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PODCAST

Let"s Talk Loyalty

“Let’s Talk Loyalty” is an industry podcast for loyalty marketing professionals. If you work in loyalty marketing, join us every week to learn the latest ideas and marketing insights from loyalty specialists around the world. Check out our website on: http://www.letstalkloyalty.com/

business marketing

All Episodes

48:48

#579: Let's Talk Loyalty turns FIVE Today! Announcing...

Let"s Talk Loyalty ·

2024/08/22

This episode is available in audio format on ourLet's Talk Loyaltypodcast, and in video format onwww.Loyalty.TV.Today is a truly momentous day for us as you’ll hear in today’s episode.It's "Let's Talk Loyalty's" 5th birthday and we are beyond proud of the brand we have created, the loyalty leaders we’ve interviewed and the impact we’ve had so far in the global loyalty industry.As part of our birthday story, we are making some significant changes to our business model for Loyalty TV specifically, and

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45:47

#578: Audacious Success: Dr. Nceba Hene's Rewarding...

Let"s Talk Loyalty ·

2024/08/21

Dr Nceba Hene has a lot to shout about after an incredibly successful start to Audacious Rewards, the rewards programme forAfricanBank. The story behind Audacious Rewards is fascinating, but what is more significant is its performance to date, after only 18 months. It is delivering a +67% increase in profit for like for like customers due to Audacious Rewards. It is an award-winning brand from this year’s International Loyalty Awards.Hosted by Amanda Cromhout Show notes:1) Dr Nceba Hene2)

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18:20

#577: Take Care of Business – T&C’s, Privacy,...

Let"s Talk Loyalty ·

2024/08/20

Welcome to Let’s Talk Loyalty’sWiserLoyalty weekly podcast that shares perspectives on constructs fromthe the Loyalty Academy™ curriculum, which is available for individuals to earn their Certified Loyalty Marketing Professional™ (CLMP™) designation.Our senior faculty of Bill Hanifin andAaronDauphinee, CEO and CMO respectively at the Wise Marketer Group provide their own perspectives and guidance on what you need to have embedded as truths as a “loyalty marketer”.This week continues looking into the

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38:13

576: PAYBACK (Germany) Shares Its Latest World Class...

Let"s Talk Loyalty ·

2024/08/15

This episode is available in audio format on ourLet's Talk Loyaltypodcast, and in video format onwww.Loyalty.TV.PAYBACK is an award-winning customer loyalty program which began in German almost twenty-five years ago, and now operates in multiple countries worldwide.The business is part of the American Express Group and it also operates as a multi-channel marketing platform.When it comes to coalition loyalty, the PAYBACK programme is undoubtedly one of the best in the world.Joining me today for

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36:41

#575: Building Loyalty Globally: Inside IKEA Family's...

Let"s Talk Loyalty ·

2024/08/14

This episode focuses on the globally loved programme,IKEAFamily.It was first launched in Sweden in 1984 and now has over 190 million members worldwide. With Kirsty Chalk, the Marketing and Member Acquisition Leader for rewards forIKEAFamily. Kirsty is responsible for creating and executing the external launch campaign for 30 markets - to announce, engage and educate existing and potentialIKEAFamily members with the newest programme benefit: rewards fromIKEAFamily.Today we will be learning about

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16:51

#574:With Top Ops Nothing Drops

Let"s Talk Loyalty ·

2024/08/13

The Wiser Loyalty Series podcasts for Let’s Talk Loyalty leans into the expertise of the Wise Marketer Group team of CEO, Bill Hanifin, and CMO, Aaron Dauphinee.The pair have been providing weekly perspectives on the Loyalty Academy™ curriculum for their Certified Loyalty Marketing Professional™ (CLMP™) designation as a podcast series.Each month they select constructs from a specific course in that certification program in which they provide their own perspectives, guidance on what you need to have

