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PODCAST

The Graham Cochrane Show

Graham Cochrane

Uncover your uniqueness to create more money, margin, and meaning in your life. Each week Graham Cochrane (7 figure entrepreneur, TEDx speaker, and bestselling author) reveals his best tips, strategies, and mindsets to create a life giving business, find your purpose, and dream again!

business careers

All Episodes

46:51

Our Recession Plan: Giving MORE Away

The Graham Cochrane Show ·

2022/09/13

So honestly, I don't wanna talk about the recession anymore.It's all over the place and everyone's freaking out.I don't want to freak you out - I want to HELP you out.So today I'm going to do just that, by bringing on a special guest. When it comes to the recession, I hear all the whispers, all the doubts, all the fears. And where most people talk about holding on to every cent you have - I'm going to go in the complete opposite direction.I'm going to bring on my wife Shay Cochrane, and

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46:53

How To Land Major Media And Press In 3 steps

The Graham Cochrane Show ·

2022/09/06

Earlier this year when I launched my book “How to Get Paid for What You Know”, I met Stephanie Lee (out of serendipity!) and hired her to help me with my book launch. Stephanie is a media strategist and founder of Clout Monster, where she teaches creators how to get press and use it to grow their authority and business. We’ve been working together since, and she’s been so pivotal in helping me land these media features and explore new areas of growth. So for the first time ever, I’ve

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35:00

How To Become Mentally Strong As A Business Owner | 174

The Graham Cochrane Show ·

2022/08/31

So summer's over and it is time to get back to work, my friend. I always say that September is like January junior. It is a great time to get back and get focused. But maybe you are still suffering from the summer slump, and you’re asking yourself questions like: do I really have to work on my content? Do I really have to put out another piece of content for people that's free? Do I really have to interact with my customers? Do I really have to open my inbox and answer emails? I feel you,

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34:06

6 Psychological Selling Hacks | 173

The Graham Cochrane Show ·

2022/08/23

Do you feel icky about selling? Like, do you just cringe when you realize you have to write some sales copy or ask for the sale on a sales call? Everdone a webinar and then you'd get to the sales pitch part and you're like: uh oh... Here we go.I get it. We all have some baggage when it comes to selling. Some of you have a leg up on me in terms of having a sales background, but either way selling is just a part of life.It's a part of everything we do. Selling touches everything we do,

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27:08

My 3 Most Unpopular Opinions About Business | 172

The Graham Cochrane Show ·

2022/08/16

I've been in business for 13 plus years now. I've run two online businesses over that decade and a half and boy, have I learned a lot. I have made a lot of mistakes. I've seen trends come and trends go. But the great thing about time is that it gives you an opportunity to form your beliefs, form your opinions on what really is true. And so I have come to find out that there are a few things that I believe about online business that are not very popular. In fact, they are so unpopular that I

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31:08

The Key To A Successful Business That Most People...

The Graham Cochrane Show ·

2022/08/09

So all my students want a successful business, whatever successful means to them. Whether that's six figures a year, seven figures a year, or if that just means having raving fans or products that you feel really good about that sell really well. Whatever you define as success, that's what we're working towards every single day. And that's what I'm trying to help you with every single week on this show. But there is a critical key to success. Something that most business owners don’t even

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34:08

Is Email Going To Shut Down? - What Social Media...

The Graham Cochrane Show ·

2022/08/02

The very first email was allegedly sent in 1971. And today, so many business owners think that in a few years, email is going to be a thing of the past. Like we will literally not be using email any more. And so naturally, if you adopt this way of thinking, you would question why I talk about email and email marketing all the time. If this is a passing fad that will eventually transition away into something like just social media or whatever the next platform is, then why is Graham going on

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30:15

3 Simple Paths To Six Figures | 169

The Graham Cochrane Show ·

2022/07/26

One of the biggest goals people have with their online business is making $100,000 a year or more, wanting tohit that six figure a year income threshold.It's a great goal to have and it opens up a lot of dream like lifestyle opportunities. But for many, the $100,000 a year goal is just that - a dream. I thinkone of the problems people have with visualizing and actualizing such a goal, is that many people think there's only one way to reach a hundred thousand dollars a year in your business

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35:00

My MUST HAVE Launch Review Formula | 168

The Graham Cochrane Show ·

2022/07/19

I've said it before, and I'll say it again: Your first launch of a product, meaning the first time you bring it to market, is NOT the end all be all of that product. It is just that: the first launch. It will either be launched again and again and again or you'll make it an evergreen product, always having it for sale inside your email funnel. The point is that long-term, you want to make money off this product. And with that mindset, comes the realization that you don't have to make a ton

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44:04

Affiliate Marketing: How I Made Over 2 Million...

