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PODCAST

Walk-Ins Welcome: A Healthcare Marketing Podcast

Patient Care Marketing Pros

Welcome to "Walk-Ins Welcome: A Healthcare Marketing Podcast," presented weekly by Nick Hoard and Michael Ray of Patient Care Marketing Pros. Tune in each week to hear from Nick and Michael as they share valuable advice, engaging interviews, and success stories to inspire and inform you about the nuances of healthcare marketing to help you increase your clinic"s patient volume.

business marketing

All Episodes

00:29:55

Ep. 49: Automations your Healthcare Clinic Needs To...

Walk-Ins Welcome: A Healthcare Marketing Podcast ·

2022/10/19

In today’s episode, we talk about automations.Marketing, billing, communication, just about everything in your healthcare business has an opportunity to be automated. You will never automate the personal experience, but your automations can help your staff create the personal experience without wasting time on repetitive tasks. REGISTER FOR OUR UPCOMING WEBINAR ON 10/27: https://webinars.patientcaremarketingpros.com/conversions-webinar Have a question or a story we should feature as an episode

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00:28:34

Ep. 48: Reducing Your Clinic Cost - Interview with...

Walk-Ins Welcome: A Healthcare Marketing Podcast ·

2022/10/12

In today’s episode, we are interviewing Rich with Kermit! His software has helped save hospitals millions of dollars since 2011. We discuss the purpose of the software and why more hospitals should consider it! Richard Palarea is-the CEO of Kermit, a Baltimore-based healthcare cost reduction and spend management company bringing automation and insight to the high-spend category of implantable medical devices within hospitals and health systems. Since its founding in 2011, Kermit has saved hospitals

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00:21:02

Ep. 47: Attitude Indicator

Walk-Ins Welcome: A Healthcare Marketing Podcast ·

2022/10/05

In today’s episode, we discuss attitude. This is a bit different than our typical marketing discussions but it represents more than you think and can have a massive influence on the success of your marketing efforts. We have learned over the years that great marketing exposes holes in a business faster than any other method. It ramps up the volume and if things are not stable, it will cause disruptions to occur. We discuss the five items that create an attitude and how each one will have an impact

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00:20:15

Bonus Episode: We Upgraded Our Podcast Equipment!

Walk-Ins Welcome: A Healthcare Marketing Podcast ·

2022/10/03

We recently upgraded our podcast equipment and want to share with you why and what exactly it is! Fun fact, our first episodes were done with a $100 microphone. We are now on our second upgrade of equipment. For a quick rundown, this episode is being recorded with a Rode Rodecaster Pro II board and Rode Procaster mics. The rest of the equipment involves mic arms, a Mac Mini, a monitor, keyboard, mouse, and some cables. What do you think? Was it worth the investment? Have a question or a story we

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00:24:42

Ep. 46: The Importance of Community Outreach -...

Walk-Ins Welcome: A Healthcare Marketing Podcast ·

2022/09/28

In today’s episode, we are interviewing Danielle Gómez with Cahaba Medical Care. We deep dive into community outreach, specifically the Hispanic community. Learn some tips and advice on what to do and how to properly engage with the community! Danielle is the Latinx community development coordinator for Cahaba Medical Care, a nonprofit community health center with 22 locations in central Alabama. They serve rural and urban underserved communities in Jefferson, Bibb, Perry, Chilton, and Wilcox

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00:23:12

Ep. 45: Top Call To Actions That All Medical...

