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PODCAST

The 5-Minute Strategist

You’ve already got a Google Drive graveyard filled to the brim with courses and PDFs, get-rich-quick tactics, and other people’s strategies that didn’t live up to the hype. You don’t need another podcast of rags-to-riches stories to inspire you or 7-step frameworks you’ll never implement or expert opinions on what your business needs next from someone who’s never met you. You’ve been taught that knowledge is power and the right piece of information, tactic or trendy strategy might just be the

business entrepreneurship

All Episodes

34:04

How To Stand Out As A Human In A Sea Of AI Content...

The 5-Minute Strategist ·

2023/06/29

On one side they say AI will save you hours, on the other that the machines are taking over. As a small business owner creating content, how do you use and protect yourself from AI?Lyndsay and Martin walk you through how to think about content marketing for your business in the AI age including the pro, cons, pitfalls, and surprising use cases.Key TakeawayContent has traditionally been all about helping you succeed in business by getting you clients but that is only one part of the journey. Content

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46:09

Find Your Marketing Personality Type® With Brit Kolo

The 5-Minute Strategist ·

2023/06/22

Have you ever heard someone say, “Just do (insert latest trend here). It works for me” and you thought, “Um heck no!”? This is your permission slip to skip it.Brit Kolo walks you through how to create a marketing strategy that feels good for you using your MBTI personality type.Key TakeawayThe real trick is to find what works for you and then trust it for long enough to let it actually work.We talk aboutWhy we need to know our marketing personality typeHow MBTI categorizes types and the four

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04:48

The Missing Metric In Your Business

The 5-Minute Strategist ·

2023/06/15

If what gets measured gets managed, means what gets missed goes unnoticed - usually until it’s too late.In This EpisodeThe metric you need but probably don’t trackLagging v leading indicatorsThe challenges with this metricAnd why you should measure it anywayLinksReady for a deeper dive into this critical topic for your business? Click here for The Key People Indicator podcastTo read the transcript or explore other episodes go to dianemayor.com/216CONNECT:📱 On Instagram👩🏼‍💻 On LinkedInSUPPORT THE

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28:35

How Coaching And Certifications Have Changed With...

The 5-Minute Strategist ·

2023/06/08

If you interact with your clients, coaching skills could be the secret superpower of your customer experience.Laura Wieck walks you through why coaching skills and frameworks could make you a better service provider and when you might need to add a certification.Key TakeawayCoaching skills improve the nuances of communication and connection so it’s not just professional coaches who could benefit from learning them.We talk aboutThe difference between coach, consultant and mentorHow to use consent in

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27:45

Building An Anti-Social Strategy With Holly Haynes

The 5-Minute Strategist ·

2023/06/01

If you think social media is either all or nothing, what happens when your account goes missing for no reason?Holly Haynes walks you through why not relying on social media should be the goal and how to create a strategy that works for you in today’s attention-starved worldKey TakeawaySocial media should be the invitation not the party of your business.We talk aboutLosing your Instagram account TWICE and starting from scratchWhat an Anti-social strategy looks likeThe core pillars you need to build

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08:24

The Myth Of Too Much To Do

The 5-Minute Strategist ·

2023/05/25

Your overwhelm isn’t coming from your to-do list. The burnout isn’t coming from your workload. You need better responsibility management, not time managementIn This EpisodeYour real job description - hint: it’s not CEOUnderstanding your real responsibilitiesThe dangers of not managing ALL your responsibilitiesLinksClick here to get your Responsibility ScoreTo listen to the Suite Spot Strategy podcast, click hereTo read the transcript or explore other episodes go to dianemayor.com/213

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27:07

Building A Thought Leadership Ecosystem With Eva...

The 5-Minute Strategist ·

2023/05/18

If you’re reading other people’s content thinking, “Yeah but…”, there’s a thought leadership idea ready to be nurtured and sent out into the world.Eva Jannotta walks you through why thought leadership is essential, how it fits into your business, and how to develop your own thought leadership ecosystemKey TakeawayThought leadership is not a one-and-done, quick-win type of strategy. The power and the strength of thought leadership are in its cumulative impact.We talk aboutWhat exactly is and isn’t

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11:10

How To Get Your Business Priorities Straight

The 5-Minute Strategist ·

2023/05/11

One of the most difficult questions I ask entrepreneurs is, “What is your priority? And does your behavior match it?”In This EpisodeThe problem with prioritiesHow to find your priorityWhy this will benefit you, the business, and your teamLinksTo read the transcript or explore other episodes go to dianemayor.com/211

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09:54

We Need To Talk About Work-Life Balance

The 5-Minute Strategist ·

2023/05/04

When you have a never-ending to-do list, it’s easy to have a never ending workday tooIn This EpisodeHow work and life boundaries blur for entrepreneursHow rituals can helpBuilding your own rituals to contain workLinksTo read the transcript or explore other episodes go to dianemayor.com/210

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07:42

How To Refocus On The Things That Help Your Business...

