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PODCAST

Marketing Guides for Small Businesses

Marketing Guides for Small Businesses

We dive into one topic per episode so you really get the nuts and bolts of the idea and understand what it takes to add it to your company"s marketing system or leave it out as it may not apply to your business. Either way, you"ll be better informed about the topic and understand what will really work for your company, and what shiny, new marketing concepts to leave alone. Who are we? Your hosts are a team of established and active marketing agency owners covering one key marketing topic each

business marketing

All Episodes

00:42:23

How to Develop a Hiring Process That Works with Ryan...

Marketing Guides for Small Businesses ·

2022/07/11

“Finding good employees doesn’t work. Instead, start attracting top talent.” Ryan Englin, CEO of Core Matters, joins us for this episode to share his knowledge on recruiting top talent to your business’ open roles. Core Matters focuses on the issues of high turnover or high growth and what businesses need to do to fill their open positions. Even as a small business, it’s possible to compete for the best people if you have the right system in place. In this episode, Ryan shares how to

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00:57:40

How to Market Your Nonprofit with Limited Resources...

Marketing Guides for Small Businesses ·

2022/07/04

Nonprofits are just like many small businesses - they need to make the most of their limited marketing budgets. In today’s episode, Ben Chambers, marketing and fundraising consultant for nonprofits of Team Kat & Mouse joins us to share his experience in marketing for nonprofits. We’ll discuss how to make your nonprofit stand out when you have a limited budget and resources. Tune in as we discuss: The biggest mistakes most nonprofits make when they market themselves and how to avoid

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00:50:59

Hiring An In-House Marketer? Watch this first.

Marketing Guides for Small Businesses ·

2022/06/27

Are you the owner of a growing business wondering whether you should hire an in-house marketer or continue using vendors or marketing agencies? Both models have their pros and cons, though many business owners tend to gravitate towards hiring in-house employees because that feels most familiar. They think they’ll have more control, that results will be better, and sometimes think it will save them money. But is that true? Choosing to hire an in-house marketer or an agency is a big decision

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00:33:49

Busting Myths about Yelp - with Alexandra Lieberman

Marketing Guides for Small Businesses ·

2022/06/20

As an online directory and resource site for people looking for businesses, Yelp is a true powerhouse. But, there are also many myths about Yelp that lead business owners to miss out on using it as an opportunity for growth. Our guest this week is Alley Lieberman, Partner Account Executive, Yelp Inc. Alley joins us to help dispel many of the common myths about Yelp, like that Yelp is only for restaurants or that good reviews are removed for no reason. Alley will also show you how you can take

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00:47:24

Event & Tradeshow Strategies for Small Business

Marketing Guides for Small Businesses ·

2022/06/13

We’re recording this episode in mid-2022 where some parts of the world are very open and other parts are just emerging from COVID lockdowns and various restrictions. For some, it may be the first time in a couple of years you’re finally able to attend an in-person conference, event or tradeshow. In this episode we’ll discuss ways to make those events and tradeshows more meaningful and effective for you. Whether you’re a first time attendee at an annual event or have gone all in as a tier one

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00:59:19

How to Improve Small Business Local SEO

Marketing Guides for Small Businesses ·

2022/06/06

When Google recognizes that a searcher is likely looking for something local - think searches like, “24-hour laundromat” or “math tutors in Toronto” or “Thai restaurants open now” or any time somebody uses the “Near Me” functionality - the results prioritized are those found in Google’s Map Pack or Local Pack and other relevant organic search results. Having a strong local SEO strategy is how you can get your business listed in the Map Pack and on that first page of Google search results

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00:57:33

Your 2022 Word of Mouth Marketing Guide

Marketing Guides for Small Businesses ·

2022/05/30

It's been said that word-of-mouth marketing is one of the most powerful strategies a business can use, but is it? And if it is powerful, how can a business use it to create a constant flow of leads to their business? In this podcast we'll explore what word-of-mouth marketing is, why it's so powerful, common word-of-mouth marketing myths, and how businesses can strategically leverage word-of-mouth marketing as part of their marketing plan. Our four marketing guides will also explore: Some

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00:55:33

In Conversation with Virginia Muzquiz, The Referral...

Marketing Guides for Small Businesses ·

2022/05/23

We’ll talk with Virginia Muzquiz (The Referral Diva) about becoming a master connector and how to build your business with referrals. Virginia Muzquiz is the founder of Master Connectors, Inc and the creator of the Referrals On Demand® program which teaches solo entrepreneurs how to turn their network into a referral-generating machine. With more than two decades of experience creating business by referral, Virginia teaches entrepreneurs and small business owners the art and science of

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00:57:41

How to Determine the Best Sources of Traffic for Your...

Marketing Guides for Small Businesses ·

2022/05/16

If you’ve listened to previous episodes, you know we’ve talked at length about the value of an omni-channel approach to marketing - that is, ensuring the integration between all of the channels you use to interact with your customers (both physical and digital) to create a consistent brand experience. In this episode, we’ll dig into specific traffic sources, explore their differences and discuss how to best use each. Picking the right source of traffic is vital to generating leads and sales

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00:49:24

Why Customer Interviews are Important for Your Business

Marketing Guides for Small Businesses ·

2022/05/09

If I asked you to tell me the difference between your company and your closest competitor, would you be able to clearly articulate that difference? If not, you’re not alone. This is where customer interviews come in. The responses you receive from quality customer interviews can help you better articulate your company’s differences and craft messaging that really resonates with your target audience by speaking directly to them using the language they use. Have you included customer

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00:58:46

Why Marketing Fails: How to Avoid Common Marketing...

