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PODCAST

Profitable Graphic Designer: Clients, Business, Money, and Freedom

Learn how to get graphic design clients, price your services confidently, and build a profitable design business that gives you freedom. You’re not meant to chase cheap clients or work nights just to stay afloat. Hosted by Kady Sandel, brand strategist, agency owner, and design business coach helping freelance, brand, and web designers build scalable, profitable businesses. You’ll learn how to: • Get graphic design clients and sell high-value offers • Build systems that simplify your design

arts design

All Episodes

00:26:50

My Top 3 Lead-Generating Activities for Designers...

Profitable Graphic Designer: Clients, Business,... ·

2026/01/06

Most designers think they need more visibility to get clients, but visibility without clarity does nothing. I am breaking down the top three lead generating activities that have consistently brought me high quality clients as a brand and web designer, without chasing trends or burning out. These are the systems I still rely on today as a design business owner and creative CEO, and they work whether you are a freelance designer or running a small studio.You will learn:How to get graphic design

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00:16:17

My 2026 Design Business Predictions (and How to...

Profitable Graphic Designer: Clients, Business,... ·

2025/12/30

2026 is going to separate designers who lead from designers who get replaced. I am seeing clear shifts in how clients hire, what they value, and what they are willing to pay for. AI is changing the industry fast, but not in the way most designers think. In this episode, I am sharing my real predictions for 2026 based on what I see inside my own agency and from working closely with designers who want to grow as creative CEOs. This conversation is for every freelance designer, brand and web designer,

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00:15:03

What Running a 6-Figure Design Business as a Mom...

Profitable Graphic Designer: Clients, Business,... ·

2025/12/23

Running a six-figure design business while raising kids is not about working nonstop or separating life into perfect boxes. It is about creating flow, flexibility, and freedom. I built my agency from home with a remote team, a dedicated studio space, and systems that keep everything running even when life gets busy. In this episode, I am sharing what real balance looks like for a creative CEO and how I make both business and motherhood work together.You will learn:How to create systems that support

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00:19:49

Vision Board for Designers – How to Map Out Your 2026...

Profitable Graphic Designer: Clients, Business,... ·

2025/12/16

Most freelance designers set goals that sound good on paper but have no real direction. That is why I use a vision board to map out my year intentionally, not to manifest but to plan. In this episode, I am walking you through how to create a 2026 vision board that helps you grow your design business, attract better clients, and make decisions that align with the life you want.Whether you are a brand and web designer, a creative CEO, or a design business owner who wants clarity and structure, this

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00:20:48

How to Build Systems That Save 10+ Hours in a Design...

Profitable Graphic Designer: Clients, Business,... ·

2025/12/09

Most freelance designers waste 10 or more hours each week doing tasks that could be automated or simplified. In this episode, I am showing you exactly how to build systems that save you time, help you attract more clients, and make your design business easier to manage.Whether you are a brand and web designer, a design business owner, or a creative CEO who is ready to scale, you will learn how to create structure, simplify your offers, and finally stop reinventing the wheel for every client.You will

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00:18:21

My Design Agency Reflection: Lessons from 2025 and...

Profitable Graphic Designer: Clients, Business,... ·

2025/12/02

This year changed everything. I had $40K profitable months, $20K plus design clients, and podcast sponsors that made 2025 my best year so far. But beyond the numbers, it gave me clarity. In this episode, I share what worked, what I am changing inside my design agency, and how I am expanding my personal brand in 2026. Whether you are a freelance designer, brand and web designer, or a design business owner, this episode will help you reflect on your year and plan your next one with purpose.You will

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00:32:28

How to Audit Your Design Business Before the New Year...

Profitable Graphic Designer: Clients, Business,... ·

2025/11/25

Most design business owners plan for the new year without actually reviewing the one they just had. And that’s a mistake. In this episode, I walk you through how to audit your design business before the new year so you can make smarter, more confident decisions that actually move you forward. Whether you’re a freelance designer, brand and web designer, or growing a small studio, this process will help you understand your numbers, refine your offers, and realign your goals for real growth.You will

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00:23:13

Why Designers Struggle to Raise Their Rates | EP 187

Profitable Graphic Designer: Clients, Business,... ·

2025/11/18

Most freelance designers know they should be charging more but struggle to actually raise their rates. In this episode, I am breaking down why that happens and what you can do to change it. It is not your portfolio, your market, or the economy. It is your mindset. I will show you how to shift your thinking around money, attract high-value clients, and start pricing design services with confidence.Whether you are a freelance designer, a brand and web designer, or a design business owner growing into

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00:26:01

How to Start Planning for 2026 as a Freelance...

Profitable Graphic Designer: Clients, Business,... ·

2025/11/11

Most freelance designers start every new year by setting goals. But without reflection, those goals mean nothing. In this episode, I share exactly how I plan for the new year as a design business owner and how you can create your 2026 plan with intention. We’ll talk about raising prices, refining offers, simplifying systems, and setting goals that actually support the life you want to live.You will learn:How to reflect on 2025 and identify what worked in your businessHow to clarify your offers and

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00:25:07

10 Lessons I Learned from 10 Years of Running My...

Profitable Graphic Designer: Clients, Business,... ·

2025/11/04

Ten years, hundreds of clients, and more lessons than I can count. This episode is a reflection on what it really takes to grow from a freelance designer charging $65 logos to running a six-figure design agency that gives you freedom and choice. I am sharing the ten biggest lessons that shaped my business, my mindset, and how I show up as a creative CEO. These lessons are honest, sometimes uncomfortable, and exactly what I wish someone told me when I started.You will learn:Why being a great designer

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00:20:54

Exact Systems I Use to Run a Profitable Design...

