PODCAST

The Brand Marketing Show

Welcome The Brand Marketing Show. The show for the creators. The innovators. The ones who wake up at 3am with an idea that won"t let go and refuse to accept "that"s just how it"s done." Who sketch prototypes on napkins and turn kitchen tables into laboratories. Who look at every "impossible" and whisper back, "watch me." You don"t just create products. And you understand that people don"t fall in love with features and benefits. They fall in love with the future you"re building. The problems you"re

business marketing

All Episodes

51:05

Discovering Resilience And Rebuilding A Brand After...

The Brand Marketing Show ·

2022/10/25

Imagine building up a business from scratch to 7 figures over 12 years and then, in one day, to watch it all go under water - literally! Today’s episode is the story of Kristy Rigby, owner of Boutique Brands and popular brand Babiators Australia. Kristy has been on the podcast before, talking about the amazing journey of her business over the last 12 years and the incredible success that she has experienced. But today, Kristy is going to share her experiences of 2022 and the immense stress and

35:00

Is Facebook Advertising A Waste of Money in 2022?

The Brand Marketing Show ·

2022/10/18

Hell no! But you need to read this... Recently, I heard a number of eCommerce brand owners discussing the topic of giving up Facebook ads because they’d heard how hard it is to get a profitable ROI. And you know what my answer to that is? It depends! *what!?* If you’re spending money on paid advertising but your website is not ready for traffic or optimised for selling then yes, your paid ads will be a waste of money. If you’re using the wrong strategy with your Facebook ads and just using one

42:28

From Sleepless Nights to A Global Brand, The Baby...

The Brand Marketing Show ·

2022/10/11

Today’s interview is with friend and client, Malou founder of Baby Loves Sleep. And like myself and so many of you, Malou was inspired to create her first product, a baby sleeping bag, because of a problem she experienced in her own life. Her son was kinda the opposite of Malou’s brand name, because that baby did not like to sleep! But rather than continue to exist like a sleepless zombie, Malou decided to do something about it and created a sleep suit that was like a miracle cure. And whilst

From Sleepless Nights to A Global Brand, The Baby...

The Brand Marketing Show ·

2022/10/11

26:14

9 Essential Elements of a Product Page to Get More Sales

The Brand Marketing Show ·

2022/10/04

When was the last time you reviewed your product pages? Like many business owners you most likely set up your theme and formatted the product page template, loaded up your products and voila! All your product pages were set up and ready to go and waiting for customers to add to cart. You now spend most of your time creating and implementing strategies to get people to visit your website but are not noticing if people are actually buying from your product pages. And sales are literally slipping

9 Essential Elements of a Product Page to Get More Sales

The Brand Marketing Show ·

2022/10/04

9 Essential Elements of a Product Page to Get More Sales

The Brand Marketing Show ·

2022/10/04

29:51

9 Sneaky Ways Big Brands Get You To Spend More Money

The Brand Marketing Show ·

2022/09/27

As with most things in life we all have a choice to focus on the negative or the positive in any situation. Yes, we could focus on the negatives of rising inflation and reduced consumer spending right now OR we could focus on the positives of ecommerce growth and take actions to ensure we’re part of that upwards trend and getting those sales. Growth? What growth Cath, I hear you ask! Let’s talk facts. Despite the gloomy talk of sales right now the actual fact of the matter is that Australia’s online

46:27

Creating A Brand For The Lifestyle You Desire

The Brand Marketing Show ·

2022/09/20

Today on the show I’m joined by Tanya Boots from Inspirational Tea Co, a brand with purpose, designed to uplift and inspire and share love and kindness in the world. But whilst building her business, Tanya has also been on a journey of finding balance and sustainability in the way she runs her business, so she can stay the course over the long term. In our conversation today, she shares some of the challenges she’s faced and the lessons she’s learned the hard way that have ultimately helped her

32:20

How To Use Your Buyer Journey To Increase Customer...

The Brand Marketing Show ·

2022/09/13

Let me ask you a question. Have you ever experienced a situation where your ads are just not attracting or engaging your audience and you’ve watched your cost per click and conversions go through the roof but despair at the free falling results? And the same with your marketing emails - are they not getting great open rates or generating much in the way of revenue? If so, you’re not alone! It’s a very common scenario and one of the biggest frustrations we see among brand owners. But more often than

24:50

Feeding The Content Machine With Lauren Schwartz

The Brand Marketing Show ·

2022/09/06

Hands up if you’ve ever heard the phrase “Content is King” when it comes to marketing your brand? Now, obviously having great content is what makes or breaks your brand’s marketing and advertising. But if you’re anything like me and many of my clients - you’re probably feeling like content creation has become like the beast that needs constant feeding. We are all operating a content machine these days - and it can be super tempting to just whack up some images and captions ‘because you have to’

Feeding The Content Machine With Lauren Schwartz

The Brand Marketing Show ·

2022/09/06