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PODCAST

Dishing Up Digital with Ellen Mackenzie

Ellen Mackenzie

Welcome to the Dishing Up Digital podcast—the go-to show for women building online businesses that pay well AND feel good. Hosted by Ellen Mackenzie, a former 9-5 escapee turned multi-six-figure digital entrepreneur, this podcast is where freedom-first founders come to grow with strategy that sells and mindset that moves. Whether you"re a freelancer, coach, creative, or content creator, each episode is your permission slip to do business your way—with fewer hours, stronger boundaries, and magnetic

business entrepreneurship

All Episodes

18:57

This is What a $3K Social Media Monthly Package Looks...

Dishing Up Digital with Ellen Mackenzie ·

2022/05/29

What exactly does a $3,000 monthly Social Media package include? After a few years of mastering the art of socials, I am now in a position where I can very confidently negotiate a $3,000 package. I believe the more experience you get, the more you can charge. It's definitely a milestone I believe all my students can achieve down the line, so in this episode, I want to dive into this package's specifics and break down what it looks like to book and deliver services for a package of this

en

16:52

Things I Wish I Knew When I First Became a Social...

Dishing Up Digital with Ellen Mackenzie ·

2022/05/22

In this episode, I want to talk about what I wish I had known when I started as a newbie SMM. Throughout my journey of being a social media manager, I have learned so many different lessons. Looking back now, I have a clearer perspective of how I wish I had done things, and throughout the process, there were alot of things I wish I had known earlier on. Hopefully, this is helpful to you guys who are also early on in your journey and want to get a few insights, skip a few of my mistakes, and

en

21:30

How to Generate More Leads for Your Business

Dishing Up Digital with Ellen Mackenzie ·

2022/05/15

Sign up for my new workshop here: https://www.ellenmackenzie.com/social-success-workshop Lead generation is a fancy term for pretty much marketing. Lead generation is all about bringing leads (potential clients) into your marketing strategy, similar to foot traffic if you weren't an online business. If you have set up your social media business, you've signed a few clients, and you're ready to take your business marketing to the next level, lead generation is crucial in this next phase

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29:31

I Tested Out TikTok for a Week... I Have Thoughts!...

Dishing Up Digital with Ellen Mackenzie ·

2022/05/08

I am very much team Instagram, but the time has come to learn how TikTok compares to Instagram and learn more about using it in your business. Over the past week, I have been conducting a TikTok experiment where I posted 2 TikToks per day for the past seven days, so In this episode, I'm going to chat about the results as well as let you in on many thoughts, feelings, truths, milestones, observations. I also want to discuss my ideas around how we can incorporate TikTok into our business

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17:25

The Most Important Thing You Can Do for Your Business...

Dishing Up Digital with Ellen Mackenzie ·

2022/05/01

If you follow me on Instagram, you will know I've just taken a month off daily business operations and client work to travel to South Africa with my partner. I also took off two whole weeks from social media during this time. This trip enabled me to slow down, and I didn't realise at the time the benefits this would have on my business. In this episode, I want to discuss a bit about my trip and the aftermath of taking not only time off from my biz but also social media, my opinions on

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15:21

How to Create True Financial Security

Dishing Up Digital with Ellen Mackenzie ·

2022/03/27

Financial freedom is definitely a buzz topic in this industry. While financial freedom is great and exciting to talk about, we still need to have more conversations around financial security. Studies show that women retire with less money than men and that women are more likely to be better investors. In this episode, I want to open up about this conversation around setting yourself up to be financially secure, why it's important and how to take the first steps. In this episode, you'll

en

24:25

How to Travel & Run Your Online Business Successfully

Dishing Up Digital with Ellen Mackenzie ·

2022/03/20

Having your own business doesn't mean you have to be working 24/7. It's healthy to take breaks and holidays, and it's possible to travel and still run a successful business. At the time of recording, I am about to set off on my first overseas trip since the big C. (the excitement is very real) In this episode, I discuss my plan to take my business on the road for a month. I'll break it down and give you an overview of how I'll streamline all the tasks within my business to avoid any

en

31:23

The Benefits of a Social Media Management Side Hustle

Dishing Up Digital with Ellen Mackenzie ·

2022/03/10

Welcome to this special series brought to you by my signature course, the Dishing up Digital School; the ultimate course for new and aspiring social media managers who are ready to spread their wings and go out into the exciting world of self-employment and become their own boss. To celebrate the recent relaunch of this program, I'm sitting down with past students to chat about their experience with the Dishing Up Digital School and life as a social media manager. We will be discussing

en

22:42

From $80 to $800: How This Social Media Manager...

Dishing Up Digital with Ellen Mackenzie ·

2022/03/09

Welcome to this special series brought to you by my signature course, the Dishing up Digital School; the ultimate course for new and aspiring social media managers who are ready to spread their wings and go out into the exciting world of self-employment and become their own boss. To celebrate the recent relaunch of this program, I'm sitting down with past students to chat about their experience with the Dishing Up Digital School and life as a social media manager. We will be discussing

en

33:45

From Corporate Employee to Digital Nomad in Under One...

