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PODCAST

DTC Podcast

DTC Newsletter and Podcast

Weekly discussions between disruptive direct to consumer ecommerce brands and our amazing team about marketing, funnels, and everything scaling related. Subscribe to our newsletter for highlights and step by step tactical insights 👉🏻 📦 directtoconsumer.co

business marketing

All Episodes

00:35:23

Ep 451: Building a DTC Bone Broth Empire – Brodo's...

DTC Podcast ·

2024/10/28

Subscribe to DTC Newsletter - https://dtcnews.link/signupIn this episode of the DTC Podcast, we sit down with Marco Canora, founder of Brodo, a leading bone broth brand. Marco shares the journey of how he took his passion for cooking and transformed a small window serving broth in New York City into a thriving direct-to-consumer bone broth business. As a celebrated chef with over 30 years of culinary experience, Marco explains how he combined his expertise in nutrition with traditional

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00:42:18

Ep 450: Spooky Media Buying Mistakes That Are...

DTC Podcast ·

2024/10/25

Subscribe to DTC Newsletter - https://dtcnews.link/signup In this episode of the All Killer No Filler DTC Podcast, we’re diving into some of the most common and "spooky" mistakes in media buying with Pilot House’s digital marketing team: Taylor Cain, Aves, and Grayson Rudzki. These experts share insights on how to optimize ad performance by avoiding simple yet costly errors that frequently plague ad campaigns. Key Takeaways Include: Creative Alignment: How disjointed messaging between ads and

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00:30:41

Bonus: How Dixxon Flannel Co Built A Million Order...

DTC Podcast ·

2024/10/23

Subscribe to DTC Newsletter - https://dtcnews.link/signupIn this episode of the DTC Podcast, we sit down with Gabrielle Noakes, Ecommerce Manager at Dixxon Flannel Co., and Priya Patel, Director of Product Marketing at Okendo. Dixxon Flannel is known for its dedicated cult following and limited-edition flannel drops. Learn how Gabrielle and her team leveraged Okendo’s review and loyalty tools to deepen customer engagement and increase Average Order Value (AOV) by 12%. Discover how Okendo can

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00:27:39

Ep 449: C-Suite Exclusive – Simplicity at Scale, the...

DTC Podcast ·

2024/10/21

Subscribe to DTC Newsletter - https://dtcnews.link/signupIn this special edition of the DTC Podcast, we revisit Bart Szaniewski's powerful presentation from the C-Suite Mastermind in Victoria, BC. Bart, co-founder of DadGang.co, shares his incredible journey from selling his first 100 hats to surpassing 250,000 hats sold. What started as a simple idea between friends—celebrating fatherhood with style—has blossomed into a multimillion-dollar business. Bart emphasizes the power of keeping things

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00:28:46

Ep 448: The World's Best Email and Retention Podcast...

DTC Podcast ·

2024/10/18

Subscribe to DTC Newsletter - https://dtcnews.link/signupHello and welcome to DTC Podcast. Today we're previewing the newest podcast on the DTC Podcast Network, Pilothouse's Jordon Gordon hosting the WORLD'S BEST EMAIL AND RETENTION PODCAST! Subscribe to TWBERP here: https://podcasters.spotify.com/pod/show/twberp/episodes/Ep-2-BFCM-Email-Strategies--What-Works-and-What-Doesnt--TWBERP-e2pheu2 Get ready for Black Friday and Cyber Monday with Pilothouse's Jordan Gordon as he dives into the email

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00:26:40

Bonus: Boosting Email Revenue with Instant: How July...

DTC Podcast ·

2024/10/17

Subscribe to DTC Newsletter - https://dtcnews.link/signupIn this episode of the DTC Podcast, host Eric Dyck sits down with Liam Millward from Instant and Lachi Agnew from July to explore how cutting-edge email retargeting is transforming the way DTC brands engage with customers. Try Instant.one ➝ https://www.instant.one/ July, a high-end luggage brand, faced a challenge—how to convert more visitors into buyers when their product isn’t consumable and relies heavily on winning the first purchase

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00:27:14

Ep 447: C-Suite Exclusive: How to Build a...

