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PODCAST

The LinkedIn™ Branding Show

Michelle B Griffin and Michelle J Raymond (#MichelleSquared)

The LinkedIn™ Branding Show empowers entrepreneurs, experts, and businesses on how to use personal and business branding on LinkedIn™ to win dream clients and land industry opportunities outside of the often talked about LinkedIn clichés. Join your hosts, Michelle B Griffin and Michelle J Raymond, aka #MichelleSquared, for real conversations plus actionable takeaways with a community of powerful and impactful professionals looking to grow with a "good together" approach to personal and business

business marketing

All Episodes

00:21:13

How to Find Brand Clarity on LinkedIn to Become...

The LinkedIn™ Branding Show ·

2022/09/29

IN THIS EPISODE: Overthinking, seeking permission and perfection are some of the worst ways we hold ourselves back from better opportunities. We share our personal stories and examples of how we were held back, MJR with creativity, and MBG posting on LinkedIn in 2021. Learn our best tips and motivations to bust through the fear and frustrations of being visible on LinkedIn. As always, we dish out the real deal strategies, insightful tactics, and actionable tips so you can "build your brand and

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00:19:48

How to Conquer Your Fear and Limiting Beliefs of...

The LinkedIn™ Branding Show ·

2022/09/22

We all have mental blocks and self-imposed limiting beliefs that hold us back from our full potential, especially when wanting to step out on LinkedIn. We see this daily on the platform with our clients, and it's a problem that we face too. But there are ways to reframe and reset these internal roadblocks. IN THIS EPISODE: Overthinking, seeking permission and perfection are some of the worst ways we hold ourselves back from better opportunities. We share our personal stories and examples of how we

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00:22:31

How to Start and Succeed with a LinkedIn Livestream...

The LinkedIn™ Branding Show ·

2022/09/15

LinkedIn Livestreams are a creator tool available to appear on live video and instantly connect with your ideal audiences on LinkedIn. It's one of the fastest ways to make a relatable connection, build community and reap endless content repurposing opportunities. IN THIS EPISODE: Learn about our LinkedIn Live stream shows (wins and fails) and our best tips to start and succeed in yours. As always we dish out the real deal strategies, insightful tactics, and actionable tips so you can "build your

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00:16:32

How Your LinkedIn Company Page Will Double the Impact...

The LinkedIn™ Branding Show ·

2022/09/08

Company pages are the best friend to your LinkedIn personal brand. No matter if you're a solopreneur, small business owner, or Fortune 500 enterprise business, everyone needs both a personal profile AND a company page on LinkedIn. If you want to set the standards and control the narrative of your business with the power partnership of a personal brand and business brand on LinkedIn. IN THIS EPISODE: The power of 1 + 1 = 3 is the formula to double your awareness and reach on LinkedIn. As always we

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00:18:19

How to Fuel Your Brand With Content by Publishing...

The LinkedIn™ Branding Show ·

2022/09/01

How do we share our expertise, build community and create an impact in a larger way? Launching your LinkedIn newsletter is exactly the way. What are they, how do you launch one and what are some actionable takeaways to publish yours? IN THIS EPISODE: Join us as we dive deep into the background and benefits of a LinkedIn newsletter for your personal and business brands. We share our do's and don'ts as well as detail our newsletter (or lack of) personal stories. As always we dish out the real deal

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00:15:15

SPECIAL ANNOUNCEMENT: Coming in November, this...

The LinkedIn™ Branding Show ·

2022/08/25

We've held on to this secret for six months and we can't keep it hidden any longer. Tune in as we spill the beans. Can't wait? Scroll down to the bottom of the show notes for a special link to it. IN THIS EPISODE: This special project/announcement debuts on Nov. 17 in Australia and Nov. 18 in North America. Listen in as we detail how it will benefit you to grow even more on LinkedIn. As always we dish out the real deal strategies, insightful tactics, and actionable tips so you can "build your brand

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00:13:35

Get More Eyes and Attention On Your Content: The Best...

The LinkedIn™ Branding Show ·

2022/08/18

Until now, LinkedIn frowned upon us sharing external links in our content. That changes now with the recently added clickable link feature that allows us to share an offsite URL on pictures or videos. This simple but important add-on means we can get more eyes, awareness, and clicks to our personal and business brand content. IN THIS EPISODE: New features are being rolled out faster, and some more than others have an impact on our brands. #MichelleSquared gives you the background on what this means,

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00:23:54

How LinkedIn Audio and LiveStream Events Amplify Your...

The LinkedIn™ Branding Show ·

2022/08/11

LinkedIn Live and LinkedIn Audio Shows are two creator tools that enable us to build trust, social proof, build communities, and also your reputation as a thought leader in your industry. Plus, they allow you to generate long-form content that can be repurposed into multiple formats and places. IN THIS EPISODE: Why should you start a branded personal and company show? So many reasons! We share our show strategies and our personal journeys to help you quickly build your visibility, credibility, and

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00:17:17

LinkedIn Groups Are Not Dead: How and Why They Build...

The LinkedIn™ Branding Show ·

2022/08/04

LinkedIn Groups can be an important place to find like-minded people and build an engaging community in your niche. We discuss the pros and cons of starting your own LinkedIn group and chat about changes that may be coming later this year. IN THIS EPISODE: As LinkedIn group owners and moderators, we share our group highlights and cover the important questions ask before you start one. As always we dish out the real deal strategies, insightful tactics, and actionable tips so you can "build your brand

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00:19:20

First Impressions Matter: Our Best Tips and Tools to...

