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PODCAST

Profitable Graphic Designer: Clients, Business, Money, and Freedom

Learn how to get graphic design clients, price your services confidently, and build a profitable design business that gives you freedom. You’re not meant to chase cheap clients or work nights just to stay afloat. Hosted by Kady Sandel, brand strategist, agency owner, and design business coach helping freelance, brand, and web designers build scalable, profitable businesses. You’ll learn how to: • Get graphic design clients and sell high-value offers • Build systems that simplify your design

arts design

All Episodes

00:19:38

43 How Busy Six-Figure Designers Get Their Time Back

Profitable Graphic Designer: Clients, Business,... ·

2023/01/24

In this episode, business coach Kady Sandel talks all things outsourcing, increasing your rates, and building a team for your design business so you can focus on the work you love while still making a great income! When you left the 9-5 world, you were probably wanting flexibility & freedom – not to work 24/7 running your own graphic design, brand design, or web design business. Yet so many creatives work way more hours than they need to & experience burnout along the way. Let’s shift that

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00:21:40

42 Scale Your Design Business Without a Massive Team

Profitable Graphic Designer: Clients, Business,... ·

2023/01/17

If you’re running a six-figure design business, you already have a team, your expenses are creeping up, and you’re wondering how to get to an even higher level without hiring a ton of more people… this episode is for you! Business coach Kady Sandel will show you how to revamp your creative agency to get rid of burnout, reduce your work hours, and scale even further without hiring a massive team. Learn how to work “smarter not harder” at this agency level, how to productize your design services, and

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00:19:21

41 Hiring a Team to Support Your Vision

Profitable Graphic Designer: Clients, Business,... ·

2023/01/10

Without hiring a team in your design business, you can only get to a certain level of success. In this episode, business coach Kady Sandel shows you the most important things to consider when hiring help in your graphic design, brand design, or web design business. Learn who to hire first, how to make sure you have the money to pay them, and why even a small amount of help (5 hours a week or less!) can catapult your business to the next level. You will walk away empowered with the tools to stop

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00:28:41

40 How to Book 10k Clients Working 5h a Week

Profitable Graphic Designer: Clients, Business,... ·

2023/01/03

In this episode, business coach Kady Sandel shows you how to stop running your design business like a freelancer and embrace your role as a creative CEO! Most graphic designers, brand designers, and web designers hit a plateau in their businesses at $3-7k months. At that point, you will need to create systems to build a simple & sustainable design agency that doesn’t need you 24/7. Learn how to realign your business so you can work 5-10 hours a week while landing $10k+ clients, including a

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00:37:13

39 Six-Figure Goal Setting in Your Design Business

Profitable Graphic Designer: Clients, Business,... ·

2022/12/13

Hitting six-figures in your graphic design business is possible if you have the right plan & the right goals! In this episode, Kady Sandel shows you how to break your income goals into achievable steps so you can land your dream clients and scale your graphic, brand, or web design business to six figures. Kady shows you how to work backwards to make sure your pricing, ideal clients, and income goals all align. Plus, you’ll learn the key mindset shifts you need to make to charge high-ticket and

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00:23:41

38 Designing for a High-Ticket Client

Profitable Graphic Designer: Clients, Business,... ·

2022/12/06

You asked for this one! In this episode, Kady Sandel walks you through the client workflow and design process her branding agency uses when working with $10k, $15k, and $20k+ clients. Graphic designers often fear that higher-ticket clients will require more work, but that is often not true. Learn how you can adjust your process when working with multiple stakeholders, plus how to handle design revisions effectively with bigger clients to leave them raving at the end of their project. Kady also

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00:22:28

37 Messaging & Positioning to Get to Your Next Level

Profitable Graphic Designer: Clients, Business,... ·

2022/11/29

Want to crack the code of landing $10k+ graphic design clients who value you as an expert? The secret lies in your messaging! In this episode, Kady Sandel walks you through the key messaging mistakes she made early in her design business that cost her thousands of dollars. You will learn how to position your design business on your website, social media, and marketing so you attract the professional clients you want to work with. Plus, hear Kady’s #1 tip to overcome writers block when writing the

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00:42:55

36 Grow Your Design Business with Blogging & SEO with...

Profitable Graphic Designer: Clients, Business,... ·

2022/11/22

Have you ever wondered if blogging is still a viable way to get graphic design clients? Or how to set up your website’s SEO so it attracts and converts the high-ticket clients you want? In today’s episode, guest expert Jacob Cass sits down with host Kady Sandel for an incredible conversation about how to use blogging & SEO to land design clients, get leads, and generate passive income. Jacob’s website has been viewed over 70 million times! He shares how to set goals for your blog, manage the

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00:20:04

35 Do This if Your Marketing Isn't Working

Profitable Graphic Designer: Clients, Business,... ·

2022/11/15

Wondering why you’re spending all your time marketing your design business, yet not actually landing clients from it? In this episode, Kady Sandel shows you how to tell if your marketing strategies just need more time to work… or if you are doing them completely wrong! Learn the #1 mistake that graphic designers make when trying to market their services, plus practical tips on how to land design clients using methods like blogging, LinkedIn, networking events, and more. Resources: Want to sign a

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00:21:40

34 3 Reasons Why I Get $12k Design Clients and Other...

