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PODCAST

Profitable Graphic Designer: Clients, Business, Money, and Freedom

Learn how to get graphic design clients, price your services confidently, and build a profitable design business that gives you freedom. You’re not meant to chase cheap clients or work nights just to stay afloat. Hosted by Kady Sandel, brand strategist, agency owner, and design business coach helping freelance, brand, and web designers build scalable, profitable businesses. You’ll learn how to: • Get graphic design clients and sell high-value offers • Build systems that simplify your design

arts design

All Episodes

00:23:13

Why Designers Struggle to Raise Their Rates | EP 187

Profitable Graphic Designer: Clients, Business,... ·

2025/11/18

Most freelance designers know they should be charging more but struggle to actually raise their rates. In this episode, I am breaking down why that happens and what you can do to change it. It is not your portfolio, your market, or the economy. It is your mindset. I will show you how to shift your thinking around money, attract high-value clients, and start pricing design services with confidence.Whether you are a freelance designer, a brand and web designer, or a design business owner growing into

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00:26:01

How to Start Planning for 2026 as a Freelance...

Profitable Graphic Designer: Clients, Business,... ·

2025/11/11

Most freelance designers start every new year by setting goals. But without reflection, those goals mean nothing. In this episode, I share exactly how I plan for the new year as a design business owner and how you can create your 2026 plan with intention. We’ll talk about raising prices, refining offers, simplifying systems, and setting goals that actually support the life you want to live.You will learn:How to reflect on 2025 and identify what worked in your businessHow to clarify your offers and

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00:25:07

10 Lessons I Learned from 10 Years of Running My...

Profitable Graphic Designer: Clients, Business,... ·

2025/11/04

Ten years, hundreds of clients, and more lessons than I can count. This episode is a reflection on what it really takes to grow from a freelance designer charging $65 logos to running a six-figure design agency that gives you freedom and choice. I am sharing the ten biggest lessons that shaped my business, my mindset, and how I show up as a creative CEO. These lessons are honest, sometimes uncomfortable, and exactly what I wish someone told me when I started.You will learn:Why being a great designer

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00:20:54

Exact Systems I Use to Run a Profitable Design...

Profitable Graphic Designer: Clients, Business,... ·

2025/10/28

When I finally built real systems in my design business, everything changed, from how I manage money to how I onboard clients and plan my week. I am sharing every single system I use as a brand and web designer so you can stop feeling overwhelmed and start running your design business like a Creative CEO. Whether you are a freelance designer or scaling your studio, these steps will help you become more profitable without working more hours.You will learn:The exact financial systems I use to track,

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00:27:33

Attract Design Clients Without Posting Every Day | EP...

Profitable Graphic Designer: Clients, Business,... ·

2025/10/21

You don’t need to post every day to attract high-paying graphic design clients. What you need is clarity, focus, and a strategy that actually moves your design business forward. In this episode, I’m sharing how to stop wasting hours on random posts and start using intentional content that brings you clients, not just followers. I’ll walk you through the exact steps to figure out where your dream clients are, what they actually care about, and how to position your design content so it sells your

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00:27:03

Stop Charging Too Little as a Designer – Do This...

Profitable Graphic Designer: Clients, Business,... ·

2025/10/14

Charging $2,500 for branding might feel safe, but it’s actually the reason so many designers stay stuck. When you underprice your work, you attract the wrong clients, limit your growth, and start believing your own low rates. I know because I did it too. In this episode, I’ll show you how to break out of the $2K–$4K design trap and finally step into pricing that reflects your value. Whether you’re building a freelance design business or aiming to grow a profitable design studio, this conversation

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00:35:06

Why Branding Starts with Strategy, Not Design (with...

Profitable Graphic Designer: Clients, Business,... ·

2025/10/07

Most people don’t dream of becoming entrepreneurs in the lab. But when science meets innovation, business ideas are born.In this episode of The Profitable Graphic Designer, I’m joined by Dr. Nathan Bryan, a molecular medicine researcher turned product-based business owner. He shares how his discoveries around nitric oxide led to supplements, skincare, and therapeutic innovations—and how branding and marketing have been just as critical as the science itself.You’ll learn:Why communicating benefits

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00:35:06

The Courage to Create with Jeremy Slagle | EP 180

Profitable Graphic Designer: Clients, Business,... ·

2025/09/30

What does it really take to show up confidently as a designer?In this episode of The Profitable Graphic Designer Podcast, I’m talking with Jeremy Slagle, the founder of Slagle Design. With decades of experience, Jeremy shares what it means to have the courage to create, how he built his studio, and why staying curious has been a key part of his process from day one.We also talk about working with clients, building trust, and how design is just one piece of what makes a creative business thrive.You

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00:31:59

How I Went From Freelance Graphic Designer to...

Profitable Graphic Designer: Clients, Business,... ·

2025/09/23

Being fully booked does not always mean you are successful. I know because I hit ten thousand dollar months as a freelancer and still felt broke, exhausted, and trapped. In this episode of The Profitable Graphic Designer Podcast, I am breaking down the real difference between freelancing and running your business like a CEO and why making this shift changed everything for me.You will learn:Why freelancing keeps you in survival mode even when revenue looks goodThe mindset shift that allowed me to

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00:52:14

From Outdated Labels to a Full Rebrand with Philip...

