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PODCAST

The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX

The Agile Brand

Expert mode marketing technology, AI, and CX insights from top brands and Martech platforms fill every episode, focusing on what leaders need to know to build customer lifetime value and long-term business value. The Agile Brand with Greg Kihlström® features executives and thought leaders from top brands and tech platforms discussing the industry"s trends, like AI adoption, first-party data strategies, artificial intelligence in the consumer journey, consumer data privacy, omnichannel customer

business marketing

All Episodes

29:06

#559: The shift from service to sales with Josh...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2024/08/07

Today, we're excited to delve into the evolving landscape of customer service and sales with Josh Feast, CEO and Co-Founder of Cogito. We’ll explore how AI is reshaping the roles of customer service agents and enhancing business strategies.RESOURCES Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss the Mid-Atlantic MarCom Summit, the region's largest marketing communications conference. Register with the code "Agile" and get 15% off. Don't miss a thing: get the

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30:19

#558: When SMS delivers real results with John...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2024/08/05

With a 98% open rate—that’s right, 98%—SMS marketing can be incredibly effective, but deliverability is key, and AI can help here. Today we’re going to explore the transformative role of AI in SMS marketing strategies. Joining us is John Wright, CEO of TrueDialog, to discuss how AI-driven tools are enhancing SMS deliverability and overall marketing effectiveness. About John Wright John has served as CEO of TrueDialog Inc. since 2014. Prior to his role at TrueDialog, John held senior leadership

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19:18

#557: AI and First-Party Data in Print with Stefanie...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2024/08/02

In a world seemingly dominated by digital media—at least according to digital media practitioners— print marketing continues to carve out a significant and evolving role, particularly in how it integrates with digital strategies to create compelling customer experiences. Today, we're joined by Stefanie Cortes, Director of Strategic Analysis for the Direct Marketing Division at RRD, who will share insights from RRD’s latest Print Impact Report.Stefanie Cortes is the Director of Strategic Analysis

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25:24

#556: In-play ads and the gaming experience with...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2024/07/31

In the gaming world, capturing the attention of hardcore gamers requires innovative approaches. One such approach that is creating waves is in-play advertising, which integrates ads seamlessly into the gameplay experience. Today, we're joined by Shahar Sorek, CMO of Overwolf, who will share insights into why PC games are becoming a goldmine for brands and how Overwolf is leading this shift.RESOURCES Connect with Greg Kihlström on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Headed to

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28:55

#555: Optimizing customer retention with Baird Hall,...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2024/07/29

As companies continue to navigate the challenges of customer churn and retention, understanding the balance between customer experience and business growth becomes crucial. Joining us today to explore these dynamics is Baird Hall, CRO of Churnkey, a company dedicated to optimizing customer retention strategies. Baird Hall CO-FOUNDER AT CHURNKEY Baird’s passion is in starting and scaling SaaS companies. He loves the creative side of entrepreneurship and tackling problems that don’t come with existing

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28:53

#554: What marketing leaders need to know about AI...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2024/07/26

Today we’re going to talk about keeping up with AI in marketing, what leaders and companies should be doing to stay ahead, and the future role of AI in marketing teams.To help me discuss these topics, I’d like to welcome Cathy McPhillips, Chief Growth Officer, Marketing AI Institute which, among other things, produces the annual MAICON event, which this year will be taking place in Cleveland Ohio on September 10-12. RESOURCES Connect with Greg on LinkedIn:

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27:57

#553: Automating and Optimizing E-Commerce Operations...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2024/07/24

When consumers can get what they want, whenever, however, and wherever they want, simplifying and optimizing e-commerce operations is key to success. Joining us today is Jorrit Steinz, Founder & CEO of ChannelEngine, who has built a platform that helps retailers manage their online sales channels more effectively.About Jorrit Steinz Active Tech Entrepreneur and angel investor with more than 20 years of experience and expertise in B2B and B2C e-commerce, marketplaces, SaaS, and international

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23:07

#552: Fulfillment, logistics, and the e-commerce...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2024/07/22

In the fast-paced world of e-commerce, efficiency in fulfillment and logistics is more crucial than ever. Today, we're joined by Jon Schechter, VP of Business Development North America, to discuss how their innovative solutions are revolutionizing the industry. ABOUT JON SCHECHTER Jon Schechter, VP of Fulfillment Solutions at AutoStore, is a seasoned expert in warehouse robotics with over 15 years of experience. Formerly with companies like Amazon and RightHand Robotics, Jon has been instrumental

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28:08

#551: Maximizing holiday sales with Zarina Stanford,...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2024/07/19

The holiday shopping season might seem like it’s months away, but if you listen to consumers, it’s closer than you think. Today we’re going to talk about consumer shopping behavior with some recent research done by Bazaarvoice, and dive into what brands need to know to stay relevant and maximize sales this holiday season.To help me discuss this topic, I’d like to welcome Zarina Stanford, CMO at Bazaarvoice. ABOUT ZARINA STANFORD As CMO of Bazaarvoice, Zarina Lam Stanford leads with a