Profitable Graphic Designer: Clients, Business,... ·

2022/11/08

Why do some designers land high-ticket clients on repeat, while others have clients in their inbox trying to demand the cheapest price ("how much for a logo?")? Kady Sandel dives into it in this juicy episode about why she gets $12k+ design clients! She shows you the 3 unique strategies she uses to attract high-ticket clients, with before-and-after examples from her own brand design business. Learn how to get graphic design clients who have the budget to pay you well, package your offers in a way

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00:41:25

33 Personal Branding for Designers with Lucian...

Profitable Graphic Designer: Clients, Business,... ·

2022/11/01

Join guest expert Lucian Grofsorean in a conversation with host Kady Sandel on how freelance brand, web, and graphic designers can build their personal brands! You know that your design business needs its own brand, especially if you are positioning yourself as an agency or studio… but how can you build a personal brand at the same time? And do you even need to? We cover it all in this episode. Learn the psychology of personal branding, as well as why it’s harder to make your own brand than it is to

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00:16:40

32 Promote Your Design Business Without Burning Out

Profitable Graphic Designer: Clients, Business,... ·

2022/10/25

Let’s talk about burnout for graphic, brand, and web designers – and specifically: how you can market your freelance business and get clients without burning out! In today’s episode, Kady Sandel shows you how to promote your design business without spreading yourself too thin or working 24/7, with examples of the methods she used to grow from a solopreneur to a branding agency. Learn the difference between inbound & outbound marketing for creative businesses, how to pick the marketing strategies

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00:20:13

31 I Won a Year-Long Adobe Subscription Because of My...

Profitable Graphic Designer: Clients, Business,... ·

2022/10/18

Most freelance designers have had at least one horrible client…. but have you ever won a huge contest because you had the WORST client story of every designer who entered?! Our host Kady Sandel has – and she even won a year-long Adobe subscription as her prize! In this episode, Kady shares her hilarious contest-winning client story that you don’t want to miss. You’ll also learn how to spot these “clients from hell” sooner in your own graphic design, brand design or web design business – as well as

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00:14:57

30 Designing Your Portfolio to Look Expensive

Profitable Graphic Designer: Clients, Business,... ·

2022/10/11

Are you attracting cheap graphic design, brand design, or web design clients? That means it’s time to update your portfolio to make it look more expensive! In this episode, Kady Sandel walks you through the exact portfolio changes you need to make to attract $10k+ design clients. Even if your design work is amazing, if you aren’t presenting it right, it simply isn’t going to impress the clients who have big budgets… so let’s fix your portfolio together with these actionable tips. Tune

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01:16:07

29 Sell Your Design Services Using Instagram Stories...

Profitable Graphic Designer: Clients, Business,... ·

2022/10/04

Have you ever wondered how to leverage IG stories to make more money in your design business? Then this is the episode for you! Kady Sandel speaks with guest expert Alyssa Moorhead about how to grow your graphic design, web design, or brand design business on Instagram – specifically using the Stories feature. You’ll learn how to build genuine connections with ideal clients, how to get them to find you in the first place, and what you should be doing in the DMs to get hired without feeling

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00:26:48

28 Collaborate with Copywriters to Get More Design...

Profitable Graphic Designer: Clients, Business,... ·

2022/09/27

In this episode, guest expert Natalie Gates joins Kady Sandel to share how freelance brand designers, graphic designers, and web designers can make more money and land bigger clients by collaborating with copywriters. You’ll hear Natalie’s tips on where to find the best freelance copywriters and how to become their #1 go-to designer, the logistics of how to structure your partnership (aka: who pays who!), plus how to get graphic design clients through copywriting referrals. We also cover the pros

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00:38:56

27 How I Grew My Branding & Design Studio

Profitable Graphic Designer: Clients, Business,... ·

2022/09/20

Most freelance designers have questions about how to add services to their design business: like how to go from being a logo designer, to a brand designer, to maybe even a web designer or full-service studio. In this episode, Kady Sandel covers all the “hows” of how she personally evolved her freelance business into an agency! Get the inside scoop on what design services she learned (versus which she outsourced), how she knew when it was time to level up, and her #1 tip for when you want to expand

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00:27:57

26 The High-Ticket Client Mastermind - October 2022

Profitable Graphic Designer: Clients, Business,... ·

2022/09/13

Are you burnt out from trying to scale up your design business problems on your own? Craving an outside perspective to help you see if your ideas make sense? In this episode, Kady Sandel shares the story of when she joined a mastermind earlier in her brand design business, including the positive and negative aspects of it. Learn about our upcoming High-Ticket Client Mastermind for creatives and how it can help you hit $10k months in your web design, graphic design, or brand design business. Prevent

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00:34:32

25 Mindset Shifts to Grow Your Creative Business with...

Profitable Graphic Designer: Clients, Business,... ·

2022/09/06

If you need to feel motivated in your freelance design business again, this is the episode for you! Guest expert Jeremy Mura joins Kady Sandel to break down the key mindset mistakes that are holding your creative business back. You’ll hear Jeremy’s tips on how to position your freelance business so you can attract more clients and opportunities – and leave an amazing impression on them when they arrive. We also cover how to set your prices confidently, how a positive mindset will transform the way

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00:31:38

24 How to Choose the Right Mentor with Prajin Shee

Profitable Graphic Designer: Clients, Business,... ·

2022/08/30

Have you ever craved the guidance of a mentor for your freelance design business, but you weren’t sure where to find one? In today’s episode, Kady Sandel speaks with guest expert Prajin Shee about how to find the right mentor for your creative business – including where to find one, what qualities to look for in a mentor, and how exactly a mentor can help you grow your graphic design, brand design, or web design business. Prajin shares how having a mentor helped him scale his company, plus the best

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203 results

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