The Dave Gerhardt Show (from Exit Five)

21:52

How to Get 10X More Traffic From Content You Already...

The Dave Gerhardt Show (from Exit Five) ·

2026/10/05

#398 | Dasha chats with Ross Simmonds, founder of Foundation Marketing and Distribution.ai, live at Drive. They talk about why most marketing content fails: it gets created once and then left to collect dust. Ross breaks down his full distribution playbook for a single blog post - from social and email to Reddit, shorts, carousels, and reposting on a schedule. Then, Ross shares the receipts: 10X traffic and a three-year-old asset that now gets cited in AI answers and still generates leads

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49:52

[Best of B2B] April Dunford - Positioning,...

The Dave Gerhardt Show (from Exit Five) ·

2026/10/02

#397 | One of our most popular episodes ever, inducted into our Best of B2B series: April Dunford is a B2B positioning expert and author of Obviously Awesome and Sales Pitch. Sales Pitch guides you through an eight-step sales pitch structure the helps you stand out and win business. Building on the concepts of the bestselling book, Obviously Awesome, Sales Pitch will give your sales reps a story that makes your product shine. We talk about her new book, lessons from her first book, and

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36:15

Dave & Dasha Live from Drive

The Dave Gerhardt Show (from Exit Five) ·

2026/10/01

#396 | Dave and Dasha recorded this episode live during Drive 2026 - our biggest event yet. Dave explains how Drive nearly moved to Boston, and why he thinks keeping it in Vermont matters. They also went deep into how Dave wrote this year's keynote. He shares his struggle of building an outline with Claude that had no soul, and asking Harry Dry for help. Eventually, the talk became about one idea: connection. Dave also covers how that experience changed the way he gives feedback to his

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44:19

Is the MQL dead? (with Freya Ward, Headley Media)

The Dave Gerhardt Show (from Exit Five) ·

2026/09/28

#395 | Dasha sits down with Freya Ward, Associate Managing Director at Headley Media, to talk about why MQLs get a bad rap and what to do about it. Freya explains why the problem is usually the framing rather than the tactic, how renaming MQLs changes how sales handles them, and what you should rename them to. They also get into how to run a workshop that aligns the team on what counts as a qualified lead, and three specific fixes you can make today for better sales and marketing

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18:58

Dave Goes UNBOUND: 5 Things B2B Marketing Leaders Are...

The Dave Gerhardt Show (from Exit Five) ·

2026/09/25

#394 | Dave takes his phone to the conference floor at HubSpot's UNBOUND in Boston and asks 5 B2B marketing leaders two questions: what are you doubling down on at work, and what are you doubling down on in your personal life? He opens with thoughts on why strategy and positioning matter more than tactics now that AI makes everyone sound the same. Then you'll hear from Jonathan Hunt of HubSpot on treating brands as live experiences, Palmer Houchins of G2 on balancing AI efficiency with

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47:30

Navigating a Rebrand: Why SurveyMonkey Went Back to...

The Dave Gerhardt Show (from Exit Five) ·

2026/09/24

#393 | Dave interviews Katie Miserany, Chief Communications Officer and Head of Marketing at SurveyMonkey, about why the company rebranded to Momentive to go upmarket and then reversed the decision after going private. Katie explains why sales believed nobody would spend six figures with a company called SurveyMonkey, what changed under the new CEO, and why she now sees the monkey as an advantage. She also covers her path into marketing from communications, why more comms leaders are moving

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44:27

How I Build that [Agent] - 7 Marketers Show AI...

The Dave Gerhardt Show (from Exit Five) ·

2026/09/21

#392 | Everyone’s talking about AI agents right now. It's hard to know what's real and what's just LinkedIn noise. If you haven't built an agent yet, it’s hard to know where to start. If you have built agents, you might be looking for ideas for what to build next.Wouldn’t it be great if a pro marketer would just share their screen and walk you through their best agents? Here's what I built, this is what it does, and here's how much time it saved me this week.We agree! That’s why we brought

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39:29

How Sprout Social builds revenue marketing around...

The Dave Gerhardt Show (from Exit Five) ·

2026/09/17

#391 | Dave sits down with Hailey McDonald, VP of Revenue Marketing at Sprout Social, to talk about what revenue marketing looks like inside a 16-year-old social intelligence platform with 30,000 customers. Hailey explains why demand gen has become the hardest role to hire for in B2B. She shares her core framework, how she maps segments against solutions, and how that turns into budget, channel bets, and pipeline tiers by vertical. Dave and Hailey also get into what it takes to go from

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54:21

How One Agency Turns One Shoot Day Into 50-Plus Video...

The Dave Gerhardt Show (from Exit Five) ·

2026/09/14

#390 | Dasha sits down with Connor Lewis, founder of Studio Lewis, who's produced 800+ B2B video ads for ClickUp, Zapier, and Ahrefs. Connor gives away the formula he tells everyone to copy. Plus, the system he uses to turn customer research into a dozen testable scripts. He breaks down three real ads on the record (why Monday.com's Viking ad works, and where the classic motion-graphics launch video actually belongs). He also explains how he got 56 ads out of a single shoot day using hook

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50:51

What to do when Organic Traffic Drops (with Kristina...

The Dave Gerhardt Show (from Exit Five) ·

2026/09/10

#389 | Dasha sits down with Kristina Frunze, founder of WebView SEO, who's spent 10 years in SEO and the last 3 running experiments on AI visibility for B2B SaaS. Kristina gives away the framework she uses with every client – SEO is the foundation, AI search is the roof. Plus, the 60/20/20 content split that puts the bottom of funnel pages first. Kristina also talks through the 3-layer attribution model she uses to show leadership what the work is doing when organic clicks are down. She

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37:40

Why B2B Marketers Need to Start Thinking Like Media...

