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PODCAST

Breaking B2B - SaaS Marketing and B2B Marketing Podcast

Break free from sh*t SaaS and b2b marketing. Join 1000s of legends tuning in weekly. No background stories, BS or fluff. Tactical interviews with marketing leaders & practitioners. And solo episodes with specific strategies you can apply to your SaaS or b2b business today. Voted a Top 10 B2B Marketing Podcast by Cognism, Fame, Goldcast, B2B Marketing World and more. Try the daily newsletter and apply to work with us: https://www.breakingb2b.com/ Topics covered: SaaS marketing, b2b marketing,

business marketing

All Episodes

00:47:09

#313 WTF is A B2B Evangelist? (And Should Your...

Breaking B2B - SaaS Marketing and B2B Marketing Podcast ·

2023/03/06

► What is a B2B evangelist? ✔ Arthur Castillo is Head of Dark Social & Evangelism at Chili Piper 🎧 Have a listen to Arthur & Sam as they discuss their experiences & give you incredibly valuable tips, tools and insights that you can utilise, to skyrocket your own sales & biz! - In this episode we cover: 👉 Why companies should consider them? 👉 How impactful are events and community in B2B? 👉 How to get the most from communities? 👉 What is customer-led growth? 👉 How to put customers at the

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00:35:38

#312 Aligning Marketing With Sales To Drive Revenue -...

Breaking B2B - SaaS Marketing and B2B Marketing Podcast ·

2023/02/27

► Why sales and marketing often don’t align! ✔ Chip House is CMO at Insightly CRM 🎧 Have a listen to Chip & Sam as they discuss their experiences & give you incredibly valuable tips, tools and insights that you can utilise, to skyrocket your own sales & biz! - In this episode we cover: 👉 How to pick the right target accounts 👉 How to forecast revenue targets 👉 Outbound and inbound marketing tips 👉 Nailing customer success CHIP HOUSE ★ LinkedIn: https://www.linkedin.com/in/chiphouse/ ★

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00:10:40

#311 The 5 Traits Of Marketing LEGENDS

Breaking B2B - SaaS Marketing and B2B Marketing Podcast ·

2023/02/24

► Wanna become a master marketer? ✔ After many years in B2B marketing and interviewing hundreds of marketing leaders... Sam shares the top 5 traits to make it happen! ⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹ ✔ Never miss an episode + get free marketing tips + guides + bonus resources to your inbox every Monday - http://businessgrowth.email/ Please check out our sponsors... ⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹ Ahrefs — All-in-one SEO toolset. Improve your website’s SEO performance and get more traffic from search

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00:37:57

#310 What is Event Led Growth? (and is it worth it) -...

Breaking B2B - SaaS Marketing and B2B Marketing Podcast ·

2023/02/20

► What is Event-Led Growth? ✔ Mark Kilens is CMO @ Airmeet 🎧 Have a listen to Mark & Sam as they discuss their experiences & give you incredibly valuable tips, tools and insights that you can utilise, to skyrocket your own sales & biz! - In this episode we cover: 👉 Why should B2B companies consider it? 👉 What not to do? 👉 How does it stack up compared to sales led growth, product led growth and marketing led growth? 👉 How to start and event led strategy? MARK KILENS ★ LinkedIn:

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00:10:42

#309 Why SEO is Like A Fishing Contest (& how to win!)

Breaking B2B - SaaS Marketing and B2B Marketing Podcast ·

2023/02/17

► Why SEO is like fishing! ✔ Sam shares how to win the fishing competition that is SEO and having multiple lines in the water to attract new clients and revenue. ⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹ ✔ Never miss an episode + get free marketing tips + guides + bonus resources to your inbox every Monday - http://businessgrowth.email/ Please check out our sponsors... ⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹ Ahrefs — All-in-one SEO toolset. Improve your website’s SEO performance and get more traffic from search. Free

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00:44:57

#308 How To Build A Go-To-Market Strategy (GTM) -...

Breaking B2B - SaaS Marketing and B2B Marketing Podcast ·

2023/02/14

► Why a Go To Market strategy is so important ✔ Andrew Davies is CMO @ Paddle 🎧 Have a listen to Andrew & Sam as they discuss their experiences & give you incredibly valuable tips, tools and insights that you can utilise, to skyrocket your own sales & biz! - In this episode we cover: 👉Avoiding common mistakes 👉 Step by step to build your GTM strategy ANDREW DAVIES ★ LinkedIn: https://www.linkedin.com/in/andjdavies/ ★ Web: https://www.paddle.com/ ⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹ ✔

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00:29:13

#307 How SEO Impacts Demand Generation!

