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PODCAST

Brand You Personal Branding

The Brand You Podcast with Mike Kim helps you showcase your unique expertise and build a profitable business around your personal brand. Each episode blends real-world strategy with actionable tips in personal branding, marketing, copywriting, consulting, business, and coaching — so you can attract the right clients, grow your influence, and do more of the work you love. Mike Kim is the Wall Street Journal best-selling author of You Are the Brand, a proven guidebook that has helped entrepreneurs,

business entrepreneurship

All Episodes

37:00

326: Now What? Charting a New Life Direction with...

Brand You Personal Branding ·

2022/05/03

In this episode, I share a mastermind presentation by workshop facilitator and executive coach, Molly Grishman. Molly used to work with college athletes but now her specialty is giving people the questions, tools, and processes to help them unpack the questions that are lingering in their life. In the mastermind presentation, she provides tools and creative processes to the group and shares stories that relate – such as her first memory of being in a leadership role. Listen in and respond to the

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27:56

325: Personal Takeaways from You Are The Brand LIVE

Brand You Personal Branding ·

2022/04/26

Now that You Are The Brand Live is over and I’ve had time to reflect, I wanted to unpack some of my thoughts. Sometimes we finish a big project and immediately move on to the next one which can make us miss out on the lessons we gleaned from the experience. I believe that how you leave one season is how you enter the next. I kept a note on my phone with four questions so I can take stock of where I am right now before moving on. In this episode, I share the four things I’ve reflected on following

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11:59

324: How Attorney Steven Thrasher Uses Personal...

Brand You Personal Branding ·

2022/04/19

Steven Thrasher is an intellectual property attorney based out of Dallas, TX and he is a repeat guest on the podcast. In episode 222, he talked about how to protect your intellectual property. Now he is back to talk about how he has used personal stories to grow his legal practice. Steven has gone all-in on his personal branding and is now having record years over and over again. By dialing in on his founder story, he has become relatable and able to connect with business owners who need a plan to

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15:20

323: How to Format Your Personal Brand Website with...

Brand You Personal Branding ·

2022/04/12

Robby Fowler is one of the smartest brand strategists I know and one that I actually consume his content regularly. He’s really good at helping people bridge the gap between what they learn from his content and how they can apply it. In this episode, we talk about how to format your personal brand website – specifically the home page. Get prepared to take notes because you will want to write his format down! We talk about: What makes a personal brand different The format that Robby recommends

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13:45

322: How Copywriter Geoff Kullman Uses Personal...

Brand You Personal Branding ·

2022/04/05

Geoff Kullman is a copywriter and a perfect example of someone who has used the power of personal branding to grow his business. In this episode, Geoff answers the questions: How have you used personal branding to grow your copywriting business? When did you shift to start including more personal branding in your marketing? What were some of the challenging parts of building a personal brand? Can you share what stories you tell your market? What is it like to have a podcast as a copywriter?

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23:46

321: Get that Money, Honey with Rhea Wong

Brand You Personal Branding ·

2022/03/29

In this episode, I chat with Rhea Wong – a nonprofit consultant, author, and stand-up comedian, about raising money for nonprofits and the emotional connection between nonprofits and comedy. 80% of successful fundraising comes from the mindset. Unfortunately, many nonprofits operate from a scarcity mindset. It’s in the name “non-profit” so it makes sense. Rhea talks about how to successfully raise funds with an emotional connection and not by treating donors like walking ATMs. She recently came

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28:58

320: How to Protect Your Business with (Legal) Bubble...

Brand You Personal Branding ·

2022/03/22

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26:25

319: Mastering the Mental Performance Mindset with...

Brand You Personal Branding ·

2022/03/15

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10:10

318: How Duane Zingale Uses Personal Stories to...

Brand You Personal Branding ·

2022/03/08

In this episode, I catch up with my good friend Duane Zingale. He helps coaches and consultants market themselves authentically with funnels and leverage automation. We talk briefly about how business is personal and how important the human aspect of marketing is. Duane is a You Are The Brand certified coach and will be at the live conference in Denver on April 7-8. Tickets are still available for the conference and can be purchased at youarethebrandlive.com. Use the code “Special” for an extra

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15:39

317: I Learned Everything I Know About Personal...

Brand You Personal Branding ·

2022/03/01

I have two questions I ask when someone gets stuck on their storytelling: How did you learn that? How did you make that happen for yourself? As it turns out, my answer to the first question is in church. Listen in to this brief chat with Dr. Sheila Cornea on personal branding and how aspects of going to church or participating in church parallel personal branding. Sheila is a You Are The Brand certified coach and just by listening to this episode you can tell that her gift is definitely

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19:51

316: How To Turn Inspiration Into Big Ideas with...