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40:15

#573: Global Hotel Loyalty Insights with GHA Discovery

Let"s Talk Loyalty ·

2024/08/08

This episode is available in audio format on ourLet's Talk Loyaltypodcast, and in video format onwww.Loyalty.TV.Today’s guest is a speaker at the upcoming Loyalty and Awards Conference in Bangkok, and I know she is excited to be joining this annual travel loyalty event on stage. Jelena Kezika is the Senior Director of Strategy for the Global Hotel Alliance and we were delighted that she joined us in our studio in Dubai.The Global Hotel Alliance (or GHA for short) brings together a collection of

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38:41

#572:Journey with Genesis and the PowerShout Program

Let"s Talk Loyalty ·

2024/08/07

In this episode Carly Neubauer chats with Ria Peters from Genesis about her career in loyalty marketing and the innovative PowerShout program. Ria shares why ASB's banking rewards are her favorite and details her transition from global strategy roles to managing PowerShout. Learn how PowerShout offers customers flexible free hours of power and fosters strong emotional connections. Tune in for insights into creating impactful loyalty programs and engaging customers in unique ways.Show Notes :1) Ria

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21:55

#571: You’re [almost] Half Way There!

Let"s Talk Loyalty ·

2024/08/06

This is an exciting week of the Wiser Loyalty Series podcasts for Let’s Talk Loyalty!Our industry experts, Bill Hanifin andAaronDauphinee, of the Wise Marketer Group have been providing weekly perspectives on the Loyalty Academy™ curriculum for their Certified Loyalty Marketing Professional™ (CLMP™) designation for the past 6 months.Each month they select constructs from a specific course in that certification program in which they provide their own perspectives, guidance on what you need to have

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38:07

#570: Pizza Hut Shares Insights as It Grows Customer...

Let"s Talk Loyalty ·

2024/08/01

This episode is available in audio format on ourLet's Talk Loyaltypodcast, and in video format onwww.Loyalty.TV.Today’s guest is here in studio with us in Dubai, which is a rare treat with so many global loyalty leaders based in other markets around the world.Begum Kaya is the Global Head of CRM & Loyalty / Pizza Hut for Yum! Brands, Inc, a company headquartered Kentucky, that operates a network of over 55,000 restaurants in more than 155 countries worldwide through its subsidiaries and

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50:29

#569: Meli+, el modelo de suscripción de Mercado...

Let"s Talk Loyalty ·

2024/07/31

En el episodio de Let's Talk Loaytly en Español, tenemos de invitado a Camilo Jiménez, quien hasta hace unos días fue líder de lealtad regional para Mercado Libre y Mercado Pago. Camilo nos contó sobre la estrategía de beneficios que esta marca, referente en la región y a nivel mundial, tiene para sus millones de usuarios. Conversamos sobre la evolución del programa que estaba basado en puntos y niveles a un modelo de suscripción y cuales han sido los resultados a la fecha. También abordamos el tema

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23:32

#568 – CVPs in Market: The Good, the Bad and the Ugly!

Let"s Talk Loyalty ·

2024/07/30

This week’s Wiser Loyalty series podcast with our hosts, Bill Hanifin andAaronDauphinee, looks at the good, bad and the ugly of select CVPs in the market place.These two partners of the Wise Marketer Group take on a new topic each month by tapping into one of the courses from the Loyalty Academy™ Certified Loyalty Marketing Professional™ (CLMP™) curriculum. They then provide their own perspectives and current market examples to bring that material to life for listeners.The month of July has been all

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34:09

#567: Etihad Guest Celebrates 10 Million Members and...

Let"s Talk Loyalty ·

2024/07/25

This episode is available in audio format on ourLet's Talk Loyaltypodcast, and in video format onwww.Loyalty.TV.Etihad Airways is the national airline of the UAE, operating more than 1,000 flights a week to over 120 destinations worldwide, with a fleet of 85 Airbus and Boeing aircraft.Etihad Guest is the loyalty programme of Etihad Airways, and it has just announced the arrival of its 10 millionth member, a milestone that coincides with a new era for the programme, which was originally launched back

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36:40

#566: International Leaders in Loyalty Conference -...

