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PODCAST

Profitable Graphic Designer: Clients, Business, Money, and Freedom

Learn how to get graphic design clients, price your services confidently, and build a profitable design business that gives you freedom. You’re not meant to chase cheap clients or work nights just to stay afloat. Hosted by Kady Sandel, brand strategist, agency owner, and design business coach helping freelance, brand, and web designers build scalable, profitable businesses. You’ll learn how to: • Get graphic design clients and sell high-value offers • Build systems that simplify your design

arts design

All Episodes

00:38:51

It’s Not the Algorithm. It’s Your Personal Brand w/...

Profitable Graphic Designer: Clients, Business,... ·

2026/02/17

Posting consistently, telling better stories, doing everything right and still watching your growth stall is frustrating. For this milestone 200th episode, I sat down with Chris Do for a very honest conversation about what actually builds a personal brand when algorithms change and attention is harder than ever to earn. We talked about identity before content, confidence before visibility, and why so many freelance designers and design business owners feel invisible online even when their work is

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00:18:16

The Only 3 Marketing Activities That Grow a Design...

Profitable Graphic Designer: Clients, Business,... ·

2026/02/10

Most designers think they need more content, more platforms, or more exposure to grow. That is not the problem. The real issue is misalignment. I see so many talented designers working nonstop and still struggling with unpredictable income. In this episode, I break down the only three marketing activities that actually grow a design business and why everything else is just noise. If you are a freelance designer or a brand and web designer trying to figure out how to get graphic design clients

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00:18:48

How to Stand Out in a Saturated Design Market | EP 198

Profitable Graphic Designer: Clients, Business,... ·

2026/02/03

The design market feels louder and more competitive than ever, and yet the designers who truly stand out are not doing anything flashy. They are doing something much simpler. They are clear. In this episode, I am breaking down why the market feels saturated, why being talented is not enough, and what actually makes clients choose one freelance designer over another. If you are a brand and web designer or a design business owner who feels stuck competing on price or struggling with how to get graphic

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00:20:43

What Actually Makes a Designer Fully Booked | EP 197

Profitable Graphic Designer: Clients, Business,... ·

2026/01/27

You can be busy and still feel stuck. That is the uncomfortable truth most designers avoid. In this episode, I break down what actually makes a designer fully booked and why so many talented freelance designers stay busy but unstable. We talk about the difference between random demand and predictable demand, why clarity matters more than visibility, and how alignment across your positioning, offer, portfolio, and systems changes everything. If you are a brand and web designer or design business

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00:16:23

How to Fix a Design Portfolio That Isn’t Converting |...

Profitable Graphic Designer: Clients, Business,... ·

2026/01/20

Your portfolio can be beautiful and still fail to convert. I see this all the time with talented designers who are doing great work but attracting the wrong clients or no clients at all. In this episode, I walk through why most design portfolios do not work, what clients are actually looking for when they review your work, and how to restructure your portfolio so it supports your pricing, your offer, and your role as the expert. This is about turning your portfolio into a real part of your sales

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00:25:45

The $10k Signature Offer That Changes Everything for...

Profitable Graphic Designer: Clients, Business,... ·

2026/01/13

Being busy is not the same thing as building a sustainable design business. I learned that the hard way. In this episode, I walk you through why offering everything keeps you stuck, how one $10k signature offer can simplify your business, and why brand strategy is the key to staying relevant as a brand and web designer in a world full of templates and AI tools. This is the exact shift that helped me stop chasing random projects and start building a business that feels intentional, confident, and

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00:26:50

My Top 3 Lead-Generating Activities for Designers...

Profitable Graphic Designer: Clients, Business,... ·

2026/01/06

Most designers think they need more visibility to get clients, but visibility without clarity does nothing. I am breaking down the top three lead generating activities that have consistently brought me high quality clients as a brand and web designer, without chasing trends or burning out. These are the systems I still rely on today as a design business owner and creative CEO, and they work whether you are a freelance designer or running a small studio.You will learn:How to get graphic design

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00:16:17

My 2026 Design Business Predictions (and How to...

Profitable Graphic Designer: Clients, Business,... ·

2025/12/30

2026 is going to separate designers who lead from designers who get replaced. I am seeing clear shifts in how clients hire, what they value, and what they are willing to pay for. AI is changing the industry fast, but not in the way most designers think. In this episode, I am sharing my real predictions for 2026 based on what I see inside my own agency and from working closely with designers who want to grow as creative CEOs. This conversation is for every freelance designer, brand and web designer,

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00:15:03

What Running a 6-Figure Design Business as a Mom...

Profitable Graphic Designer: Clients, Business,... ·

2025/12/23

Running a six-figure design business while raising kids is not about working nonstop or separating life into perfect boxes. It is about creating flow, flexibility, and freedom. I built my agency from home with a remote team, a dedicated studio space, and systems that keep everything running even when life gets busy. In this episode, I am sharing what real balance looks like for a creative CEO and how I make both business and motherhood work together.You will learn:How to create systems that support

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00:19:49

Vision Board for Designers – How to Map Out Your 2026...

Profitable Graphic Designer: Clients, Business,... ·

2025/12/16

Most freelance designers set goals that sound good on paper but have no real direction. That is why I use a vision board to map out my year intentionally, not to manifest but to plan. In this episode, I am walking you through how to create a 2026 vision board that helps you grow your design business, attract better clients, and make decisions that align with the life you want.Whether you are a brand and web designer, a creative CEO, or a design business owner who wants clarity and structure, this

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00:20:48

How to Build Systems That Save 10+ Hours in a Design...