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27:34

#550: The science of CX with Martha Brooke

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2024/07/17

While we talk about customer experience a lot on this show, today’s focus is going to be a little different than some of our past conversations. Today we’re going to talk about adding science to customer experience programs, and, more specifically the science of CX surveys.To help me discuss this topic, I’d like to welcome Martha Brooke, Chief Customer Experience Analyst at Interaction Metrics. RESOURCES Interaction Metrics website: https://interactionmetrics.com/ Connect with Greg Kihlström on

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22:51

#549: Winning at Conversational Commerce with...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2024/07/15

Today we’re going to talk about trends in conversational commerce and why retailers need to rethink the customer experience when it comes to messaging apps. To help me discuss this topic, I’d like to welcome Stefanos Loukakos, Co-Founder and CEO of Connectly, who was previously Facebook’s Head of Messenger Business. RESOURCES Connectly website: https://www.connectly.ai/ Connect with Greg Kihlström on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Headed to MAICON 24 - the premier

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26:56

#547: Aligning brand with business strategy with Lori...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2024/07/10

Welcome to a special episode of the show, brought to you by The Office of Experience, a design-driven, digital-first, vertically integrated and collaborative agency that believes in the power of ideas and the strength of people. In today’s episode, we explore the fascinating intersection of branding and business strategy through the lens of a recent project between Blackbaud and The Office of Experience. We are joined by Lori Poer, Vice President, Global Brand and Corporate Marketing at Blackbaud,

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24:29

#544: Looking to veterans for the next wave of...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2024/07/03

In 2023, the global cybersecurity workforce grew 8.7%, reaching a record high of 5.5 million people, according to the 2023 ISC2 Global Workforce Study. However, the industry is still grappling with a substantial deficit of 4 million professionals to properly safeguard the world’s emerging digital threats.As the global cybersecurity workforce continues to expand, the industry faces significant challenges in meeting the demand for skilled professionals. Today, we're discussing an innovative solution

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39:30

#543: Better Together: CX + Digital + Marketing with...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2024/07/01

Today, from the Forrester CX Summit North America in Nashville, we are thrilled to have AJ Joplin, Senior Analyst at Forrester, with us to discuss the crucial alignment of customer experience, digital experience, and marketing. About AJ Joplin AJ is the lead analyst for Forrester’s research on experience design (XD), design organizations, and design leadership. Helping XD and customer experience (CX) leaders develop and deliver on research-based strategy is AJ’s professional passion. She has

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26:10

#536: Incremental data-driven transformation in the...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2024/06/14

We are here at PegaWorld iNspire at the MGM Grand in Las Vegas, Nevada we’ve been seeing some amazing things, including how AI can transform the enterprise and we’ve been hands-on at the Innovation Hub.Digital transformation is often seen as an overwhelming challenge, and stats certainly confirm this. Understanding how to implement change gradually can be key. Returning to the show today is Tommi Marsans, Associate Director of Marketing Technology Strategy at Verizon Business, who will share

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28:42

#530: Creating valuable CX using Gen AI with Eli...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2024/05/31

In an era where customer expectations are continually evolving, the intelligent use of technology and data can significantly enhance the user experience. Today, we're joined by Eli Finkelshteyn, CEO of Constructor, who will share insights on creating value-driven customer experiences with generative AI, harnessing data effectively, and why mere relevance isn’t enough in product search.Resources Constructor website: https://constructor.io/ Listen to The Agile Brand without the ads. Learn more here:

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26:03

#529: Better software testing for improved CX with...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2024/05/29

Today we’re going to talk about the impact of software testing on the customer experience, and how rising customer expectations mean that brands need to up their testing game, using more agile methods, and AI-based solutions.To help me discuss this topic, I’d like to welcome Stephen Feloney, VP of Products - Continuous Testing at Perforce. Resources Perforce website: https://www.perforce.com Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Headed to MAICON 24 -

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24:07

#528: The role of design in shaping the customer...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2024/05/27

We are living in an era where customer experience is paramount, and the role of design in shaping that experience cannot be overstated. Joining us today to explore this concept as well as how an organization operationalizes a seamless end-to-end customer experience, is Kaaren Hanson, Chief Design Officer at Chase. Resources Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Headed to MAICON 24 - the premier marketing and AI conference? Use our discount code AGILE150

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20:11

#527: Optimizing data operations for AI in marketing,...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2024/05/24

Artificial intelligence (AI) has become a pivotal tool for organizations seeking to enhance their marketing strategies and operational efficiency. Yet, adopting AI effectively presents a set of challenges and opportunities. Today, we're exploring how organizations can optimally set up their data operations for AI, the implications of the maturity gap in AI adoption, and envisioning the future that involves a collaboration of sorts between AI and the human touch in sales and marketing.To navigate

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29:04

#526: Building extraordinary teams with Martin...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2024/05/22

We talk a lot on this show about how it takes people, process, data, and platforms working well together to make a successful company. Today we’re going to talk about the critical principles needed to effectively build an extraordinary team to help achieve your goals, whether you are an enterprise organization or a startup. To help me discuss this topic, I’d like to welcome Martin Gonzalez, Principle: org, talent, leadership development for AI research, Tech & Society, Core Engineering at Google

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195 results

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