Walk-Ins Welcome: A Healthcare Marketing Podcast ·

2022/09/21

In today's episode, we discuss the importance of call to actions - not only on your website, but any marketing efforts that you make. Sometimes, the slightest word change should make all the difference. We walk through what you should be trying to do in your call to actions and the top phrases that tend to work best. Have a question or a story we should feature as an episode? Email us at hello@patientcaremarketingpros.com Intro/Outro Music by Devin

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00:24:05

Ep. 44: DIY Website Builders Cost You More Than It Saves

Walk-Ins Welcome: A Healthcare Marketing Podcast ·

2022/09/14

In today’s episode, we talk about DIY website builders. The WIX, Squarespace, Weebly, and GoDaddy website builders out there do a lot of good but definitely have their limits. Those limits can affect your company in multiple ways. In today's we walk through those limits and more! Have a question or a story we should feature as an episode? Email us at hello@patientcaremarketingpros.com Intro/Outro Music by Devin

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00:27:34

Ep. 43: Getting the Most Out of Your Clinic...

Walk-Ins Welcome: A Healthcare Marketing Podcast ·

2022/09/07

We're back with another interview! This week, Nick and Michael are sitting down with Michael Brown to learn all about his experience as a healthcare administrator. Michael has a passion for improving processes and procedures to improve patient experience, employee engagement, special projects, and operations. Learn more about Michael by tuning in to this episode of Walk-Ins Welcome! Connect with Michael Brown: https://www.linkedin.com/in/jitterycoffeecup/ Have a question or a story we should

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00:29:53

Ep. 42: Top 3 Medical Trends in 2022

Walk-Ins Welcome: A Healthcare Marketing Podcast ·

2022/08/31

Patient care services are evolving post-COVID. The traditional model of patient care is rapidly evolving into retail healthcare and we are seeing primary physicians transitioning their practices to urgent cares in droves. As we work with more and more patient care service companies we have identified 3 specific trends that are either here or coming soon! Have a question or a story we should feature as an episode? Email us at hello@patientcaremarketingpros.com Intro/Outro Music by Devin

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00:28:27

Ep. 41: Local Marketing Ideas for Your Healthcare Clinic

Walk-Ins Welcome: A Healthcare Marketing Podcast ·

2022/08/24

While digital marketing is a huge part of your overall marketing strategy, it is just as important establishing your practice within your community to connect with current and potential patients. Wondering different ways you can do that? Check out this episode of Walk-Ins Welcome! Have a question or a story we should feature as an episode? Email us at hello@patientcaremarketingpros.com Intro/Outro Music by Devin

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00:31:02

Ep. 40: What to Look For When Hiring a Digital...

Walk-Ins Welcome: A Healthcare Marketing Podcast ·

2022/08/17

In today’s episode, we interview Courtney Fisher with Cypress Medical Management Group. She has been their marketing manager since 2017. She brings to the interview today information about what to look for in digital marketing and what her every day looks like. If you are considering hiring a marketing manager for your practice, this is a great episode to listen to. Courtney Fisher was born and raised in Birmingham, AL. She has a BFA in Graphic Design from Auburn University and has been the

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00:09:34

Ep. 39: Finding and Implementing the Right Keywords...

Walk-Ins Welcome: A Healthcare Marketing Podcast ·

2022/08/10

We're bringing you another clip from one of our previous webinars! For this week's episode, we're pulling a clip from our "The New 2022 SEO Formula" webinar that we hosted back at the beginning of the year. In this episode, Nick talks all about how to find the appropriate keywords to start ranking your services on Google, shares our favorite Keyword finder tools, and gives you some tips and tricks on how to actually implement those keywords onto your website so your clinic can begin ranking amongst

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00:35:01

Ep. 38: How to Reduce Employee Turnover at Your...

Walk-Ins Welcome: A Healthcare Marketing Podcast ·

2022/08/03

Has your medical practice been struggling withemployee turnover? There are definitely seasons where it can feel more prominent and it can begin to take a toll on your clinic. In this episode, Nick and Michael talk all about the ways you can reduce employee turnover in your business from the hiring process, recognizing and rewarding, identifying a path for their career growth, and more. Have a question or a story we should feature as an episode? Email us at

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00:27:42

Ep. 37: 5 Major Ranking Factors For Google

Walk-Ins Welcome: A Healthcare Marketing Podcast ·

2022/07/27

Google will never tell us exactly how to rank perfectly, but we know some core items that have consistently improved rankings. In today’s episode, we cover 5 major factors that will have a significant impact on your website rankings that can be implemented over time! Have a question or a story we should feature as an episode? Email us at hello@patientcaremarketingpros.com Intro/Outro Music by Devin Smith https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ Stay connected

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00:05:52

Ep. 36: Establishing a Profit Circle as A Patient...

