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PODCAST

Up Next with Gabriella Mirabelli

Gabriella Mirabelli

New ideas and new technology are causing seismic shifts the media industry. Meet the innovators, the risk-takers and the disrupters on the front lines of change from Hollywood, Wall Street, Silicon Valley and beyond. This is the "Up Next Podcast" with Gabriella Mirabelli.

business marketing

All Episodes

27:59

UN 238 - Nick Zeckets. Air Traffic Control & True...

Up Next with Gabriella Mirabelli ·

2022/10/27

In today’s podcast Nick Zeckets, founder, and CEO of Air Traffic Control, discusses how machine learning has allowed his business to mine qualitative information from a businesses’ first party data and power true personalization. Topics include: The difference between personalization and hyper segmentation. How AI and natural language processing is powering a 1:1 connection between marketers & their audiences. Why first party data is still a largely untapped resource … and the future of

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25:02

UN 237 - YPulse. The Case of the Cause Conundrum.

Up Next with Gabriella Mirabelli ·

2022/10/20

In this podcast MaryLeigh Bliss, Chief Content Officer at YPulse, unpacks the apparent disconnect between young consumers’ environmentalism and their penchant for low-cost, high-volume goods. Topics include: The percentage of young consumers who feel that climate change represents an existential threat to existence. The factors that go into young consumers’ purchase decisions. Why price point is a critical part of any brand’s sustainable product offering and marketing message.

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24:51

UN 236 - Alyssa Gelbard. Get On (the nonprofit) Board.

Up Next with Gabriella Mirabelli ·

2022/10/13

In today’s podcast Alyssa Gelbard shares the ins and outs of serving on a nonprofit board and how this work can fit into the larger arc of one’s career. Topics include: Why serving on a nonprofit board can not only do good, but also be good – for your own career development. How to prepare yourself to be an attractive nonprofit board candidate. What to expect when serving on a nonprofit board.

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24:48

UN 235 - IJRM. Deep Learning & Automatic Content...

Up Next with Gabriella Mirabelli ·

2022/10/06

Communication is challenging. Management books abound to help professionals, who have advanced degrees and understand the complex context that surrounds their words, communicate more effectively. Can a machine wade into this space and convincingly communicate with a person? Today we’re speaking with Praveen Kopallé whose research uses natural language processing, deep learning and machine generated content to explore this question. Topics include: If machines can write human-like reviews. If

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26:02

UN 234 - Alyssa Gelbard. Big Mistake.

Up Next with Gabriella Mirabelli ·

2022/09/29

In today’s podcast Alyssa Gelbard shares the skinny on some of the biggest career and job search mistakes that people make – and how you can avoid them. Topics include: The three worst networking mistakes you can make. The things you should never, ever, put on your LinkedIn profile (looking at you, you magic-working ninjas). Why dressing for success – and staying hungry – is important, if you want to make a good impression.

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24:57

UN 233 - Alyssa Gelbard. Never Not Networking

Up Next with Gabriella Mirabelli ·

2022/09/22

In today’s podcast Gabriella Mirabelli interviews Alyssa Gelbard about the power (and mechanics) of effective networking. Topics include: How to think about networking when you’re not actively looking for a job opportunity. How to effectively network on LinkedIn and one approach that you should never, ever, use. The etiquette around making introductions (for both the seeker and the giver).

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24:52

UN 232 - YPulse. Evolving Foodie Culture.

Up Next with Gabriella Mirabelli ·

2022/09/15

In this podcast Gabriella Mirabelli interviews MaryLeigh Bliss, Chief Content Officer at YPulse, about how young consumers’ culture is feeding into food and changing what it means to be a foodie. Topics include: The ways Gen Z’s relationship to food culture is different from Millennials. What Gen Z is eating, where they’re eating and how they feel about food content. What the evolution of foodie culture might be signaling about other cultural passions strongly linked with the Millennial

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26:55

UN 231 - Carolyn Stern. The Emotionally Strong Leader.

Up Next with Gabriella Mirabelli ·

2022/09/08

In today’s podcast Carolyn Stern discusses her new book, the Emotionally Strong Leader, and outlines how understanding and embracing emotions can help leaders to better manage their people and organizations. Topics include: The difference between having emotions and being emotional. How understanding your own emotions can help you to manage other people more effectively. How to be an empathetic leader without getting enmeshed in your team members’ challenges. Why being an emotionally strong

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25:32

UN 230 - IJRM. Designing Ad Content in a...

Up Next with Gabriella Mirabelli ·

2022/09/01

Marketers know that consumers use attribute information to help them make their purchasing decision, but a lot of advertising doesn’t include this information. Are these marketers making a mistake or are they winning market share … by sharing less? Today we’re speaking with Professor David Soberman about how the model he and his colleague, Professor Yi Xiang can help marketers to better understand how to make decisions about whether or not to include product attribute information in their

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23:09

UN 229 - Ruslan Khamidullin. Filmustage.

Up Next with Gabriella Mirabelli ·

2022/08/25

The script breakdown process is used to figure out the shooting requirements of every scene within a script. The process generates budget, schedule and prep work. It is done to help filmmakers assess their creative, technical and, most importantly, budgetary needs. In today’s podcast Ruslan Khamidullin, the CTO at Filmustage, discusses how his company has used a neural network and natural language processing to revolutionize this process. Topics include: How they trained their AI to break down

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24:35

UN 228 - YPulse. Young Consumers & Wellness.