Breaking B2B - SaaS Marketing and B2B Marketing Podcast ·

2023/02/10

In this episode, Tom Hunt — Host of 'Confessions of a B2B Marketeer', interviews Sam as he talks about the signifciance and impact of SEO on Demand-Gen! ⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹ ✔ Never miss an episode + get free marketing tips + guides + bonus resources to your inbox every Monday: http://businessgrowth.email Please check out our sponsors... ⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹ Web Choice - We Build Custom Websites & SEO Strategies That Generate Leads & Sales:

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00:11:55

#306 5 B2B Website Myths BUSTED

Breaking B2B - SaaS Marketing and B2B Marketing Podcast ·

2023/02/02

► The most common B2B website mistakes addressed. ✔ Sam shares 5 B2B website myths and shares the right way to make your B2B website a revenue generating machine. ⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹ ✔ Never miss an episode + get free marketing tips + guides + bonus resources to your inbox every Monday: http://businessgrowth.email Please check out our sponsors... ⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹ Web Choice - We Build Custom Websites & SEO Strategies That Generate Leads & Sales:

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00:32:50

#305 Why Middle of Funnel is Key For B2B Marketing -...

Breaking B2B - SaaS Marketing and B2B Marketing Podcast ·

2023/01/30

► What is the full funnel? ✔ Ellen Schwartze is Sr Director of Demand Generation @ Knotch & Host @ The Pro’s & Content Podcast 🎧 Have a listen to Ellen & Sam as they discuss their experiences & give you incredibly valuable tips, tools and insights that you can utilise, to skyrocket your own sales & biz! - In this episode we cover: 👉 The different types of buyer journeys 👉 What is first/middle/last touch attribution 👉 Why is middle touch content a tipping point in the buying journey? 👉

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00:32:12

#304 Why B2B Marketing Should Get Prospects Emotional...

Breaking B2B - SaaS Marketing and B2B Marketing Podcast ·

2023/01/23

► What does getting emotional with marketing mean? ✔ Cat Anderson is Head of EMEA Marketing @ Sprout Social 🎧 Have a listen to Cat & Sam as they discuss their experiences & give you incredibly valuable tips, tools and insights that you can utilise, to skyrocket your own sales & biz! - In this episode we cover: 👉 Why are B2B companies typically very corporate compared to B2C? 👉 How does this impact revenue? 👉 What not to do 👉 Steps to being memorable and getting your prospects emotions

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00:27:31

#303 Steal our B2B Marketing Playbook (sales leads on...

Breaking B2B - SaaS Marketing and B2B Marketing Podcast ·

2023/01/20

► Want a top performing B2B Marketing Playbook for your company? ✔ Sam shares a breakdown of the top 8 channels to consider. ✔ Plus how to implement them for your business to drive inbound sales leads and revenue. - Grab a pen and paper for this one! ⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹ ✔ Never miss an episode + get free marketing tips + guides + bonus resources to your inbox every Monday: http://businessgrowth.email Please check out our sponsors... ⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹ Web Choice - We Build

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00:39:48

#302 How Ahrefs Bootstrapped To $100M+ (CMO shares...

Breaking B2B - SaaS Marketing and B2B Marketing Podcast ·

2023/01/16

► Why Ahrefs decided to stay bootstrapped and not go for investment ✔ Tim Soulo Chief Marketing Officer and Product advisor at Ahrefs. 🎧 Have a listen to Neal & Sam as they discuss their experiences & give you incredibly valuable tips, tools and insights that you can utilise, to skyrocket your own sales & biz! - In this episode we cover: 👉 Between 2016 and 2020, Ahrefs’ revenue grew from $16 million to $88 million: The key steps taken to see such growth 👉 Marketing channels invested in 👉

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00:25:23

#301 Improve Your B2B SEO For Free (5 free strategies)

Breaking B2B - SaaS Marketing and B2B Marketing Podcast ·

2023/01/12

► 5 tips to get free backlinks and improve your B2B SEO. ✔ Neal Schaffer's is host of 'Your Digital Marketing Coach with Neal Schaffer's podcast' 🎧 Have a listen to Neal & Sam as they discuss their experiences & give you incredibly valuable tips, tools and insights that you can utilise, to skyrocket your own sales & biz! - In this episode we cover: 👉 Sam's recent interview on Neal Schaffer's podcast where he reveals winning B2B SEO tips and tricks, as well as 5 gold backlink strategies

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00:08:51

#300 How We OUTRANKED Webflow on Page 1 of Google...

