The Graham Cochrane Show

53:58

I Paid Myron Golden $375,000, Here's What It Made Me...

The Graham Cochrane Show ·

2026/10/06

I regularly sell coaching that costs $27,000 and $55,000. And here's what most people selling high-ticket won't tell you: I buy it too.Last year I wired Myron Golden over $375,000 to be one of his VIP clients for the year and I’ll tell you right up front that I’ve made over $2M in additional revenue running the plays he gave me. But the money isn't the most important thing I got. It was a principle that changed the moment I hit "send." on the wire. It's the reason most people never get

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37:06

Become Irresistible in Your Industry (Steal This...

The Graham Cochrane Show ·

2026/09/29

"So what do you do?"It's the most important question you'll ever be asked in business, and most entrepreneurs blow it every single time. They start explaining. Their process, their method, their certifications. And you can literally watch the other person's eyes glaze over. But there's one simple sentence that flips it. Say it the right way, and people lean in, ask for your card, and sometimes turn into clients on the spot. And today, I'm going to hand you the exact formula. So stop

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39:52

Is It a Sin to Want More? (A Christian's Honest Answer)

The Graham Cochrane Show ·

2026/09/22

I wasn't sure if I was even going to make this episode — this might get me in some trouble. But I think it's a conversation Christian entrepreneurs need to have: is it a sin to want more?For years I've heard the message from well-meaning Christians — 'just be content, don't be greedy, guard your heart.' But what if we've confused contentment (a state of peace) with ambition (a pursuit of growth) — and they're not actually opposites? In this episode, I unpack what the Bible really says

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33:48

Become a Part-Time Millionaire (Three Things You Must...

The Graham Cochrane Show ·

2026/09/15

If you're doing six figures a year — maybe $100K, maybe $300K — and you feel like you've hit a wall... I need you to hear this: working harder is not going to get you to a million dollars.In fact, it's probably the exact thing keeping you stuck. I've coached hundreds of entrepreneurs through this exact ceiling, and every single time, it comes down to the same three things. Today I'm giving you all three — the exact shifts that take someone from grinding at $200K to running a part-time

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34:00

$20 Million Of Sales Advice In 34 Minutes

The Graham Cochrane Show ·

2026/09/08

I've sold over $20 million in coaching online. And the biggest thing I've learned? Stop trying to convince people to buy. It never works. Why?Because people buy for one reason and one reason only: because they feel like it. So the question is: how do you help them feel like buying your thing? Today, I'm giving you the exact 3 strategies I use to sell high-ticket offers — without pressure, without pitching hard, and without ever trying to close anyone. If you're tired of chasing sales, this

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27:42

The Simplest Million-Dollar Business (Just 3 Steps)

The Graham Cochrane Show ·

2026/09/01

Business isn't hard. You just made it hard.Right now, somewhere, someone is building a funnel. Adding another automation. Redesigning a logo nobody asked about. Adding one more upsell step to a checkout page that's already three pages too long. And they'll tell you they're "working on their business." They're not. They're hiding. Because as long as there's one more thing to build, you never have to find out if the business actually works. You never have to sell. You never have to face the

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35:53

Why Your Content Isn't Making You Money

The Graham Cochrane Show ·

2026/08/25

If you're creating content — YouTube, Instagram, TikTok, a podcast, whatever — and it's not turning into money, I want to tell you something that might sting a little: it's not an algorithm problem.It's not a consistency problem. It's a words problem. You're posting. You're showing up. But most of what's coming out of your mouth or off your keyboard isn't the kind of content that actually gets people to buy. Here's the thing nobody tells you: people don't pay for information anymore — they

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36:29

Stop Teaching: Why Your Best Content Is Costing You...

The Graham Cochrane Show ·

2026/08/18

If you're a coach, here's something that might sting a little: teaching great content isn't what gets people to buy from you.I know — you've heard the opposite your whole career. And look, you can be an incredible teacher, people can love every minute of your content, and still not buy. Because content doesn't sell. Belief does. Today I'm going to show you the difference — and why missing it is quietly costing you sales. Chapters 00:00 Content doesn't sell, belief does02:24 Why webinars

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24:14

Just Ignore Your Competition: Your Business Is Capped...

The Graham Cochrane Show ·

2026/08/11

I don't know what my competitors charge. I don't know what they're launching. I don't look at their offers — and I haven't in years.Here's why: looking at your competition isn't market research. It's a tax on your creativity. Every time you check what someone else is doing, you're not gathering intel — you're quietly trading your original vision for their ceiling. Today I'm going to show you why your business is capped the moment you start comparing, and what to do instead. Chapters 00:00

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37:50

You’re pitching before they’re ready (do this first)

The Graham Cochrane Show ·

2026/08/04

I've spent the last two weeks going through sales copy for two different clients — and they both made the exact same mistake. Not a small one. A mistake that's probably costing them thousands of dollars every single month. And here's the crazy part — their copy actually looks good. Great hook. Clear offer. They just skip one thing... and it's the one thing that actually gets people to buy. If you've ever written a sales page, an email, or pitched on a call and felt like people just..

