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PODCAST

Ponderings from the Perch

Little Bird Marketing & C-Suite Radio

Conversations with Priscilla McKinney, founder and President of Little Bird Marketing, an award-winning agency specializing in content marketing, lead generation, branding and design. As a CEO and serial entrepreneur, Priscilla"s topics range from marketing best practices, the "stunning discomfort" of entrepreneurship, market research, her love of the autoharp, and other marketing oddities.

business design

All Episodes

43:14

How Neuroscience Enhances Behavioral Psychology with...

Ponderings from the Perch ·

2022/04/08

So the story goes, a neuroscientist and an insights strategist walk into a bar. Well, that's not exactly how it went, but the interaction resulted in a unique collaboration with the goal of helping brands better understand human behavior using neuroscience. Priscilla is joined on the Perch by a good friend and colleague, Hunter Thurman, to discuss the behavioral psychology behind consumer behavior. Hunter is the founder and president of Alpha-Diver – the unique insights consultancy leveraging

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27:00

Marketing for the Insights Industry with Jenn Vogel...

Ponderings from the Perch ·

2022/04/01

Insights and marketing professionals are under a lot of pressure. Mmm num ba de Dum bum ba be Doo buh dum ba beh beh How quickly can that campaign get out? How quickly can you generate more leads? Increase revenue! Optimize your team! Um ba ba be Um ba ba be De day da Ee day da, that's okay Jenn Vogel, Senior Vice President of Marketing at Voxpopme joins us with more than ten years of market research experience, providing knowledge on the ins and outs of corporate researchers. Jenn and

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31:45

Solving the Empathy Crisis with Rob Volpe

Ponderings from the Perch ·

2022/03/25

Time to get in shape. Relax. We aren’t talking about the “running a mile for gym class” in shape. We’re actually talking about practicing and building up your empathy skills. Make empathy your new superpower and change the way you work and live. Joining Priscilla on The Perch is Rob Volpe, CEO and Empathy Activist at Ignite360. Rob is sharing the most impactful way forward with insight into his book, Tell Me More About That: Solving the Empathy Crisis One Conversation at a Time. Plain and

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21:16

How to Fight Complacency and Be Vigilant! with Len...

Ponderings from the Perch ·

2022/03/18

Does your company or team (marketing, sales or dodgeball) take part in the crucial practice of briefing and debriefing? If not, please see the definition of “crucial” and then continue reading to learn how to Be Vigilant! Many companies have undergone major changes due to recent global events, this we all know, but what we often don’t consider is if these blindside adjustments were due to an issue rooted far deeper in strategy and day-to-day operations. Enter, complacency. com·pla·cen·cy | \

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17:15

What it Means to Stay Curious in ResTech with Marc...

Ponderings from the Perch ·

2022/03/11

COVID-19 put the insights industry on an accelerated path to digitalization, much like every other industry impacted by the pandemic. Before COVID, the research industry relied heavily on in-person interviews—and they likely won’t go away—however, research has changed. The Research Technology industry, nicknamed ResTech, quickly identified the need for insights that were fast, scalable AND affordable. Now, high-quality data can be available in a matter of seconds, helping businesses make the right

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37:23

Getting Strategic About Account Based Marketing with...

Ponderings from the Perch ·

2022/03/04

Make clients unignorable. That’s a pretty good basis for working in the marketing industry, right? We think so, and so does our guest on this episode of Ponderings from the Perch. Introducing thought-leader Peter Levitan, Owner, Peter Levitan & Co. So, put on those headphones, plug into your aux cord or play it over Bluetooth for your daily commute — either way, don’t miss this intriguing discussion between Peter and Priscilla on B2B marketing in the 21st century. “What in fact is that 'ideal

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14:33

Social Media Strategies to Leverage for Success

Ponderings from the Perch ·

2022/02/23

'Tis the season to see your local Girl Scouts posted up at your favorite grocery store. It only makes sense to talk about cookies in this episode — well, maybe not those types of cookies (though a Little Bird Marketing fan favorite is Thin Mints... in the freezer). Priscilla McKinney and Ashley LeBlanc are back on the Perch to give you 3 strategies to leverage for success on social media. With the advent of cookies, the marketing world shifted. But not like "getting comfy on the couch" shifted,

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23:32

Investing in Growth at InnovateMR with Lisa...

Ponderings from the Perch ·

2022/02/16

A celebration is in order for our friends at InnovateMR! They have received a significant investment from CIVC Partners, a Chicago-based middle-market private equity firm focused on investments in the business services sector. “The big takeaway when you are looking to raise investment is to take your time and find the right partner. And I think we've really done that with CIVC their terrific company. They are a terrific group of folks that are already adding a tremendous amount of value to our

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21:38

Leading from Core Values with Michaela Gascon

Ponderings from the Perch ·

2022/02/09

Most people can appreciate the importance of core values, but often, core values are overlooked or poorly implemented into the foundation of an organization. Though a business can change over time, core values remain constant, a sturdy backbone helping us to stay rooted and true to our beliefs. For the KJT Group, core values are always top of mind. How are you consciously and unconsciously showing up? On this episode of Ponderings from the Perch, Priscilla sits down with her good friend Michaela

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24:39

Looking into the Future of Brand Strategy...