Up Next with Gabriella Mirabelli ·

2022/08/18

In this podcast MaryLeigh Bliss, Chief Content Officer at YPulse, discuss how young consumers are thinking about ‘wellness’ and what it means for the brands who want to engage with them on this topic. Topics include: The evolving definition of 'wellness''. Why we might be seeing a gender difference between how men and women feel about their own well-being. How brands can participate in the 'wellness' conversation.

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29:19

UN 227 - Tim Tortora. Strategic Career Growth.

Up Next with Gabriella Mirabelli ·

2022/08/11

In today’s podcast Tim Tortora discusses how film and TV writers, directors, actors, producers & crew can get connected to the real producers in Hollywood, build their careers and network effectively. The ideas Tim shares are rooted in the entertainment industry, but apply across verticals and can be put to use by anyone who wants to stop working a job and start strategically building a career. Topics include: The five mindset shifts you need to put into action to achieve your career goals. The one

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27:39

UN 226 - IJRM. Voice Retailers & Customer Mood...

Up Next with Gabriella Mirabelli ·

2022/08/04

Online behavior is tracked and used by marketers to tailor advertisements and offers. As consumers start to use voice assistants to help them purchase the things they want, do their voices give away more about them than their keystrokes do? Today we’re speaking with Martin Klarmann about research he and Ingo Halbauer conducted into the potential for voice retailers to predict consumer mood and how knowledge of a consumer’s mood could be used by those same retailers. Topics include: The critical

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25:24

UN 225 - Margee Hocking. CataBoom & Gamified Marketing.

Up Next with Gabriella Mirabelli ·

2022/07/28

Gamification taps into our innate impulse to play. Practically speaking, it is the application of the game elements such as competition, ranking or scoring into what are traditionally non-gaming contexts. It is also one of the most promising trends in marketing. In today’s podcast Margee Hocking, head of enterprise accounts for the engagement and gamification platform CataBoom, discusses gamification and how it is being used to level up the effectiveness of today’s marketing campaigns. Topics

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27:28

UN 224 - YPulse. Fit for the Feed.

Up Next with Gabriella Mirabelli ·

2022/07/21

In this podcast MaryLeigh Bliss, Chief Content Officer at YPulse, maps out the landscape that surrounds the intersection of fashion, social media and young consumers. She shares where trends originate, how they are amplified and why “dress for success,” might just start to involve sweats. Topics include: The social platforms influencing Gen Z and Millennial style discovery. Why TikTok’s unique algorithm further democratizes fashion and elevates the importance of hashtags. How IRL choices and social

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29:16

UN 223 - Alyssa Gelbard. Career Management.

Up Next with Gabriella Mirabelli ·

2022/07/14

In today’s podcast Alyssa Gelbard discusses personal branding, older job hunters and how to approach the third act of your career. Topics include: The truth about ageism – and what you can do about it. How senior level job hunters should their approach their job search. The importance of LinkedIn and how to leverage it to your advantage The words you need to remove from your resume and emails. Alyssa Gelbard is the Founder and CEO of Point Road Group, a unique branding firm that helps companies

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26:15

UN 222 - IJRM. Social Comparisons & Consumer Product...

Up Next with Gabriella Mirabelli ·

2022/07/07

People compare themselves with other people. It’s human nature. Today we’re speaking with Professor Jing Xu about how these comparisons with others impact people’s subsequent purchasing decisions. Our conversation explores the different feelings elicited by upward and downward comparisons, the mechanisms that drive these feelings, the subsequent impact of these comparisons and the factors that modify these outcomes. Topics include: The difference between competence and warmth-oriented products

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25:28

UN - 221 Sandie Cheng. Engaging with Young Creators.

Up Next with Gabriella Mirabelli ·

2022/06/30

In today’s podcast Sadie Cheng discusses how brands should be teaming with young creators. Topics include: The value of diversity and why working with young creative voices can help brands authentically connect to audiences. The power of empathy – in both creative and traditional management. The importance of understanding the cultural zeitgeist when assessing new social platforms. Sandie Cheng is a producer, actor, writer, podcaster — all around storyteller. After graduating from Cornell

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27:46

UN 220 - Tiffany Guarnaccia. PR & How To Work It.

Up Next with Gabriella Mirabelli ·

2022/06/23

In today’s podcast Tiffany Guarnaccia, Founder and CEO of Kite Hill PR, discusses how public relations should be built into every marketer’s communications and marketing strategy and how to make the most of your PR efforts. Topics include: How PR is evolving and how you should be using it. How you (or your PR partners) should be crafting pitches. What you should think about when interviewing potential PR partners. How in-house communication and external PR teams should work together. Considered a

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24:19

UN 219 - YPulse. Unboxing the Big Box.

Up Next with Gabriella Mirabelli ·

2022/06/16

Young consumers research brands. Young consumers care about experiences. Young consumers have leaned into authenticity. And … young consumers have also grown up with big box stores as their go-to shopping location. This habit has fundamentally influenced their view of shopping and even redefined the meaning of luxury. In this podcast MaryLeigh Bliss, Chief Content Officer at YPulse, unpacks young consumers’ love of big box stores, explaining how it squares with the other things we know about young

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316 results

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