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PODCAST

Marketing With Laryssa

Laryssa Wirstiuk

Formerly the Joy Joya Jewelry Marketing Podcast, Marketing With Laryssa is a podcast for purpose-driven, product-based brand owners who want to build real connections with their customers. Hosted by Laryssa Wirstiuk, founder of Joy Joya and marketing strategist since 2018, the show zooms out beyond tactics to explore the bigger picture of email, SMS, and digital storytelling. With a mix of practical tips, inspiring ideas, and behind-the-scenes insights, Laryssa shares how to grow your brand with

business marketing

All Episodes

46:44

212 - THE GOLD MINE - Your Brain Is Sabotaging Your...

Marketing With Laryssa ·

2022/11/09

You're checking out a weekly segment of this podcast called “THE GOLD MINE”, which is a more intimate, personal, and brief take from me about a topic of my choosing - but typically in the categories of entrepreneurship, growth, mindset as well as my own personal observations about the industry. If you're new to this podcast, welcome - you can get interviews and business development/marketing tips on Sundays and The Gold Mine with me on Wednesdays. If you're a return viewer, thanks for following

en

47:31

211 - Mark Smelzer on Community in the Jewelry Industry

Marketing With Laryssa ·

2022/11/07

In this episode, I share my interview with Mark Smelzer, the former publisher of JCK and the current Chief Content Executive at Jewelers Mutual Group. Mark started his career in magazine ad sales in Los Angeles when he became the publisher of a city magazine called Buzz. After that, he moved to Variety, the entertainment trade publication, but a corporate shake-up there propelled him to become the publisher of JCK magazine. At the time, 18 years ago, he knew very little about the jewelry industry,

en

14:09

210 - THE GOLD MINE - Must-Haves for Jewelry Customer...

Marketing With Laryssa ·

2022/11/02

You're checking out a weekly segment of this podcast called “THE GOLD MINE”, which is a more intimate, personal, and brief take from me about a topic of my choosing - but typically in the categories of entrepreneurship, growth, mindset as well as my own personal observations about the industry. If you're new to this podcast, welcome - you can get interviews and business development/marketing tips on Sundays and The Gold Mine with me on Wednesdays. If you're a return viewer, thanks for following

en

31:20

209 - 5 Tips for Engaging Past Customers for Holiday...

Marketing With Laryssa ·

2022/10/31

In this episode, I share 5 tips for engaging past customers to give yourself the best chance at sales success during the holiday season. Of course, you always want to be trying to acquire new customers, but retaining your past customers is more efficient and also most cost-effective when it comes to marketing spend. And this year, when predictions for holiday sales are feeling a little uncertain, you'll want to expend the most effort on the people who already know and love your brand. I'll be

en

13:43

208 - THE GOLD MINE - The Role of Gratitude in...

Marketing With Laryssa ·

2022/10/26

You're checking out a weekly segment of this podcast called “THE GOLD MINE”, which is a more intimate, personal, and brief take from me about a topic of my choosing - but typically in the categories of entrepreneurship, growth, mindset as well as my own personal observations about the industry. If you're new to this podcast, welcome - you can get interviews and business development/marketing tips on Sundays and The Gold Mine with me on Wednesdays. If you're a return viewer, thanks for following

en

48:42

207 - Tips for Jewelry Customer Experience With Paul...

Marketing With Laryssa ·

2022/10/24

In this episode, I share my interview with Paul Rutter, a celebrated customer experience expert who's been recognized by USA Today, ABC, NBC, MarketWatch, and FOX. Over the past three decades, Paul Rutter has managed and guided some of the largest and most luxurious cruise ships in the world, where living with his customers, clients, and coworkers is a way of life. Speaking frequently to leaders around the globe, Paul asks a singular question: “Could YOU or YOUR company survive if you had to live

en

11:49

206 - THE GOLD MINE - Is Jewelry PR Worth the...

Marketing With Laryssa ·

2022/10/19

You're checking out a weekly segment of this podcast called “THE GOLD MINE”, which is a more intimate, personal, and brief take from me about a topic of my choosing - but typically in the categories of entrepreneurship, growth, mindset as well as my own personal observations about the industry. If you're new to this podcast, welcome - you can get interviews and business development/marketing tips on Sundays and The Gold Mine with me on Wednesdays. If you're a return viewer, thanks for following

en

24:04

205 - Top 5 Jewelry Marketing Trends for Holiday 2022

Marketing With Laryssa ·

2022/10/17

In this episode, I'll be sharing the top five holiday marketing trends I've been seeing so far for 2022. At this point in the game, you should already have developed a strategy for your holiday marketing, and you've begun executing on it. But I want to share these trends because I think it's interesting to see "how things are going" out there in the world of the jewelry industry. You can also potentially make some small pivots to adjust to consumer behavior, and I'll suggest some adjustments in this

en

17:10

204 - THE GOLD MINE - The Role of Luck in Jewelry...

Marketing With Laryssa ·

2022/10/12

You're checking out a weekly segment of this podcast called “THE GOLD MINE”, which is a more intimate, personal, and brief take from me about a topic of my choosing - but typically in the categories of entrepreneurship, growth, mindset as well as my own personal observations about the industry. If you're new to this podcast, welcome - you can get interviews and business development/marketing tips on Sundays and The Gold Mine with me on Wednesdays. If you're a return viewer, thanks for following

en

58:28

203 - Interview With Photographer and Branding Expert...

