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PODCAST

The Social Strategist

Michelle Gifford

The Social Strategist is your marketing podcast to keep you up to date with all of the changes, trends, and best marketing strategy for social media. If you are using Instagram, blogging, TikTok, email marketing, Pinterest, or other social platforms, then this is the podcast for you.

business

All Episodes

59:42

Ep 238 How to Gain 300K Instagram Followers in 4...

The Social Strategist ·

2022/12/29

This is a replay episode, but I'm sharing this one again because it's one of my favorites. I've listened to this episode more than once so I hope you enjoy this refresher with my interview with Sharon McMahon from Sharon Says So. Sharon McMahon from Sharon Says So on Instagram grew from 14k followers to 400k in just four months. Tune into this episode to see just how she did it and to see how her strategies can work for you. In this episode, we talk about: How to build brand evangelism to grow your

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15:29

Ep 237 How to Have Your First $1,000 or $10,000 Month

The Social Strategist ·

2022/12/26

In this episode, we're going to talk about how you can specifically reach your financial goal, whether that's $1,000 or $10,000 this month. I have some tactical practical ways that you can earn that money right now. This is information you'll want to have as we enter the new year. The 4 steps to hit your money goal: 1. Commit 2. Brainstorm ways to make money 3. Make a plan 4. Leave room to be surprised If you liked this episode, would you DM me over on Instagram? I want to know what you learned,

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40:59

Ep 236 Creating a Loyal Following and Profitable Blog...

The Social Strategist ·

2022/12/22

Is blogging dead? Can you really make money from having a blog? Yes, my friend. I've told you this before, but today we get to hear from Janssen from Everyday Reading. She has a profitable blog, a loyal following, and she's just a joy. I love following her because she is so brilliant at what she does in growing her business. You're going to love this live interview that I did with Janssen. Janssen Bradshaw Website: https://everyday-reading.com/ Instagram: www.instagram.com/everydayreading/ Start the

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20:08

Ep 235 Finding the Right Place to Build Your Business

The Social Strategist ·

2022/12/19

Instagram, YouTube, Podcast, Facebook. Are you confused what social media platform you should be using for your business? You've probably been advised a lot of different ways and a lot of different places where you should be building your business, but I want to help you decide what is best for you. This episode is going to help you find out where to build your business. Some important questions to ask yourself are: - How do you make money? - Where do you like showing up? - Where is it best to

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37:19

Ep 234 How Going All in Completely Changed Her...

The Social Strategist ·

2022/12/15

This is a special replay of my episode with Brittany Hanks. Brittany Hanks is the founder of Home and Kind. She is one of my favorite people. She is straightforward, honest, and she is well, kind. In this episode, we dive into her business and how she made the no-nonsense decision to go all in and how that made such a big difference in her business and really her life. This is one of those episodes that is worth every listen. You can find Brittney Hanks on her website Home and Kind:

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18:05

Ep 233 The Right Way to Set Goals for Your Business

The Social Strategist ·

2022/12/12

Can you believe it? 2023 is just around the corner and we are going to be talking about goals because January is coming up. I love a good goal setting session and so that's what we're going to be doing today in this podcast. Make sure that you have a pen and paper because I'm going to be asking you a lot of questions so that you start thinking and really envisioning what you want your next year to become. You're definitely going to want to purchase my planners to help you plan your year:

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19:18

Ep 232 How to Get Influencers to Work With You

The Social Strategist ·

2022/12/08

Are you a small business who wants to start working with influencers and you're not sure how, and maybe you don't have a huge budget to do it? In this episode, we're going to talk about influencer marketing, why it's important, why you need to start doing it, and what you can do right now to start working with influencers to get your product in front of more people. If you really want to stay up to date with all of the changes in social media, learn how to strategize, and have a coach that walks you

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14:28

Ep 231 1 Reel 5 Ways & What Happened to Pinterest...

The Social Strategist ·

2022/12/05

In this Marketing Minute, we're going to be talking all about the Pinterest updates. This is going to affect your strategy going forward in 2023 and beyond. I'm also going to talk about how you can repurpose your Reels to 5 different platforms. You need to do this so you are stretching your content and aren't missing out on greater impact. Tools I mentioned in this episode. My Pinterest Course: https://iammichellegifford.com/pinterest-101 Tailwind: Use this link for 50% off

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18:35

Ep 230 What’s Happening at Twitter and Why It Matters...

