x

75% of people globally want unbiased news (Pew Research) but are concerned they're not getting that.

Get balanced coverage with Symby. See how stories are covered across diverse outlets and spot when one side covers a story the other skips.

PODCAST

Ponderings from the Perch

Little Bird Marketing & C-Suite Radio

Conversations with Priscilla McKinney, founder and President of Little Bird Marketing, an award-winning agency specializing in content marketing, lead generation, branding and design. As a CEO and serial entrepreneur, Priscilla"s topics range from marketing best practices, the "stunning discomfort" of entrepreneurship, market research, her love of the autoharp, and other marketing oddities.

business design

All Episodes

32:40

Deeper, Richer Customer Insights through Conversation

Ponderings from the Perch ·

2026/03/06

The research industry has a data quality problem it keeps politely talking around.On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney sits down with Matt Kleinschmit, founder and CEO of Reach3 Insights and part of the broader Rival Group family of companies. With nearly 30 years in the research industry, Matt brings a rare combination of entrepreneurial range and deep methodological conviction to a conversation about what the insights

en-us

36:34

Customer Insights on Shopping Trends

Ponderings from the Perch ·

2026/02/27

*This episode of Ponderings from the Perch is brought to you by Rival Technologies. Ranked among the world's most innovative insights suppliers in Greenbook’s 2025 GRIT Report, Rival Technologies uses AI-powered video analysis to unlock deeper meaning from unstructured data.*Shopping online and shopping in-store are two different animals. On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney sits down with Vesna Fuiorea, Senior Consultant

en-us

26:06

Closing the Gap Between the CRO and the CMO

Ponderings from the Perch ·

2026/02/20

Most companies hand their CMO and CRO different scorecards and then act surprised when they fight over the same leads.On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney examines why the relationship between chief marketing officers and chief revenue officers breaks down before a single lead changes hands. The tension isn't about incompatible personalities or departmental turf wars. It exists because bonuses are tied to different

en-us

31:52

A Novel Approach to Data Quality in Consumer Insights

Ponderings from the Perch ·

2026/02/06

The incentive at every layer of market research is to pass as many respondents through as possible, which means the behavior follows exactly as you'd expect.Priscilla McKinney, host of Ponderings from the Perch and CEO of Little Bird Marketing, welcomes Joey Maddox and Henry Legard, Chief Strategy Officer and CEO respectively at Verisoul, for a conversation about where fraud prevention in market research keeps missing the mark. A LinkedIn video, equal parts nerdy and genuine, sparked the

en-us

26:41

4 Pillars of Customer Insights

Ponderings from the Perch ·

2026/01/30

Most insights professionals are too busy completing studies to notice their reports end up in the trash.Dan Womack, president of KLC, joins Priscilla McKinney on Ponderings from the Perch to dismantle the "study mindset" that keeps research teams from driving real business outcomes. He brings over 20 years of corporate research experience from Fortune 500 firms, including GE Capital, Genworth Financial, and Aflac, plus a provocative take on why the industry needs to stop obsessing over executive

en-us

29:34

What an Expert Recruiter Knows about Filling Top CPG...

Ponderings from the Perch ·

2026/01/23

*This episode of Ponderings from the Perch is brought to you by Rival Technologies, using AI-powered video analysis to unlock deeper meaning from unstructured data.*Candidates are going through 200 interviews before landing offers, yet companies are still losing top talent because their hiring processes are too long. Diana Benedikt, executive recruiter at Newman Search Group, joins Priscilla McKinney on Ponderings from the Perch to discuss what it truly takes to land and thrive in top CPG brand

en-us

21:46

AI's Role in Content Marketing Strategy

Ponderings from the Perch ·

2026/01/16

*This episode of Ponderings from the Perch is brought to you by PatientSight, an agile primary research service providing timely medical insights of interest to your organization.*Most marketing teams are drowning in AI-generated content that sounds impressive but lacks the one thing that actually converts, and that's humanity. Priscilla McKinney, host of Ponderings from the Perch and CEO of Little Bird Marketing, cuts through the AI hype to reveal what actually works. She explains the critical

en-us

23:57

Using Customer Insights for Better Customer Experience

Ponderings from the Perch ·

2026/01/09

*This episode of Ponderings from the Perch is brought to you by Rival Technologies. Ranked among the world's most innovative insights suppliers in Greenbook’s 2025 GRIT Report, Rival Technologies uses AI-powered video analysis to unlock deeper meaning from unstructured data.*Most companies don't have a product problem but an operational problem that's quietly destroying their customer experience. On this episode of Ponderings from the Perch, host and Little Bird Marketing CEO Priscilla McKinney

en-us

27:27

The Interview Glow-Up: A Winning Content Marketing...

