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PODCAST

More than a Few Words

More than a Few Words - A Marketing Conversation is a smart, down-to-earth show about what’s really working in marketing and what isn’t. All in about 10 minutes. Every week, Lorraine Ball sits down with marketers, entrepreneurs, and the occasional mischief-maker. Some are seasoned pros. Others are figuring it out as they go. But all of them share tips you can use. And stories you won’t hear anywhere else. No fluff, no jargon, just real-world lessons, actionable ideas, and a peek behind the

business marketing

All Episodes

10:10

#1013 Build an Amazing Life | Nicole Bandes

More than a Few Words ·

2024/06/04

From my archive: When you started your business you probably assumed that sooner or later you would get around to building a life to go with it. According to guest Nicole Bandes, that is not necessarily the best way to approach things. She believes you can actually build a successful business around your amazing life. Here are a few of the key points from our conversation Ditch Tradition and Embrace Your Own Path: Many of us feel pressure to follow traditional paths set by our parents or

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01:26

#1012 Natural Language

More than a Few Words ·

2024/06/02

One of the most common mistakes business owners make is thinking that there’s some single magic key word or phrase that they must dominate. But that just isn’t how search works anymore. Why? Because today, people are more likely to use natural language as they type or dictate to Siri. So instead of typing a short phrase like furnace repair, they’re more likely to ask “Who can I call to replace my furnace?” or “Why is my furnace making a funny sound?”Today if a prospective customer goes to Google

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10:58

#1011 Marketing is Like Dating - It Takes Time to...

More than a Few Words ·

2024/05/30

Client relationships are just that, they are relationships. While you hope that every new clients is in it for the long haul, we've all had those clients that we wanted to break up with. So as you are looking for your next client relationship, maybe you need to think about it like a date. Jennifer Tamborski, a seasoned digital marketing strategist, shared some of the parallels between dating and client acquisition. Just like dating there are stages in the process: Introduction, flirting, dating,

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11:06

#1010 Challenge Every Assumption From Our Archive...

More than a Few Words ·

2024/05/28

For many of us, the Covid pandemic feels like ancient history as our lives and businesses have gone back to normal. But for some companies, there is no going back. That's the case for Meetup.com. In late 2022 I had a chance to chat with David Siegel, founder of Meetup and how they completely turned their business on it's head during the pandemic. His lessons on how to adjust to a crisis are relevant for every business owner. If you missed the conversation, this is your opportunity to listen to the

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01:24

#1009 AI Makes Stuff Up

More than a Few Words ·

2024/05/26

When it comes to using AI for your marketing, I am reminded of the Russian proverb - Trust, but Verify. It rhymes in Russian... But it makes sense in any language. When you are thinking about using AI, remember that sometimes, AI will make up information to answer a question. There are some really alarming instances where someone used AI. They even cited the information given to it by the robot only to find out at the worst possible moment that the source didn't exist. So use the tool to write

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12:39

#1008 Profitable Partnerships | Robin Waite

More than a Few Words ·

2024/05/23

It was a real treat to have Robin Waite back in the guest chair. A business coach and public speaker, Robin share a success story about one interview that lead to 1,500 leads and over £150,000 (approximately $180,000) in business revenue. His story underscores that the journey to overnight success often involves months or years of effort, intentional networking, and value creation.So how did he do it? Robin shared a simple five step process that helped him create a successful partnership, and is

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11:43

#1007 Smart PPC for Small Business Owners | Ameet...

More than a Few Words ·

2024/05/21

Maybe you think your business is too small to take advantage of PPC. Our guest, Ameet Khabra doesn’t think that is true. You can use this powerful tool as long as remember that Google is not doing something out of the goodness of their heart. Google is not a charity, it is a business. Everything they do to improve search and analytics is ultimately designed to increase their advertising sales. So use the tools, look at their suggestions, but always remember their goals are not always aligned

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02:34

#1006 Thanks, But I Don't Need Your Help | Marketing...

More than a Few Words ·

2024/05/19

So today's marketing minute is a bit of a rant. Every day people reach out to me on LinkedIn, offering to help me grow my business. I’m sure they genuinely believe (not) they can help me. I’m just not interested. Don't get me wrong, it isn't because I think I am the leading authority on every subject and have nothing else to learn. I object to their sales process, targeting anyone with a key word in their bio. Don't be someone I will hate! Before you reach out and offer your services to me or

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10:34

#1005 Should I Get a Trademark? | Samantha Bradshaw

More than a Few Words ·

2024/05/16

Earlier this year, I had a chance to chat with Samantha Bradshaw, a small business and IP lawyer, about how to pick a name for your business. If you missed that episode, you can find it here. This is a continuation of that conversation where we focus on whether you should invest in a trademark for your business. Samantha shared a few things to consider as you weigh the pros and cons. Consider Your Business Goals: If you plan to expand your business, work in it long-term, or pass it on to others,

