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PODCAST

The F"in" Marketing Podcast by Rockstar CMO

Does the world need another f"in" marketing podcast? Our host and 4xCMO Ian Truscott asked this 5 years ago. The world said "no", but he did it anyway - and each week with his guests and chums, he shares B2B marketing street knowledge - the authentic, practical marketing strategy advice that will bring out the rock star marketer in you. Learn more, follow, and get the show notes at https://rockstarcmo.com.

business marketing

All Episodes

46:41

The 3 Wonders of Thought Leadership and Stopping over...

The F"in" Marketing Podcast by Rockstar CMO ·

2023/12/09

In this week’s episode, in the Marketing Studio Jeff Clark, our resident Rockstar CMO strategic advisor and former Research Director at SiriusDecisions/Forrester, and our host Ian Truscott give B2B thought leadership the One-Hit Wonder, Stevie Wonder and Wonderwall treatment. Ian then joins Robert Rose, Chief Trouble Maker at The Content Advisory, in the Rockstar CMO virtual bar and shares a cocktail to end the week and Robert wonders if it is time to stop doing something to spend time thinking

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49:54

The 3 Wonders of Case Studies and a Cocktail of Owned...

The F"in" Marketing Podcast by Rockstar CMO ·

2023/12/02

In this week’s episode, the Marketing Studio Jeff Clark, our resident Rockstar CMO strategic advisor and former Research Director at SiriusDecisions/Forrester and our host Ian Truscott share tips on creating great case studies in a new format where they share their One-Hit Wonder, Stevie Wonder and Wonderwall. In the Rockstar CMO virtual bar, Robert Rose, Chief Trouble Maker at The Content Advisory, shares a cocktail to end the week with Ian, and they discuss content and owned media and maybe a bit

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56:24

The Getting Ready to Get Ready for AI with Cathy and...

The F"in" Marketing Podcast by Rockstar CMO ·

2023/11/25

In this week’s episode, we get a double dose of The Content Advisory as Ian goes backstage with their Chief Problem Solver and Lead Analyst, Cathy McKnight, who returns to share some research their firm has done into A.I. “Getting Ready to Get Ready for AI”. And the A.I. conversation continues in the Rockstar CMO virtual bar as Robert Rose, Chief Trouble Maker at The Content Advisory, shares a cocktail to end the week and some advice that we can apply to any new trend - what happened, so what, now

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42:27

The Creating Content in a World with AI and Script...

The F"in" Marketing Podcast by Rockstar CMO ·

2023/11/18

In this week’s episode, the Marketing Studio Jeff Clark, our resident Rockstar CMO strategic advisor and former Research Director at SiriusDecisions/Forrester turns the tables on our host Ian Truscott and asks for his tips on content marketing in a world of AI. In the Rockstar CMO virtual bar Robert Rose, Chief Trouble Maker at The Content Advisory, shares a cocktail to end the week and leveraging his Hollywood experience, shares his tips on working on and reading from a script. Enjoy! — The

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45:37

The Beyond MQLs and Getting Fast and Sloppy with A.I....

The F"in" Marketing Podcast by Rockstar CMO ·

2023/11/12

This week’s episode explores 5 f’in’ alternative B2B marketing metrics to MQL’s with our host Ian Truscott and Jeff Clark, our resident Rockstar CMO strategic advisor and former Research Director at SiriusDecisions/Forrester. And the Rockstar CMO virtual bar Robert Rose, Chief Trouble Maker at The Content Advisory, shares a cocktail to end the week, and a thought about artificial intelligence - is speed, not AI technology, the real enemy? Enjoy! — The people: Ian Truscott on LinkedIn and

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52:00

The Backstage with David Alexander of Everbridge and...

The F"in" Marketing Podcast by Rockstar CMO ·

2023/11/04

This week, Ian goes backstage with David Alexander, the Chief Marketing Officer at Everbridge, leading the global strategy and vision for the brand and the go-to-market motions for the company's market-leading critical event management and national public warning software solutions. As you’ll hear, David has over two decades of experience in leading marketing and sales teams for some of the world's most innovative technology companies, including Microsoft, SAP Concur, F5, and now Everbridge and is

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47:23

The Big Payback of Marketing ROI and the Demise of...

