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PODCAST

Ponderings from the Perch

Little Bird Marketing & C-Suite Radio

Conversations with Priscilla McKinney, founder and President of Little Bird Marketing, an award-winning agency specializing in content marketing, lead generation, branding and design. As a CEO and serial entrepreneur, Priscilla"s topics range from marketing best practices, the "stunning discomfort" of entrepreneurship, market research, her love of the autoharp, and other marketing oddities.

business design

All Episodes

26:12

Quit Basing Multi-million Dollar Campaigns on Bad...

Ponderings from the Perch ·

2026/09/18

*This episode of Ponderings from the Perch is brought to you by curioninsights.com. When your brand needs answers and not opinions, you need the smart team at Curion.*Most B2B brand teams don't have a market research insights problem; they have a wrong-question problem. On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney sits down with Christopher Brace, founder and CEO of Story Legacy, a qualitative research partner built around

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17:41

Collaboration is not Geography: What CMOs and CROs...

Ponderings from the Perch ·

2026/09/11

*This episode of Ponderings from the Perch is brought to you by EMI Research. Download their 2026 Sample Landscape Report today and see how AI will impact your next survey.*Two people can share a building, a bonus review, and every strategy meeting on the calendar and still not be on the same team. On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney takes on the fault line running through nearly every B2B company, the one separating the

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31:22

Conversational Research Panels for the Win!

Ponderings from the Perch ·

2026/09/04

Most surveys are designed for the researcher's convenience, not the person answering them.On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney sits down with Andrew Reid, founder and CEO of Rival Technologies, to get into what conversational, mobile-first research reveals about the space between what brands measure and what people actually want to share. Every reward a brand offers for a completed survey also opens the door to someone

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37:17

The Truth about SEO/AEO/GEO/AIO and More

Ponderings from the Perch ·

2026/08/14

*This episode of Ponderings from the Perch is brought to you by The Logit Group. If you've got a market research project coming up and you want expert help, get a quote today.*Traffic used to prove a website's value, until it started proving something else entirely. Welcome to the fresh hell of SEO/AEO/GEO/AIO and plenty of other acronyms! On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney talks with website expert Andy Crestodina,

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27:42

How Customer Insights Drive Smarter Market Segmentation

Ponderings from the Perch ·

2026/08/07

*This episode of Ponderings from the Perch is brought to you by curioninsights.com. When your brand needs answers and not opinions, you need the smart team at Curion.*The shopper your spreadsheet thinks it knows and the actual shopper walking into a store are two VERY different people. On this episode of Ponderings from the Perch, Scott Sabin, a consumer and shopper insights strategist at Walgreens, talks to host and Little Bird Marketing CEO Priscilla McKinney about customer insights, and why

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26:33

Driving Consumer Insights from Quantitative Research

Ponderings from the Perch ·

2026/07/17

*Help us shape the future of Ponderings from the Perch by taking our short, 13-question listener survey. We want to learn more about where you listen, how you listen, and what kinds of conversations you want more from the show. Click here to take the survey.*Why would a business built on staying out of the data start shaping it? Because neutrality no longer wins the work. Trust does. On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney

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16:55

The Humanity Gap: What an Expert Content Creation...

Ponderings from the Perch ·

2026/07/10

*This episode of Ponderings from the Perch is brought to you by The Logit Group. If you've got a project coming up and you want a partner who actually shows up, get a quote today.* AI content does not have a quality problem. It is an identity problem. On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney explains something the content creation agency world keeps dancing around. The flood of AI-generated copy has not raised the bar. It has

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68:32

IIEX EU Flyover

Ponderings from the Perch ·

2026/07/03

*This episode of Ponderings from the Perch is sponsored by EMI Research Solutions. Download their seventh annual Sample Landscape Report, which examines how AI, fraud and structural shifts are redefining online samples.* Didn’t make it to Amsterdam? Here’s your recap. Made it to Amsterdam? Here’s your recap. What we heard overwhelmingly is that the future of market research is not arriving all at once. It is already here, already fractured, and already being negotiated in real time by the people

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30:54

Better Customer Insights Through Innovation

Ponderings from the Perch ·

2026/06/26

Brands don’t usually notice when their consumer has already moved on, and keep running on assumptions that are no longer true. Richard Heath, Chief Innovation Officer at Curion Insights, has spent his career building the internal conditions that make it possible to catch that shift before it becomes a crisis. On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney sits down with Heath to get into what those conditions actually require and why

