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PODCAST

Predictable B2B Success

The Predictable B2B Success podcast is about creating predictable growth in a business. This is a podcast for founders, business owners, and marketing and sales executives. In each podcast episode, we unpack an aspect of creating business growth predictably. We look at how we can expand our influence and strategies to boost sales through the creation of remarkable experiences, empathetic content, and conversations. Each episode features an interview with a founder, sales or marketing executive,

business marketing

All Episodes

00:45:29

Customer-Led Growth: How to operationalize customer...

Predictable B2B Success ·

2023/06/02

Do you want your SaaS company to experience business growth through customer-led strategies? Look no further because I have the solution. Discover how Georgiana Laudi can help you implement customer-centric growth tactics that drive revenue and success. Another way to say that Implementing customer-led growth drives business growth could be that Prioritizing customer needs and preferences leads to increased profitability and success for businesses. Georgiana Laudi is a seasoned SaaS

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00:48:58

How to drive pipeline with less spend with a data...

Predictable B2B Success ·

2023/05/30

Traditional sales and marketing processes often overlook a significant portion of prospective clients. Businesses can see a dramatic improvement in their conversion rates by effectively identifying and targeting the high-intent ideal customer profiles (ICPs) among these overlooked segments. Companies must focus on the remaining 95% of their potential clients, whom conventional sales techniques have often been overlooked, if they want to stop leaving money on the table. From product analytics

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00:44:31

How to boost your brand message and drive growth with...

Predictable B2B Success ·

2023/05/26

Are you a B2B marketer who wants to improve conversion rates? Have you heard these myths about improving conversion rates and relationships with your prospects? Let's debunk them! Myth #1: It's too complicated. Myth #2: It only works for certain industries. Myth #3: It's too time-consuming. Anna Harrison is here to reveal the truth about the ADORE Process Model and how it can help boost your conversion rates. So take advantage of this essential information! Anna Harrison is a

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00:39:46

How to drive growth by using thought leadership for...

Predictable B2B Success ·

2023/05/24

Are you a B2B marketer looking to attract high-quality leads and establish your brand as a thought leader in your industry? Look no further! Katrina Klier has the solution to help you create compelling content to drive leads and establish your brand as a trusted authority. Meet Katrina Klier, a Senior Managing Partner at Sage Strategy Group, passionate about driving growth and creating value through marketing. With a background in finance, Katrina discovered her love for marketing early in her

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00:45:49

How to transform go-to-market functions to drive...

Predictable B2B Success ·

2023/05/19

Are you an early or growth-stage tech company looking to improve your go-to-market efficiency by identifying friction points along the buyer journey for better outcomes? Have you heard these three myths about identifying these points of friction? Myth #1: It's too time-consuming. Myth #2: It's too expensive. Myth #3: It's not worth the effort. Don't believe these myths! Scott Stouffer will share the truth about identifying these points and the immense benefits they can bring to your

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00:43:36

Transforming buyer engagement: How to boost sales and...

Predictable B2B Success ·

2023/05/16

When Itai Amoza thought he had revolutionized sales presentations, an unexpected twist changed everything. Listen to the episode to discover the surprising events that left Itai scrambling for a solution. Itai Amoza is the Co-founder and CEO of Storydoc, a platform that helps businesses create personalized sales decks. Meet Itai Amoza, a seasoned entrepreneur passionate about storytelling and data analytics. With more than 15 years of experience, Itai has been involved in various international

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00:43:53

How to use purpose-driven practices to drive...

Predictable B2B Success ·

2023/05/12

Architect of influence Colt Briner seeks to accelerate the world's transition to purpose-driven business but faces the challenge of shifting the profit-focused mentality in this thought-provoking podcast episode. Colt Briner is a seasoned marketing and business development executive passionate about purpose-driven businesses. With over two decades of experience, Colt has helped early-stage startups and successful unicorn companies thrive. While serving as the Chief Communications Officer at

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00:53:49

From guesswork to precision: How to identify B2B...

Predictable B2B Success ·

2023/05/09

If you're feeling frustrated and defeated because your purpose-driven influencer marketing efforts aren't generating the brand reach and revenue you hoped for, then you are not alone! Meet Niklas Hartmann, a seasoned influencer marketing expert who has been in the industry since he was 18. Currently the Head of Influencer Marketing at Reachon, a Frankfurt-based agency, Niklas has helped numerous companies realize successful influencer marketing campaigns, from researching appropriate

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00:59:45

How to use psychology to supercharge your sales...

Predictable B2B Success ·

2023/05/06

Sales coach Jeremy Pope overhauls toxic business practices. He helps small businesses build confidence in their sales teams but has a surprising technique of revealing the price upfront to his potential clients. Meet Jeremy Pope, an expert in overhauling sales processes and helping entrepreneurs build scalable high-ticket sales departments. With 15 years of sales coaching experience and having built over 200 sales funnels, Jeremy's expertise lies in fixing broken sales methods and improving

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00:41:07

Revolutionizing Lithium-Ion Batteries with John...

