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PODCAST

SEO Is Not That Hard

Are you eager to boost your website"s performance on search engines like Google but unsure where to start or what truly makes a difference in SEO?Then "SEO Is Not That Hard" hosted by Edd Dawson, a seasoned expert with over 20 years of experience in building and successfully ranking websites, is for you.Edd shares actionable tips, proven strategies, and valuable insights to help you improve your Google rankings and create better websites for your users.Whether you"re a beginner or a seasoned SEO

business marketing

All Episodes

12:06

When is A/B Testing NOT A/B Testing?

SEO Is Not That Hard ·

2024/11/25

Send us a textWhen is A/B testing not actually A/B testing? Discover the truth behind this common misconception and learn how to accurately measure the impact of your website changes. Join me, Ed Dawson, as I unravel the intricacies of genuine A/B testing versus basic before-and-after analysis. You'll gain insights into why simply comparing performance metrics before and after making changes doesn't qualify as true A/B testing, despite what some tools claim. Uncover the pitfalls of overlookin...

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13:34

The Flywheel Effect in content marketing

SEO Is Not That Hard ·

2024/11/22

Send us a textUncover the secret to turning your content marketing efforts into a self-sustaining powerhouse with the flywheel effect. Imagine your efforts as a giant wheel that, at first, demands every ounce of your strength to nudge it forward. But with persistence, those small pushes accumulate momentum and, eventually, the wheel spins with minimal effort on your part. In this episode of "SEO is Not That Hard," I, Edd Dawson, delve into the mechanics of this powerful concept, inspired by J...

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16:00

Cosine Similarity and why it matters to SEO

SEO Is Not That Hard ·

2024/11/20

Send us a textDiscover the secret sauce behind optimizing your content for search engines and master the art of aligning with search intent. Unravel the mystery of cosine similarity, a powerful mathematical tool, and learn how it transforms text into vectors to measure the relationship between your content and user queries. Join me, Ed Dawson, as I guide you through a library analogy to shed light on how this technique helps search engines like Google determine relevance, giving you the edge ...

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10:10

The science behind asking for favours

SEO Is Not That Hard ·

2024/11/18

Send us a textEver wondered why some people readily agree to do favors, even when it's inconvenient? Unlock the secrets to transforming your interactions with the power of psychology as we explore the surprising science behind asking for favors. Join me, Ed Dawson, as we dissect fascinating concepts like the "helper's high" and the Benjamin Franklin effect, showing you how these can be cleverly leveraged to enhance your personal and professional relationships. Discover how the seemingly simpl...

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18:10

SearchGPT finally lands - how does it work?

SEO Is Not That Hard ·

2024/11/15

Send us a textAre traditional search engines becoming obsolete in the face of AI advancements? Join me, Edd Dawson, as we uncover the transformative potential of OpenAI's SearchGPT, a groundbreaking tool that merges the worlds of search engines and digital assistants. Discover how this AI marvel offers a conversational approach to information retrieval, setting a new standard by seamlessly delivering direct responses rather than a mere list of links. With its real-time browsing capabilities, ...

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6:34

Access ALL your Google Search Console Data - for FREE

SEO Is Not That Hard ·

2024/11/13

Send us a textAccess all your Search Console Data, for FREE here: https://myconsoledata.comSEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.comYou can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tipsTo get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO then book an appointment with me nowSee Edd's personal site at edddawson.comAsk me a question and get on the show Click he...

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4:06

EMERGENCY PODCAST - Google November 2024 Core Update...

SEO Is Not That Hard ·

2024/11/12

Send us a textThe clock is ticking on Google's latest core update, and we're here to ensure you're ready! Discover how this fast-tracking November 2024 rollout could redefine the SEO landscape and what it means for your website. This episode is your ultimate guide to understanding the dramatic changes focused on prioritizing genuinely beneficial content over the usual optimization tricks. We'll explore why the short two-week rollout doesn't necessarily mean a minor impact and speculate on Goo...

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12:35

Avoiding Keyword Cannibalization: Structuring Content...

SEO Is Not That Hard ·

2024/11/11

Send us a textCan Google really differentiate between topics and keywords, or are we just repeating ourselves in the hopes of ranking higher? Join me, Edd Dawson, on "SEO is Not That Hard" as we tackle the ever-puzzling concept of keyword and topic cannibalization. Inspired by a recent conversation with my friend and Keywords People Use customer, Mark, we uncover how Google's understanding goes beyond mere word repetition to focus on the broader themes of your content. Through experiences fro...

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12:45

Google Knowledge Graph - plus a free tool to explore it

SEO Is Not That Hard ·

2024/11/08

Send us a textLink to the Free Knowledge Graph Search Tool - https://audits.com/tools/knowledge-graph-searchSEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.comYou can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tipsTo get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO then book an appointment with me nowSee Edd's personal site at edddawson.comAsk me a question and get on ...