The Graham Cochrane Show ·

2022/07/12

Affiliate marketing is a great tool to scale your online business. It can be a great addition to your current product suite andit as easily scalable product, since the product research, development and distributionhas already been taken care of. I've personally made over $2 million selling other people's stuff, which is basically what affiliate marketing is. And so in today's episode, what I want to do is pull back the curtain on the things I have promoted for affiliate marketing, that got

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24:34

How The Coming Recession Could Crush Your Business...

The Graham Cochrane Show ·

2022/07/05

Everybody online is talking about whether we are entering into a recession here in the US and globally.It'sbeen the talk of the town for months, if not a couple of years now. And we might already be in a recession as of the time you'rediving into this episode. Let's get to the obvious question first. Do I know when or where it's coming or how long it'll last? No, I don't know the future, but what matters more to me is understanding how do we conduct ourselves and how do we run our

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29:52

The Ugly Truth About Launching New Products | 165

The Graham Cochrane Show ·

2022/06/28

When you're running an online business, there are generally only two levers to pull. When it comes to selling your products, you're either a launching products or you have products selling in an evergreen fashion around the clock. The launch model is the sexy model. It's the one that gets talked about a lot and taught a lot when it comes to online business. But it also comes with a lot of bagage and downsides which you never hear anyone teaching online business mention or acknowledge. I'm

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38:20

I'm Leaving My Business For a Month. Here's Why... | 164

The Graham Cochrane Show ·

2022/06/22

So in about a week, I'm going to step away from my business for an entire month. That's right. I'm leaving my business, taking a month long sabbatical for the month of July. And today I thought I'd bring you in on this process, because it really ties into what I teach, what I preach and what I believe. I could have just kept this private, but I decided to be a little more public about it and use it as an opportunity to encourage you. I think there's a stigma around taking long breaks and

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30:56

How To Grow Your Small Online Business FAST | 163

The Graham Cochrane Show ·

2022/06/14

How can you grow your small online business fast? Everybody asks me: Graham, how can I grow this thing faster?Usually try to break it to them slowly that, hey that’s not really how this thing works. I get that there's pressure. I get that you want this to grow quickly, I can totally relate. When I started my online business, I was on food stamps. I needed to make money as fast as possible.There is no shortcut to making this happen in the way you're expecting it, BUT there are five

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43:18

Finding Your Unique Voice In Your Market - Interview...

The Graham Cochrane Show ·

2022/06/08

We're living in an attention economy. You and I need to get attention on the things that we're doing in order to get our ideas out there in the world, to get people to buy our products or hire us for our service. Whatever it is that we are selling or offering, whether free or paid in the world - you need eyeballs. You need people to pay attention to what you're doing. And that's why this conversation today with Alan Henry is going to be so instrumental for you as you think about creating

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35:36

Online Business Strategies I Quit Using | 162

The Graham Cochrane Show ·

2022/06/07

Newsflash friend! You don't have to do every single business strategy that you see other people doing. In fact, there are a ton of strategies that I see people doing that are popular, flashy and trendy - that I just choose not to do. And there are some business strategies, that I have done in the past but have moved away from. And so in today's episode, what I want to do as always is bring you behind the curtain, show you some decision-making that I've done in my strategies for growing my

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34:02

7 Bad Habits That Will Destroy Your Online Business |...

The Graham Cochrane Show ·

2022/05/31

Many people believe that online business success is simply derived from using the right tactics and the right strategies. But I believe that is a false perception. There might be some truth to using strategies that work (because the online business model is essentially a system to follow) but what I think it really comes down to is your own behavior. Have you had this rude awakening? You've started your online business, and then suddenly you realize that you are your own boss. Nobody is

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31:18

Just Lost Your Job? Here's What To Do! | 160

The Graham Cochrane Show ·

2022/05/24

So you just lost your job. What do you do? How should you move forward? And how does online business connect to a scenario like this? If you're reading this right now, then you'reobviously interested in online business, but maybe you just weren't expecting to have to start one this soon. As someone who's lost many jobs in the past, two in the same year back in 2009 during the global recession, I can empathize with your pain. And in today's episode, what I want to do is address literally the

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26:36

Online Business DARKEST Secrets | 159

The Graham Cochrane Show ·

2022/05/17

For a lot of people, online business is regarded as like the ultimate dream, right?You get to do work you love, you get to have scalable income, flexibility, work from home and all those great things. And every single week, I'm trying to help you get closer to all of that. It is a dream in a lot of ways, but as I've said multiple times over, this dream is actually doable! But as with all great things, there's also some dark sides, and online business definitely has a few of those that I

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39:44

Is Online Business Actually a LIE? | 158

The Graham Cochrane Show ·

2022/05/10

Does online business actually work or is it just one big giant fantasy? Can the average man or woman actually find success with this business model or is it reserved only for a select few people who can afford to fail at first? Well today, what I thought I would do is bring it on. I thought I would curate all the common criticisms, skepticisms or doubts that I hear in emails, social media comments, people tell me about what I teach and what other online business gurus teach - does this

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362 results

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