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PODCAST

Sports Geek - A look into the world of Sports Marketing, Sports Business and Digital Marketing

Sean Callanan (@seancallanan) from @SportsGeek brings you the best practices from the sports business and sports digital marketing world each week. Interviews with people behind the scenes with teams and leagues in the USA, Australia and Europe. Technology and digital take a strong focus as Sean looks how sports teams can better connect with fans and deliver results for sponsors. If you work in sports or would like to or are simply a marketing professional who loves sports then this podcast is for

business marketing

All Episodes

06:19

Metrics for engagement and Dark Social, Bryan Srabian

Sports Geek - A look into the world of Sports... ·

2024/11/27

In this Sports Geek Throwback episode, Sean Callanan interviews Bryan Srabian from San Francisco Giants. They discussed metrics to measure engagement and Dark Social. Show notes - https://sportsgeekhq.com/metrics-for-engagement-and-dark-social-bryan-srabian

en

02:35

F1’s Diversity Push, NFL Thanksgiving and YouTube’s...

Sports Geek - A look into the world of Sports... ·

2024/11/27

Sports Geek Rapid Rundown is curated by Sports Geek Reads - F1’s Diversity Push, NFL Thanksgiving and YouTube’s podcasting power. Subscribe at https://sportsgeekhq.com/rapidrundown

en

39:30

Why I am coding again

Sports Geek - A look into the world of Sports... ·

2024/11/26

In this episode of Sports Geek, Sean Callanan walks through his developments using AI and automation to develop link curation site (Sports Geek Reads) and daily AI-powered podcast (Sports Geek Rapid Rundown), he’ll explain the tools used and pull the curtain back on how it was done. If you’re interested in how to use AI for your team it is a must listen. Show notes -https://sportsgeekhq.com/why-i-am-coding-again/

en

02:18

Olympic Media Triumphs, NWSL’s Growing Investor...

Sports Geek - A look into the world of Sports... ·

2024/11/24

Sports Geek Rapid Rundown is curated by Sports Geek Reads - Olympic Media Triumphs, NWSL’s Growing Investor Appeal and Premier League’s new media business. Subscribe at https://sportsgeekhq.com/rapidrundown

en

02:21

YouTube dominates podcasts, next generation of AFL...

Sports Geek - A look into the world of Sports... ·

2024/11/21

Sports Geek Rapid Rundown is curated by Sports Geek Reads - YouTube dominates podcasts, next generation of AFL commentators and Coca-Cola AI ads You can subscribe to Sports Geek Rapid Rundown at https://sportsgeekhq.com/rapidrundown

en

05:56

Facebook advertising in ticketing, Steve DeLay

Sports Geek - A look into the world of Sports... ·

2024/11/20

In this Sports Geek Throwback episode, Sean Callanan interviews Steve DeLay. They discussed how Facebook advertising has changed the ticket sales game. Show notes - https://sportsgeekhq.com/facebook-advertising-in-ticketing-steve-delay

en

02:04

Arsenal stadium upgrade, NFL X portal and Perplexity...

Sports Geek - A look into the world of Sports... ·

2024/11/19

Sports Geek Rapid Rundown is curated by Sports Geek Reads - Arsenal stadium upgrade, NFL X portal and Perplexity powered shopping. You can subscribe to Sports Geek Rapid Rundown at https://sportsgeekhq.com/rapidrundown

en

53:28

Navigating Sports Marketing Dynamics - Josh Marton,...

Sports Geek - A look into the world of Sports... ·

2024/11/19

In this Sports Geek interview, Josh Marton shares insights on sports marketing and communications evolution across his career in agency, broadcast, cricket and now Golf. Show notes - https://sportsgeekhq.com/josh-marton-pga-of-australia/

en

02:40

Gold Coast Suns’ rebrand, Netflix sports hype and...

