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PODCAST

Crickets to Cha-Chings

Gold City Ventures

Crickets to Cha-chings is a podcast for handmade and digital entrepreneurs wanting to uplevel their Etsy shops and grow their business. Join us as we talk marketing for your business, strategy to drive traffic to your shop, how to stand out on Etsy, and running an online business while maintaining flexibility for your family.

business marketing

All Episodes

31:14

Scaling your shop through Influencers and...

Crickets to Cha-Chings ·

2020/07/27

Grace Hayden has mastered the art of connecting with influencers and collaborating to promote her brand of Turkish towels across multiple platforms. Tune in to hear how she develops a promotional calendar, finds people to collaborate with, and sources products that are NOT handmade to build a profitable business. Connect with us on Facebook at laurenkeplinger.com/facebook Check out Grace Hayden's shop at thebalimarket.us And her Shopify education website at itsgracehayden.com

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32:33

Trending and Adapting Digital Downloads to Stay...

Crickets to Cha-Chings ·

2020/06/23

How does an Etsy shop stay relevant as trends and popular items change? Gaby Abrams has built a wildly successful Etsy shop in the ever changing market of digital downloads, and she's here to talk to you about figuring out what is popular, catching on to those "trending items" and turning them into sales machines! Join the Etsy Roadmap FB Group - laurenkeplinger.com/facebook Download the free SEO Checklist at laurenkeplinger.com/checklist

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45:56

Pivot Your Etsy Business by Changing Your Products - 047

Crickets to Cha-Chings ·

2020/06/05

Amanda Peterson transitioned from teacher to Etsy shop owner, and then pivoted her Etsy shop to make a completely different product than she started out with. Listen in to hear how she changed her business model to something that worked better for her lifestyle, matched her interests, and met customer demand...all while balancing her job as a mom of 5 kids! Struggling to grow your own Etsy shop? Check out the Etsy SEO Checklist here - laurenkeplinger.com/checklist

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32:35

Creating a Business from a Passion Project

Crickets to Cha-Chings ·

2020/05/22

Mallery Neptune has taken a passionate to serve underserved women in Haiti, and turned it into an ethical, sustainable business that has wide reaching impact. Tune in today to hear her story of the challenges that she faced in building a business in a third world country, how the business has changed over the years, and what she has learned along the way. Gift of Hope Haiti - https://www.giftofhopehaiti.org/ For more Etsy tips and business savvy - laurenkeplinger.com

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27:57

Quick and Dirty Guide to SEO - 045

Crickets to Cha-Chings ·

2020/04/20

This week we will talk through 5 Quick and Dirty Tips on how to improve your SEO. All of these tips are in preparation for a master class I am offering Friday, April 24, 2020 at noon. You will need to register for this additional course, but my hope is that together we can take your shop from crickets to cha-chings! Follow the link below to learn more and register! LINKS - laurenkeplinger.com/masterclass

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25:55

Tops 5 Ways to Improve Your Shop During Uncertain...

Crickets to Cha-Chings ·

2020/04/06

In this week’s episode we talk 5 tips to improve your shop during uncertain times. The world is a little off right now, that’s no secret, but how can we use this time at home as an opportunity versus a roadblock? I’ve come up with a few tips to help you get focused on your shop and take advantage of this time. LINKS - laurenkeplinger.com/checklist laurenkeplinger.com/group/facebook

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26:40

Building a Business That Works For You - 043

Crickets to Cha-Chings ·

2020/03/30

In this weeks episode we discuss strategies that you can employ and things you should keep in mind when starting an Etsy business os that it can work for you. Not everyone is in the same season of life, and the wonderful aspect of Etsy is that it offers endless flexibility. So how can you harness that flexibility to set and achieve your business goals? Take a listen! LINKS laurenkeplinger.com/facebook

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33:31

Overcome the Business Overwhelm - 042

Crickets to Cha-Chings ·

2020/03/23

Overcoming the Overwhelm - 042 In this week’s episode we talk to Katie Fleming, a former accountant turned entrepreneurial consultant about how to overcome and control your feelings of overwhelm. A lot of you have expressed to me that you are having trouble taking that final leap to launch your shop because you’re feeling overwhelmed. Whether you’re anxious that your shop will flop or that it will gain too much traffic and you won’t be able to control it, we address all of your fears and provide

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26:53

The Pros and Cons of International Shipping - 041

Crickets to Cha-Chings ·

2020/03/09

In this week’s solo episode I talk about some tips that I have for sellers considering expanding into the international market. There are some larger things to keep in mind such as cost to yourself, how to protect yourself, and the best practices when it comes to interacting with your international customer. We address those aspects of international shipping and more, so give us a listen and if you like what you hear, join the conversation in our Facebook group. Links below! LINKS -

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36:58

Building a Brand With One of a Kind Items - 040

Crickets to Cha-Chings ·

2020/03/02

This week we are talking to Etsy shop owner Cindy Funk of Neatokeen, an Etsy store specializing in collectibles and vintage linens. Cindy talks to us about how to successfully brand your shop when the items you carry are one of a kind. We touch on staying in your niche in order to maintain your brand and best practices for interacting with your customers and optimizing your store. LINKS - https://www.etsy.com/shop/NeatoKeen https://www.instagram.com/neatokeen/

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20:12

Worried about yesterday's Etsy advertising announcement?

