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PODCAST

Ponderings from the Perch

Little Bird Marketing & C-Suite Radio

Conversations with Priscilla McKinney, founder and President of Little Bird Marketing, an award-winning agency specializing in content marketing, lead generation, branding and design. As a CEO and serial entrepreneur, Priscilla"s topics range from marketing best practices, the "stunning discomfort" of entrepreneurship, market research, her love of the autoharp, and other marketing oddities.

business design

All Episodes

26:41

4 Pillars of Customer Insights

Ponderings from the Perch ·

2026/01/30

Most insights professionals are too busy completing studies to notice their reports end up in the trash.Dan Womack, president of KLC, joins Priscilla McKinney on Ponderings from the Perch to dismantle the "study mindset" that keeps research teams from driving real business outcomes. He brings over 20 years of corporate research experience from Fortune 500 firms, including GE Capital, Genworth Financial, and Aflac, plus a provocative take on why the industry needs to stop obsessing over executive

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29:34

What an Expert Recruiter Knows about Filling Top CPG...

Ponderings from the Perch ·

2026/01/23

*This episode of Ponderings from the Perch is brought to you by Rival Technologies, using AI-powered video analysis to unlock deeper meaning from unstructured data.*Candidates are going through 200 interviews before landing offers, yet companies are still losing top talent because their hiring processes are too long. Diana Benedikt, executive recruiter at Newman Search Group, joins Priscilla McKinney on Ponderings from the Perch to discuss what it truly takes to land and thrive in top CPG brand

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21:46

AI's Role in Content Marketing Strategy

Ponderings from the Perch ·

2026/01/16

*This episode of Ponderings from the Perch is brought to you by PatientSight, an agile primary research service providing timely medical insights of interest to your organization.*Most marketing teams are drowning in AI-generated content that sounds impressive but lacks the one thing that actually converts, and that's humanity. Priscilla McKinney, host of Ponderings from the Perch and CEO of Little Bird Marketing, cuts through the AI hype to reveal what actually works. She explains the critical

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23:57

Using Customer Insights for Better Customer Experience

Ponderings from the Perch ·

2026/01/09

*This episode of Ponderings from the Perch is brought to you by Rival Technologies. Ranked among the world's most innovative insights suppliers in Greenbook’s 2025 GRIT Report, Rival Technologies uses AI-powered video analysis to unlock deeper meaning from unstructured data.*Most companies don't have a product problem but an operational problem that's quietly destroying their customer experience. On this episode of Ponderings from the Perch, host and Little Bird Marketing CEO Priscilla McKinney

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27:27

The Interview Glow-Up: A Winning Content Marketing...

Ponderings from the Perch ·

2026/01/02

Your best LinkedIn content already exists in conversations you're having every day. On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney reveals how strategic interviews transform the content creation problem from manufactured brilliance into curated snippets of conversations. She walks through a content marketing strategy that turns industry leaders, colleagues, and conference contacts into sources of compelling material while building

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25:33

Swag that Slaps: The ROI of Good Promotional Giveaways

Ponderings from the Perch ·

2025/12/19

Most B2B companies throw away thousands of dollars on conference swag nobody wants, keeps, or remembers. Priscilla McKinney, host of Ponderings from the Perch and CEO of Little Bird Marketing, challenges the bulk mindset destroying promotional budgets across every industry. She introduces what she calls the "stress ball epidemic"—the reality that 90% of conference swag ends up in the trash before attendees even leave the hotel. This episode reveals the psychology behind why people keep certain

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25:07

When Market Research Drives Thought Leadership and PR

Ponderings from the Perch ·

2025/12/12

Can market research actually drive your thought leadership strategy?On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney talks with guest and Senior Vice President of Marketing Research at Method Communications, Svetlana Gershman, about how market research and PR must work together to create authentic thought leadership. They explore why these disciplines historically operated in silos and how the rise of large language models (LLMs) is

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23:30

Workflow Automation to Create High-Quality LinkedIn...

Ponderings from the Perch ·

2025/12/05

What if your best LinkedIn content is hiding in conversations you're already having? On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney discusses a systematic approach to creating high-quality LinkedIn content without adding another full-time job to your plate. She reveals how to capture moments of unconscious competence—when you're speaking from deep expertise during client pitches, presentations, or team meetings—and transform those

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27:58

Why You Need a Tone-of-Voice Bible For Your Content...

Ponderings from the Perch ·

2025/11/28

How do you transform abstract brand values into a consistent voice that cuts through the noise?On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney discusses the three pillars of developing an authentic brand tone of voice. She breaks down how personality, perspective, and language work together to create communications that sound distinctly like your brand across every touchpoint, from formal proposals to casual social media

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28:57

Can a Podcast Create B2B Lead Generation for a...

