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PODCAST

The Dave Gerhardt Show

Conversations about marketing and business. Hosted by Dave Gerhardt (Founder of Exit Five, Former CMO). If you work in marketing check out exitfive.com

business marketing

All Episodes

31:26

#151: Brand Marketing | How To Build A Brand with...

The Dave Gerhardt Show ·

2024/06/20

This episode is from a fireside chat Dave did with Bill Macaitis, former CMO at Slack and Zendesk during G2's 2023 "Reach" event on how to build a brand in an economic downturn. We cover what is a brand, what is brand marketing, 8 ways to fit a brand into a marketing strategy, creating a brand centric product, and examples from Bill's work over the years.Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit

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51:56

#150: ABM | What ABM Isn’t – Some Huge Misconceptions...

The Dave Gerhardt Show ·

2024/06/17

Dave is joined by Christopher Rack, CEO of pharosIQ. Chris is a seasoned leader with a track record of driving remarkable growth. With experience spanning individual contributions to executive leadership, he's led four sales organizations to achieve 10x growth in just 2-3 years. His leadership ethos prioritizes building robust processes and fostering winning cultures rooted in a human-first approach.They discussWhy alignment between marketing and sales is critical for ABM successHow to

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36:07

#149: Marketing Leadership | 16 Lessons I Wish I Knew...

The Dave Gerhardt Show ·

2024/06/13

Dave shares the 16 lessons he wishes he knew as a first-time marketing leader, going from marketing manager to CMO in four years. This is a recording from Metadata's DEMAND 2022 virtual event in October 2022. The lessons include:1. Forget acronyms2. The story is the strategy3. Think hard about “offers”4. Push your team past incremental thinking5. Get on the same page as sales6. Don’t “be” finance and ops...partner with them7. Master internal communication8. Articulate the strategy9. Think

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55:43

#148: Strategy | Will AI Impact SEO, Are Sales and...

The Dave Gerhardt Show ·

2024/06/10

Dave is joined by John Short, Founder & CEO of Compound Growth Marketing. John spent a decade as a B2B SaaS marketer at LogMeIn, Yesware, and Workable before starting his own full-funnel marketing agency in 2018. John is focused on helping companies find the right strategy in order to grow, as opposed to just blindly picking from a menu of marketing tactics. His company helps B2B marketers with everything from infrastructure (marketing ops and analytics) to customer acquisition, funnel

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36:05

#147: Inside Exit Five | Behind The Scenes Launching...

The Dave Gerhardt Show ·

2024/06/06

Dave and Dan (COO at Exit Five) share the behind the scenes on Exit Five's growth. They coverHow we sold out Drive in 24 hoursWhy we used a waitlist strategyHow much Exit Five has grownHow much we're investing into the business this yearSolopreneurshipPS. We’d love to get your questions and feature you on this podcast. Have a hot topic, a burning question, or just want to say hi? Send us a voicenote at hi@exitfive.com, and we will feature you on the show. Emails are fine too, but a voice

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46:29

#146: Strategy | Community Building with Greg Isenberg

The Dave Gerhardt Show ·

2024/06/03

Dave is joined by Greg Isenberg. Greg is the CEO & Co-Founder of Late Checkout. Greg has started and sold 3 companies in the community space and has now invested in 50+ community-based businesses.They discussWhy you need to build an engaged community before a paid membershipThe importance of niching down The difference between audience and communityThe tribe frameworkPersonal brand and community performanceTimestamps(00:00) - - Intro(04:50) - - Building a Community on Patreon (08:21)

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51:00

#145: Content | What It Means to Be a Media Company,...

The Dave Gerhardt Show ·

2024/05/30

Anthony Kennada is is co-founder & CEO of AudiencePlus, a company building software, content, and community to help businesses become media companies. Prior to founding AudiencePlus, Anthony served as the CMO of Hopin, Front, and Gainsight.In this episode, they discussWhat it means to be a media companyBuilding an audience from scratchWhy building community is important in B2B marketingTimestamps(00:00) - - Introduction and context from Anthony Kennada. (06:12) - - Definition and

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47:04

#144: Strategy | Measuring The Effectiveness of...

The Dave Gerhardt Show ·

2024/05/27

Dave is joined by Pranav Piyush, CEO and Co-Founder of Paramark. With 15 years of growth and marketing experience at companies like PayPal, Dropbox, Adobe, and BILL, Pranav is convinced that CMOs deserve better measurement solutions. That’s why he started Paramark, a tool to help Marketing leaders become more confident about how to invest their budget for maximum returns across all types of marketing—brand and performance, online and offline, paid and owned.They discuss things likeWhy

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34:26

#143: Inside Exit Five | How to Get More Reviews,...

The Dave Gerhardt Show ·

2024/05/23

Dave and Matt (Marketing Manager at Exit Five) share this week's most popular topics, lessons, and learnings across the community. They coverSelling out our in-person event ticketsStrategies for getting more online reviewsHow to think through structuring your marketing teamLive chat on websitesPS. We’d love to get your questions and feature you on this podcast. Have a hot topic, a burning question, or just want to say hi? Send us a voicenote at hi@exitfive.com, and we will feature you on

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60:34

#142: Strategy | Jason Lemkin on What Makes a Great...

The Dave Gerhardt Show ·

2024/05/20

Dave is joined by Jason Lemkin. Jason is the founder of SaaStr, the world’s largest community of SaaS executives, founders, and entrepreneurs. Before SaaStr, Jason founded EchoSign, which was sold to Adobe in 2011. They discussWhy Jason started SaaStrWhat makes a great VP of Marketing in SaaS and how to hire oneHow tech and SaaS have changed since 2020CROs vs CMOsImportance of alignment between the CEO and marketing teamTimestamps(00:00) - - Intro(05:14) - - Understanding the Importance

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3:15

We're Hiring for Content Marketing at Exit Five...