Crickets to Cha-Chings ·

2020/02/27

Are you worried about the changes that Etsy is making to Etsy advertising? This bonus episode will walk you through what is happening, when it is happening, and what the projected impact will be in terms of hard, real-life shop numbers. Want to continue the conversation -- laurenkeplinger.com/facebook

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29:47

Scaling Your Etsy Shop At Any Stage- 039

Crickets to Cha-Chings ·

2020/02/24

In this week’s episode Lauren gives tips to Etsy sellers at all stages of their store on ways that they can grow or scale. She walks through the four stages of seller: New with unopened store, opened store with inconsistent sales, medium sales but not reliable, and booming business in need of scaling or reigning in. Through each of these stages there are strategies to implement in order to make your store more successful while maintaining a healthy work life vs. home life balance. LINKS -

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24:25

International Etsy - Obstacles and Differences

Crickets to Cha-Chings ·

2020/02/17

In this week's episode we talk to Charo Roman, owner of ASEISMANOS Etsy store. Charo is based in Spain and, with the help of her husband and daughter, she hand-makes tech accessories, backpacks and handbags. We discuss some Etsy policies and how they impact international Etsy sellers, specifically the encouragement to offer free shipping. We also talk about things that we wish we'd known when we first started out, so give it a listen! LINKS- Facebook Group- http://creativemomboss.com/facebook

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24:08

Creatively Naming Your Etsy Shop

Crickets to Cha-Chings ·

2020/02/10

Creatively Naming Your Etsy Shop- In this week's solo episode, we talk through some tips for how to begin the planning process for naming your Etsy shop. The name of your Etsy shop is your customer's first impression, so take the time to plan and strategize, while also considering that the name of your shop will not make or break your business. We talk through some common mistakes and some of my personal naming pet peeves you should avoid. If you follow our steps and still find yourself struggling,

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32:10

The Power of Meaningful Instagram Connections

Crickets to Cha-Chings ·

2020/02/03

The importance of social media to drive sales for online retailers is growing exponentially. In this week's episode we talk to Kristyn Burney about how she utilized Instagram's Live, Story and posting features to create meaningful connections with her followers, effectively turning them from followers to fans. We discuss tips for how to engage with followers and touch on some best practices for using Instagram to further cement your brand. LINKS- Facebook Group -

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44:10

Mastering the Art of Product Photography with Becca...

Crickets to Cha-Chings ·

2020/01/20

Mastering the Art of Product Photography with Becca Ellison - Why product photography and its quality is so important including tips to using Lightroom and natural light to ensure your photos aren't too dark, grainy or low resolution as well as tips for maximizing your lighting for photo clarity, branding your photos in order to maximize sales and create consistency and how you can utilize your photos to to appeal to your buyer's emotional state. LINKS - Becca Ellison's Website-

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34:25

My 2019 Year in Review - What Worked and What Didn't...

Crickets to Cha-Chings ·

2020/01/07

My 2019 Year in Review - Big changes my business saw in 2019, what worked best for me (and how you can apply those things to your business), what didn't work, and preparing for 2020. LINKS - Facebook group - http://www.creativemomboss.com/facebook SEO Superstar - http://laurenkeplinger.com/seo

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50:34

Pivoting your Business by Listening to your Customers...

Crickets to Cha-Chings ·

2019/12/02

Allison Carter has built a successful business simply by listening to her customers - what they want, what they want added to what she already has, and what direction they need her to go in...even when it is something that she's not sure she wants to do. Listen to all the wisdom she shares about building a business in the margins of time, listening to your customers and pivoting to meet their demands, and building a community that supports your products and cheers you on. Key Links: Allison Carter

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23:38

Questions to Ask for Constructive Feedback - 032

Crickets to Cha-Chings ·

2019/11/25

Feedback is necessary to improve your product and present it with it’s best foot forward. Feedback will also give you the confidence to sell your product and reassurance that you are marketing it to the correct audience. Consistent feedback can occur through customer reviews or friends and family. However, there are certain pieces of your business that your friends and family may not be qualified for feedback (depending on their background). For instance, friends and family may not understand how to

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52:05

Finding Balance in a Job You Love (while raising...

Crickets to Cha-Chings ·

2019/11/18

Welcome back to this week’s episode of Crickets to Cha-Chings. On today’s episode we’re talking with my college friend, fellow military spouse and sorority sister Alyssa Cowan. Alyssa is the brains behind Stinkmuffin, and she’s done an amazing job of building her business with balance and grace while also raising two very young children (including an infant). In this episode, we’ll talk about: How she got started on Etsy, the pull to have something for herself, and why that post partum period can

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209 results

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