Predictable B2B Success ·

2023/05/02

Are you an electric vehicle enthusiast seeking an innovative battery solution? Have you heard the myths about Nanoramic's capital-light business model and strategic partnerships? John Cooley is here to share the truth and debunk the myths! Meet John Cooley, an accomplished engineer and the co-founder of Nanoramic Laboratories. With a passion for clean tech innovation, John holds five technical degrees from MIT. He has been awarded the prestigious David Adela Memorial Thesis Prize and Morris

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00:42:27

How to stand out from the crowd with business...

Predictable B2B Success ·

2023/04/28

Are you stuck in a rut trying to create winning proposals but getting no results? You've been told to systematize processes and productize services, but you need help to get it to work. Discover a new approach to crafting effective proposals to win clients and foster long-term relationships. In this episode, you will be able to: Tackle the tough world of proposal creation with the help of innovative software.Cultivate a harmonious team dynamic geared toward producing successful

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00:32:12

How to drive revenue growth with customer retention...

Predictable B2B Success ·

2023/04/26

Tony Sternberg, a product-passionate entrepreneur, embarks on a mission to create an automated, low-code cancellation experience with ProsperStack to rescue customers from canceling and increase customer retention, only to discover that the key to success lies in the very act of cancellation itself. With a strong background in product development and a genuine love for building exceptional customer experiences, Tony Sternberg is an authority in the subscription service industry. As the

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00:42:26

Mastering tech spend reduction with Quolum's Indus...

Predictable B2B Success ·

2023/04/21

After discovering a problem in the tech industry that people needed help solving, Indus set out to build a business model that would help reduce tech expenses. With no background in finance, he follows his curiosity and creates a billion-dollar business, but little did he know that the CFOs would come in with an unexpected solution. What will happen next? You are at the mercy of your own deeds. Indus Khaitan is an entrepreneur who has thrived on curiosity and persistence in problem-solving

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00:37:10

How low code no code platforms drive growth and...

Predictable B2B Success ·

2023/04/19

Jon Darbyshire had an ambitious vision - to build an accessible, intuitive platform that could revolutionize the world of software development. Little did he know that his journey would take an unexpected twist: the game-changing no-code platform, SmartSuite. Its powerful, customizable, cost-effective solution bridges the gap between disparate systems and engages the millennial and Gen Z workforce. Could SmartSuite be the key to unlocking efficient, streamlined workflows for businesses

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00:56:17

How to craft trust building offers that drive growth...

Predictable B2B Success ·

2023/04/14

Despite his impressive track record, Craig Andrews faced a surprise challenge when he left the semiconductor industry: building client trust. But then he stumbled upon an ingenious strategy inspired by an old Las Vegas ad. Little did he know, this unexpected twist would pay off in ways he could never have imagined, transforming how he approached marketing and securing lasting client relationships. So what was Craig's unconventional approach? My special guest is Craig Andrews. Craig Andrews,

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00:41:20

How to map your users experience: Using metrics to...

Predictable B2B Success ·

2023/04/11

Follow the story of a videographer-turned-measurement-agency as they go down the rabbit hole to understand how to use data collection and visualization to predict outcomes and take action. But when they can forecast the revenue within 5%, their clients are left scared, asking, 'How do you do this?'. Find out what happens next - but be warned, the answer may change everything. My special guest is JJ Reynolds. JJ Reynolds is a marketing expert focusing on analytics and data-driven strategies

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00:47:57

How to craft irresistible email nurture campaigns...

Predictable B2B Success ·

2023/04/07

When Scott Bywater decided to take his wife's advice and pursue a career in copywriting, he had no idea that it would open the door to a world of unexpected opportunities. Little did he know that embracing the power of positioning and email marketing strategies would lead to a remarkable journey of success and connection. My special guest is Scott Bywater. Scott Bywater, a highly-regarded copywriter and marketing strategist, has been helping businesses craft effective email nurturing

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00:46:59

How to easily level up your digital ad performance to...

Predictable B2B Success ·

2023/04/04

Little did Jeff Greenfield know that his expertise in chiropractics and magic would lead him to uncover the truth behind digital ad performance measurement. What he found challenged the status quo and enabled him to stay ahead of the curve. What happened next to Jeff could help you enhance your digital marketing performance and ability to drive predictable revenue growth. "You have to edit what your message is; less is always more." My special guest is Jeff Greenfield. Jeff Greenfield is

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00:42:36

How to drive growth with the power of data and...

Predictable B2B Success ·

2023/04/03

With a passion for digital marketing and scaling businesses, Steve Kilberg set out to make a difference by helping entrepreneurs succeed - but he never expected to discover how many business owners needed to be made aware of the crucial metrics essential for predictable growth. Unwavering in his dedication, Steve now dedicates his time to guiding entrepreneurs in building strong and long-lasting businesses, providing insight into the numbers that hold the key to success. "Business is just

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00:44:38

Unlocking Your Leadership Style to Drive Growth:...

Predictable B2B Success ·

2023/03/28

Unlock the power of different leadership styles to achieve success in any organization. You will learn how to unlock the power of different leadership styles to be successful in any organization. "Your job as a leader within a division, part or all of the organization is how do you quicken that cadence? How do you cause more rapid firing of cylinders? And the foundation of all of that is what is mission? What does this organization stand for? What is its purpose?" Robert Jordan is an

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