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PODCAST

Your pet business, Your way

Welcome to Your Pet Business, Your Way - the podcast for pet professionals who want to grow their business without following someone else’s rulebook. If you’ve ever felt bent out of shape trying to do content “the right way” or pressured to keep up with trends that just don’t feel like you, this podcast is here to help you do things differently. I’m Rachel Spencer - journalist, accredited coach and mentor, author, and creator of the Pet Business Content Planner and Companion and the Pets Get

business marketing

All Episodes

22:33

How to create a media plan for 2022

Your pet business, Your way ·

2021/12/30

Is getting some media coverage on your wish list for 2022?If so, then you will love what's in this podcast episode where I walk you through how to create a media plan for your pet business.You'll learn what to put into a media plan, how to come up with ideas consistently throughout the year, how long do you need to wait before you approach the media.Plus, what you can do with everything in your media plan to make sure that your social media and the content that you create on your own platforms is

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26:40

Why every pet business should have a win folder

Your pet business, Your way ·

2021/12/23

Do you keep track of the wins in your pet business?We can get so bogged down in the day to day running around that we don’t find time to celebrate the good stuff.Or, we DO celebrate when things go well, but it’s soon forgotten when we become stressed or busy.Then, when we’re feeling overwhelmed, or there’s been a bump in the road, rather than thinking about our achievements, we can dwell on the negative.One of the things I’ve done to to stop myself doing this, and this is still a work in progress,

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37:48

Using your photos to get in the press with Vasi Seidman

Your pet business, Your way ·

2021/12/16

Have you ever thought about sending your photos in to a newspaper or magazine?Often photos on their own can make a story, and while it’s usually professional photographers who are commissioned by news outlets, they do publish images from the public too.So if you have a breathtaking image, or a photo that is taking off on social media, there’s the potential that the press could use it too.In this podcast I’m chatting to Vasi Siedman from Pet Pix Academy in Florida who has had her photos published in

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28:32

Get your pet business in the press in five simple steps

Your pet business, Your way ·

2021/12/09

Is getting some press coverage something you’d love to achieve for your pet business?You might see other people in the industry getting brilliant media coverage and wonder ‘how do they do it?’Well, the good news is you don’t need a huge budget and a fancy PR company to appear in the media and make sure your business is seen.In this podcast episode I’m sharing five simple steps you can follow to if you’d like to Get Your Pet Business in the Press.There’s also a PDF you can download here that takes

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01:01:35

How Michelle Burgess turned a blog into an award...

Your pet business, Your way ·

2021/12/02

When Michelle Burgess started a pet blog,Scruffy Little Terrier, so she could share her life as a new dog mum, she never imagined it would grow into a business.That was back in 2014 and she’d just adopted Border Terrier pup Barney and in that time it’s grown from a hobby to a full time business.Michelle sells amazing products for terrier owners from clothing to items for the home and she also has treats and goodies for terriers too.She shares how she overcame the many hurdles that were in her way to

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29:47

What happens in a Get Your Pet Business in the Press...

Your pet business, Your way ·

2021/11/25

Pitching to the press about your pet business can be daunting, especially if you’re doing it for the first time.That’s why I created the Get Your Pet Business in the Press one to one sessions, where we’re able to work together on your pitch or press release.The sessions are held on Zoom and by the end you’ll have your pitch ready, we’ll have some titles and writers to approach and in many cases, your press release will be written.In this podcast episode, I’m sharing everything you need to know about

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39:50

How to work with a graphic designer with Alison Price

Your pet business, Your way ·

2021/11/18

Would you love to have professional looking graphics and imagery for your pet business feel unsure about taking the next step?Investing in how your brand looks can help take you to the next level and get more people to know about what you offer.But the whole ‘brand’ thing can feel uncomfortable. You don’t want to feel like you’re taking yourself too seriously, and it’s something I've struggled with.This week on the podcast I’m chatting to Alison Price from House of Henry, a graphic designer for the

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22:31

How to plan your pet business Christmas content...

Your pet business, Your way ·

2021/11/11

Are you ready for Christmas yet?The big day might be six weeks away but if you’ve a product or service you’re going to be promoting around Christmas, it’s time to start talking about it now.In fact, if you want to get press coverage, it was time to start talking about it back in July.That’s when all the big brands - think John Lewis and Marks and Spencer - showcase their festive creations.When it comes to your own content on your website, in your e mails, and on your social media, you can leave it a

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53:58

Effective ways to reach people in your local...