Let"s Talk Loyalty ·

2024/07/24

Today I’m super excited to introduce you to the “2024 International Leaders in Loyalty Summit” which is taking place in South Africa this September.Many of you know that I often talk about South Africa as one of the world’s most sophisticated loyalty markets, as the breadth and depth of the programmes there are so much further advanced than most of us realise.I’m thrilled to be personally travelling to this conference this year and you won’t be surprised to hear that it’s our friend and guest host

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20:06

#565 - What's the Role of CX in your CVP?

Let"s Talk Loyalty ·

2024/07/23

Our hosts, Bill Hanifin andAaronDauphinee, return this week with the Wiser Loyalty series podcast for Let's Talk Loyalty.These two partners of the Wise Marketer Group take on a new topic each month by tapping into one of the courses from the Loyalty Academy™ Certified Loyalty Marketing Professional™ (CLMP™) curriculum.They then provide their own perspectives and current market examples to bring that material to life for listeners.For the month of July, they are exploring the Loyalty Academy™ course

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31:19

#564: Australian Retail Loyalty Insights Report...

Let"s Talk Loyalty ·

2024/07/18

This episode is available in audio format on ourLet's Talk Loyaltypodcast, and in video format onwww.Loyalty.TV.This year, Let's Talk Loyalty is travelling to the Australian Loyalty Association's Annual Conference.One of the presentations we are looking forward to is the *2024 Loyalty Insights Report* which the Australian Loyalty Association has recently launched in partnership with the Power Retail, which positions itself as Australia’s premier news and content hub for online retail

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54:51

#563: How to Scale a Telco Loyalty Platform into a...

Let"s Talk Loyalty ·

2024/07/17

MatebohoMalope holds a strategic group-wide portfolio to reflect the strategy that Vodacom is embarking upon. Vodacom is a 30 year old telco giant transformed into a fintec platform with over 500m customers on its addressable base. Vodacom launched Vodabucks almost 4 years ago in South Africa and is now scaling it across the African continent, with a recent programme launch in Tanzania. Its impressive fintec platform mpesa sees a $340bn p.a. processed across 51 million customers.Mateboho’s biggest

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20:29

#562 - What's the most valuable loyalty currency...

Let"s Talk Loyalty ·

2024/07/16

Our hosts, Bill Hanifin andAaronDauphinee, are back again this week with the Wiser Loyalty series podcast.These two partners of the Wise Marketer Group take on a new topic each month by tapping into one of the courses from the Loyalty Academy™ Certified Loyalty Marketing Professional™ (CLMP™) curriculum.They then provide their own perspectives and current market examples to bring that material to life for listeners.For the month of July, they are exploring the Loyalty Academy™ course on “How to

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29:41

#561: IHG One Rewards from IHG Hotels and Resorts

Let"s Talk Loyalty ·

2024/07/11

This episode is available in audio format on ourLet's Talk Loyaltypodcast, and in video format onwww.Loyalty.TV.Today’s guest is another industry leader who joined us in our studio in Dubai.Rob Singleton is Director of Loyalty Programmes for IHG Hotels and Resorts, for India, the Middle East and Africa Region.IHG Hotels & Resorts is a global hospitality company with a family of 19 hotel brands, including over 6,300 operating hotels in more than 100 countries. Approximately 345,000 people work

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40:13

#560: Exploring Club Eurostar: Insights from Loyalty...

Let"s Talk Loyalty ·

2024/07/10

This episode focuses on the Club Eurostar Loyalty Programme. With Sophia Laban, the Loyalty Manager for the programme. She is responsible for managing the future strategy of the Club Eurostar programme and has previously worked for IAG Loyalty and Sky VIP and brings a wealth of loyalty experience to the podcast.Today we will be learning about her favourite loyalty programmes, how Club Eurostar is building member engagement and all about their plans for the future.Hosted by Charlie Hills.Show

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220 results

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