Profitable Graphic Designer: Clients, Business,... ·

2025/09/16

What happens when a former tech manager buys a 20-year-old health food business - and turns it into a modern, fast-growing CPG brand?In this episode, I’m talking with Philip Macaulay, the founder of Vital Purple and the new owner of NaturalZing, a raw food company he’s rebranded and expanded. Philip shares how he took over an outdated brand with 500 SKUs, fixed the packaging, introduced new products, launched an entirely new superfood line, and is now building something he believes will disrupt the

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00:29:56

Why You’re Still Not Fully Booked Designer | EP 177

Profitable Graphic Designer: Clients, Business,... ·

2025/09/09

You’re doing everything right. Great portfolio. Polished mockups. Refined skills. You’ve studied the trends, followed the advice, stayed consistent with your content. You’ve taken courses, built case studies, cleaned up your website, and tried to make every project look perfect. You’ve probably spent hours tweaking your fonts, updating mockups, rewriting your About page, hoping that this time it will finally land you clients.You’ve invested in yourself. You’ve grown. You know your work is good. So

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00:31:39

How Branding Helped This Skincare Founder Get to...

Profitable Graphic Designer: Clients, Business,... ·

2025/09/02

What does it really take to grow a skincare brand from a personal need to national retail shelves?In this episode, I’m talking with Sarah Wilensky, the founder and CEO of Blossom Essentials, a clean skincare brand for dry, sensitive, and reactive skin. You’ll hear how Sarah built her product line from scratch, landed retail deals including Walmart and Nordstrom, and made bold decisions like a full rebrand to match her growth goals. We also break down what visual investments she made, how she found

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00:25:06

$250,000 Branding & Design Project - What It Included...

Profitable Graphic Designer: Clients, Business,... ·

2025/08/26

What does a $250,000 branding and design project actually include?In this episode, I’m sharing what happened when I landed the biggest design project of my career. It came with a high price tag, a full team, and a long timeline. But the biggest lessons weren’t about money or scope. They were about the kind of business I want to build.You will learn:What went into a $250K branding project from start to finishHow we managed multiple brands, teams, and timelinesThe surprising parts of high-ticket

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00:39:05

Rebranding Through the Eyes of a Founder (CPG) | EP 174

Profitable Graphic Designer: Clients, Business,... ·

2025/08/19

You’ve heard designers talk about rebrands. But what does it actually feel like on the founder’s side? In this episode, I sat down with the creators of three beverage brands who’ve rebranded their products multiple times — and they didn’t hold back. We talked about design, shelf presence, retail growth, visual strategy, and how branding decisions get made when real money is on the line.You’ll learn:Why this brand went through three rebrandsWhat founders value most in design partnershipsThe

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00:34:17

173 How to Scale Your Design Business Without Burning...

Profitable Graphic Designer: Clients, Business,... ·

2025/08/12

Scaling your design business doesn’t have to mean overworking, overdelivering, or overcomplicating everything. I spent years trying to grow by doing more. More services. More clients. More offers. And all it did was push me closer to burnout. In this episode, I’m walking you through how I shifted into sustainable growth by simplifying what worked, protecting my energy, and structuring my week like a real CEO. If your business feels heavy or chaotic, this is your reset.You will learn:What actually

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00:36:56

172 From Freelancer to Agency Owner - What I Wish I Knew

Profitable Graphic Designer: Clients, Business,... ·

2025/08/05

You don’t become an agency owner by accident. It takes intention, structure, and a shift in how you think about money, clients, and your own value. I spent years making mistakes that kept me stuck in the freelance cycle. From undercharging and customizing every project to thinking hiring was only for people who were ready. In this episode, I’m walking you through everything I wish I knew earlier so you can skip the struggle and step into your next level faster.You will learn:Why productizing your

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00:23:02

171 Building a Simple Funnel to Attract Higher-Paying...

Profitable Graphic Designer: Clients, Business,... ·

2025/07/29

Most designers think they need a fancy funnel to book high-paying clients. Freebies, automations, email sequences, nurture series. But the truth is, premium design clients are not waiting for your welcome email. They are actively looking for someone right now and they want clarity, confidence, and a clear next step. In this episode, I’ll show you how to build a simple funnel that actually works for a design business. One that positions you as the expert and gets more qualified inquiries without

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00:33:53

170 How to Make Website Design Your Most Profitable...

Profitable Graphic Designer: Clients, Business,... ·

2025/07/22

Most designers think they need to learn more skills or work more hours to grow their income. But the truth is, your next level might be as simple as adding one high-value offer. In this episode, I share why web design is one of the smartest ways to grow your revenue without burning out. I’ll show you how to position it, how I structure my process, and why it can turn one-time clients into long-term partnerships.You will learn:Why web design is easier to sell than branding aloneHow to simplify your

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01:01:30

169 How to Build a Multi-Faceted Design Studio...

Profitable Graphic Designer: Clients, Business,... ·

2025/07/15

Can you run multiple creative businesses and still stay focused? In this episode, I talk to Ed Prowell, founder of Potting Shed, about what it takes to run a successful brand and digital studio, work with global clients, and build a company that thrives without chaos. We also unpack how neurodiversity impacts entrepreneurship, what AI is doing to the creative industry, and how to build systems that let your creativity shine.You will learn:How Ed built a flexible yet focused multi-brand studioWhy

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00:36:18

168 Why Designers Stay Stuck at $3K Projects (and How...

Profitable Graphic Designer: Clients, Business,... ·

2025/07/08

If you feel stuck charging two or three thousand per project no matter how good your work is, this episode is for you.I am breaking down the exact reasons most designers plateau at low rates and how to shift your positioning so you can finally start booking premium clients. High-paying clients are not just buying deliverables. They are investing in transformation, clarity, and confidence. Your offer has to reflect that.You will learn:Why your current offer might be pushing good clients awayHow to

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188 results

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