PODCAST

Brand Insider

MediaPost

MediaPost"s Intimate marketing, advertising and strategy discussions with top brand marketers.

business marketing

All Episodes

00:29:03

Ep. 33 with David Prokupek, CEO of Ideal Image Med Spa

Brand Insider ·

2021/03/19

Steve chats with David Prokupek, who is the CEO of Ideal Image Med Spa, a medical aesthetics company with well over 150 locations in the US. Their services include laser hair removal, cool sculpting and botox, all administered by medical professionals. It also uses a virtual consultation system to leverage the digital channel in preparation for the engagements. The company has seen growth this year as it quickly pivoted to a telehealth consultation platform that now serves over 25,000 people a

00:25:22

Ep. 32 featuring John Sheldon, CMO, SmileDirectClub

Brand Insider ·

2021/03/04

As the oral care upstart SmileDirect grows its brand into new product lines and customers, the company is bringing its performance-oriented media to every screen. CMO John Sheldon explores how a CPM-centric approach continues to perform across linear, CTV and social. Likewise, highly modular creative and leveraging shorter formats are giving SmileDirect the flexibility to grow despite the opaque outlook for 2021 media.

00:29:45

Ep. 31 with Ulli Haslacher, President and Founder,...

Brand Insider ·

2021/02/26

Steve chats with Ulli Haslacher, President and Founder, Pour Moi

00:28:25

Ep. 30 with Kayla Rochkin, VP of Marketing at TREC...

Brand Insider ·

2021/02/11

Kayla Rochkin is the VP of Marketing at TREC Brands, a purveyor of cannabis based products in the Canadian market. TREC is only a few years old, but has already established several cannabis brands and we'll discuss how the company targets distinct consumer segments, with different branding and packaging.

00:32:11

Ep. 29 with Stephanie Synclair, founder of the luxury...

Brand Insider ·

2021/02/01

Steve chats with Stephanie Synclair, most recently, founder of the luxury tea and accessories brand LaRue 1680. But this is just the latest project for the serial entrepreneur, author, and business coach. Her book ‘Shut Up and Do the Work: The entrepreneur's guide to creating massive success’ was published in 2016. This discussion with Stephanie will focus on the topic of building a new brand.

00:33:29

Ep. 28 with Director of CRM at Helix, Laur Fiatoa

Brand Insider ·

2021/02/01

Helix Sleep has refocused a lot of its data-driven strategy to LTV and launched several new brands, among them theAllForm sofas. Director of CRM at Helix, Laur Fiatoa, tells us how emphasizing an LTV strategy for growth involves changes to messaging, the channels you use, and even the internal “data culture” that drives it all.

00:33:25

Ep. 27 with Alex Reed, co-founder and CMO of Truman's

Brand Insider ·

2021/02/01

Alex Reed, co-founder and CMO of D2C cleaning product brand Truman's, is one of the only marketers to give an honest and nuanced answer to my cynicism about "brand love." He gets it. There really is no love lost between most of us and the spray we use to clean our counter top. Nevertheless, Truman's is trying to build a different kind of CPG relationship with consumers without ad-bombing Instagram.

00:38:59

Ep. 26 with Tara McGowan, Founder and CEO of ACRONYM

Brand Insider ·

2021/01/08

McGowan is a longtime evangelist of digital marketing in Democratic campaigning, as she also ran digital advertising for the massive Priorities USA PAC during the 2016 cycle. Political wonks will want to lean back for this full podcast version, where McGowan reflects on how the consultancy/agency structure in political campaigning skews media allocation and stifles innovation. It echoes eerily sentiments we hear increasingly in the general consumer brand world.

00:30:35

Ep. 25 with Matthias Paisdzior, Head of North America...

Brand Insider ·

2020/12/23

Matthias Paisdzior is the Head of North America for GOT BAG, a Germany-based company that makes backpacks and bags out of recycled ocean plastic. It was a passion project that started in 2016, and has become a business and the mission. Matthias’s job is to bring that brand over the plastic-choked Atlantic to the US shores and launch here.

00:28:20

Ep. 24 Featuring AJ Bhatia, CMO of Pier 1

Brand Insider ·

2020/12/21

Pier 1 closed all of its retail stores by the third quarter of this year, Retail Ecommerce Ventures or REV bought the IP and the data in July. That company has been collecting a number of struggling retailers like Modell’s, Dress Barn and most recently Radio Shack, with the aim of relaunching them first as DTC ventures. AJ was the CMO of DressBarn, now he’s the CMO of the Pier 1 brand as it turned very quickly from a model almost wholly dependent on bricks and mortar to DTC. This kind of transition

00:31:02

Ep. 23 Featuring Sal Tripi, VP, Publishers Clearing...