Marketing With Laryssa ·

2022/10/10

In this episode, I share my interview with a fascinating and creative woman who I met at this year's JCK Las Vegas, when I participated with her on a panel called "The Fringe of Marketing". Janzen Riley Tew is a talented and visionary photographer as well as the founder of the marketing and design agency Denim + Velvet, which services the fashion and jewelry industries. I personally consider her to be the TikTok queen, so we spend a lot of time chatting about the social media platform in this

en

11:07

202 - THE GOLD MINE - Should You Be an Early Adopter?

Marketing With Laryssa ·

2022/10/05

You're checking out a weekly segment of this podcast called “THE GOLD MINE”, which is a more intimate, personal, and brief take from me about a topic of my choosing - but typically in the categories of entrepreneurship, growth, mindset as well as my own personal observations about the industry If you're new to this podcast, welcome - you can get interviews and business development/marketing tips on Sundays and The Gold Mine with me on Wednesdays. If you're a return viewer, thanks for following

en

26:56

201 - When to Adopt a New Social Media Marketing...

Marketing With Laryssa ·

2022/10/03

In this episode, I answer the question, "How can you tell whether a new or new-ish social media platform is right for your jewelry business?" I've had a number of listeners and viewers as well as clients ask me, "Should I jump the shark on Instagram and start a TikTok account? Or even supplement Instagram with TikTok?" But the question isn't only limited to IG and TikTok. Social media networks are popping up all the time. Last year, Clubhouse was a social trend. This year, BeReal is taking hold

en

15:34

200 - THE GOLD MINE - Happy Two-Year Anniversary of...

Marketing With Laryssa ·

2022/09/28

You're checking out a weekly segment of this podcast called “THE GOLD MINE”, which is a more intimate, personal, and brief take from me about a topic of my choosing - but typically in the categories of entrepreneurship, growth, mindset as well as my own personal observations about the industry. If you're new to this podcast, welcome - you can get interviews and business development/marketing tips on Sundays and The Gold Mine with me on Wednesdays. If you're a return viewer, thanks for following

en

51:20

199 - Interview With Leo Plebani, Ecommerce Customer...

Marketing With Laryssa ·

2022/09/26

In this episode, I share Leo Plebani, an ecommerce marketing expert who specializes in customer retention. Leo first entered the world of ecommerce when he was hired as an “Online Sales Manager” for a large Italian company based in New York. From there, he transitioned to being a freelance consultant, managing and scaling ecommerce companies to 7-figure revenues. He loves the world of ecommerce and invests in it both as an agency owner and as an entrepreneur by launching my own ecommerce projects

en

12:17

198 - THE GOLD MINE - Is the Jewelry Market...

Marketing With Laryssa ·

2022/09/21

You're checking out a weekly segment of this podcast called “THE GOLD MINE”, which is a more intimate, personal, and brief take from me about a topic of my choosing - but typically in the categories of entrepreneurship, growth, mindset as well as my own personal observations about the industry. If you're new to this podcast, welcome - you can get interviews and business development/marketing tips on Sundays and The Gold Mine with me on Wednesdays. If you're a return viewer, thanks for following

en

29:10

197 - 5 Direct Mail Marketing Ideas for Jewelry Brands

Marketing With Laryssa ·

2022/09/19

In this episode, I share the best opportunities in direct mail marketing for jewelry brands today. Some people consider direct mail to be a more "traditional" or "old school" marketing strategy, since it involves actual paper as well as the United States Postal Service. It's the practice of engaging your prospects and customers through printed marketing materials like postcards, catalogs, coupons, and other types of mailers. In this episode, I'll be sharing five ways that you can utilize direct

en

08:09

196 - THE GOLD MINE - Introducing the "Success With...

Marketing With Laryssa ·

2022/09/14

You're checking out a weekly segment of this podcast called “THE GOLD MINE”, which is a more intimate, personal, and brief take from me about a topic of my choosing - but typically in the categories of entrepreneurship, growth, mindset as well as my own personal observations about the industry. If you're new to this podcast, welcome - you can get interviews and business development/marketing tips on Sundays and The Gold Mine with me on Wednesdays. If you're a return viewer, thanks for following

en

01:00:58

195 - Interview With Tammy Cohen, Jewelry Branding...

Marketing With Laryssa ·

2022/09/12

In this episode, I share my interview with Tammy Cohen, a knowledgeable, passionate, and vibrant woman who has been partnering with top-tier corporate executives and entrepreneurs to develop their personal and professional brands for more than 20 years—with an emphasis on the gem and jewelry business since 2013. She also specializes in a very interesting niche in the jewelry industry, supporting jewelers who make proprietary and branded products, specifically proprietary diamond cuts. Through her

en

01:52

TRAILER - Welcome to the Joy Joya Podcast

Marketing With Laryssa ·

2022/09/09

Welcome to the Joy Joya Podcast. If you're a jewelry industry entrepreneur or professional who's ready to start thinking differently about business development and marketing, this podcast is for you. I'm your host Laryssa Wirstiuk, and I'm the founder of Joy Joya, a marketing strategy agency specifically for jewelry brands. Since 2016, I've been helping business owners and their teams reach their target customers more effectively and think about their brand storytelling in new ways. I'm also the

en

12:46

194 - THE GOLD MINE - 3 Tips to Maintain Focus in...

Marketing With Laryssa ·

2022/09/07

You're checking out a weekly segment of this podcast called “THE GOLD MINE”, which is a more intimate, personal, and brief take from me about a topic of my choosing - but typically in the categories of entrepreneurship, growth, mindset as well as my own personal observations about the industry. If you're new to this podcast, welcome - you can get interviews and business development/marketing tips on Sundays and The Gold Mine with me on Wednesdays. If you're a return viewer, thanks for following

en

373 results

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