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26:40

Discounting Is Disrespectful (3 Rules for Charging...

The Graham Cochrane Show ·

2026/07/28

If you're scared to charge full price... if you feel bad when someone says they can't afford your program... if you've ever quietly lowered your price because you didn't want to seem greedy — you are losing the exact clients you're trying to win.Most coaches think discounting is kindness. It's not. It's disrespectful. And today I'm going to give you the three rules I follow that let me charge premium prices without guilt — rules that most coaches break without even realizing it. I'm also

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38:39

The Dark Side of Entrepreneurship and Marriage

The Graham Cochrane Show ·

2026/07/21

Normally on this show, I'm the one teaching or asking the questions — but today I flipped the script.This is actually a conversation from my wife Shay's podcast, Better Way to Build, where she interviewed me. And we didn't hold back. After 20 years of marriage and 17-plus years of both of us running our own separate businesses, we got real about the actual cost of entrepreneurship — the stuff nobody puts in the highlight reel. Contentment, connection, peace — what it's taken from us, and

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25:27

"Nobody pays $10,000" (If You Say So)

The Graham Cochrane Show ·

2026/07/14

So I got this comment on my last video about Brittany — the one where she made $50,000 in 30 days off five DMs selling a $10,000 offer. ”Nobody's paying you $10,000 for that. I'm calling total BS on this one.” ...If you say so. Here's the thing — this comment isn't dumb. It's actually really common. And it comes from a broke belief that's keeping a lot of you stuck right where you are. So let's talk about it — because he's not wrong that it sounds crazy. He's wrong about why. Chapters 00:00

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23:30

If I Wanted To Make $50K In The Next 4 Weeks, I’d Do...

The Graham Cochrane Show ·

2026/07/07

Most people think making $50K in 30 days is impossible — especially with no audience, no funnel, and no ad budget. But what if it's not about working harder, getting lucky, or going viral? A client of mine just did exactly that. No funnel. No ads. No big following. She didn't even have a website page for her offer. Today I'm going to walk you through exactly what she did — and the one thing she built first that made all of it possible Chapters 00:00 The Possibility of Earning Fast02:26

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38:01

Stop Working Fridays: Why Working Less Will Make You...

The Graham Cochrane Show ·

2026/06/30

Most people think you get rich first, and working less is the reward. What if that's completely backward? In 2009, I was broke. On food stamps. A brand new dad, no job, just starting a business out of a spare bedroom. And a mentor told me to do something that sounded completely insane: stop working one day a week. Indefinitely. Not after I made it. Not once business was steady. Right now, while I had nothing. I thought he was crazy. I did it anyway. And it became the single decision that

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35:22

Courses Are Dead, Sell This Instead (My 2026 Blueprint)

The Graham Cochrane Show ·

2026/06/23

Courses are dying. Not because they stopped working — because something has changed about what people are actually willing to pay for. Today I’m going to show you exactly what that is, and what to sell instead. And no, it's not one-on-one coaching. There's a model in between a course and a coaching call that almost nobody talks about, and it's the reason my clients are getting better results than they ever did from anything I sold them before. Chapters 00:00 The Decline of Online

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35:41

How to Become a Part-Time Millionaire in 2026 (5...

The Graham Cochrane Show ·

2026/06/16

What if you could become a millionaire working part-time?For the last several years I've generated over $3 million annually — working about five hours a week. Not five hours a day. Five hours a week. And in this episode I'm going to show you exactly how that's possible. We're going to start by looking at the two kinds of millionaires — because most people are chasing the wrong one. Then I'm going to break down the millionaire math, because the numbers are going to surprise you. And then

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37:34

The Expert Era Is Over: The New Way to Build Wealth...

The Graham Cochrane Show ·

2026/06/09

The expert era is over. And if you've built your business on being the expert — the go-to, the smartest one in your space, the person with the audience — I know that's uncomfortable to hear. But somewhere deep down, you already feel it. Something's shifted. The stuff that worked for the last ten years just… doesn't hit like it used to. The content's harder. The audience is harder. Being good at what you do doesn't seem to be enough anymore. Here's what I need you to know: that's not in your

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47:48

Just Charge More: Why Your Cheapest Clients Are Your...

The Graham Cochrane Show ·

2026/06/02

The clients who pay you the least are costing you the most.I know that sounds backwards — but after 16 years of building businesses and coaching hundreds of entrepreneurs, I can tell you with absolute certainty: your low prices are not protecting you. They're slowly destroying your business. Now, most people think the solution is simple — just charge more so you can make more money. And yes, that's true. But here's the thing — that's actually the least interesting reason to raise your

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47:09

The 3 Hidden Reasons You’re Still Broke

The Graham Cochrane Show ·

2026/05/26

There are three reasons most entrepreneurs stay broke their entire career — and none of them are what you think. It's not the economy. It's not your niche. It's not your following size. It's not even your work ethic. In fact, some of the hardest working people I know are also the most broke. What's actually keeping you broke is invisible — it's running in the background like software you didn't know you installed. And the good news? You can delete it. Today I'm going to show you exactly

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