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PODCAST

Breaking B2B - SaaS Marketing and B2B Marketing Podcast

Break free from sh*t SaaS and b2b marketing. Join 1000s of legends tuning in weekly. No background stories, BS or fluff. Tactical interviews with marketing leaders & practitioners. And solo episodes with specific strategies you can apply to your SaaS or b2b business today. Voted a Top 10 B2B Marketing Podcast by Cognism, Fame, Goldcast, B2B Marketing World and more. Try the daily newsletter and apply to work with us: https://www.breakingb2b.com/ Topics covered: SaaS marketing, b2b marketing,

business marketing

All Episodes

00:14:41

#482 SaaS Marketing Has Changed, Here’s What’s...

Breaking B2B - SaaS Marketing and B2B Marketing Podcast ·

2026/04/17

📞 Wanna use SEO and GEO to generate revenue? Book a call here: Book a call► In this episode Sam gets together with Samu Kovács; a B2B YouTube Marketing Specialist to go through what is working right now in 2026. The discussion covers YouTube, SEO, AI-search, LinkedIn founder brand, plus all the info you need on how to build a self generating machine that compounds wins! Here's what you get with this week's podcast: 👉 Complete playbook 👉 How SaaS Marketing has changed 👉 Why SaaS Blogs

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00:08:59

#481 B2B SaaS SEO: In-House Team vs. Agency?

Breaking B2B - SaaS Marketing and B2B Marketing Podcast ·

2026/04/13

📞 Wanna know how to use SEO + GEO to generate revenue right now? Book a call here: Book a call ► In this week's podcast Sam illustrates the ACTUAL cost of assembling an in-house SEO team for your B2B SaaS company. He contrasts this with outsourcing to a managed agency. Salaries, ramp-up time, turnover + hidden costs are all exposed here to help you determine which of the two pathways is right for your SaaS today. Learn details about: 👉 A Fast Time to Value via an SEO agency 👉 How to build

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00:31:01

#480 The NEW Way to Do Outbound in 2026

Breaking B2B - SaaS Marketing and B2B Marketing Podcast ·

2026/03/30

📞 Wanna know how to use SEO + GEO to generate revenue right now? Book a call here: Book a call► In this week's podcast Sam talks to Charlotte Cailleaux @ EventsAir. Cailleaux discloses what is actually working for B2B and SaaS outbound sales right now! Learn how to get your messaging tight, and the activities that are worthy of your time across all channels. There's everything here to use a complete playbook for sales and marketing in 2026! Charlotte & Sam Cover: 👉 Targeting, Timing +

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00:30:10

#479 A $1.5M SaaS SEO Strategy (Full Breakdown)

Breaking B2B - SaaS Marketing and B2B Marketing Podcast ·

2026/03/23

📞 Wanna use SEO to generate revenue? Book a call► In this week's podcast episode Sam explains how the B2B SaaS tool 'Fibbler', went from ZERO to $500K MMR in only 15 months! There's a huge amount of ground covered here & Sam really gets in to the details. Learn the strategy that drives sign-ups and demos fast: 👉 How to optimize Existing Content for SEO & AI Search 👉 Exploiting bottom funnel money pages 👉 Control The AI Search Narrative - Share Your Pricing Openly! 👉 Fibbler's SEO

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00:23:40

#478 The Best SaaS Marketing Strategy for 2026

Breaking B2B - SaaS Marketing and B2B Marketing Podcast ·

2026/03/17

📞 Wanna use SEO to generate revenue? Book a call ► In this week's podcast episode Sam exposes the best B2B SaaS marketing strategy he can give you right now. He hits 3 major channels (SEO, YouTube, and LinkedIn) and explains exactly how to use them to drive pipeline consistently and keep your B2B SaaS in the minds of high ACV buyers as they conduct research on the pathway to purchasing. Sam hits these golden touch points: 👉 Why this trio of marketing strategies are so powerful! 👉 How to best

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00:22:14

#477 SaaS SEO is About to Change in 2026 (and nobody...

