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PODCAST

Marketing 4 Business

The Marketing 4 Business Podcast gives business owners the insights and strategies they need to succeed. M4B episodes feature a mix of interviews with successful business owners, during which we discuss their business, marketing, and mindset. Plus, you will get actionable direct response marketing advice and real-world examples of what works from your Marketing 4 Business Podcast host Scott Wilson.

business marketing

All Episodes

28:51

Selling On Social with Scott Wilson

Marketing 4 Business ·

2022/11/08

Selling On SocialWant to sell more using Social Media? Listen to Marketing Expert Scott Wilson's 4-step framework for selling on social.Here's a snapshot of what you will discover in Selling On Social:* Content Writers Block Gone - How to solve your biggest problem when creating content for marketing your business.* Your Marketing Voice - What to say, how to say it, when to say it, so people engage with you and your business's content.* The Know, Like & Trust Factor - how to get people to know,

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50:32

The 45 Million Dollar Man

Marketing 4 Business ·

2022/11/02

The 45 Million Dollar Man with Murray HaleAt age 12, Murray Hale started his first job scrubbing the floor at the local butcher's shop.Little did he know that 40-something years later, he would sell 45 million dollars worth of advertising in an industry he hated at the start.Here's a snapshot of what you will discover in The 45 Million Dollar Man:* The Birthday Gift - The one birthday gift Murray would get every year that drove him to scrub floors at the local butchers at age 12.* 5 Life-Changing

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09:55

Marketing Strategy vs Marketing Tactics

Marketing 4 Business ·

2022/10/26

Marketing Strategy vs Marketing TacticsIn this short and fast-paced episode, Scott Wilson gives you a four-step framework for getting your marketing working in tough economic times.Here's a snapshot of what you will discover in Marketing Strategy vs Marketing Tactics:* What is Marketing? - what Scott learnt at a seminar in the early 2000s helped him understand marketing.* Marketing Strategy vs Marketing Tactics - in 2022, many businesses focus on tactics without understanding the strategy. If you

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01:02:20

The Game Changer - How Businesses Are Leveraging AI...

Marketing 4 Business ·

2022/10/18

The Game Changer - Leveraging AI Technology with Chris TaconChris Tacon is the CEO & founder of Consignly, the next generation of 3PL software created by logistics professionals and experienced developers.In this podcast, Chris & Scott talk about business success, business failures, working with high-paid employees, and how businesses can leverage AI Technology.Here's a snapshot of what you will discover in The Game Changer:* Early Computer-Age Opportunities - what opportunities Chris saw in

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01:02:26

Heresto Taking Risks

Marketing 4 Business ·

2022/10/12

Heresto Taking RisksIn Year 12 at School, Fraser Mackenzie decided it was time to get ahead, so he took a risk, left School, and started working as an apprentice electrician.Fast forward six years and he is now growing one of New Zealand's fast-growing Vodka brands Heresto Vodka.Here's a snapshot of what you will discover in Heresto Taking Risks:* People skills - how Fraser used his people skills to meet millionaires and billionaires.* The Covid Vacation - what Fraser did specifically during the

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06:47

The 5 M's of Direct Response Digital Marketing

Marketing 4 Business ·

2022/10/04

The 5 M's of Direct Response Digital MarketingAfter 20+ years in marketing, Scott Wilson shares his 5 M's of Direct Response Digital Marketing.Here's what you'll discover in this short episode.The M's of Direct Response Digital Marketing1. The Right Marketing - how to engage with the right marketing for your business by tapping into something Scott calls "Active Listening". This type of active listening can generate new business fast.2. The Right Message - how to enter the conversation that people

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49:53

Speed Marketing - How Legally Win New Business!

Marketing 4 Business ·

2022/09/28

Speed Marketing - How To Legally Win New BusinessIn 2012 Brent Selwyn was at a pivot point in his career as a successful lawyer and partner in a firm.In this podcast, you'll discover Brent's journey to learn more about marketing which has helped him significantly grow his Kannangara Thomson Law Firm.Here's a snapshot of what you'll discover in this podcast:* Speed Marketing Mindset - Brent's take on why it's more important to be marketing your business when it's busy vs only marketing when you are

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08:37

The Best Marketing Formula To Increase Sales

Marketing 4 Business ·

2022/09/19

The Best Marketing Formula To Increase SalesIn this episode, Scott Wilson shares the best marketing formula his most successful clients use to grow sales long-term.Here's a snapshot of what you discover:* The CM + FR + R Marketing Formula - what it is, what it means and how you can use it to grow sales.* Mindshare Hacking - how to increase market share by growing your mindshare.* Core Messages - how many you should have and three examples that Scott's team uses daily, so people know, like and trust

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48:08

Show Us Your Crack with Mike James

Marketing 4 Business ·

2022/09/14

Show Us Your Crack with Mike James from NOVUS New ZealandA captivating business story started in 1978 with Mike's Mum & Dad jumping on a plane to the US.Only to return a week later with a business opportunity that would become a market leader in the windscreen repair business in NZ.Here's a snapshot of what you will discover:* How NOVUS NZ grew from a Ma & Pa business to over 63 franchises in NZ.* Stealth Growth - how Mike and his brother Tim grew the business in the winter after 4pm.*

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01:01:27

Life In The Fast Lane with Kane Lawson

Marketing 4 Business ·

2022/09/06

Life in the Fast Lane with Kane Lawson is a must-listen for business owners looking for the edge in a challenging market. Over 19 years, Kane helped build Mag & Turbo Christchurch into the busiest wheel and tyre shops in New Zealand & Australia. As Kane says, Smart people learn from smart people. Be smart and listen in today.

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01:01:00

From Startup to Industry Giant with Kevin Eder

Marketing 4 Business ·

2022/08/31

From Startup To Industry Giant Starting in 1996, Kevin Eder built Tradestaff from a small rented office in Sydenham to a nationwide industry giant in the recruitment space.In this episode, you will discover valuable insights into growing your business in tough economic times.Here's a snapshot of From Startup to Industry Giant:* What Kevin did after being laughed at by his corporate employer and how it motivated him to grow Tradestaff.* How the chicken and the egg approach helped Kevin add value to

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171 results

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