Your pet business, Your way ·

2021/11/04

Would you love for your pet business to be the go-to pet business in your local community?Maybe you have some support locally but you want to branch out and reach more people?Perhaps you'd like to target people in your local community who aren’t on social media and be the talk of the town for all the right reasons.If so you'll love this chat with American pet sitter Collin Funkhouser who shares the amazing ways he’s grown his pet business in his local community.It all started as a side hustle but is

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28:27

Seven simple ways to become the go-to expert

Your pet business, Your way ·

2021/10/28

Would you love to be the go to expert in your area of the pet industry?For your name to be on the tip of people’s tongues when what you offer crops up in conversation?Being known for what you do can help you stand out, bring you more clients and sales, boost your feeling of self worth and enable you to increase your prices.And as long as you’re happy to put yourself in the spotlight, with a little focus it’s a lot easier than you think.In this podcast episode you’ll learn seven simple ways you can

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48:19

Behind the scenes at the Pet Industry Federation awards

Your pet business, Your way ·

2021/10/24

Were you at the recent Pet Industry Federation awards or are you thinking of applying in the future?This podcast features interviews with hosts Alexandra and Nigel Baker from the Pet Industry Federation.Plus winners Debbie Greaves from Barking Bags, Gemma Connolly from Scoff Paper, Steve Belgrau from The Pet Joint and Denise Lucas from The Green Poop Bag company who was shortlisted for the Sustainability Award.Key topics and timings in this episode:0.30: Introduction2.36: Interview with Alexandra

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47:54

How to use a podcast for your local pet service...

Your pet business, Your way ·

2021/10/21

Do you run a local pet service business and are curious as to how having a podcast might be helpful?If so, you will love this podcast episode with Greg Pattison from Great Paws dog training who hosts the Woofin Pawsome podcast.Greg is proof that podcasts can play a vital role for those in the pet industry and he has used his to grow his business as a dog trainer in a really creative and interesting way.His podcast brings an element of extra support to the pet owners he’s working with, and it’s been

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17:58

What to expect from the Courageous Content planner...

Your pet business, Your way ·

2021/10/20

Are you thinking of going to Content Marketing expert Janet Murray’s Courageous Content Live event or buying the Courageous Content planner?Janet is a social media and content marketing expert and the host of the Courageous Content podcast and helps small business owners be brave when it comes to sharing their work online.Putting yourself out there can be scary, and her products and systems are designed to help entrepreneurs overcome this so they can attract more clients and make more sales.Three

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26:23

How to use interviews in your pet business content...

Your pet business, Your way ·

2021/10/14

Would you love to get started with using interviews in your pet business content?Chatting to industry experts and other pet professionals helps keep your marketing material interesting and fresh.You bring a new face to your audience and it can help you build your following too.In this podcast episode I’m breaking down everything you need to know if you want to start using interviews in your content marketing.Key topics and timings in this episode:2.28: Background to the idea for this podcast3.20:

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45:43

Pinterest tips for pet businesses with Tori Mistick

Your pet business, Your way ·

2021/10/07

Thinking of trying Pinterest for your pet business but not sure if it's worth the time and graft?Well you will LOVE this podcast with Tori Mistick, a pet blogger, social media expert, business coach and all round pawsome dog mum.Tori also has a podcast, Wear, Wag, Repeat and teaches petpreneurs how to make an impact on social media.Pinterest has been a HUGE part of her growth and in this episode she shares everything you need to know to get started.If you were on the fence about trying it, this

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28:49

How to be the perfect podcast guest

Your pet business, Your way ·

2021/09/30

Are you thinking of putting yourself forward to appear on a podcast but want to make sure you get it right?Being a guest on a podcast is a brilliant way to reach hundreds or even thousands of potential clients in a really powerful way.Because they’re listening to you, it helps you build a connection far quicker than they might experience from a social media post or a blog even.You’re seen as a trusted source of information from the person who hosts the podcast and it’s vital that you get it right

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37:22

What rescue dogs can teach us about resilience with...

Your pet business, Your way ·

2021/09/23

I’m throwing the spotlight on Marie Yates and the incredible work her organisation does to help people who are survivors of sexual violence on the podcast this week.Marie’s the inspirational Canine Perspective founder, which works with rescue dogs that help people recover, heal, and rebuild their lives following terrible events.You’ll hear about the rescue dogs that have helped people and how they helped a woman in her 80s who had never safely touched another human being.And about rescue dogs Reggie

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21:09

Three moments you can use to generate story ideas for...

Your pet business, Your way ·

2021/09/16

Would you love to get some press coverage for your pet business but when you try to think of a story idea you draw a blank?You know what it is you do, how you help your customers and the transformation your services might bring.With your products, it’s always so lovely to get positive feedback and of course, see pets looking dapper in your creations.But when it comes to putting pen to paper and writing about YOU - you freeze.I know this from experience. Even though I've been a journalist since

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35:00

What journalists want with Marie Carter Robb from...

Your pet business, Your way ·

2021/09/09

Have you been thinking of pitching to a journalist but feel a bit nervous as you're not sure what they look for in a story?Would you love to learn what journalists want?If the answer's yes you will love this week's podcast with Marie Carter Robb who is editor of Pets Magazine.Marie has worked for newspapers including the Independent and the Guardian, and lots of women's magazines and local publications AND as a PR in the pet industry.Then she decided to create her OWN magazine.In this episode you'll

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44:51

How to get in maximum press coverage in minimum time...

Your pet business, Your way ·

2021/09/02

Would you love to raise the profile of your pet business but feel your so busy trying to spin a hundred different plates that you just wouldn't be able to find the time?If the answer is yes then I think you'll be inspired with this podcast episode with Emily Thomas who runs two pet businesses.Emily is one of the busiest and most productive people I know.She runs a hugely successful Canicross equipment business, K9TrailTime and travels across the country to events.Emily also runs a hydrotherapy

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