Breaking B2B - SaaS Marketing and B2B Marketing Podcast ·

2026/03/06

📞 Wanna use SEO to generate revenue? Book a call► In this week's podcast episode Sam dissects the latest SEO traffic data that shows a small dip of just 2.5%, and not the 25% as prophesied by the doomsayers! - Fear not, SEO isn't dead yet! Sam dived deep in to the real changes that AI search has heralded in 2026, and how you can ensure your B2B SaaS is strategically placed to funnel pipeline from the LLMs + Google! Here's what Sam covers: 👉 How & Why Google is still dominant for

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00:39:25

#476 This Cold Email Strategy Makes $3M/yr (Copy This)

Breaking B2B - SaaS Marketing and B2B Marketing Podcast ·

2026/02/24

📞 Wanna know how to use SEO + GEO to generate revenue right now? Book a call here: Book a call► How's your email game? Sam talks to Frank Sondors who shares some white hot cold email tips and tricks to fire up your outbound strategy! Frank & Sam Cover: 👉 How to 10x your Acquisition Strategy 👉 How to warm up your audience before connection 👉 Referencing real world events in your Cold Emails 👉 Should you be using AI Agents? 👉 Brand recall & personal branding → You can find Frank

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00:14:42

#475 RIP Cold Email: Here’s What Works Now

Breaking B2B - SaaS Marketing and B2B Marketing Podcast ·

2026/02/16

📞 Wanna use SEO to generate revenue? Book a call ► In today's episode Sam gets to the heart of why cold outreach is getting harder and harder to drive a consistent, sustainable flow of qualified leads for B2B and SaaS companies in 2026. Here's what we cover: 👉 Exactly why cold outreach is failing many B2B + SaaS Companies👉 How to shift from cold outreach to organic inbound👉 Unlocking the AI Search secrets that will attract your dream clients👉 Client acquisition - what works right now👉 Buyer

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00:10:59

#474 I Built a Full B2B SEO Strategy in 11 Minutes...

Breaking B2B - SaaS Marketing and B2B Marketing Podcast ·

2026/02/10

📞 Wanna know how to use SEO + GEO to generate revenue right now? Book a call here: Book a call ► Sam gets technical with Samu Kovacs. Learn how to use SEO most effectively to identify your ideal customer profile. Then use this data to tailor your SEO strategy more effectively. We cover:👉 Using Long-Tail Keywords for your Niche Market👉 Targeting Low-Volume, High-Intent Keywords for SaaS👉 Boosting SEO with your Long-Tail Keywords👉 Building your Money Keyword Matrix👉 Understanding Your

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00:17:24

#473 How This 19-Year-Old Built a $50k/Month B2B...

Breaking B2B - SaaS Marketing and B2B Marketing Podcast ·

2026/01/27

📞 Wanna know how to use SEO + GEO to generate revenue right now? Book a call here: Book a call ► Want to know how to scale up your B2B business incredibly quickly? Sam talks to a fresh-faced Samu Kovacs who has done just that, netting $50k/Month in record time! Samu's strategy includes: 👉 The push you need to take action👉 Using case studies to chain high profile clients👉 Dominate your niche - freelancing to build your portfolio 👉 Overcoming bottlenecks with the right partners👉

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00:35:08

#472 How to Scale a SaaS From $0 to $6.7M in 2 Years...

Breaking B2B - SaaS Marketing and B2B Marketing Podcast ·

2026/01/19

📞 Wanna use SEO and GEO to generate revenue? Book a call here: Book a call ► In this episode Sam sits down with Adam Robinson from RB2B to share his remarkable story of SaaS growth. Adam scaled RB2B from $0-$6M in just 24 months, and Sam & Adam reveal exactly how it was done! This unique marketing strategy includes:👉 A playbook for marketers + founders to make 2026 MASSIVE.👉 A framework for growing incredible products 👉 The inspiration behind the story👉 How diversity can help you get to $10M

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00:17:58

#471 BEST Youtube Marketing Strategy for SaaS in 2026

Breaking B2B - SaaS Marketing and B2B Marketing Podcast ·

2026/01/05

📞 Wanna use SEO and GEO to generate revenue? Book a call here: Book a call► It's a brand New Year and Sam chats with Samu Kovács (A B2B YouTube Marketing Specialist) to show you how to maximize the platform in 2026! Here's what you can learn in this episode: 👉 Leverage YouTube productivity in other ways👉 Create content that pulls in your dream clients👉 Focus on driving inbound, not just views👉 Learning from others on YouTube👉 Getting your hooks & CTAs right👉 Using YouTube Search to

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00:14:33

#470 5 Years of SaaS SEO Knowledge in 14 Minutes

Breaking B2B - SaaS Marketing and B2B Marketing Podcast ·

2025/12/31

📞 Wanna use SEO to generate revenue? Book a call ► Learn what Sam has learned over the last 5yrs working with leading SaaS companies, all condensed for you into a single 15min podcast! SEO knowledge covered in this one: 👉 Sam's sustainable 90 day pipeline strategy👉 How ICP research really works👉 No budget, no problem - How to get backlinks + mentions for $FREE👉 What actually works right now with SEO/AEO 👉 Get ahead of the game with AI search & on-page SEO 📕 Grab the 90 days to revenue

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00:17:11

#469 I Interviewed 466 B2B Marketers, Here’s What...