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32:56

B2B Content Marketing Strategy that Wins

Ponderings from the Perch ·

2026/06/19

*This episode of Ponderings from the Perch is brought to you by curioninsights.com. When your brand needs answers and not opinions, you need the smart team at Curion.*Anyone who’s ever been handed a glass of Tang under the guise that it was a glass of orange juice understands the subtle art of distinction between things that *seem* similar, but is definitely not the real deal. If you’re sipping on a cup of “of course we’re creating content” and wondering why it doesn’t taste like the results of a

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26:43

Customer Insights and the Power of Context

Ponderings from the Perch ·

2026/06/12

*Help us shape the future of Ponderings from the Perch by taking our short, 13-question listener survey. We want to learn more about where you listen, how you listen, and what kinds of conversations you want more from the show. Click here to take the survey.*Your product score does not tell you what your consumer actually experiences. On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney sits down with Keren Novack, President of Curion,

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31:24

Mastering AI as a Data Quality Tool

Ponderings from the Perch ·

2026/06/05

The bad actors in market research have AI too, and they’re using it better than most research teams want to admit. On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney sits down with Steve Male, EVP of Innovation and Strategic Partnerships at Logit Group, to get real about what’s actually threatening market research data quality right now and why the industry's current response may be aimed at the wrong target. There’s a version of AI

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24:05

The Power of Conversational Research for Customer...

Ponderings from the Perch ·

2026/05/29

The research fraud crisis is louder than the industry wants to admit, and the companies still shopping from the same compromised sources are not solving it. They are funding it.On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney sits down with Jennifer Reid, Co-CEO and Chief Methodologist at Rival Group, to pull back the curtain on what it actually takes to build research panels from the ground up, and why that decision is more

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26:36

How In-market Testing Delivers Richer Consumer Insights

Ponderings from the Perch ·

2026/05/22

Consumers are not liars. They are simply unreliable narrators of their own lives, and the entire consumer research industry is built on the gap between those two things. On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney sits down with Rachel Buss, Vice President of Strategic Insights at Curion. With more than 15 years in consumer research, Buss works at the intersection of controlled testing and real-world product performance, helping

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28:09

Why Most B2B Content Fails - and It's Not What You Think

Ponderings from the Perch ·

2026/05/15

Most B2B content fails not because of bad writing, but because of a misdiagnosis.On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, Priscilla McKinney takes on one of the most persistent problems in B2B content marketing: the gap between what companies think is going wrong and what is actually going wrong. McKinney draws on years of auditing B2B content strategies to make the case that the real culprits are structural, not stylistic, and that most companies are

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29:09

IIEX Conference Flyover Day 2

Ponderings from the Perch ·

2026/05/08

Faster is not better if no one has asked what the speed is for. On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinneyreturns to the floor of Greenbook's IIEX North America for Day 2 with seven more conversations with researchers, founders, and industry veterans on what it looks like when AI-driven efficiency meets the parts of research that have never been about efficiency at all. The promise of Day 2 at IIEX is the same as Day 1, and so

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33:47

IIEX DC Conference Flyover Day 1

Ponderings from the Perch ·

2026/05/01

Innovation is only as good as the methodology underneath it. On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney gives you a Day 1 overview of Greenbook's IIEX North America conference in Washington DC. She moves through the event to have open conversations with eight industry leaders. They discuss how AI, market research, and data quality connect, and what it means to design tools for an industry where thoroughness is essential. The

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29:46

Building Influence with a B2B Content Marketing...

Ponderings from the Perch ·

2026/04/24

Most leaders mistake visibility for volume, and that confusion is costing them.On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney sits down with Heather Kernahan, global CEO, founder, investor, and author of Unstuckable, to take on what strategic visibility actually demands from leaders who want to grow a business, not just a following. Kernahan brings 25 years of scaling businesses through transformation, as well as mergers and

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45:01

Quirks Chicago Flyover

Ponderings from the Perch ·

2026/04/17

The conference floor doesn't lie. Neither does the gap between what brands think they know about their consumers and what's actually happening. On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney hits the floor at Quirks Chicago to do what she does best: getting the real conversations going. This flyover captures the ideas, tensions, and candid moments that don't always make it into the keynotes, from the AI measurement gap hiding inside

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19:22

The Leased Land Problem: Expert Advice on Audience...

Ponderings from the Perch ·

2026/04/10

Every social media platform you are building on is someone else's property. On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney makes the case that most B2B brands have built their audience strategy on land they do not own, cannot control, and will never get back if the landlord decides to change the locks. With long sales cycles and real revenue on the line, the stakes of that misalignment are not theoretical. They are already showing up

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