The LinkedIn™ Branding Show ·

2022/07/28

People are making quick assumptions based on your LinkedIn profile headshot. If your profile isn't clear or approachable, sometimes our trust flag goes up. We discuss what makes a good profile picture and even share the backstories of past and current headshots. IN THIS EPISODE: Your picture is worth more than 1,000 words when it comes to showing up online and even more so on LinkedIn. As always we dish out the real deal strategies, insightful tactics, and actionable tips so you can "build your

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00:16:25

How to Write a Compelling LinkedIn About Section for...

The LinkedIn™ Branding Show ·

2022/07/21

Does your LinkedIn About Section need a refresh? If you haven't updated this section lately, it's time to give it a revisit and update yours to be more personalized and humanized to connect with your ideal audiences. IN THIS EPISODE: It's so hard to write your own section, but the high-level tips to give you a head start. As always we dish out the real deal strategies, insightful tactics, and actionable tips so you can take action to "build your brand and business for good on LinkedIn. ABOUT

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00:14:01

How to Become Top of Mind with a LinkedIn Company...

The LinkedIn™ Branding Show ·

2022/07/14

"It's a "business crime" to NOT have a LinkedIn Company page," says #MichelleSquared. When you create and properly manage a LinkedIn company page —from solopreneurs to small businesses to enterprise and Fortune 500 businesses —having one will open up doors and connections. IN THIS EPISODE: If you don't build a business brand on LinkedIn, someone else in your space will take the spotlight from you. The good news is you can get out there fast with the tips we discuss in today's episode. As always we

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00:16:56

How Issues-Driven Posting or Commenting About...

The LinkedIn™ Branding Show ·

2022/07/07

The world has a lot going on and more often these events are showing up on our feed. As LinkedIn HQ and its members are redefining the platform with a new personalized focus, we're seeing this shift in content. And with first impressions everything, your personal and company brand is always impacted by your actions on LinkedIn. IN THIS EPISODE: We get real and candid on how recent events are causing "turbulence" in our LinkedIn feeds, why it's wise to consider all angles, and how your brand

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00:15:46

How to Build an Engaging Network and Community on...

The LinkedIn™ Branding Show ·

2022/06/30

We all want to grow our connections and followers fast on LinkedIn and with the popularity of crowd-sourced networking events, it can be tempting to build a mass audience. But there can be downsides... IN THIS EPISODE: We discuss the pros and cons to consider when becoming a version of a L.I.O.N, (a LinkedIn Open Networker) and how this play into your strategic brand and community building. As always we dish out the real deal strategies, insightful tactics, and actionable tips so you can take action

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00:21:31

LinkedIn Etiquette 101: The Top Mistakes Not to Make...

The LinkedIn™ Branding Show ·

2022/06/23

Each time you interact on LinkedIn...your brand takes a hit, either good or bad. Each interaction gives a "compel or repel" impression of your personal and business brand. IN THIS EPISODE: We discuss all the ways to make a better brand impression, the good/bad and in between of LinkedIn Etiquette for your personal and company brands. As always we dish out the real deal strategies, insightful tactics, and actionable tips so you can take action to "build your brand and business for good on

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00:14:05

Make a Good First Impression with these 3...

The LinkedIn™ Branding Show ·

2022/06/16

They say first impressions are FINAL impressions and this is 100 percent true on LinkedIn. Today we cover three areas on your profile that make small but important connection boosters to your personal page profile. IN THIS EPISODE: Did you know there are three underutilized areas to add to your personal profile that will remove friction, add interest, and add inclusion to the LinkedIn community? As always we dish out the real deal strategies, insightful tactics, and actionable tips so you can take

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00:30:34

How and Where to Use Social Proof on LinkedIn to Back...

The LinkedIn™ Branding Show ·

2022/06/09

You might be surprised by all the different ways that you can build up social proof on LinkedIn to reinforce your brand. Let's see how many different ways we can come up with together. IN THIS EPISODE: We define social proof, why it matters, and exactly the ways you can immediately build yours up on LinkedIn. As always we dish out the real deal strategies, insightful tactics, and actionable tips so you can take action to "build your brand and business for good on LinkedIn. ABOUT US Michelle B

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00:16:37

How to Write an Irresistible LinkedIn Profile...

The LinkedIn™ Branding Show ·

2022/06/02

Your headline is an important part of your brand on social media, especially on LinkedIn. We break down why they matter, how to build credibility and how to write yours with clarity, interest, and connection to instantly appeal to your ideal audience. IN THIS EPISODE: We read our headlines, how we wrote ours to position ourselves and what we focus on in our headlines. As always we dish out the real deal strategies, insightful tactics, and actionable tips so you can take action to "build your brand

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00:25:19

Why Your Brand's Color Palette Matters + Our Favorite...

The LinkedIn™ Branding Show ·

2022/05/26

Your branding impacts a large part of your overall personal and company brand, and on LinkedIn, there are several ways to stand out with the right color palette. IN THIS EPISODE: We discuss why colors are important on LinkedIn, our backstories on how we selected our colors, plus the tools to select and create brand colors that best align with you and your business. As always we dish out the real deal strategies, insightful tactics, and actionable tips so you can take action to "build your brand and

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00:15:23

Why LinkedIn Engagement Pods are Damaging to Your...

The LinkedIn™ Branding Show ·

2022/05/19

What really is an "engagement pod" on LinkedIn and why do people use them? Gaming the LinkedIn algorithm with "pods" is never a good idea. IN THIS EPISODE: We discuss several reasons (and examples) why they're damaging to your personal brand and company brand. As always we dish out the real deal strategies, insightful tactics, and actionable tips so you can take action to "build your brand and business for good on LinkedIn. ABOUT US Michelle B. Griffin is an international personal branding and PR

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