Ponderings from the Perch ·

2026/01/02

Your best LinkedIn content already exists in conversations you're having every day. On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney reveals how strategic interviews transform the content creation problem from manufactured brilliance into curated snippets of conversations. She walks through a content marketing strategy that turns industry leaders, colleagues, and conference contacts into sources of compelling material while building

en-us

25:33

Swag that Slaps: The ROI of Good Promotional Giveaways

Ponderings from the Perch ·

2025/12/19

Most B2B companies throw away thousands of dollars on conference swag nobody wants, keeps, or remembers. Priscilla McKinney, host of Ponderings from the Perch and CEO of Little Bird Marketing, challenges the bulk mindset destroying promotional budgets across every industry. She introduces what she calls the "stress ball epidemic"—the reality that 90% of conference swag ends up in the trash before attendees even leave the hotel. This episode reveals the psychology behind why people keep certain

en-us

25:07

When Market Research Drives Thought Leadership and PR

Ponderings from the Perch ·

2025/12/12

Can market research actually drive your thought leadership strategy?On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney talks with guest and Senior Vice President of Marketing Research at Method Communications, Svetlana Gershman, about how market research and PR must work together to create authentic thought leadership. They explore why these disciplines historically operated in silos and how the rise of large language models (LLMs) is

en-us

23:30

Workflow Automation to Create High-Quality LinkedIn...

Ponderings from the Perch ·

2025/12/05

What if your best LinkedIn content is hiding in conversations you're already having? On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney discusses a systematic approach to creating high-quality LinkedIn content without adding another full-time job to your plate. She reveals how to capture moments of unconscious competence—when you're speaking from deep expertise during client pitches, presentations, or team meetings—and transform those

en-us

27:58

Why You Need a Tone-of-Voice Bible For Your Content...

Ponderings from the Perch ·

2025/11/28

How do you transform abstract brand values into a consistent voice that cuts through the noise?On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney discusses the three pillars of developing an authentic brand tone of voice. She breaks down how personality, perspective, and language work together to create communications that sound distinctly like your brand across every touchpoint, from formal proposals to casual social media

en-us

28:57

Can a Podcast Create B2B Lead Generation for a...

Ponderings from the Perch ·

2025/11/21

Years of experience in healthcare insights is worth its weight in gold.On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney talks with guest and President of the Research & Planning Group, Sean Jordan, about the critical challenges facing marketing research today and the specific experience of working mostly in healthcare. They explore how healthcare organizations lag behind other industries in adopting marketing best practices, why

en-us

27:38

What kind of thought leader are you?

Ponderings from the Perch ·

2025/11/14

What if the reason you struggle with thought leadership isn't a lack of ideas, but writing in a voice that isn't yours? On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney discusses the four distinct types of thought leaders and how identifying your natural style can unlock your content creation potential. She breaks down the visionary, revolutionary, radical, and inspirational approaches to thought leadership, explaining how each adds

en-us

22:30

Thoughts on Customer Insights and Trend Analysis at...

Ponderings from the Perch ·

2025/11/07

Can synthetic data truly replace the messy, uncomfortable truths that real humans reveal about your brand?On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney talks with guest and Senior Manager of Brand Insights at Ricard Pernod, Kira Greenberg, about the critical balance between innovative research methodologies and traditional human-centered approaches. They explore why customer insights derived from actual human experiences remain

en-us

29:31

How Great Market Researchers are Valuable B2B...

Ponderings from the Perch ·

2025/10/31

Can research partnerships move beyond the vendor-client dynamic to become valid strategic extensions of your team? On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney talks with guest Paul Mastrianna, Vice President of Business Development at Socratic Technologies, about building research partnerships that prioritize client needs over product pitching. They explore how understanding a client's business objectives, capability gaps, and

en-us

33:30

Marketing a Premium Brand in Economic Uncertainty

Ponderings from the Perch ·

2025/10/17

*This episode of Ponderings from the Perch is brought to you by Patient Sight, an agile primary research service providing timely medical insights of interest to your organization.*Can premium brands thrive when consumers tighten their budgets and economic uncertainty looms? On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney talks with guest and Global Director of Premiumization Insights & Foresight at AB InBev Sebastian Schuliaquer

en-us

40:28

Conference Lead Generation Strategies That Generate...

Ponderings from the Perch ·

2025/10/10

Are you spending six figures on conferences and walking away with nothing but branded tote bags? On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney discusses how to transform conference attendance from expensive guesswork into predictable revenue generation. McKinney breaks down a three-phase framework that includes three weeks of pre-conference planning, active participation during the event, and three weeks of disciplined follow-up to

en-us

25:58

Thoughts on Consumer Insights Leadership

Ponderings from the Perch ·

2025/09/26

*This episode of Ponderings from the Perch is brought to you by Patient Sight, an agile primary research service providing timely medical insights of interest to your organization.*The strongest client relationships are built by those who ask the best questions. On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney talks with guest and President of Burke Consulting, Tara Marotti, about the critical importance of asking strategic questions

en-us

441 results

Similar Podcasts

TaxTalent.com The Golden Rule Podcast

Adam Golden

TaxTalent.com Podcast

Tony Santiago

Handelsblatt Crime - spannende Streitfälle der deutschen Wirtschaft

Ina Karabasz, Solveig Gode, Sönke Iwersen

Deffner und Zschäpitz – Der Wirtschafts-Talk von WELT

WELT

Black Box - La scatola nera della finanza

Guido Brera e Gian Luca Comandini -...