Dishing Up Digital with Ellen Mackenzie ·

2022/03/08

Welcome to this special series brought to you by my signature course, the Dishing up Digital School; the ultimate course for new and aspiring social media managers who are ready to spread their wings and go out into the exciting world of self-employment and become their own boss. To celebrate the recent relaunch of this program, I'm sitting down with past students to chat about their experience with the Dishing Up Digital School and life as a social media manager. We will be discussing

en

32:25

She Matched Her Corporate Salary in 4 Months as a New...

Dishing Up Digital with Ellen Mackenzie ·

2022/03/07

Welcome to this special series brought to you by my signature course, the Dishing up Digital School; the ultimate course for new and aspiring social media managers who are ready to spread their wings and go out into the exciting world of self-employment and become their own boss. To celebrate the recent relaunch of this program, I'm sitting down with past students to chat about their experience with the Dishing Up Digital School and life as a social media manager. We will be discussing

en

18:45

How My Life Has Changed in 3 Years + A Special...

Dishing Up Digital with Ellen Mackenzie ·

2022/03/06

Welcome to this special series brought to you by my signature course, the Dishing up Digital School; the ultimate course for new and aspiring social media managers who are ready to spread their wings and go out into the exciting world of self-employment and become their own boss. March is probably one of my favorite months of the year. It's very special to me; it's my birthday month and the month where it all started with my business! This is an exciting time for reflection, so I decided

en

33:30

Taking the Leap Into a More Fulfilling Career With Marie

Dishing Up Digital with Ellen Mackenzie ·

2022/02/20

You probably have big dreams about being your own boss and living life on your own terms if you're here. In the beginning, everything seems so out of reach, but it is 1000% possible, and there are so many inspiring people pathing the way to show you just how achievable it is. Today's guest, Marie, has just gone full time in her online business, which is incredible. I have watched her journey over the past two years, so today, we will be chatting about her journey and her entire career

en

19:57

How to Stop Comparing Yourself to Others in Business

Dishing Up Digital with Ellen Mackenzie ·

2022/02/13

Having a healthy mindset is key to running a successful business. In business (especially as online service providers), we tend to surround ourselves with people in our industry that inspire us. Sometimes this can lead to comparison, a bit of jealousy, just general sadness, or some actual low points in our business journeys. Unfortunately, too much comparison can lead to things like undercutting yourself because of the emotions that you're feeling at that moment. In today's episode, I want

en

19:03

The Secret to Selling on IG + My Recent Launch Debrief

Dishing Up Digital with Ellen Mackenzie ·

2022/02/06

There are plenty of businesses and accounts with large audiences on Instagram these days. Still, this metric doesn't necessarily mean that these accounts are seeing more success and conversions than those with smaller audiences. There are so many other factors that come into play when monetizing your social media. In this episode, I want to demystify the idea that you need a large audience to start selling. I'll be discussing secrets to marketing on social media no matter what size your

en

38:46

How to Successfully Scale Your Business with Courtney...

Dishing Up Digital with Ellen Mackenzie ·

2022/01/30

Scaling your business doesn't have to mean more hours or harder work. Simple and sustainable growth is real (believe it or not). Today's guest is nailing this exact approach with her business, so I have brought her onto the podcast for a fun discussion around her business growth and success. CourtneyMarie is a Kajabi GURU. Her business focuses on branding websites, sales pages, and consulting for course creators and coaches. In this episode, we chat all things outsourcing, hiring team

en

30:55

A Social Media Manager Q&A

Dishing Up Digital with Ellen Mackenzie ·

2022/01/23

I recently popped a little question box up on my Instagram story for you guys to ask me all your burning questions around running a social media management business and was inundated with your responses. I started this podcast for you, so I wanted to make this episode more interactive and do a bit of a Q&A with all the questions that stood out to me. Tune in as I share my answers around getting consistent clients, managing workflow, outsourcing, and so much more. Also! My new course is

en

31:13

A Full Social Media Strategy for Beginners in 5 Steps

Dishing Up Digital with Ellen Mackenzie ·

2022/01/16

Social Media Strategy: This was something that used to highly intimated me! Imposter syndrome is flaring as a new entrepreneur finding your way in a new industry, and this word strategy honestly felt so daunting. Over two years later, I can see now that strategy is just a fancy term (for people who must be really good at their job, lol). It doesn’t have to be complicated or overwhelming at all. In this episode, I want to help you understand what a social media strategy looks like and how

en

24:46

Things I’m Changing in My Business for 2022

Dishing Up Digital with Ellen Mackenzie ·

2022/01/09

It's a new year, and I know we all love a little bit of planning for the year ahead, but it's also important to reflect on the previous year. Reflecting on your last business year allows you to recognize what's been working, what isn't working, and what needs to change to reach your next goal. After reflecting on my past year in business, I can see all the accomplishments, milestones, and bucket list things that I've ticked off and where there is room for improvement. In this episode, I

en

20:48

It’s a New Year So Do the Damn Thing

Dishing Up Digital with Ellen Mackenzie ·

2022/01/02

Hello, 2022! As we roll into this new year, I really believe that there are two types of people; goal setting, diary buying, new year resolutioners, or the more pessimistic people who wholeheartedly decide that a new year doesn't mean too much and isn't going to change very much. I know what one I am, and I know that one year I made that decision to just do the damn thing! (start my biz) and it was that moment and determination that got me to where I am today. This episode is a big reminder

en

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