannes Lions: Creative Impact in 2024

The WARC Podcast ·

2024/06/13

WARC's SVP of content David Tiltman speakd to LIONS' chief content officer Paul Kemp-Robertson about the Creative Impact content programme, which will be taking place across the 2024 Cannes Lions International Festival of Creativity. Later they speak to Devika Bulchandani, Global CEO at Ogilvy about her take on creative effectiveness and what she’s hoping to see at the Festival.Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

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00:36:33

How synthetic data is transforming marketing research

The WARC Podcast ·

2024/06/11

WARC’s managing editor of research and insight, Paul Stringer talks to the founders of Evidenza.ai Jon Lombardo and Peter Weinberg about synthetic data. Discussing what synthetic research is, how synthetic data will impact marketing, what marketers can do to mitigate any risks of working with this data.Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

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00:52:31

Bullshit strategy - and how to avoid it

The WARC Podcast ·

2024/06/06

WARC's SVP content David Tiltman speaks to strategist and author, Alex M H Smith about his latest book ‘No Bullsh*t Strategy’. Discussing the good and bad of strategy, why great companies have no competitors, and why there’s no such thing as the right strategy. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

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00:24:31

3 in 15: The Future of Digital Commerce 2024

The WARC Podcast ·

2024/06/04

WARC Media’s Head of content Alex Brownsell talks to reports editor Gregory Grudzinski about three key takeaways from the 2024 Future of Digital Commerce report. Discussing retail media, the customer journey, and AI.Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

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00:36:43

Marketing Truth #5: Building brands is much bigger...

The WARC Podcast ·

2024/05/30

In this fifth episode of WARC’s Marketing Truths series, Ann Marie Kerwin, Americas Editor, and Morgan Flatley, CMO, McDonald’s discuss brand building beyond just advertising and how to get the organization on board. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

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00:32:17

Rethinking brand purpose

The WARC Podcast ·

2024/05/28

WARC Strategy's content director Lena Roland talks to Nick Asbury, creative writer and author, and Thomas Kolster, marketing activist and author. Discussing the rise of purpose, what post purpose looks like, and the role awards can play in changing the narrative around purpose. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

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00:23:04

3 in 15: WARC Awards winners 2024

The WARC Podcast ·

2024/05/23

WARC's SVP content David Tiltman speaks to WARC's Awards lead John Bizzell about three winning case studies entered into the 2024 WARC Awards.Discussing McDonald’s Big Enough to make a Difference campaign, Doordash's Kid Currency campaign, and Telkom’s Stand Tall campaign. Find out about all the 2024 regional winners and shortlists here. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

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00:38:59

Attention beyond the screen

The WARC Podcast ·

2024/05/21

WARC Media’s Head of content Alex Brownsell talks to Ailsa MacKenzie, group strategy director at Global, Sarah Harding, insight director at GroupM OOH, and Pierre Bouvard, chief insights officer at Cumulus Media and Westwood One. Does attention matter in all media channels? And, if so, what impact does attention have in environments where visual content is less central to the overall audience experience?Stay up-to-date with the latest marketing and advertising news with our free daily

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00:39:54

A new blueprint for brand growth

The WARC Podcast ·

2024/05/16

WARC’s SVP content David Tiltman talks about the Blueprint for Brand Growth with Kantar’s Jane Ostler, EVP, Global Thought Leadership. Discussing the three growth accelerators outlined in the book. Read the Blueprint for Brand Growth on kantar.com/blueprint. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

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00:40:05

Does marketing move share prices?

The WARC Podcast ·

2024/05/14

WARC’s SVP content David Tiltman discussed the contribution of marketing to a company’s stock valuation, with three experts on this topic. Shuba Srinivasan is the Adele and Norman Barron Professor of Marketing at Boston University's Questrom School of Business, Dominique Hanssens is a Distinguished Research Professor of Marketing at the UCLA Anderson Graduate School of Management, and Ian Whittaker, Managing Director of Liberty Sky Advisors. Read Shuba and Mike’s research and Ian's talk at

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409 results

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