The Dave Gerhardt Show ·

2024/05/18

We're growing our team at Exit Five voice. This is a quick message from Dave about a new Content Marketing role we just opened up.You can read more about this role and apply here on our job board.Maybe our next great teammate is already listening to the Exit Five podcast...

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28:45

#141: Inside Exit Five | Nurturing Web Visitors, Dark...

The Dave Gerhardt Show ·

2024/05/16

Dave and Matt (Marketing Manager at Exit Five) share this week's most popular topics, lessons, and learnings across the community. They coverReactions to our rebrandHow to nurture the 99% of website visitors that don't convertAdvice for shipping a new websiteDark social and why you need to make it part of your strategyPS. We’d love to get your questions and feature you on this podcast. Have a hot topic, a burning question, or just want to say hi? Send us a voicenote at hi@exitfive.com, and

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51:14

#140: Marketing Strategy | Intent Data, Back to...

The Dave Gerhardt Show ·

2024/05/13

Dave is joined by Christopher Rack, CEO of pharosIQ. Chris is a seasoned leader with a track record of driving remarkable growth. With experience spanning individual contributions to executive leadership, he's led four sales organizations to achieve 10x growth in just 2-3 years. His leadership ethos prioritizes building robust processes and fostering winning cultures rooted in a human-first approach.They discussThe future of intent dataABM in 2024The importance of unique

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53:21

#139: Strategy | Building Community in B2B, LinkedIn...

The Dave Gerhardt Show ·

2024/05/09

Dave joins Chris Walker for a Refine Labs Expert Series event. Chris is the Founder & Executive Chairman of Refine Labs and Founder & CEO of Passetto. They discussThe principles of building a communityLinkedIn personal vs. company page engagementThe role of executives in thought leadership contentHow companies are leveraging influencer partnershipsHow to approach LinkedIn organic and grow your audienceTimestamps(00:00) - - Intro (06:59) - - Importance of Community

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55:07

#138: Marketing Leadership | Proven Management...

The Dave Gerhardt Show ·

2024/05/06

Dave is joined by Dave Kline. Dave is currently the owner of SkillScouter and Co-Founder of MGMT Accelerator. He spent 20 years leading teams sized 2 to 200 at Moody's and Bridgewater before starting his own management accelerator.They talk about leadership and management for people who want to grow their careers and take on a leadership role. This is a useful episode for anyone in B2B marketing who is or wants to be a team leader.Timestamps(00:00) - - Intro (05:51) - - The Secret to

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34:16

#137: Inside Exit Five | Goldenhour Recap, Listener...

The Dave Gerhardt Show ·

2024/05/02

Dave and Matt (Marketing Manager at Exit Five) share this week's most popular topics, lessons, and learnings across the community. They coverHow to start building your portfolio as a new agency ownerWhat Sales can do to become a partner to Marketing (and vice versa)Whether podcasts are for brand awareness and lead nurturingWebinars and whether they need to be live or notThe future of Exit FivePS. We’d love to get your questions and feature you on this podcast. Have a hot topic, a burning

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48:17

#136: AI | How To Use AI In B2B Marketing (with...

The Dave Gerhardt Show ·

2024/04/29

Dave is joined by Jessica Hreha. Jessica is the Head of Marketing AI Strategy & Transformation at Jasper. Previously, she was the Head of Global Integrated Campaigns & Content Strategy and Founder of VMware Marketing AI Council at VMware. They discuss everything AI in B2B Marketing, such asHow to use AI to ideate and refine your creation processUse cases for AI beyond copywritingWhy you need dedicated in-house AI championsWhat Jasper is doing to improve customer engagement with

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50:58

#135: Marketing Leadership | Traits of a High...

The Dave Gerhardt Show ·

2024/04/25

Dave Kellogg is a former CEO and CMO with operational experience across companies from $0 to $1B+. He served as GM/SVP of Service Cloud for Salesforce, CEO of MarkLogic, and SVP of Marketing at SAP / Business Objects. Today, he is principal at Dave Kellogg Consulting, EIR at Balderton Capital, and author of the popular SaaS blog Kellblog (www.kellblog.com). He has also served as an independent director across 10 startup boards and has a unique perspective on what top-performing SaaS

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63:51

#134: Community | How This B2B Brand is Building...

The Dave Gerhardt Show ·

2024/04/22

Dave is joined by Daniel Cmejla, VP of Community at Apollo.io. Before Apollo, Daniel was the VP of Brand and Community at Chili Piper. In this episode, they discussHow to use LinkedIn to build communityThe difference between building community vs. building ‘a’ communityUsing internal team members LinkedIn profiles to lift the companies brandCommunity building and how to measure the impact on the bottom lineSend guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here:

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30:41

#133: Inside Exit Five | How Edgy Can B2B Social...

The Dave Gerhardt Show ·

2024/04/18

Dave and Matt (Marketing Manager at Exit Five) share this week's most popular topics, lessons, and learnings across the community. They coverHow 'edgy' B2B brands can get with their social media pages (and if they should)Advice for first-time marketing leadersDave's advice for product launchesWhy marketing fundamentals are key to your marketing strategyPS. We’d love to get your questions and feature you on this podcast. Have a hot topic, a burning question, or just want to say hi? Send us a

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314 results

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