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PODCAST

The Manufacturing Marketer

The Manufacturing Marketer aims to provide a place for industrial marketers to skill themselves up so they can provide value to their business. This show is hosted by a variety of senior marketers at Gorilla 76 including Brendon Forrest, Nihal Shetty, Aren Buresh and Peyton Warren. Each week listen to a mix of Industrial Marketing Collective Live events, topic deep dives and guest discussions. You will come away with actionable advice you can apply immediately to drive demand and

business marketing

All Episodes

43:13

What would you do differently as a Marketing Manager...

The Manufacturing Marketer ·

2022/11/15

What would you do if you could go back in time and back in-house with your current knowledge? That is what Brendon and Mary asked Matt on this episode of The Manufacturing Marketer.

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47:00

Lessons manufacturers can learn from SaaS with Matt...

The Manufacturing Marketer ·

2022/11/08

We welcome IML veteran and Refine Lab's Director of Demand Gen Matt Sciannella onto the stage to share what he has learned since shifting industries from manufacturing to SaaS. We'll pick his brain about: > His professional transition to SaaS > A better structure for marketing programs > Reporting and data visualization — If you enjoyed this conversation, we hope you’ll consider joining Industrial Marketing Live during one of our future sessions! Learn more and register for

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27:22

What is demand generation anyways?

The Manufacturing Marketer ·

2022/11/01

The term "demand generation" can be thrown around as an industry buzzword. In the episode, Mary and Brendon talk about what demand generation actually means for industrial companies. ∙ Defining what results mean ∙ Timeline to marketing ROI ∙ Why results take time Be sure to check out our full discussion on Industrial Marketing Live for more details here: https://youtu.be/QUe6jdibFXM Join us twice a month on Industrial Marketing Live as we dive into all things marketing at

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39:09

The Industrial Customer Experience with Chris Belli

The Manufacturing Marketer ·

2022/10/25

Featuring Chris Belli, Vice President of Marketing and Business Development at Studio Sciences. Following up on the conversation from the last episode, Mary and Brendon ask Chris to delve into how industrial companies can start implementing a total customer experience program. ------ Join us twice a month on Industrial Marketing Live as we dive into all things marketing at industrialmarketinglive.com

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44:10

Customer experience and leveraging your brand with...

The Manufacturing Marketer ·

2022/10/18

Featuring Chris Belli, Vice President of Marketing and Business Development at Studio Sciences. On this session of Industrial Marketing Live, Chris shares his takeaways on the importance of customer experience and how your brand fits into the big picture. _____ If you enjoyed this conversation, join our next session of Industrial Marketing Live! Learn more and register at https://www.industrialmarketinglive.com

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51:29

Build the hype for your next marketing plan |...

The Manufacturing Marketer ·

2022/10/11

On this session of Industrial Marketing Live, we jump in and build a marketing plan outline you can use to drive real results in 2023 We discuss: - How to think about your marketing strategy - The outline of a marketing plan: narrative, opportunities, messaging, content strategy, distribution plan, measurement — If you enjoyed this conversation, we hope you’ll consider joining Industrial Marketing Live during one of our future sessions! Learn more and register for upcoming

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40:09

The importance of a CRM for industrial marketing and...

The Manufacturing Marketer ·

2022/10/04

Featuring Michael Murphy from Hike2 Your CRM is more than a marketing or sales tool. It is a business tool that allows you to make intelligent business decisions when used right. Our guest, Michael Murphy a Senior SalesForce Consultant at Hike2, shares his insights on getting buy-in from leadership. This conversation was a continuation of an episode of Industrial Marketing Live: https://youtu.be/ccZn3EoQknI Hike2 is a digital solutions consultancy focused on helping their clients

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40:16

What manufacturing leaders care about

The Manufacturing Marketer ·

2022/09/27

Featuring Joe Sullivan, Co-Founder of Gorilla 76 At most manufacturing companies many marketers struggle to get a seat at the table to discuss business strategies and create coherent marketing plans off those strategies. Our guest, Joe Sullivan, fought this problem from the agency side. Learn how he overcame this to get marketing at a seat at Gorilla 76's clients. ------ Join us twice a month on Industrial Marketing Live as we dive into all things marketing at

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46:23

Get Marketing a Seat at the Table | Industrial...

The Manufacturing Marketer ·

2022/09/16

Featuring Gorilla 76 Co-founder Joe Sullivan In this session of Industrial Marketing Live, we welcome Joe Sullivan to the stage to discuss the impact having a seat at the proverbial (and literal) table can make on your growth as a marketer. We cover: - The importance of asking questions and where to start - Shifting the conversation with leadership from tactics to business goals - Money and why you need to be comfortable talking about it Join us twice a month on Industrial

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