Walk-Ins Welcome: A Healthcare Marketing Podcast ·

2022/07/20

Today, Nick is solocasting without Michael Ray. In this mini-episode, we discuss Nick’s profit circle that you can identify across nearly all successful companies. As a patient provider, you can create consistency, predictability, stability, and profitability. What does that look like for your medical practice? Have a question or a story we should feature as an episode? Email us at hello@patientcaremarketingpros.com Intro/Outro Music by Devin

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00:29:24

Ep. 35: HIPPA Is Expanding - Interview with Ron Shoe...

Walk-Ins Welcome: A Healthcare Marketing Podcast ·

2022/07/13

HIPAA is a term well known in the medical world. Did you know that it is expanding? In today’s episode, we interview Ron Shoe with SIP Oasis. He talks about how cybersecurity is playing a bigger role for small businesses and HIPAA can have an even larger impact than ever before. Connect with Ron and SIP Oasis here: https://www.sipoasis.com/ Learn more: https://www.jdsupra.com/legalnews/doj-announces-new-initiative-to-use-2830143/ Have a question or a story we should feature as an episode? Email us

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00:24:59

Ep. 34: How To Handle Negative Reviews

Walk-Ins Welcome: A Healthcare Marketing Podcast ·

2022/07/06

Negative reviews suck... or do they? We know that no one wants to be left a negative review by an upset patient! However, it's not about the negative review, it's about how you respond to them. In this episode Nick is joined by our Client Success Manager, Devin Smith, to talk all about how you can actually use negative reviews to your benefit and how to properly respond to them. Have a question or a story we should feature as an episode? Email us at hello@patientcaremarketingpros.com Intro/Outro

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00:35:08

Ep. 33: Top 5 Things That Make A Successful Google...

Walk-Ins Welcome: A Healthcare Marketing Podcast ·

2022/06/29

Running Google Ads or always wanted to try? This is the episode for you! We bring in Marcus, our in-house Google Ads expert, to give you the do’s and don’ts of Google Ads. He explains some basic foundational items that will make a lasting impact on your campaign! Have a question or a story we should feature as an episode? Email us at hello@patientcaremarketingpros.com Intro/Outro Music by Devin Smith https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ Stay connected

en

00:31:37

Ep. 32: How Practice Owners Can Gain a Day Per Week -...

Walk-Ins Welcome: A Healthcare Marketing Podcast ·

2022/06/22

In this episode, Nick and Michael sit down with Sabrina Runbeck, MPH, MHS, PA-C. After overcoming burnout working in surgery, Sabrina went back to her roots in neuroscience and public health helping healthcare practice owners and their teams to develop mental immunity so they can do less, achieve higher, and enjoy more. Sabrina’s clients stop having endless to-do lists, constantly putting out fires, or are not able to move steadily forward. She is continuously educating others through her podcast,

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00:24:23

Ep. 31: 5 Rights of Marketing for Medical Practices

Walk-Ins Welcome: A Healthcare Marketing Podcast ·

2022/06/15

Marketing doesn’t have to be complicated, actually the simpler and easier to understand it, the better! Today, we talk about the 5 Rights of Marketing. We can't take credit for coming up with this on our own as these tips are just a part of the golden standard. While these things seem like common sense, you'd be surprised to know how many companies just miss the mark. How do you think your company does when it comes to these 5 rights? Have a question or a story we should feature as an episode

en

212 results

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