The F"in" Marketing Podcast by Rockstar CMO ·

2023/10/28

In this week’s episode, our host Ian Truscott and Jeff Clark, our resident Rockstar CMO strategic advisor and former Research Director at SiriusDecisions/Forrester dive into the topic of marketing ROI, and Jeff shares his 5 f'in' marketing ROI rules to live by. Then, in the Rockstar CMO virtual bar Robert Rose, Chief Trouble Maker at The Content Advisory, shares a cocktail to end the week, where we should whisk the virtual bar away to and a topic for the week. This week our cocktail conversation

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55:54

The 5 Tips for Budget Season and Getting...

The F"in" Marketing Podcast by Rockstar CMO ·

2023/10/21

In this week’s episode, Ian Truscott asks Jeff Clark, our resident Rockstar CMO strategic advisor and former Research Director at SiriusDecisions/Forrester, for some advice on budgeting, and Jeff shares his 5 F’in Fundamentals of Good Budget Planning. Ian then winds down the week in the Rockstar CMO virtual bar and gets transported away with Robert Rose, Chief Trouble Maker at The Content Advisory, who, over a cocktail, discusses the idea of being controversial in your content as a way to

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46:43

The 5 F'in Content Management Challenges and...

The F"in" Marketing Podcast by Rockstar CMO ·

2023/10/14

In this week’s episode, Ian Truscott joins Jeff Clark, our resident Rockstar CMO strategic advisor and former Research Director at SiriusDecisions/Forrester, to discuss the five challenges for content management, how they haven't changed in a couple of decades, but with more channels and more demand have become more relevant for organizations. Ian then winds down the week in the Rockstar CMO virtual bar and gets transported away with Robert Rose, Chief Trouble Maker at The Content Advisory, who,

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47:58

The Building a Marketing Team and The Skills of the...

The F"in" Marketing Podcast by Rockstar CMO ·

2023/10/07

In this week's episode, Jeff Clark, our resident Rockstar CMO strategic advisor and former Research Director at SiriusDecisions/Forrester, is back after a couple of weeks away and shares with Ian his 5 keys to success when building your marketing team. Continue the theme of teams and skills, Ian dips into the Rockstar CMO virtual bar archive, pulls out Episode 136, and gets transported away with Robert Rose, Chief Trouble Maker at The Content Advisory, who, over a cocktail, shares his advice or

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48:34

The Rockstar Marketing Book Podcast: Content...

The F"in" Marketing Podcast by Rockstar CMO ·

2023/09/30

Something different this week, as Ian Truscott channels his inner Douglas Burdett (host of the Marketing Book Podcast) and interviews his friend and content marketing guru, Robert Rose, Chief Trouble Maker at The Content Advisory, who is a coach, consultant and speaker and who has now published his fourth book: Content Marketing Strategy: Harness the Power of Your Brands Voice. Ian asks Robert about the process of writing the book and what's changed since his first book (that inspired Ian's content

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57:36

The Business Story Type and a Cocktail for a Job That...

The F"in" Marketing Podcast by Rockstar CMO ·

2023/09/23

This week Jeff has a week off, and Ian is joined by Matthew Woodget, the business storytelling guy, for his third appearance on the show. Matthew is a technologist, marketer, and storyteller whose marketing pedigree spans over 20 years. And, as you’ll hear, he’s an author, and he heads up Go Narrative, where he helps marketers and entrepreneurs reduce frustration, increase reach and drive growth using story structures. On this visit to the Rockstar CMO studio, Matthew shares his Business Story Type

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49:30

The Profit vs Popularity, Martech by Capabilities and...

The F"in" Marketing Podcast by Rockstar CMO ·

2023/09/16

This week, our host Ian Truscott shares a thought from his Tuesday 2¢ blog about profit versus profitability, inspired by a post on LinkedIn by Jay Acunzo Continuing last week's topic Jeff Clark, our resident Rockstar CMO strategic advisor and former Research Director at SiriusDecisions/Forrester, shares his approach to marketing technology, starting with capabilities. We then wind down the week in the Rockstar CMO virtual bar and get transported away with Robert Rose, Chief Trouble Maker at The

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56:50

The Profane with Purpose, 5 Must Have Martechs and...