Breaking B2B - SaaS Marketing and B2B Marketing Podcast ·

2023/01/06

► How we outranked a huge brand with SEO (so you can do the same). ✔ Learn the step-by-step so you can start getting found by ideal clients on Google organic search. - And in this ranking example we didn’t have any backlinks going directly to this page. ⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹ ✔ Never miss an episode + get free marketing tips + guides + bonus resources to your inbox every Monday: http://businessgrowth.email Please check out our sponsors... ⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹ Web Choice - We

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00:36:24

#299 How Customer Stories Grow Trust & Revenue -...

Breaking B2B - SaaS Marketing and B2B Marketing Podcast ·

2023/01/02

► What does a customer story really mean? ✔ Dustin Tysick is VP Revenue @ Testimonial Hero 🎧 Have a listen to Dustin & Sam as they discuss their experiences & give you incredibly valuable tips, tools and insights that you can utilise, to skyrocket your own sales & biz! - In this episode we cover: 👉 Why are they effective? 👉 Why the old school way no longer works 👉 How to tell customer stories throughout your buyers journey to build trust 👉 Step-by-step walkthrough DUSTIN TYSICK ★

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00:59:16

#298 9 Steps To Explosive Marketing Success (Semrush...

Breaking B2B - SaaS Marketing and B2B Marketing Podcast ·

2022/12/28

► What does marketing success really mean? ✔ Olga Denisova is VP Digital Marketing @ Semrush 🎧 Have a listen to Olga & Sam as they discuss their experiences & give you incredibly valuable tips, tools and insights that you can utilise, to skyrocket your own sales & biz! - In this episode we cover: 👉 9 steps to marketing success (a walkthrough) OLGA DENISOVA ★ LinkedIn: https://www.linkedin.com/in/olgamarketingpro/ ★ Web: https://www.semrush.com ⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹ ✔ Never miss

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00:50:02

#297 How To Raise Investment For Your Company - James...

Breaking B2B - SaaS Marketing and B2B Marketing Podcast ·

2022/12/20

► Why should a company seek investment ✔ James Church is Author of the Amazon best-selling book, Investable Entrepreneur & Co-founder of Robot Mascot 🎧 Have a listen to James & Sam as they discuss their experiences & give you incredibly valuable tips, tools and insights that you can utilise, to skyrocket your own sales & biz! - In this episode we cover: 👉 What to consider before going for investment 👉 Preparing for your round 👉 How to create a target list of investors 👉 How to reach out

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00:49:36

#296 How To Drive B2B Growth With ABM (Account Based...

Breaking B2B - SaaS Marketing and B2B Marketing Podcast ·

2022/12/19

► ABM (Account Based Marketing) - An overview ✔ Fernando Amaral is CMO @ Rydoo 🎧 Have a listen to Fernando & Sam as they discuss their experiences & give you incredibly valuable tips, tools and insights that you can utilise, to skyrocket your own sales & biz! - In this episode we cover: 👉 How effective is ABM right now? 👉 Some best practises 👉 Working with your sales/SDR team 👉 What to avoid FERNANDO AMARAL ★ LinkedIn: https://www.linkedin.com/in/fmfamaral/ ★ Web:

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00:44:13

#295 Why Sales Is Like A Therapy Session - Jack...

Breaking B2B - SaaS Marketing and B2B Marketing Podcast ·

2022/12/12

► Sales and therapy - how are they linked? ✔ Jack Frimson & Zac Thompson are Co Directors @ We Have A Meeting 🎧 Have a listen to Jack, Zac & Sam as they discuss their experiences & give you incredibly valuable tips, tools and insights that you can utilise, to skyrocket your own sales & biz! - In this episode we cover: 👉 Why big problems lead to big deals. 👉 Why the first problem prospects come to you with is rarely the root cause. 👉 How to ask great questions. JACK FRIMSON & ZAC

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00:49:04

#294 How To Win With B2B SEO (strategies to increase...

Breaking B2B - SaaS Marketing and B2B Marketing Podcast ·

2022/12/06

► Want practical tips to improve your B2B SEO and website inbound? ✔ Sam was invited onto the Paris Talks Marketing Podcast. He shares B2B SEO and website strategies to get above your competitors and increase qualified inbound leads for your sales team. ⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹ ✔ Never miss an episode + get free marketing tips + guides + bonus resources to your inbox every Monday: http://businessgrowth.email Please check out our sponsors... ⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹⇹ Chili Piper - Advanced

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