Sports Geek - A look into the world of Sports... ·

2024/11/17

Curated by Sports Geek Reads - Gold Coast Suns’ rebrand, Netflix sports hype and Ryder Cup tickets sell out, available at https://reads.sportsgeekhq.com

en

01:47

Caitlin Clark at LPGA, Bluesky surges and OpenAI agents

Sports Geek - A look into the world of Sports... ·

2024/11/15

Curated by Sports Geek Reads - Caitlin Clark at LPGA, Bluesky surges and OpenAI agents, available at https://reads.sportsgeekhq.com

en

06:44

Growth and attracting new fans, Darren Birch

Sports Geek - A look into the world of Sports... ·

2024/11/13

In this Sports Geek Throwback episode, Sean Callanan interviews Darren Birch They discussed the importance of growth and attracting new fans. Show notes - https://sportsgeekhq.com/growth-and-attracting-new-fans-darren-birch

en

02:20

NBA Cup viewership, sports documentaries and AI in...

Sports Geek - A look into the world of Sports... ·

2024/11/13

Curated by Sports Geek Reads - NBA Cup viewership, sports documentaries and AI in Health, available at https://reads.sportsgeekhq.com

en

58:21

Innovation in Sports Venues - David Jones, AEG

Sports Geek - A look into the world of Sports... ·

2024/11/12

In episode 400 Sports Geek David Jones of AEG discusses enhancing fan engagement through innovative technology and data strategies. Show notes - https://sportsgeekhq.com/david-jones-aeg/

en

06:14

Sleep is key for better health, Steve Reese

Sports Geek - A look into the world of Sports... ·

2024/11/06

In this Sports Geek Throwback episode, Sean Callanan interviews Steve Reese. They discussed why sleep is key for better health. Show notes - https://sportsgeekhq.com/sleep-is-key-for-better-health-steve-reese

en

56:11

Driving commercial outcomes in sport - Ned Negus,...

Sports Geek - A look into the world of Sports... ·

2024/11/05

Ned Negus shares insights on youth development, sponsorship strategies, and the transformation of football in Australia in this Sports Geek interview. Show notes - https://sportsgeekhq.com/ned-negus-a-leagues/

en

04:51

Connecting with peers globally, Greg Oakford

Sports Geek - A look into the world of Sports... ·

2024/10/30

In this Sports Geek Throwback episode, Sean Callanan interviews Greg Oakford. They discussed connecting and learning with peers globally. Show notes - https://sportsgeekhq.com/connecting-with-peers-globally-greg-oakford

en

45:22

Partnerships with purpose - Mya Doelling, IOC

Sports Geek - A look into the world of Sports... ·

2024/10/29

In this Sports Geek interview with Sean Callanan, Mya Doelling from the International Olympic Committee (IOC) chats about the evolution of purpose-led partnerships in sports. Mya discusses the IOC's shift towards sustainability-focused sponsorships, the success of initiatives like the Olympic Village Nursery, and the future of sports partnerships emphasizing authenticity and social impact. Show notes - https://sportsgeekhq.com/mya-doelling-ioc/

en

06:32

Digital and Technology as problem solvers, Eric...

Sports Geek - A look into the world of Sports... ·

2024/10/23

In this Sports Geek Throwback episode, Sean Callanan interviews Eric SanInocencio from the ACC and now at the Perfect Game. They discussed digital and technology as problem solvers. Show notes - https://sportsgeekhq.com/digital-and-technology-as-problem-solvers-eric-saninocencio

en

53:59

USGA's Ticketing Evolution: Balancing tradition with...

Sports Geek - A look into the world of Sports... ·

2024/10/22

In this Sports Geek interview with Sean Callanan, Dan McBride from USGA chats about the evolution of ticketing and fan engagement in golf. McBride discusses leveraging data for effective ticketing strategies, implementing innovative models like flex memberships, and enhancing the overall fan experience at USGA events. Show notes - https://sportsgeekhq.com/dan-mcbride-usga/

en

04:27

Engaging fans in new ways, Brian Costello

Sports Geek - A look into the world of Sports... ·

2024/10/17

In this Sports Geek Throwback episode, Sean Callanan interviews Brian Costello from Portland Timbers. They discussed Engaging fans in new ways. Show notes - https://sportsgeekhq.com/engaging-fans-in-new-ways-brian-costello

en

719 results

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