DTC Podcast ·

2024/10/14

Subscribe to DTC Newsletter - https://dtcnews.link/signupToday we're revisiting Apex Operator Sarah Carusona's talk from C-Suite Mastermind in Victoria BC. Sarah has masterminded growth for brands like Olukai, Roark and now Alpha Lion along with cutting her teeth in the trenches of performancing marketing with Common Thread Collective. In C-Suite Talk she gives you a simple mathematical model where the math actually maths, that actually leads you to your growth goals. The ecom hiking map

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00:57:36

Ep 446: C-Suite Exclusive: The Art of Not Leaving...

DTC Podcast ·

2024/10/11

Subscribe to DTC Newsletter - https://dtcnews.link/signup On today's AKNF we're revisiting Warp Drive's Brett Turner's talk at C-Suite Mastermind about the state of CRO in 2025 and the art of not leaving money on the table... This talk focuses on helping you nail your testing methodologies so you can actually be sure that the tests you're running are actually working, also providing some fun live landing page and product page breakdowns that are worth finding on YouTube for the full

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00:44:11

Ep 445: C-Suite Replay – 8 Figure Product Launch...

DTC Podcast ·

2024/10/07

Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to DTC Podcast, today we're sharing another talk from C-Suite Mastermind, with friend of the Podcast Brandon Horoho from Montana Knife Co. Brandon came to C-Suite and blew all our attendees away with this authenticity and story, and showed everyone what it looks like to plan ahead...we're talking 2 years of product launces meticulously planned out so that his team never has any questions about what they need to focus on. I hope

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00:42:43

Ep 444: How to Maintain A Brand that Lasts (When...

DTC Podcast ·

2024/10/04

Subscribe to DTC Newsletter - https://dtcnews.link/signupToday's AKNF Podcast is another session from C-Suite Mastermind with Avery from Pilothouse. For her talk she focused on how to grow your brand through ads on social media, in a way that resonates and actually performs with your target audience. Listen and you'll learn practical methods to discover, define, and speak to each of your customer avatars through your social media ads. Work with Aves and Pilothouse ➝

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00:53:02

Ep 443: C-Suite Mastermind Exclusive: Four Sigmatic's...

DTC Podcast ·

2024/09/30

Subscribe to DTC Newsletter - https://dtcnews.link/signupToday's DTC Podcast is taken from Rick Cadotte's day 2 presentation at C-Suite Mastermind a few weeks back. This event brought together 50 fast growing brands from across the US and Canada for two days of unforgettable learnings and experiences. Rick is the VP of Growth at Four Sigmatic, one of the world's largest ground coffee brands, and this presentation outlines the strategic blueprint he's used to help grow them massively in his time

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00:22:15

Ep 442: Unlocking Premium Amazon A+ Content: Best...

DTC Podcast ·

2024/09/27

Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome back to the DTC Podcast! Today, we dive deep into the world of Amazon A+ content with Pilothouse's own Amazon experts, Sabrina and Rob. As your ultimate tool for converting potential customers, A+ content is a must-have for any brand serious about succeeding on Amazon. In this episode, Sabrina and Rob break down exactly how to leverage this feature, covering everything from the basics to advanced strategies like cross-selling and

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00:24:42

Bonus: The Democratization of Connected TV – Roku’s...

DTC Podcast ·

2024/09/25

Subscribe to DTC Newsletter - https://dtcnews.link/signupHello and welcome to the DTC Podcast! Today, we’re joined by Peter Hamilton, Head of Innovation at Roku, who shares how Roku is reshaping the connected TV (CTV) advertising landscape. With a new self-service ad platform, Roku is breaking down barriers, allowing DTC brands to easily enter the world of television advertising. Get started with Roku Ads Manager for CTV https://advertising.roku.com/solutions/advertise/ads-manager Key insights

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00:49:39

DTC Archive: Don't Dare call it CONTENT. The Art of...