Ponderings from the Perch ·

2025/11/21

Years of experience in healthcare insights is worth its weight in gold.On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney talks with guest and President of the Research & Planning Group, Sean Jordan, about the critical challenges facing marketing research today and the specific experience of working mostly in healthcare. They explore how healthcare organizations lag behind other industries in adopting marketing best practices, why

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27:38

What kind of thought leader are you?

Ponderings from the Perch ·

2025/11/14

What if the reason you struggle with thought leadership isn't a lack of ideas, but writing in a voice that isn't yours? On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney discusses the four distinct types of thought leaders and how identifying your natural style can unlock your content creation potential. She breaks down the visionary, revolutionary, radical, and inspirational approaches to thought leadership, explaining how each adds

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22:30

Thoughts on Customer Insights and Trend Analysis at...

Ponderings from the Perch ·

2025/11/07

Can synthetic data truly replace the messy, uncomfortable truths that real humans reveal about your brand?On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney talks with guest and Senior Manager of Brand Insights at Ricard Pernod, Kira Greenberg, about the critical balance between innovative research methodologies and traditional human-centered approaches. They explore why customer insights derived from actual human experiences remain

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29:31

How Great Market Researchers are Valuable B2B...

Ponderings from the Perch ·

2025/10/31

Can research partnerships move beyond the vendor-client dynamic to become valid strategic extensions of your team? On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney talks with guest Paul Mastrianna, Vice President of Business Development at Socratic Technologies, about building research partnerships that prioritize client needs over product pitching. They explore how understanding a client's business objectives, capability gaps, and

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33:30

Marketing a Premium Brand in Economic Uncertainty

Ponderings from the Perch ·

2025/10/17

*This episode of Ponderings from the Perch is brought to you by Patient Sight, an agile primary research service providing timely medical insights of interest to your organization.*Can premium brands thrive when consumers tighten their budgets and economic uncertainty looms? On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney talks with guest and Global Director of Premiumization Insights & Foresight at AB InBev Sebastian Schuliaquer

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40:28

Conference Lead Generation Strategies That Generate...

Ponderings from the Perch ·

2025/10/10

Are you spending six figures on conferences and walking away with nothing but branded tote bags? On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney discusses how to transform conference attendance from expensive guesswork into predictable revenue generation. McKinney breaks down a three-phase framework that includes three weeks of pre-conference planning, active participation during the event, and three weeks of disciplined follow-up to

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25:58

Thoughts on Consumer Insights Leadership

Ponderings from the Perch ·

2025/09/26

*This episode of Ponderings from the Perch is brought to you by Patient Sight, an agile primary research service providing timely medical insights of interest to your organization.*The strongest client relationships are built by those who ask the best questions. On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney talks with guest and President of Burke Consulting, Tara Marotti, about the critical importance of asking strategic questions

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29:38

Important Customer Insights from Rare Disease Patients

Ponderings from the Perch ·

2025/09/12

Can pharmaceutical companies truly understand their customers without hearing directly from the patients who use their products?On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney talks with guest and PatientSight President, Dave Muggler, about the critical importance of patient-centered research in the healthcare industry. They explore how rare disease patients face complex diagnostic journeys averaging four to five years from initial

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26:13

A Story of Unemployment to Dream Job in Customer...

Ponderings from the Perch ·

2025/09/05

What happens when you walk into a company with no insights function, where everyone is conducting their own research?On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney talks with guest and Head of Consumer Insights at StarKist, Raina Rusnak, about building an insights function from the ground up. They discuss how she transformed a fragmented research environment into a strategic advantage by focusing on customer insights and

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23:11

Website traffic dropping? Expert Advice for Content...

Ponderings from the Perch ·

2025/08/29

Are you seeing website traffic drops across your content? On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney discusses the widespread website traffic declines affecting businesses across industries. She explains how Google algorithm updates and AI search integration have fundamentally changed how people consume content online, with AI-generated summaries now providing answers directly in search results, eliminating the need for clicks to

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29:31

A Growth Strategy Framework for Effective Leadership

Ponderings from the Perch ·

2025/08/22

What happens when the biggest obstacles to innovation aren't technical, but human?On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney talks with guest, founder and president of Sylver Consulting, Brianna Sylver, about transforming turbulence into trust through emotional leadership. They explore how insights leaders can navigate the inevitable resistance, doubt, and complexity that emerge when driving meaningful change within

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437 results

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