Breaking B2B - SaaS Marketing and B2B Marketing Podcast ·

2025/12/23

📞 Wanna use SEO to generate revenue? Book a call ► Sam is interviewed close to 500 B2B and SaaS marketers! - Listen to his key takeaways from all that experience learned! Key touch points: 👉 Driving Pipeline - How to separate fact from fiction!👉 How to reach $140k MRR in 21 months!👉 Conducting high value customer research 👉 Use that data to inform Go-To-Market👉 Creating an (essential) organic growth engine 📕 Grab the 90 days to revenue guide from our SEO playbook 👉 Website 👉

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00:09:45

#468 SaaS SEO Explained in less than 10 Mins!

Breaking B2B - SaaS Marketing and B2B Marketing Podcast ·

2025/12/16

📞 Wanna use SEO to generate revenue? Book a call ► Have you got 10 minutes to change your business in 2026? - Live from Hungary, Sam presents a complete B2B SaaS marketing strategy to rank right at the top of Google & AI search! Sam Covers: 👉 How to build a solid foundation👉 Using customer research to supercharge 👉 Explaining how to win using the 95/5 rule👉 Build your money keyword matrix 📕 Grab the 90 days to revenue guide from our SEO playbook 👉 Website 👉 LinkedIn 👉 Breaking B2B podcast

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00:29:14

#467 BEST SaaS Marketing Strategies for 2026

Breaking B2B - SaaS Marketing and B2B Marketing Podcast ·

2025/12/08

📞 Wanna use SEO to generate revenue? Book a call ► In this episode Sam serves up his best SaaS marketing strategies for 2026 that have helped us hit $1.8M+ ARR in just 22 months! - No guesswork, just hard work that's backed up by the data! Here is what you'll learn in this episode: 👉 Why influencer B2B partnerships work👉 How you can actually win with YouTube👉 How to boost organic wins using LinkedIn ads👉 Why failing to align with dream clients is so damaging 👉 How to craft your

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00:37:28

#466 Best B2B Event Marketing Strategy to Drive Leads...

Breaking B2B - SaaS Marketing and B2B Marketing Podcast ·

2025/11/24

📞 Wanna use SEO and GEO to generate revenue? Book a call here: Book a call► In this episode Sam explores all things Event Marketing with B2B SaaS Growth Leader Michael Kilcullen. By the end of the conversation you should have all the tools and info you need for an Event Marketing strategy that will drive leads into 2026 & beyond! Here's what you'll get with this one: 👉 Are B2B Events still relevant today?👉 Pre-Event & On-Site Strategies👉 Sponsorship Strategies for Events👉 In Depth Event

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00:35:32

#465 Ultimate Guide to AEO: How to Rank #1 in AI...

Breaking B2B - SaaS Marketing and B2B Marketing Podcast ·

2025/11/17

📞 Wanna use SEO to generate revenue? Book a call► In this episode Sam gives exact details on how your B2B SaaS or service business can rank #1 in AI search! Here is what you get with this one: 👉 Your complete AEO + SEO playbook!👉 How to supercharge your lead-gen activities👉 How BB2B helped companies like RB2B and Proposify rank #1👉 Stop competitors stealing your traffic👉 Build content that truly helps potential clients 📕 Grab the 90 days to revenue guide from our SEO playbook 👉

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00:20:33

#464 The ONLY B2B Marketing Strategy You Need in 2026

Breaking B2B - SaaS Marketing and B2B Marketing Podcast ·

2025/11/10

📞 Wanna use SEO and GEO to generate revenue? Book a call here: Book a call► In this episode Sam gets technical with B2B marketing guru Luke Davies. Top of the conversation is what are the winning strategies that are working today! Here's what you get: 👉 Get to grips with marketing fundamentals for B2Bs👉 Using customer insights for maximum wins👉 Messaging & comms that connect 👉 GTM strategies that are working right now → You can find Luke here: LinkedIn→ And here: MarqVision 📕 Grab the

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00:35:28

#463 I Analyzed 1M Sales Proposals, Here’s How to...

Breaking B2B - SaaS Marketing and B2B Marketing Podcast ·

2025/11/03

📞 Wanna use SEO and GEO to generate revenue? Book a call here: Book a call► In this episode Sam probes Founder Kyle Racki about his take on sales proposals and what we should be doing to up the win rate of B2B/SaaS deals.Kyle shares:👉 His secrets learned from dissecting 1M+ proposals!👉 How to avoid stepping on the rakes that are killing your B2B opportunities👉 How to build knockout proposals that consistently close deals👉 Where marketing helps, & where it really doesn't!⁉️ ...Plus, are sales

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