The Social Strategist ·

2022/11/21

"The bird is free." Those are the famous first words of Elon Musk right after he took over Twitter. Since Musk took over a couple weeks ago, Twitter has had trouble after trouble as he tries to make big changes. In this episode of Monday's Marketing Minute, we're going to be talking about what actually is happening so that you can be up to date, what you need to know, how this really applies to your business, and what you can do to make sure that your business is protected from any kind of crazy

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16:57

Ep 229 Steal Taylor Swift's Marketing Strategy

The Social Strategist ·

2022/11/21

In October, Taylor Swift released her album and it broke so many records. Then this week she opened up her tour dates and it is selling out! People are lining up to pay more for tickets than they ever have. So how is she able to do that? In this episode, I'm going to be talking about how you can steal Taylor's marketing strategy and use it for your business. My new planners are launching tomorrow! You can buy them here: https://iammichellegifford.com/shop If you really want to stay up to date with

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24:05

Ep 228 My 2023 Marketing Strategy

The Social Strategist ·

2022/11/17

Instagram has changed. Have you noticed? If you're like many of my clients, they're realizing that there has been some fundamental changes in Instagram and social media as a whole. And if you are trying to plan in 2023, then you need to understand what these changes are and how you can use them to grow your business. In this episode, we're going to talk about the 6 best things you need to be doing in 2023 to grow your business. I'm also sharing my predictions of what will happen in social media next

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15:32

Ep 227 Marketing Minute: Instagram Scheduling, TikTok...

The Social Strategist ·

2022/11/14

Instagram is finally giving us features we've been asking for and new ways to make more money. Pinterest is adding Takes and TikTok is taking on every other social media platform. We're going to be diving into those and more in this Michelle's Monday Marketing Minute. Make sure you subscribe so you don't miss a Marketing Minute Monday! Join the Marketing Minute email list by texting "marketing" to 951-309-7885. For the full shownotes and blog post:

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07:28

Ep 226 Instagram Reels Surprises

The Social Strategist ·

2022/11/07

We're doing things a little bit different this week because I want to start doing Mondays where I post the marketing updates that are happening all the time. There's a lot of things that go on with social media. Whether that's Pinterest, Instagram, TikTok, blogging, YouTube, and all of the places where you are getting your content and you're creating content, there are updates that you need to know about. This episode of the podcast is going to be the marketing update podcast where I'm going to give

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24:29

Ep 225 From Whisper to Megaphone: How to Turn up the...

The Social Strategist ·

2022/11/03

Are you whispering in your business and wishing more people could hear? Well, my friend, you need to turn up the volume. In this episode, I'm talking about what it takes to actually turn up the volume in your business with actionable steps that you can do now to get more ears on your business. Listen to episode 208 to learn more about the 5 Pillars of Brand Messaging https://soundcloud.com/user-147201608/ep-208-the-secret-to-creating-a-brand-message-that-sells-1 Sign up for an hour call with me to

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20:38

Ep 224 The Mental Gym: I Can Almost Do a Pull-Up

The Social Strategist ·

2022/10/31

For the past three months, I've had a goal to do a pull-up and I'm almost there! I've been going to the gym and weightlifting for the last year and I have learned a lot about myself. It was my birthday last week, so I have been thinking about what I have accomplished in the last year and what I'm most proud of. In this episode, I'm sharing 7 life lessons I've learned from a year of lifting weights and how it can apply to your business. Let me know what stuck out to you and DM me on Instagram

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13:02

Ep 223 Everything I Spend Money on for My 6 Figure...

The Social Strategist ·

2022/10/27

In this episode, we're going to talk about where I'm spending money to run my business. I'm a mom to five kids and I have a big team that is driving this business forward. There are some tools that I am very passionate about investing in because they make my life and business so much easier and more profitable. I'm going to talk about the ones I use, why I use them, and I hope that you choose a couple of these that can help make your business easier, better, and that you use them to grow. Links to

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16:28

Ep 222 Get off the Hamster Wheel. Build a Long-Term...

The Social Strategist ·

2022/10/25

Is Instagram still the best place for you to grow your business? While we've been talking a lot about Instagram in recent episodes, I really want to dig a little bit deeper and discuss where you should be building your business in order to get long-term success. I love Instagram, but we shouldn't put all of our eggs in that basket. In this episode, we're going to talk about the baskets that you should be putting your eggs in and the strategy that will give you long-term success. Join Money Makers

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21:30

Ep 221 The One Thing That Will Level up Your Biz

The Social Strategist ·

2022/10/20

What's the best way to level up your business? Joining my Money Makers Coaching Group. When you join Money Makers, you get access to all of my courses, access to my community of women just like you who are growing their business, and you also get access to coaching twice a month. 2023 is coming quickly. How do you want to start next year? Do you want to start it with power, direction, and strategy? My guess is yes and if that is true, then you need to come join Money Makers. Money Makers is really

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30:15

Ep 220 TikTok 101: Money Maker Coaching Call

The Social Strategist ·

2022/10/17

This is a special episode. I'm going to let you in on something I do twice a month with my coaching group Money Makers. Money Makers is not only coaching, but you also get access to all of my courses and community. Twice a month, I meet with my Money Makers and I coach them on a specific topic and then they are able to submit their questions. They can ask anything about their business and I answer those as well. If this is something you're interested in, Money Makers opens on October 18th! It's only

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19:33

Ep 219 How One Money Maker Doubled Her Income and...

The Social Strategist ·

2022/10/13

Have you ever wondered if you had a business coach and if you had a community of people who really were there to help you with your business, would you be able to grow your business further? I have a coaching group called Money Makers. It opens for enrollment twice a year and will open on October 18th. So in this episode, I brought in some of my Money Makers because I want you to hear who they are and the things that they're experiencing by being in Money Makers. You're going to meet some of my

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