The F"in" Marketing Podcast by Rockstar CMO ·

2023/09/09

This week, our host Ian Truscott shares a thought from his Tuesday 2¢ blog about profanity in marketing. Jeff Clark, our resident Rockstar CMO strategic advisor and former Research Director at SiriusDecisions/Forrester, turns the tables on Ian as this week Ian share's his top 5 F'in' marketing tools B2B marketers need and Jeff gives his opinion. As usual we wind down the week in the Rockstar CMO virtual bar and get transported away with Robert Rose, Chief Trouble Maker at The Content Advisory, who,

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53:39

The PLG versus Marketing, The Problem with Field...

The F"in" Marketing Podcast by Rockstar CMO ·

2023/09/02

This week our host Ian Truscott shares a thought from his Tuesday 2¢ blog about B2B vendors being product-led or sales marketing-led. Ian then joins Jeff Clark, our resident Rockstar CMO strategic advisor and former Research Director at SiriusDecisions/Forrester, in our marketing studio to discuss a recent post by his old chums at Forrester that asks is Field Marketing in Crisis? written by Daryl Wright and Nicky Briggs and shares some advice on how corporate marketing and the field can work better

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54:21

The Dilya, Demand Generation and Look to the Right of...

The F"in" Marketing Podcast by Rockstar CMO ·

2023/08/26

We return after a week away, and Ian Truscott kicks off this episode with a thought about the imposter syndrome that haunts content creators worrying about whether all of their ideas have already been written. And, as our regular Rockstar CMO advisor, Jeff Clark is away this week, Ian's guest is Dilya Abushayeva, marketer, storyteller and founder of Mavuus. As Dilya shares in her bio: "I’m a lover of all things marketing – but if I had to choose a favorite, it would probably be storytelling. I love

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53:38

The is the Funnel Dead, Jeff is Rebranding and Robert...

The F"in" Marketing Podcast by Rockstar CMO ·

2023/08/12

This week our host Ian Truscott shares a thought from his Tuesday 2¢ blog about whether the marketing funnel is dead. Ian then joins Jeff Clark, our resident Rockstar CMO strategic advisor and former Research Director at SiriusDecisions/Forrester, in our marketing studio to discuss rebranding. No prizes for guessing what inspired this conversation, but it's not just about X, Jeff shares 5 steps for rebranding and what any of us should consider. And we end the show in the Rockstar CMO virtual bar and

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51:25

The B2B Pain to Aspiration, is LRM a Thing and A...

The F"in" Marketing Podcast by Rockstar CMO ·

2023/08/06

This week our host Ian Truscott shares a thought from his Tuesday 2¢ blog about buyers' pains and aspirations. Ian then joins Jeff Clark, our resident Rockstar CMO strategic advisor and former Research Director at SiriusDecisions/Forrester, who returns from holiday to the marketing studio to discuss a new TLA from Forrester LRM (Lifecycle Revenue Marketing). And we end the show in the Rockstar CMO virtual bar and get transported away with Robert Rose, Chief Trouble Maker at The Content Advisory, who

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65:19

The Counting Cards, Keith Smith on Creativity and...

The F"in" Marketing Podcast by Rockstar CMO ·

2023/07/29

As our resident Rockstar CMO strategy advisor Jeff Clark is away again this week, host Ian Truscott shares a thought about card counters and what we can learn as marketers from them. Ian goes backstage with Keith Smith, Managing Director of The Advertist, the UK’s only independent new business development platform that helps agencies build their new business pipeline. Keith is also the host of The Fuel Podcast which is focused on business development and features great guests from around the world

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45:46

The Ian Goes Solo with FOFU, the Entrepreneur's...

The F"in" Marketing Podcast by Rockstar CMO ·

2023/07/22

In a different format this week, Ian Truscott is following some advice to share a bit more of his perspective, especially while Jeff Clark (our resident Rockstar CMO strategy advisor) is away he flies solo sharing his view of the friction in sales that he calls FOFU; the Fear of F'in' Up and what marketers can do to overcome it. Continuing the theme of learning more about Ian, he shares a chat he had with Seth Goldstein, the founder and Principal Creative Director at Goldstein Media a full-service

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359 results

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