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11:38

#1004 Social Media is Social | Deidre Tshien

More than a Few Words ·

2024/05/14

How many times have you heard someone say, “s.ocial media is social”? When you hear that, what do you wonder what it really means, or how you actually get social on social media? That was the topic of my conversation with Deirdre Tshien co-founder and CEO of Capsho, the world’s first AI-powered Podcast Copywriter. Dierdre’s explained a good strategy is based on more than just posting content. It is built on conversations and interactions with your audience. To do this effectively, you need

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02:37

#1003 Don't Write Every Day

More than a Few Words ·

2024/05/12

So you want to become the expert in your field. and you are writing blogs, crafting seminar slides, recording podcasts. You’re doing it all. But let’s be real, constantly coming up with fresh angles on the same topic can be draining. And in the fast-paced world of online content, what’s hot today might be forgotten tomorrow. Or, your best piece of content was released at the wrong time, so very few people saw it. The trick for every professional, trying to build a reputation as a subject matter

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11:03

#1002 Women in Technology | Denzil Eden

More than a Few Words ·

2024/05/09

I spent some time with Denzil Eden, the founder of Smarty AI, an AI productivity assistant that aims to enhance routines and automate tasks. Denzil shared her experience as a female entrepreneur in the tech space. Throughout our conversation, she had great insights and advice for other women looking to play in the tech space. Here are the key points from the interview: Challenges in the Tech Space: Denzil shares her journey as a young, female founder in the tech space and highlights the uphill

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10:33

#1001 Create 30 Days of Content in 90 Minutes | Aaron...

More than a Few Words ·

2024/05/07

I don't know about you, but I spend way too much time creating content. I'm always looking for a faster way to get it done so I can get back to the part of my business that actually generates revenue. If you're struggling with those same issues this conversation with Aaron Witnish is just for you. Aaron introduces a three-step process for generating thirty days of content in just ninety minutes. To start the process, do a bit of research. Use Google’s "People Also Ask" feature to identify

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01:56

#1000 - Celebrating 1,000 Conversations.

More than a Few Words ·

2024/05/03

If you had told me fifteen years ago, when I was running around recording conversations on my iphone that I would still be doing it a thousand episodes later, I would have told you you were crazy.But here I am, celebrating 1,000 episodes. I have had an amazing ride meeting interesting people from all over the world. I have learned so much from them about marketing and marketing trends and I have enjoyed sharing that information with you, my audience. So instead of asking for anniversary presents, I

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12:35

#999 Short Form Video Tips with Jennifer Denney

More than a Few Words ·

2024/05/02

Like it or not, short form video needs to be a part of your overall plan. So Jennifer Denney and I chatted about some of the things you can do to make better looking, short form content, with minimal effort. 1) Remember it is disposable content, so it doesn't need to be perfect. 2) Record longer content and break it up into smaller bites (under a minute in length). That is much easier than trying to record one short tip every day. 3) Use AI to create shorts with captions. 4) Keep the main image

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11:32

#998 Meditation for the Real World

More than a Few Words ·

2024/04/30

If you are like most business owners there is a lot of chaos and stress in your day. So sometimes you just need to take a breath. I have talked with other stress reduction experts in the past, so it was fun to revisit the topic with Ann Swanson, a best-selling author whose book on yoga practices has been translated into 15 languages. In this conversation we talk about how a few minutes of yoga or meditation can completely reset your day. These simple techniques provide immediate stress reduction

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01:21

997 Give Your Voice to AI

More than a Few Words ·

2024/04/28

These days, every content marketer is experimenting with AI. And it is a wonderful tool if you use it well. For example, you can ask it to create 10 or 12 social media posts that refer back to one blog post. However, you need to review those updates and make sure they actually sound like you because left to its own devices, artificial intelligence has essentially two voices. Stuffy Professional and College Frat Boy. If neither of those tones are you, you need to go in and tweak the tone so the

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11:50

#996 Masterminding Success

More than a Few Words ·

2024/04/25

If you’re like most business owners you don’t have all the answers. There’s so many skills you need to master, and tasks you need to accomplish that you may need to turn to the experts to get your questions answered. Hiring an army of consultants can be overwhelming and expensive so that’s when belonging to a mastermind group can be so beneficial Zachary Parker Harris joined me to discuss the benefits of mastermind groups for business owners. As the leader of Junto Global, he helps entrepreneurs

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11:45

#995 Use AI to Repurpose Your Content | Greg Wasserman

More than a Few Words ·

2024/04/23

If you're like me, you're cranking out a ton of marketing content and your wishing you could get way more bang for every minute you put into it. Well, according to Greg Wasserman, head of growth partnerships and community for Cast Magic, if you're willing to enlist the aid of a little AI your can make the time you spend much more effective. Greg really believes in the importance of recording everything, whether it's thoughts, meetings, or conversations, as potential content sources. With the help of

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02:23

994 - Why the Tortoise Always Wins

More than a Few Words ·

2024/04/21

As a kid I loved the story of the tortoise and the hare. One day the tortoise and the hare line up for a race. The hare with its speed seemed destined for victory. But the tortoise pulled off a surprising win. While he was clearly outclassed in speed the tortoise focused on the finish line. Steady and plodding he made consistent motion forward. In contrast the speedy rabbit burst forward, then paused and started again. His mad dash at the end just wasn't enough to win the day. I often think of

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