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PODCAST

Content Amplified

Masset - Content Amplified

Content Amplified is all about how to get more out of your marketing content.Each 15-20 minute episode gives you one new way to get more out of your marketing content.We interview industry experts to give you new perspectives and ideas that will level up your content like never before.Episodes are released weekly on Tuesday, Wednesday and Thursday.

business marketing

All Episodes

15:46

How Do You Market the Problem First?

Content Amplified ·

2024/12/18

Send us a textIn this episode, we interview Sam Kuehnle, a marketing expert who thrives on solving problems and leading innovative strategies for startups and SaaS companies.What you'll learn in this episode:Why marketing the problem resonates more than promoting the solution.How to connect with your audience using real customer insights and language.The role of case studies, storytelling, and interactive content in B2B success.How to avoid becoming a commodity and stand out in crowded market...

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17:06

What Makes a Content Ecosystem Successful?

Content Amplified ·

2024/12/17

Send us a textIn this episode, we interview Dan Rosenbaum.Dan shares his experience building a robust content ecosystem that drives measurable results.What you'll learn in this episode:How to define and build a successful content ecosystem.Ways to identify what content resonates with your audience through research and social feedback.The role of user-generated content and how to leverage it effectively.Best practices for content distribution across platforms, including social-first strategies...

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19:54

The 5 C's of Dating and Content Marketing

Content Amplified ·

2024/12/16

Send us a textIn this episode, we interview Margarita Kitova, a demand generation director at DNAnexus, about her unique approach to marketing. With a background in journalism and a passion for storytelling, Margarita shares insights from her journey and expertise.What you'll learn in this episode:How the five C's of healthy relationships—communication, compatibility, commitment, care, and compromise—apply to marketing.Why authenticity is essential for creating meaningful connections with cus...

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14:14

How Do You Master a Content Calendar?

Content Amplified ·

2024/12/13

In this episode, we interview Savannah Zimmer, VP of Marketing at Purpose Legal. Savannah shares her nearly 20 years of marketing expertise and discusses her approach to content management and strategic planning.What you'll learn in this episode: How to align your content strategy with business goals. Key components of a flexible and effective content calendar. The three pillars of content: educate, entertain, and relate. Tools and tactics for tracking performance and adapting to trends. P...

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00:15:24

How Can Affinity Content Boost Engagement?

Content Amplified ·

2024/12/12

In this episode, we interview Jordan McMahon, a seasoned content marketer with 14+ years of experience in B2B tech and cybersecurity.What you'll learn in this episode: The essence of brand affinity content and its impact on first impressions. Practical ways to connect your brand with emotions through content. Real-world examples of leveraging pop culture to resonate with audiences. Strategies for pitching affinity content initiatives within your company. How to measure the success of fun,

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00:15:53

What Is Outside In Thinking?

Content Amplified ·

2024/12/11

In this episode, we interview Matt Springer, a seasoned product marketer with nearly two decades of experience spanning journalism, PR, and marketing leadership.What you'll learn in this episode: The principles of "outside in thinking" and why it’s essential for content marketing. How to craft content that resonates by focusing on market needs over internal messaging. Techniques for discovering trends and stories that captivate your audience. Best practices for collecting and leveraging

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00:16:47

How Do You Build Buyer Confidence? (hint - it's data)

Content Amplified ·

2024/12/10

In this episode, we interview Jimmy Coonan, Marketing Director at Newton X, a B2B primary research provider. Jimmy shares his journey from Gartner to Newton X and the key strategies he employs to create impactful content at different stages of the buyer’s journey.What you’ll learn in this episode: • The difference between top-of-funnel and bottom-of-funnel content. • How to instill confidence in buyers to overcome indecision. • Techniques to leverage data for creating trust and

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00:15:16

What Makes Content Truly Valuable?

Content Amplified ·

2024/12/09

In this episode, we interview Nagendra Sherman, a seasoned consultant with over 20 years of experience in data analytics, financial services, and marketing. Nagendra shares his unique perspective on crafting impactful content that resonates with audiences. What you’ll learn in this episode: • How to create value-driven content that avoids common pitfalls. • The importance of understanding your audience’s daily challenges. • Tactical steps for developing content tailored to specific

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00:16:08

How Can Content Align with Business Goals?

Content Amplified ·

2024/12/06

In this episode, we interview Spencer Traver, Head of Marketing at a cutting-edge startup in Austin, Texas. Spencer shares his journey from ad tech to leading a holistic marketing department, offering sharp insights into aligning content marketing with business objectives.What you’ll learn in this episode: • Why content marketing is the engine of business storytelling. • Tactical methods to align content with business goals. • How to track content performance using tools like HubSpot and

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00:16:00

How Can One Event Generate Five Content Ideas?