DTC Podcast ·

2024/09/23

Subscribe to DTC Newsletter - ⁠https://dtcnews.link/signup⁠Today we're digging into the DTC vault to one of this year's most listened to episodes with Niclas Bornling on the power of story telling in footwear. Hello and welcome to the DTC Podcast, I’m Eric Dyck. Today, we’re excited to have an incredible guest, Niclas, who has masterfully woven the art of storytelling into the fabric of branding, transforming iconic brands like Salomon, New Era, Keen, Houdini and currently Craft

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00:26:05

Ep 441: How to Crush Halloween Campaigns On Meta...

DTC Podcast ·

2024/09/20

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast! Today, we're joined by the creative minds from Pilothouse: Taylor and Aves, who share their expertise on preparing for smaller but increasingly important holidays, such as Halloween. With Halloween and Thanksgiving on the horizon, this episode dives into strategies to capitalize on these growing consumer moments. Key Takeaways: Why starting your holiday campaigns earlier can yield better

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00:23:20

Bonus: How Carpe Scales Global Sales with Strategic...

DTC Podcast ·

2024/09/18

Subscribe to DTC Newsletter - https://dtcnews.link/signupIn this episode of the DTC Podcast, we dive deep into the strategies for successful international expansion with Kasper Kubica, co-founder of Carpe, a leading DTC brand specializing in sweat solutions, and Tom Griffin from Passport, a global shipping and internationalization partner for DTC brands. 🚀 Ready to reach your brand’s global potential? Your Passport to easier international growth is here. https://passportshipping.com Kasper

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00:30:50

Ep 440: Driving 5x Digital Growth – How Salt & Stone...

DTC Podcast ·

2024/09/16

Subscribe to DTC Newsletter - https://dtcnews.link/signupWelcome to the DTC Podcast! Today, we sit down with Dejan Rankovic, SVP of Digital at Salt & Stone, a natural personal care brand that’s making waves in the industry. With experience scaling growth at Dr. Squatch and Netflix, Dejan brings a unique perspective on optimizing digital marketing strategies to drive exponential growth. https://saltandstone.com In this episode, we dive deep into: How Salt & Stone achieved 5x growth in

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00:23:20

Ep 439: Maximizing Google Ads Profitability –...

DTC Podcast ·

2024/09/13

Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to the DTC Podcast! Today, we're joined by Brian Juhos from the Pilothouse Google Ads team, who shares key insights into optimizing Google Ads campaigns for maximum profitability. In this episode, Brian breaks down common mistakes brands make in their Google Ads strategies and explains why aligning ad campaigns with real business objectives is essential for sustainable growth. Brian discusses how many brands rely on generic ROAS

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00:31:54

Bonus: How Payne Glasses Enhances Their Customer...

DTC Podcast ·

2024/09/11

Subscribe to DTC Newsletter - https://dtcnews.link/signupHello and welcome to the DTC Podcast. Today, we're exploring the transformative role of AI in customer experience with two industry experts: Mike de la Cruz, President of iAdvize, and Katie Himes, CX Lead at Payne Glasses. Experience iAdvize Yourself (and Get Yourself a FREE Pair of Glasses) www.iadvize.com/DTC In this episode, we discuss how brands can harness AI to improve customer interactions, drive engagement, and ultimately boost

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00:32:40

Ep 438: How Dosso Beauty is Tackling Hair Deserts...

DTC Podcast ·

2024/09/09

Subscribe to DTC Newsletter - https://dtcnews.link/signupWelcome to the DTC Podcast! Today, we're joined by Kadidja Dosso, founder of Dosso Beauty—a brand offering hypoallergenic braiding hair. Kadidja shares her journey of turning a personal allergic reaction to braiding hair into a thriving business, tapping into an underserved market need. She discusses the challenges of scaling a beauty brand, the importance of clean beauty in hair care, and her strategies for organic

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