Profitable Graphic Designer: Clients, Business,... ·

2025/12/09

Most freelance designers waste 10 or more hours each week doing tasks that could be automated or simplified. In this episode, I am showing you exactly how to build systems that save you time, help you attract more clients, and make your design business easier to manage.Whether you are a brand and web designer, a design business owner, or a creative CEO who is ready to scale, you will learn how to create structure, simplify your offers, and finally stop reinventing the wheel for every client.You will

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00:18:21

My Design Agency Reflection: Lessons from 2025 and...

Profitable Graphic Designer: Clients, Business,... ·

2025/12/02

This year changed everything. I had $40K profitable months, $20K plus design clients, and podcast sponsors that made 2025 my best year so far. But beyond the numbers, it gave me clarity. In this episode, I share what worked, what I am changing inside my design agency, and how I am expanding my personal brand in 2026. Whether you are a freelance designer, brand and web designer, or a design business owner, this episode will help you reflect on your year and plan your next one with purpose.You will

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00:32:28

How to Audit Your Design Business Before the New Year...

Profitable Graphic Designer: Clients, Business,... ·

2025/11/25

Most design business owners plan for the new year without actually reviewing the one they just had. And that’s a mistake. In this episode, I walk you through how to audit your design business before the new year so you can make smarter, more confident decisions that actually move you forward. Whether you’re a freelance designer, brand and web designer, or growing a small studio, this process will help you understand your numbers, refine your offers, and realign your goals for real growth.You will

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00:23:13

Why Designers Struggle to Raise Their Rates | EP 187

Profitable Graphic Designer: Clients, Business,... ·

2025/11/18

Most freelance designers know they should be charging more but struggle to actually raise their rates. In this episode, I am breaking down why that happens and what you can do to change it. It is not your portfolio, your market, or the economy. It is your mindset. I will show you how to shift your thinking around money, attract high-value clients, and start pricing design services with confidence.Whether you are a freelance designer, a brand and web designer, or a design business owner growing into

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00:26:01

How to Start Planning for 2026 as a Freelance...

Profitable Graphic Designer: Clients, Business,... ·

2025/11/11

Most freelance designers start every new year by setting goals. But without reflection, those goals mean nothing. In this episode, I share exactly how I plan for the new year as a design business owner and how you can create your 2026 plan with intention. We’ll talk about raising prices, refining offers, simplifying systems, and setting goals that actually support the life you want to live.You will learn:How to reflect on 2025 and identify what worked in your businessHow to clarify your offers and

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00:25:07

10 Lessons I Learned from 10 Years of Running My...

Profitable Graphic Designer: Clients, Business,... ·

2025/11/04

Ten years, hundreds of clients, and more lessons than I can count. This episode is a reflection on what it really takes to grow from a freelance designer charging $65 logos to running a six-figure design agency that gives you freedom and choice. I am sharing the ten biggest lessons that shaped my business, my mindset, and how I show up as a creative CEO. These lessons are honest, sometimes uncomfortable, and exactly what I wish someone told me when I started.You will learn:Why being a great designer

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00:20:54

Exact Systems I Use to Run a Profitable Design...

Profitable Graphic Designer: Clients, Business,... ·

2025/10/28

When I finally built real systems in my design business, everything changed, from how I manage money to how I onboard clients and plan my week. I am sharing every single system I use as a brand and web designer so you can stop feeling overwhelmed and start running your design business like a Creative CEO. Whether you are a freelance designer or scaling your studio, these steps will help you become more profitable without working more hours.You will learn:The exact financial systems I use to track,

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00:27:33

Attract Design Clients Without Posting Every Day | EP...

Profitable Graphic Designer: Clients, Business,... ·

2025/10/21

You don’t need to post every day to attract high-paying graphic design clients. What you need is clarity, focus, and a strategy that actually moves your design business forward. In this episode, I’m sharing how to stop wasting hours on random posts and start using intentional content that brings you clients, not just followers. I’ll walk you through the exact steps to figure out where your dream clients are, what they actually care about, and how to position your design content so it sells your

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00:27:03

Stop Charging Too Little as a Designer – Do This...

Profitable Graphic Designer: Clients, Business,... ·

2025/10/14

Charging $2,500 for branding might feel safe, but it’s actually the reason so many designers stay stuck. When you underprice your work, you attract the wrong clients, limit your growth, and start believing your own low rates. I know because I did it too. In this episode, I’ll show you how to break out of the $2K–$4K design trap and finally step into pricing that reflects your value. Whether you’re building a freelance design business or aiming to grow a profitable design studio, this conversation

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00:35:06

Why Branding Starts with Strategy, Not Design (with...

Profitable Graphic Designer: Clients, Business,... ·

2025/10/07

Most people don’t dream of becoming entrepreneurs in the lab. But when science meets innovation, business ideas are born.In this episode of The Profitable Graphic Designer, I’m joined by Dr. Nathan Bryan, a molecular medicine researcher turned product-based business owner. He shares how his discoveries around nitric oxide led to supplements, skincare, and therapeutic innovations—and how branding and marketing have been just as critical as the science itself.You’ll learn:Why communicating benefits

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201 results

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