Content Amplified ·

2024/12/05

In this episode, we interview Frances Fedoriska, a seasoned content marketer with a diverse background in broadcast news, public relations, and AI-focused marketing. Frances shares her expert framework for maximizing the value of in-person events by transforming them into rich, actionable content opportunities. What you’ll learn in this episode: • A step-by-step process to turn events into five unique pieces of content. • How to identify key themes and buzzwords from trade shows to guide content

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00:16:44

How Do You Measure Content Strategy?

Content Amplified ·

2024/12/04

In this episode, we interview Brian Coleman, a seasoned marketing expert with 15 years of experience specializing in performance marketing and demand generation. Brian shares his unique insights into crafting impactful content strategies and understanding the true value of content.What you’ll learn in this episode: • The three core purposes of content: entertain, inform, and persuade. • How to align content strategies with business challenges and secure stakeholder buy-in. • Effective methods

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00:12:48

How Can Demand Generation Drive Real Impact?

Content Amplified ·

2024/12/03

In this episode, we interview Gabe Alvarez, a demand generation leader with expertise in content strategy and marketing innovation. Gabe shares his journey and insights into what makes content resonate with audiences and drive results.What you’ll learn in this episode: • The evolving role of content in modern marketing. • Strategies for balancing thought leadership and value propositions in demand generation. • Tools and technologies that amplify marketing efficiency and precision. • The power

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00:16:41

Happy Thanksgiving!

Content Amplified ·

2024/11/28

Today is a fun re-run episode for you of the Thanksgiving Turkey method of content marketing. In this episode, we interview ⁠Lindsay Kelley⁠, VP of Marketing at Sonar Software. Enjoy!

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00:14:33

What Does Social Media Look Like Now?

Content Amplified ·

2024/11/27

In this episode, we interview Drew Martens, a social media strategist with nearly a decade of experience working with startups and global enterprises. Drew shares his expertise on cutting through the noise of oversaturated platforms to create impactful and authentic content.What you’ll learn in this episode: • The essential do’s and don’ts for building a strong social media presence. • How to embrace social listening tools to uncover audience needs and trends. • Why follower counts no longer

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00:18:57

How Do You Build Organic Growth?

Content Amplified ·

2024/11/26

In this episode, we interview Rob Green, former Chief Revenue Officer at Smarty, who scaled the company’s revenue by 28x through organic and sustainable growth strategies. What you’ll learn in this episode: • The foundations of organic inbound marketing and its long-term benefits. • How to identify and target high-intent, low-competition keywords. • Practical ways to craft value-driven content for diverse buyer personas. • Strategies to complement organic growth with PPC and account-based

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00:15:20

How To Scale Content?

Content Amplified ·

2024/11/25

In this episode, we interview Alex Montas Hernández, founder of The Remarkable Agency and former CMO at Ben Labs and TubeBuddy. Alex shares his extensive experience from corporate giants like Verizon and Bloomberg to running his own agency, shedding light on the challenges and strategies of scaling content creation. What you’ll learn in this episode: • The keys to scaling content production for small teams. • How to decide between in-house and outsourced content creation. • Strategies for

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00:16:37

Why Should You Prioritize Video Content?

Content Amplified ·

2024/11/22

In this episode, we interview Bruce Dierbeck, a seasoned marketing professional with over 20 years of experience in advertising and social media. Bruce shares his insights on why video content has become essential in today’s fast-paced digital environment. What you’ll learn in this episode: • Why video outshines static assets on social platforms. • Strategies to produce impactful video content on a budget. • How to plan and repurpose video for maximum reach. • The evolving role of AI in video

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00:15:12

Why Is Brand Is Back in Style?

Content Amplified ·

2024/11/21

In this episode, we interview Cynthia Terpstra, a full-stack marketer and communication strategist with deep expertise in brand awareness, credibility, and trust. Cynthia shares her insights from years in the B2B tech, B2C, D2C, and nonprofit sectors, exploring the resurgence of branding in marketing today.What you’ll learn in this episode: • Why brand awareness, credibility, and trust are essential pillars for long-term success. • How economic pressures and marketing trends are reshaping brand

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00:14:35

What does Demand Gen look like in 2024 and beyond?

Content Amplified ·

2024/11/20

In this episode, we interview Han Mai, an experienced marketer with 14 years in the field, currently working at LILT. Han shares her insights into the ever-evolving world of demand generation and marketing, with a focus on the game-changing role of AI.What you’ll learn in this episode: • The rise of AI in content creation and its impact on productivity. • Strategies for creating personalized, high-quality content that builds trust. • How to optimize email campaigns and avoid common

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00:13:37

The Content Moat Framework

Content Amplified ·

2024/11/19

In this episode, we interview Jessica Malnik, a content marketing expert and business owner. Jessica shares her innovative “Content Moat Framework” that focuses on creating evergreen content to drive sustainable growth for brands.What you’ll learn in this episode: • How to create content that compounds in value over time. • The three pillars of the Content Moat Framework: insights, community, and efficiency. • Why positioning is the secret weapon of effective content marketing. • Tactical

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