Ponderings from the Perch ·

2022/02/02

Market Research is no longer solely focused on measurement but has grown to include prediction and optimization of the impact of marketing. On today's episode, Priscilla talks with Emmanuel Probst, a brand health tracker for Ipsos and author of Brand Hacks: How to Build Brands by Fulfilling the Human Quest for Meaning. Emmanuel has a long-running background that combines over 16 years of market research and marketing experience with strong academic achievements. Together they pull back the curtain

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31:43

Cheskie Rosenzweig on 2022 as the Year of Data Quality

Ponderings from the Perch ·

2022/01/28

On today's episode, Momma Bird, Priscilla McKinney, and her guest, Cheskie Rosenzweig discuss a topic that often gets talked about but never seems to get resolved: Data quality. Cheskie is a Senior Research and Product Scientist at CloudResearch where his work centers around improving data quality in online research. He is also a Doctoral Candidate in clinical psychology at Columbia University. I mean, talk about being an expert in your field. Together, they discuss concepts that include the

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37:44

Tapping into Narrative Research and Behavioral...

Ponderings from the Perch ·

2022/01/14

There's been a tradition in some aspects of the humanities and social science academic world of using narrative research to listen to people and discover unheard messages and ideas. Now that has crossed over into the quantitative research world. Leigh Caldwell, Partner at Irrational Agency, joins Priscilla McKinney in this episode of Ponderings from the Perch to dive deep into narrative research as it relates to behavioral science. So how does narrative research collectively bring a better

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42:13

Networking Tips with Kingsley Aikins

Ponderings from the Perch ·

2022/01/07

Are soft skills going to be more important in the future than hard skills? Are you spending too much time networking with people who echo your own views? And what does all this have to do with networking? Find out in the episode of Ponderings from the Perch with Kingsley Aikins, CEO of The Networking Institute, and Priscilla McKinney. The Networking Institute has worked with over 100 companies, in 30 countries, non-profits and governments as they seek to embed Networking as a core competency and

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46:02

Get a Growth Mindset for 2022 with Kristin Luck

Ponderings from the Perch ·

2021/12/31

Growth starts with a mindset. Are you doubling down or are you taking a deer in the headlights approach? In this episode, Kristin Luck, Founder and Managing Partner of Scalehouse, joins Priscilla for a vital conversation on establishing a growth mindset for the upcoming year. Will you double down in 2022?

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31:03

The 6th Annual Holiday Spectacular! Spectacular!

Ponderings from the Perch ·

2021/12/22

…the stockings were hung by the chimney with care, in hopes that the Little Bird Marketing 6th Annual Holiday Spectacular! Spectacular! podcast soon would be there. Wait no more, Clement, the moment has arrived with a highly metaphorical clatter on the lawn! In this very special year-end episode, you will hear the peeps battle it out in a game of obscure holiday trivia, witness the airing-of-grievances-style “Cold Weather/Hot Takes,” (prepare to have your sensibilities offended!) and hear Momma

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38:20

A Non-Boring Behavioral Economic Lesson with Melina...

Ponderings from the Perch ·

2021/12/17

Join Priscilla McKinney as Melina Palmer, Founder and CEO of The Brainy Business, educates us on all things in the Behavioral Economics sphere. As an expert on behavior, pricing, decision making and messaging — Melina is on the podcast for a tell-all. Get the tips, tricks and insider knowledge in this episode of Ponderings from the Perch.

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33:06

The Anatomy of a Content Marketing Plan

Ponderings from the Perch ·

2021/12/10

Join Ashley Le Blanc and Priscilla McKinney as they break down the anatomy of a successful content marketing plan. Dive deep into blogs, emails, social media and—most importantly—implementing a system. Say goodbye to chaos and hello to sustainable lead generation. SOAR™ is a system that will help you understand, unlock and unleash. We'll lay the framework, map out a strategy and develop the marketing actions needed to execute that strategy, ultimately creating your unique flight plan. Have we

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24:31

The Best of the Best with Shopper Insights Expert...

Ponderings from the Perch ·

2021/12/03

Tis' the season for shopper insights. Joining Priscilla on this episode of Ponderings from the Perch is Anne Stephenson, a shopper insights expert and founding partner at Explorer Research, a shopper insight company that helps clients develop and launch winning retail strategies grounded in shopper behavior. Tune in as Anne and Priscilla collaborate in a valuable conversation to answer the ultimate question, “What does it mean to be the best?”

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24:25

Strategizing for Success with Zach Frantz

Ponderings from the Perch ·

2021/11/26

Zach Frantz has come a long way since starting his own e-commerce business at age 9. Now, Zach is a successful entrepreneur with a thriving business, Wildland Coffee. Join Priscilla and Zach on this episode of Ponderings from the Perch as they discuss the value of a well-thought-out brand strategy, thriving in a competitive space and so much more.

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18:13

Under Pressure? Try a Content Marketing System

Ponderings from the Perch ·

2021/11/19

Collaboration is truly meaningful when the system is intended for people to collaborate. We should be putting pressure on systems, not on people. Ashley Le Blanc joins Priscilla McKinney for a critical and potentially business-altering discussion regarding the benefits of a content marketing system. Utilizing a CMS provides you with a space to implement permissions and adjust access based on each user and assure your branding is consistent across emails, blogs, webpages and more. Ultimately, a CMS

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437 results

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