Brand Insider ·

2020/12/11

In its 67 year history, I don't think anyone ever accused Publishers Clearing House of elegant stylings. But those garish paint-factory explosions of entry forms, stamps to apply, subscription offers and giveaways actually worked - both as promotions and as data gathering vehicles. At a recent Email Insider Summit, PCH VP of Digital Operations and Compliance, Sal Tripi, explained how ugly can be good when it is also relevant, entertaining and fresh.

00:43:02

Ep. 22 Featuring Julie Roehm, CMO, Party City

Brand Insider ·

2020/12/04

It is hard to think of a brand name less appropriate to the conditions of a deadly pandemic, both in spirit and business model, than "Party City." But the largest retailer of celebration supplies is weathering the crisis by rethinking its role in customer's lives both during and after COVID. That means teaching us how to party safely and often virtually. And there lies the lasting lessons of the crisis. As CMO Julie Roehm suggests, that involves a deeper, more imaginative rethinking of corporate

00:24:25

Ep. 21 with Chester Bullock, Director of Technology...

Brand Insider ·

2020/11/30

In this week's Brand Insider, Chester Bullock, Director of Technology at RentPath and a longtime email marketing maven, explains how the next normal will be about a long-ball brand building. RentPath operates Rent.com and ApartmentGuide.com and generates leads for property owners and marketing partners targeting renters. In our podcast Bullock shows one of the ways RentPath is trying to build brand by reducing customer friction in the lead-gen process.

00:30:55

Ep. 20 White Castle's Lynn Blashford, Chief Marketing...

Brand Insider ·

2020/11/20

White Castle was “craveable” long before the term became a QSR cliché. In fact, since its founding in 1921, the brand quietly pioneered many conventions of the industry. It tried QSR delivery in the 1930s, had drive-thrus and app-based advance ordering years before most competitors, and its product went into grocery stores over 35 years ago. Not surprisingly, this QSR/CPG hybrid was very well positioned to weather, even prosper from the pandemic year. CMO Lynn Blashford explains how a highly

00:32:09

Ep. 19 With Nurx CMO Katelyn Watson

Brand Insider ·

2020/11/13

How much of the digital business surge this year is the result of temporary lockdown culture and how much is attributable to your native marketing genius? The path back to real life interaction is unpredictable in most categories, but is especially acute for the telemedicine sector where the hands-on doctor/patient experience is as old as Hippocrates and the days when Shamans made cave calls. Nurx CMO Katelyn Watson has been thinking ahead and is already calibrating her media buys and content with

00:37:09

Ep. 18 With Avocados from Mexico's Head of Digital...

Brand Insider ·

2020/11/12

"We don't sell avocados, and we aren't from Mexico" is the inside joke at the Avocados from Mexico brand. Since its founding in 2013, the Texas-based nonprofit marketing group has been dedicated to increasing demand for hundreds of importers and distributors and thousands of growers and packers of avocados grown in Mexico. Yet, since 2015 the group has leveraged expensive Super Bowl ad space into exceptionally successful digital activations that have driven exponential growth in Avocado consumption

00:26:11

Ep. 17 Featuring Just Salad's CMO Andy Rooks

Brand Insider ·

2020/10/30

In the early days of the COVID lockdowns some restaurants and QSRs became makeshift grocery stores. They filled a gap for their customers when standard groceries ran low or just felt too dangerous to shoppers. But the self-descriptive brand Just Salad turned the idea into a new business to go alongside its 30+ store footprint in cities worldwide. This is but the first in a line of new business ideas CMO Andy Rooks and the management will be exploring in the next year. The impetus for all such

00:30:12

Ep. 16 Urban Skin Rx founder/CEO Rachel Roff

Brand Insider ·

2020/10/23

It has been a wild ride this year for skincare maker Urban Skin Rx and its founder/CEO Rachel Roff. The company was launched around 2010 as an extension of her successful spa and laser treatment center in Charlotte, NC. It was driven by Rachel's own passion for making skincare products more relevant to a wider range of melanin-rich skin. A decade into Urban Skin Rx, about half of sales are still D2C but its products are available at Target, Walmart, Ultra, CVS, and a number of other outlets. A

00:33:23

Ep. 15 Purple's Omni-Channel Marketing Director James...

Brand Insider ·

2020/10/19

Let's welcome to the Brand Insider James Brohamer, who's the Omni-Channel Marketing Director at Purple. The D2C mattress and comfy products brand. We've all seen Purple in every imaginable media channel.

00:42:12

Ep. 14 Saladworks' CMO Mark Mears

Brand Insider ·

2020/10/09

Every marketer wants to crack the code on younger demos and the ways that digital entitlement has shaped Millennials and Gens Y/Z. But not many CMOs with whom I have spoken plot it as out as specifically as Saladworks' Mark Mears. He has pored over the research, and folded in his experience leading the marketing for Cheesecake Factory, Noodles & Co. and Schlotzkey's to create a concise profile of digital natives that informs all of the fast casual restaurant brand's efforts. Mears is tweaking

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