Profitable Graphic Designer: Clients, Business,... ·

2025/10/28

When I finally built real systems in my design business, everything changed, from how I manage money to how I onboard clients and plan my week. I am sharing every single system I use as a brand and web designer so you can stop feeling overwhelmed and start running your design business like a Creative CEO. Whether you are a freelance designer or scaling your studio, these steps will help you become more profitable without working more hours.You will learn:The exact financial systems I use to track,

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00:27:33

Attract Design Clients Without Posting Every Day | EP...

Profitable Graphic Designer: Clients, Business,... ·

2025/10/21

You don’t need to post every day to attract high-paying graphic design clients. What you need is clarity, focus, and a strategy that actually moves your design business forward. In this episode, I’m sharing how to stop wasting hours on random posts and start using intentional content that brings you clients, not just followers. I’ll walk you through the exact steps to figure out where your dream clients are, what they actually care about, and how to position your design content so it sells your

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00:27:03

Stop Charging Too Little as a Designer – Do This...

Profitable Graphic Designer: Clients, Business,... ·

2025/10/14

Charging $2,500 for branding might feel safe, but it’s actually the reason so many designers stay stuck. When you underprice your work, you attract the wrong clients, limit your growth, and start believing your own low rates. I know because I did it too. In this episode, I’ll show you how to break out of the $2K–$4K design trap and finally step into pricing that reflects your value. Whether you’re building a freelance design business or aiming to grow a profitable design studio, this conversation

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00:35:06

Why Branding Starts with Strategy, Not Design (with...

Profitable Graphic Designer: Clients, Business,... ·

2025/10/07

Most people don’t dream of becoming entrepreneurs in the lab. But when science meets innovation, business ideas are born.In this episode of The Profitable Graphic Designer, I’m joined by Dr. Nathan Bryan, a molecular medicine researcher turned product-based business owner. He shares how his discoveries around nitric oxide led to supplements, skincare, and therapeutic innovations—and how branding and marketing have been just as critical as the science itself.You’ll learn:Why communicating benefits

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00:35:06

The Courage to Create with Jeremy Slagle | EP 180

Profitable Graphic Designer: Clients, Business,... ·

2025/09/30

What does it really take to show up confidently as a designer?In this episode of The Profitable Graphic Designer Podcast, I’m talking with Jeremy Slagle, the founder of Slagle Design. With decades of experience, Jeremy shares what it means to have the courage to create, how he built his studio, and why staying curious has been a key part of his process from day one.We also talk about working with clients, building trust, and how design is just one piece of what makes a creative business thrive.You

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00:31:59

How I Went From Freelance Graphic Designer to...

Profitable Graphic Designer: Clients, Business,... ·

2025/09/23

Being fully booked does not always mean you are successful. I know because I hit ten thousand dollar months as a freelancer and still felt broke, exhausted, and trapped. In this episode of The Profitable Graphic Designer Podcast, I am breaking down the real difference between freelancing and running your business like a CEO and why making this shift changed everything for me.You will learn:Why freelancing keeps you in survival mode even when revenue looks goodThe mindset shift that allowed me to

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00:52:14

From Outdated Labels to a Full Rebrand with Philip...

Profitable Graphic Designer: Clients, Business,... ·

2025/09/16

What happens when a former tech manager buys a 20-year-old health food business - and turns it into a modern, fast-growing CPG brand?In this episode, I’m talking with Philip Macaulay, the founder of Vital Purple and the new owner of NaturalZing, a raw food company he’s rebranded and expanded. Philip shares how he took over an outdated brand with 500 SKUs, fixed the packaging, introduced new products, launched an entirely new superfood line, and is now building something he believes will disrupt the

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00:29:56

Why You’re Still Not Fully Booked Designer | EP 177

Profitable Graphic Designer: Clients, Business,... ·

2025/09/09

You’re doing everything right. Great portfolio. Polished mockups. Refined skills. You’ve studied the trends, followed the advice, stayed consistent with your content. You’ve taken courses, built case studies, cleaned up your website, and tried to make every project look perfect. You’ve probably spent hours tweaking your fonts, updating mockups, rewriting your About page, hoping that this time it will finally land you clients.You’ve invested in yourself. You’ve grown. You know your work is good. So

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00:31:39

How Branding Helped This Skincare Founder Get to...

Profitable Graphic Designer: Clients, Business,... ·

2025/09/02

What does it really take to grow a skincare brand from a personal need to national retail shelves?In this episode, I’m talking with Sarah Wilensky, the founder and CEO of Blossom Essentials, a clean skincare brand for dry, sensitive, and reactive skin. You’ll hear how Sarah built her product line from scratch, landed retail deals including Walmart and Nordstrom, and made bold decisions like a full rebrand to match her growth goals. We also break down what visual investments she made, how she found

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00:25:06

$250,000 Branding & Design Project - What It Included...

Profitable Graphic Designer: Clients, Business,... ·

2025/08/26

What does a $250,000 branding and design project actually include?In this episode, I’m sharing what happened when I landed the biggest design project of my career. It came with a high price tag, a full team, and a long timeline. But the biggest lessons weren’t about money or scope. They were about the kind of business I want to build.You will learn:What went into a $250K branding project from start to finishHow we managed multiple brands, teams, and timelinesThe surprising parts of high-ticket

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195 results

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