Marketing Guides for Small Businesses ·

2022/05/02

Marketing doesn’t work! SEO Doesn't Work! Google Ads Don't Work! Email marketing doesn’t work! We’ve heard it all. As marketing consultants and agency owners we hear these complaints often from business owners who have tried certain marketing tactics without success. The truth is, every marketing strategy or tactic has both the potential for great success and for great failure. Check out our latest episode to learn why marketing sometimes fails and how you can avoid falling into common

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00:56:14

Why Your Business Needs an SEO strategy

Marketing Guides for Small Businesses ·

2022/04/25

While most businesses are aware of the importance of SEO, an UpCity commissioned study found that as many as 57% of North American SMB’s lack an SEO strategy. According to the same survey, some of the top goals for businesses were to increase organic traffic, strengthen domain authority and increase brand awareness, among other things. Yet, only 34% of businesses have made SEO a priority for 2022. If your business is hoping to achieve any of the goals listed above, but doesn’t yet have an

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00:50:22

Would a White Paper Help Your Company?

Marketing Guides for Small Businesses ·

2022/04/18

A white paper is a long-form document (typically 2500 to 3000 words) that is used mostly in the business-to-business (B2B) space. It is typically an in-depth report on a specific topic that explains a particular problem and provides a solution. A well-researched and well-written white paper can be a great opportunity to demonstrate your organization’s knowledge and expertise and can, when used effectively, help you generate leads, increase sales, convert prospects into customers and improve

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00:57:07

The Key Elements of an Effective Marketing Strategy

Marketing Guides for Small Businesses ·

2022/04/11

Creating an effective marketing strategy is hard work and it can feel overwhelming knowing where to start and what to prioritize. But, marketing results don’t just happen by accident. Creating a strategy is key to ensuring you’re targeting the right audience with relevant content. It’s like the blueprint for all of your upcoming marketing activity and helps guide all of the decisions you make. The more time you spend building a quality strategy, the more opportunities you’ll create for your

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00:52:45

How to Determine the Right Marketing Budget for Your...

Marketing Guides for Small Businesses ·

2022/04/04

There are a lot of opinions out there about what an appropriate marketing budget is for a business, and it often depends upon who you ask. In this episode our four marketing guides will help unpack this important topic with the goal of helping you answer this important question of ‘What Should My Marketing Budget Be’. The questions we provide answers to in this episode include: Why is setting your company’s marketing budget such a hard topic? What is the difference between an overhead

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00:52:45

How to Have Quick Wins in Marketing For Small Businesses

Marketing Guides for Small Businesses ·

2022/03/21

The Four Common Problems Small Businesses Face Most business leak leads onlineMost marketing efforts take several week to show resultsSpeed of response is critical to winning the businessTool costs add up Nearly every small business has a limited budget. So if you have limited time and money, and you know that you can’t ignore the reality of digital marketing in today’s world, what do you do? Especially if you don’t have thousands of dollars to spend on SEO? In this episode we cover

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00:41:37

The Pros and Cons of Podcasting for Small...

Marketing Guides for Small Businesses ·

2022/03/14

Learn what works, what doesn't and how to get in on the podcasting opportunity if you don't want to host your own show. If you’re listening to us, you’re probably already familiar with podcasts and with so many of them out there now for every niche possible, you may be wondering if it is worth it to start your own. You have full control over content, promotion, scheduling…what is more freeing than that? But is it a good idea and with all the demands on your time already, is this a worthwhile

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00:48:17

What Is User Generated Content?

Marketing Guides for Small Businesses ·

2022/03/07

In this episode we cover answers to such questions as: What is User Generated Content and why is it important? Can Online Reviews Help With User Generated Content? What Are Some Examples of User Generated Content? For B2B Companies - Recommendations on How To Get User Generated Content And much more…listen in.

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00:44:32

How to Use Email in Your Company Marketing

Marketing Guides for Small Businesses ·

2022/02/28

Almost everyone has a love-hate relationship with email. It's a relentless taskmaster interrupting our days with endless requests and endless spam. We would all agree that email isn't all bad, and it turns out that email marketing is one of the most underutilized powerhouses in a company's marketing arsenal. In this podcast, we'll talk about why and how you should leverage email marketing in your small business this year and provide tips for getting the most out of your email marketing

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00:43:51

How to Win With the Social Media Marketing Trends

Marketing Guides for Small Businesses ·

2022/02/21

Marketing is a two-way street and does need input from the client - oftentimes, more than they know. We’re talking today about how the various aspects of social media can be practically tackled by small businesses and the marketing agencies who support them. Tune in to learn more about: Is attention span really shortening? Reels went to 60 seconds and TikTok expanded to 3 minutes in length, up from 60 seconds. The trend toward people wanting experiences in smaller niche

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260 results

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