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12:26

Why using ChatGPT for Keyword Research is a bad idea

SEO Is Not That Hard ·

2024/11/06

Send us a textEver wondered if ChatGPT is the magic bullet for your keyword research? The truth might surprise you. Join me, Ed Dawson, as I unravel why relying on artificial intelligence for SEO tasks could actually undermine your strategy. With over 20 years of experience in building and monetizing websites, I bring an insider's perspective on the pitfalls of using language models like ChatGPT. These models, while adept at mimicking human conversation, fall short in accessing the real-time,...

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13:41

Zero Click Search and how it affects your SEO strategy

SEO Is Not That Hard ·

2024/11/04

Send us a textDiscover why zero-click searches are shaking up the SEO landscape and what this means for your digital strategies. Join me, Ed Dawson, as we tackle the game-changing shift where users get instant answers right on Google's search results page. Uncover how this trend, driven by Google's commitment to user experience, especially on mobile, impacts website traffic and how you can turn it to your advantage. We'll promise you insights on adapting your content to encourage deeper user ...

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13:34

New Search Console Integration Features

SEO Is Not That Hard ·

2024/11/01

Send us a textWhat if you could streamline your SEO efforts and unlock more precise insights into your site's performance with just a few clicks? Join me, Ed Dawson, as I explore the groundbreaking features in our latest Search Console integration at Keywords People Use. Discover how the new "watch" feature, visualization tools, and similarity score can transform your SEO strategies. With the simple addition of a heart icon, prioritize the queries and pages that matter most, while the powerfu...

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11:21

Introduction to Embeddings

SEO Is Not That Hard ·

2024/10/30

Send us a textUnlock the secrets of advanced SEO techniques as we explore the fascinating world of embeddings and their transformative impact on search engine optimization. Ever wondered how search engines have evolved from simple keyword matching to understanding complex semantic relationships? Get ready for an enlightening journey with me, Ed Dawson, where I unpack the intricacies of representing data in multi-dimensional spaces. You'll discover how this shift is revolutionizing our approac...

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7:33

Responding to customer feedback

SEO Is Not That Hard ·

2024/10/28

Send us a textUnlock the secrets of turning customer feedback into tangible product enhancements on this episode of "SEO is Not That Hard." Join me, Ed Dawson, as I share a transformative story from Keywords People Use, sparked by our insightful customer Carlos. Discover how Carlos's request for an improved search alerts feature led to the swift creation of our "download uniques" option, all within just 24 hours. This episode promises to reveal how prioritizing user feedback not only solves i...

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8:29

How big is ChatGPT compared to Google?

SEO Is Not That Hard ·

2024/10/25

Send us a textWhat if the buzz around AI language models is just that—buzz? Join me, Ed Dawson, as I peel back the layers on the real-world impact of ChatGPT compared to the search giant Google. With over two decades in the SEO and digital marketing arena, I explore the numbers and user behaviors that reveal a stark difference between industry chatter and actual usage. You’ll gain insights into why, despite the noise, Google’s dominance in user interactions remains largely unmatched, with a r...

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10:32

Is SEO Dead?

SEO Is Not That Hard ·

2024/10/23

Send us a textIs SEO dead? This provocative question sets the stage for an engaging exploration with Ed Dawson, host of "SEO is Not That Hard," and his guest, Trudy Rankin from the Online Business Launchpad Podcast. Together, they navigate the complex landscape where AI tools like ChatGPT are redefining how we seek solutions online. Trudy shares her transition from traditional search engines to AI, while Ed reflects on his own experiences, such as troubleshooting workflow automation with Chat...

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14:05

Productize Yourself

SEO Is Not That Hard ·

2024/10/21

Send us a textReady to transform your consultancy or freelancing gig into a scalable business powerhouse? Join me, Ed Dawson, as I break down how you can productize your services and create potential passive income streams. Inspired by a conversation with our listener Rachel, we'll reimagine high-touch services into standardized, outcome-driven products that can reach more clients without being tethered to time. Discover how tools like Calendly and Stripe can revolutionize your client interac...

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8:13

Get visuals from your text in seconds

SEO Is Not That Hard ·

2024/10/18

Send us a textUnlock the secret to transforming your text into stunning visuals with a groundbreaking AI tool that's changing the game for content creators. As someone who's battled with the design process for years, I, Ed Dawson, share my personal story of discovering an AI solution that effortlessly turns written content into captivating imagery. Listen as I recount how this tool has revolutionized my workflow while preparing visuals for an upcoming webinar on keyword research and optimizat...

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10:54

Re-purpose and re-use your content (and let AI help)

SEO Is Not That Hard ·

2024/10/16

Send us a textUnlock the secret to maximizing your content's potential. Discover how repurposing your content across multiple platforms like YouTube, TikTok, and LinkedIn can save you time while amplifying your message. Join Ed Dawson, founder of Keywords People Use, as he shares proven strategies to expand your digital footprint without exhausting your resources. With the help of AI, learn how to efficiently tailor your content for different audiences and platforms, turning a single piece of...

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18:48

Search Console Integration Demo

SEO Is Not That Hard ·

2024/10/15

Send us a textYou can see the video tutorial on Youtube hereSEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.comYou can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tipsTo get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO then book an appointment with me nowSee Edd's personal site at edddawson.comAsk me a question and get on the show Click here to record a questionFind Edd...

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361 results

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