The Dave Gerhardt Show (from Exit Five) ·

2026/09/08

#388 | Dave sits down with Melissa Rosenthal, co-founder of Outlever and former CCO at ClickUp, CRO at Cheddar, and VP of Creative at BuzzFeed, to talk about why most B2B content strategies fail because they're measured like ad campaigns instead of built like an actual media outlet. Melissa breaks down how she trains writers to think like journalists instead of bloggers, why third-party trade publications tend to outperform company blogs, and what it actually takes to run a media operation

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52:42

Writing for Humans: The Real AI Workflows Behind...

The Dave Gerhardt Show (from Exit Five) ·

2026/09/03

#387 | Six B2B marketers share tactical plays for using AI to make content that doesn't sound like AI. This Exit Five Live session breaks down a set of specialized agents that lifted blog traffic 700% in six months, a 23-step agent that researches and writes AEO content straight into WordPress, and the winning play: turning original survey data into an ownable narrative. Also on the agenda: a structured review process that replaces vibes-only QA, a Claude skill trained on stakeholder

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49:22

B2B Ads that Don't Suck (with Shlomo Genchin,...

The Dave Gerhardt Show (from Exit Five) ·

2026/08/31

#386 | When your ad budget is zero but your creative ambition isn't, three simple techniques can still make you scroll-stopping. Dasha Shakov sits down with Shlomo Genchin, founder of unbore.com, the "unofficial school for B2B ads," to break down what actually makes a B2B ad good. Shlomo walks through his two-part research process for beating the blank page, then unpacks three frameworks - A World Without, Visual Analogy, and Personification - behind some of his highest-performing client

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46:56

How to Win with Webinars: 5 B2B Marketing Pros Share...

The Dave Gerhardt Show (from Exit Five) ·

2026/08/27

#385 | Five B2B marketers share their single best-performing webinar play - with the real numbers to back it up. This Exit Five Live session breaks down the exact tactics behind a signup flow that 5x'd conversions, a post-webinar follow-up system that closed $1M in pipeline in a week, and a series format built to compound results instead of resetting with every session. You'll also get a look at running a webinar program like an in-person conference, and how to borrow an influencer's

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46:40

Marketing to B2B buyers who aren't on LinkedIn (with...

The Dave Gerhardt Show (from Exit Five) ·

2026/08/24

#384 | A lot of people say B2B marketing is boring - those people couldn't possibly be in B2B. Take Clare Corriveau, VP of Marketing at Tekmetric: her buyer is an auto repair shop owner who isn't on LinkedIn, doesn't check email, and isn't downloading anything. Clare walks through how Tekmetric built its messaging around a founder who ran a shop for a decade, why every new hire visits an actual shop before touching a campaign, and how peer groups and an unmanaged 6,000-member Facebook

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47:20

YouTube for B2B Marketing (with Samu Kovács)

The Dave Gerhardt Show (from Exit Five) ·

2026/08/20

#383 | YouTube is the second-largest search engine on the planet, yet few B2B marketers know how to use it optimally. Dasha Shakov, the newest Exit Five podcast host, sits down with Samu Kovács, founder of the B2B YouTube agency KS Media, to unpack why he calls YouTube the hedge against AI slop. Samu breaks down the research process his team runs before writing a script, what belongs in a hook that keeps people watching, and how clients repurpose high-performing LinkedIn posts into YouTube

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51:33

From Startup to IPO: How the CMO of Varonis Has Kept...

The Dave Gerhardt Show (from Exit Five) ·

2026/08/17

#382 | Rob Sobers has been CMO of Varonis for 15 years - through its growth from startup to public company doing over $700 million in revenue. Dave talks with Rob about how he's stayed sharp enough to keep the job this long, starting with the fact that as an engineer, he still writes JavaScript and even fixes bugs on the Varonis website from time to time. Rob explains why no manager on his team oversees work they don't do themselves, why he'd rather keep marketing simple than layer on

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48:32

The Strategy Behind Canva’s B2B Growth with Emma...

The Dave Gerhardt Show (from Exit Five) ·

2026/08/13

#381 | Dave sits down with Emma Robinson, Head of B2B Marketing at Canva, and Christine Siegrist, VP of Consumer Marketing at Canva, to talk about how the two teams operate as one org instead of fighting over lead credit. They get into Canva's matrixed structure across consumer, B2B, and international, how signals from free users turn into team and enterprise upgrades, and why Canva built a dedicated data science team so marketers can make bigger creative bets instead of smaller, "provable"

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52:59

60-Minute B2B Blitz Part 2: 8 Marketers Share Their...

The Dave Gerhardt Show (from Exit Five) ·

2026/08/10

#380 | Eight B2B marketers get two minutes each to pitch the single best marketing play they ran this year - and the crowd votes on who moves forward. Dave Gerhardt and Dasha Shakov hosts the second round of the Exit Five B2B Marketing Blitz, and this episode covers a lot of ground: updating old blog content to win AI search citations, turning product into research that got a company's CEO in front of Congress, an AI agent that rewrites website copy for different buyer personas, why

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41:20

How to Talk to Finance About Marketing Budget with...

The Dave Gerhardt Show (from Exit Five) ·

2026/08/06

#379 | Dave sits down with Patrick Shea, SVP of Global Marketing at BlueVoyant, to discuss how enterprise marketing really works inside a $175 million cybersecurity company built heavily on partnerships. Patrick breaks down the difference between hyperscaler tech alliances and reseller partnerships, how BlueVoyant defines and qualifies leads by account rather than volume, and why he treats partnership stakeholders like a market of their own. They also get into the cost-per-opportunity

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