The 5-Minute Strategist ·

2023/04/27

Feeling busy but unproductive? It's time to shift your attention, even if it's difficult.In This EpisodeWith limited time and money resources, where small businesses need to focus on for growthExamples of how you can apply this to your business - including one you probably won’t likeHow to use my favorite tool to get you started in minutesLinksTo read the transcript or explore other episodes go to dianemayor.com/209

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25:10

Find Your Next Profitable Idea With Sankeetha Selvarajha

The 5-Minute Strategist ·

2023/04/20

Lurking in your notebook somewhere could be your most profitable idea yet. But with all those ideas, how do you pick the right one?Sankeetha Selvarajah walks you through how to evaluate all the ideas lurking in your notebooks as well as your latest shiny objects to pick the profitable one.Key TakeawayJust because you have a great idea, it doesn’t mean you need to implement it right away - you can pursue it as a hobby, sell it or save it for later.We talk aboutThe problem with entrepreneurs’ ideasThe

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36:11

Rediscovering Your Dream Business with Teresa...

The 5-Minute Strategist ·

2023/04/13

We’re great at dreaming big when we start our businesses but when was the last time you sat back and asked yourself if that was still your dream?Teresa Heath-Wareing walks you through defining your own version of success, what to do when that dream doesn’t match your successful (bill-paying) business, and how to plot a course toward it.Key TakeawayEnjoying where you are in the journey makes you more resilient when you’re knocked off course.We talk aboutDefining your dream businessHow to navigate

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22:48

How To Close Sales Faster Using Customer Insights...

The 5-Minute Strategist ·

2023/04/06

We know we need to sell them what they want and then give them what they need but is your message telling them what they want to hear to buy?Melissa Harstine walks you through how to use customer insights in your business to get you more of the right clients and reduce your conversion friction and timeKey TakeawayPeople will reveal things they didn’t even know they were thinking in a conversation in response to questions you might not have thought to ask before.We talk aboutWhat exactly customer

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10:41

Creating And Cultivating A Culture For Growth

The 5-Minute Strategist ·

2023/03/30

Did you carefully design and curate your current team culture or did you just get lucky? Do you have a plan to maintain it or are you just hoping for the best?Key TakeawayYour company culture has a direct impact on the people who have a direct impact on your business. Your team delivers your business results, interacts with your customers, and supports you. So it has a direct impact on your ability to grow.In This EpisodeWhy you should care about cultivating culture even if you think yours is

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42:46

The Conflict And Compassion Of Boundaries with Krista...

The 5-Minute Strategist ·

2023/03/23

Boundaries tie us all in knots from unwanted Slack pings to awkward moments in our personal lives but what if there was a different way?Krista Resnick walks you through how to set, hold and negotiate your boundaries without reverting to a people-pleasing good girl.Key TakeawayYour boundaries are not a set of rules for you to set for others. They require you to pull up those big girl pants and have a conversation but that doesn’t mean they have to create conflict.We talk aboutWhy do we struggle to

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27:16

Creative Ways To Think About Your Business From An...

The 5-Minute Strategist ·

2023/03/16

If business is feeling a little bit boring, we got the new angle you’ve been looking for from movies to your underwear drawer.Miriam Schulman shows you how thinking like a creative might just be what you need to unlock your business even if you don’t think you’re creative at all.Key TakeawayIf you’re stuck in your business, check what assumptions you’re making about your client.We talk aboutCreating a customer journey like an artistHow Pretty Woman (yes, the movie) demonstrates where we tend to get

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12:23

5 Ways to Grow Your Business That Aren’t Marketing

The 5-Minute Strategist ·

2023/03/09

We tend to default to marketing as the solution to growth in our businesses but there are some alternativesKey TakeawaySomeone can always out-market and outspend you. Focus instead on your competitive advantageIn This EpisodeThe entrepreneurial marketing cycle5 ways you could grow your business based on what big businesses doWhich strategy to focus onLinksBuild your competitive advantage with the Culture Kickstart mini podcast at dianemayor.com/refreshTo read the transcript or explore other episodes

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33:35

Creating Your Million Dollar Offer By Focusing On A...

The 5-Minute Strategist ·

2023/03/02

Are you really providing the best solution and best experience for your clients right now? Even if you’re convinced your offer is perfect, wouldn’t you rather be sure?Nida Leard walks you through finding the right problem, brainstorming the best solutions, and the challenges and metrics along the way.Key TakeawayCharging premium prices is about asking what would the richest person pay to solve this problem instantly and then asking what would your offer need to include to be worth that.We talk

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14:23

3 Business Lessons I’ve Learned From 200 Episodes...

The 5-Minute Strategist ·

2023/02/23

If running your business is like a self-development class, hosting a podcast is the AP version.In This Episode3 lessons you can apply to your business right now A bonus lesson if you’re pitching a podcast (or anything else) in 2023A gift for my budding podcastersLinksTo grab the guide to all my podcast tech, go to dianemayor.com/podcast-tech. No opt in requiredTo read the transcript or explore other episodes go to dianemayor.com/200

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15:53

The Secret To Effective Delegation That No One Talks...

The 5-Minute Strategist ·

2023/02/16

If you’ve got a team or have plans to hire one, please don’t miss this key step or it will cost you time and money.Key TakeawayDelegation is a two way street. It’s as much about what your team need as it is about what you need to get off your plate.In This EpisodeWhat Game of Throne can teach you about delegationThe 4 levels of delegationThe missing ingredient that will keep you at level 1LinksIf you think this may be impacting your growth, let’s make a plan to change it. Book a growth call at

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