Brand You Personal Branding ·

2022/02/22

Daniela Nica is one of the largest inspirational speakers in Romania and Italy and a good friend of mine. She will be at You Are The Brand Live in Denver speaking on the topic of neuroscience and marketing. I know – it’s intriguing and intimidating. In this episode, I’m sharing a recording of Daniela speaking on how to turn inspiration and big ideas into action at one of my private workshops. If you’d like you can watch the video presentation on mikekim.com because she does write on a board, but

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21:12

315: Why I'm Hosting A Live Conference for the First...

Brand You Personal Branding ·

2022/02/15

I encourage everyone who is building a personal brand to attend events because not only do they provide good information, but they provide the opportunity to build relationships and be around other like-minded people. I went to a ton of events when I was first starting out so, for the first time in 4 years, I am hosting a live conference! The conference will be in Denver Colorado from Thursday, April 7, 2022, to Friday, April 8, 2022. We will have experts in personal branding speaking on what's

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10:31

314: Expert Secrets to Publish and Market Your Book...

Brand You Personal Branding ·

2022/02/08

In this episode, I have a conversation with book marketer extraordinaire Lindsey Hartz. Her career started as a marketer with the goal of selling books. But she read a book that changed her life and made her want to help authors change lives with her marketing skills. Some of the questions she answers are: Where do you start when it comes to marketing? When should someone start having the marketing conversation in the book creation process? Who markets the book? Connect with Lindsey:

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06:12

313: The Realtors of Orange County School of Personal...

Brand You Personal Branding ·

2022/02/01

What are realtors not doing right when it comes to marketing and branding? Listen in as Alex Yu – a successful real estate agent in Orange County California – gives his answer. I wanted to have him on the show because he does a great job of blending what he’s personally interested in and real estate into his marketing and branding strategy. According to Alex, marketing comes from two things: character and competence. People want to buy the story, not a box with four walls in it. Alex and his

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19:00

312: Storytelling is Our Obligation to the Next...

Brand You Personal Branding ·

2022/01/25

I am a sucker for a good story – whether in a book, a TV show, or even a video game. In this episode, I talk with storytelling strategist Lisa McGuire about how to figure out what your message is and what the end goal is. We have the story we tell the world, the story we tell ourselves, and the story that is burning in our soul. Lisa helps to uncover what those stories are so that you can present them in a way that is authentic to you. I have actually been working with Lisa for the last year and a

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13:49

311: Building A Brand Strategy with Lyss House

Brand You Personal Branding ·

2022/01/18

Lyss House is a brand strategist and business coach who helps influential entrepreneurs build confident brands. She is also my good friend and a You are the Brand Certified Coach. In this episode, we go over the big questions that we need to answer when building a brand and determining who our audience is: Who are you? Who are you not? What do you do? What do you not do? As a past designer, Lyss can agree that designing is fun – but, we can’t build a house without building the foundation

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26:13

310: The SOP of Excellence and Consistency with Kelly...

Brand You Personal Branding ·

2022/01/11

Kelly Baader is based in Switzerland and one of the classiest people you’ll ever meet. She is the author of the best-selling book A Little Girl Called Grace, she has spoken on business stages like TED, YouPreneur, and the International John Maxwell Certification event, and she is the host of the top-rated Christian CEO podcast. In this episode, Kelly and I have a discussion about the importance of consistency from brands. She refers to a lesson she learned from making coffee – that whether it’s

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20:47

309: The Ten-Year Reflection Test and Becoming A...

Brand You Personal Branding ·

2022/01/04

Recently I asked myself, "Where was I ten years ago? How did I measure success then? What was I focused on?" The insights were really powerful, especially because I stepped away from my previous career ten years ago to go into marketing and branding. Tune in to discover more insights. You'll also hear from Neal Phalora –– a coach, life-healer, and "brain warrior." You can connect with Neal on Instagram at instagram.com/thebrainwarrior.

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17:16

308: The Two Most Powerful Practices I've Put Into My...

Brand You Personal Branding ·

2021/12/28

On this episode, I wanted to share two of the most powerful life practices I've implemented into my life from this past year: A gratitude practice Always measuring backwards I use The Five Minute Journal to help me with my daily gratitude practice. You can pick up a copy on Amazon or visit intelligentchange.com. I learned the concept of "always measuring backwards" from entrepreneur coach, Dan Sullivan. For more on the topic, pick up his book, The Gap and the Gain. Happy New Year!

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10:17

307: Roundtable Discussion - The Power of Personal...

Brand You Personal Branding ·

2021/12/21

In this episode, I have a roundtable discussion with experts from various vertical industries that are leaning into personal branding and what it can do for their business. This group includes a real estate broker, a sales consultant, a brain science coach, a ministry leader and nonprofit coach, and a property attorney. Each expert is extremely successful in their industry and has been trained by me as a certified You are the Brand coach. These experts are some of the best people I know and I would

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